Brand You Personal Branding

One of the most common struggles "Brand Yous" face is where to focus their initial monetization efforts. They wonder whether they should work on a product, or provide a service. In today's episode, I share the approach I followed and the one I counsel my clients to go through. I believe it creates the best opportunity for dependable income and removes what I call "Death Star" syndrome in a personal brand business. Today's episode is hosted at http://mikekim.com/93 Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Believe it or not, Facebook (even a personal account) is one of the best places you can practice your marketing chops. The reason is that you've already got an audience that knows, likes, and trusts you (they're your Facebook friends, right?) and you can build authority in a new niche -- all without creating any original content. Here's the Plan Outlined in Today's Episode: Monday – share an article Tuesday – share a quote Wednesday – share an article Thursday – share a quote Friday – share a picture Saturday – share an article Sunday – get off Facebook, you addict! =) Enrollment for The Pivot Course is now open, but only until Tuesday October 11th. The Pivot Course is a 7-step coaching program designed to help you launch, market, and monetize a profitable personal brand business. If you've ever dreamed of pivoting into a career as a speaker, coach, or consultant, I can help. In The Pivot Course, I work directly with you to help you distill your years of experience into a clear and concise message, equip you with the marketing skills to "make the leap", and form a proven 30-60-90 day plan to land paying clients — all without jeopardizing your current day job or putting you and your loved ones at financial risk. The Pivot Course won't reopen at least until 2017, so I hope you'll join me for one of the 25 VIP spots — available only until Tuesday Oct 11th. I can't wait to guide you through this journey! Go to thepivotcourse.com today and you and I will do this together. Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

What does it take to really grow a business? In today's episode, I talk about why being grateful for where you are may actually be keeping you from where you need to go. Starting and scaling a business takes a lot of hard work, but there's a reason you decided to do it in the first place. There was something in your life that was unfulfilled. You didn't want to do meaningless work. That was a longing -- even a pain point -- that caused you to launch your own brand. Today's episode is all about keeping pressure on that wound, about maintaining the drive and motivation to keep going. Check out my free video series, Build Your Brand Bootcamp -- available now. These videos tackle some of the most common questions I get on building a personal brand. If you've struggled with identifying your ideal client or you're just not sure where to start, these videos will help. I created this mini-course because so many people see the power and leverage a personal brand business provides, but they're just not sure where to start. If that's you, grab 'em for free Go to Build Your Brand Bootcamp here » Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Fact: You don't need more time. You need more energy. Energy is your greatest source of productivity. But do you have enough? What could you accomplish if you had more energy? Today's podcast features Bryan Buckley, a high-performance coach I got to know during the most recent semester of The Pivot Course. Bryan is the type of guy that just exudes energy, and today he walks us through what he calls "The Exhaustion Cycle" and "The Energy Cycle" -- and how we can tap into better sleep and new levels of energy. Check Out Bryan's Free Online Conference I had the privilege of presenting at Bryan's Successful Entrepreneur's Online Conference. This is a free event you won't want to miss. Check out the Successful Entrepreneur's Online Conference here. Introducing The Pivot Profiles, a 'magazine' featuring 14 real-life pivot success stories. It's yours, absolutely free. The singular goal of this magazine is to give you a wide array of people, personalities, and pivots for you to identify with. This is a powerhouse group. The folks inside hail from a variety of industries: huge corporations, small business, radio, military, ministry, government, academia; the list goes on. We even have a former park ranger! Some of them launched into solopreneur ventures; others started companies. One left business to enter the ministry, while others left the ministry to go into business. It's all here. Get Your Copy of The Pivot Profiles » Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Today's episode is all about identifying your ideal client. This is one of the most vital components of building a business, and this episode will outline three ways you can do this. Here's a bit of the copy I used as an example in today's episode: A Poor Example: Our ideal customer uses our product to gain control of their finances. They want to take better control of their finances, so our service is useful for helping them gain control of their income and expenses. A Better Example: Alan is a 38 year old freelance graphic designer from Mississippi. He spends about 4 hours a week reading blog posts and following links on Twitter, and that is where he discovered a link that pointed to Harpoon. Alan makes between $60,000 and $80,000 a year as a designer, yet feels like he doesn't really have a good grasp on how much he is going to make in the next year, so he's not sure if he should hustle for more work, or tell his wife: "Yes, we can easily take that vacation this summer". Alan spent 4 years working for a large agency in town, when he realized that he could do better on his own. He has been freelancing for 2 years now, and is interested in learning about honing his business skills as well as his design skills. Alan is thinking that this could be the service that helps him to gain the needed control over his finances, giving him the confidence to embrace fatherhood without financial fears. His wife is excited that they can take that vacation without Alan worrying about how much it all costs and his lost work income. Get Your Copy of The NEW Pivot Profiles » Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

If you've ever entertained the idea of re-branding your existing business, or making the leap into launching your own personal brand business, this episode is for you. Part of the reason there's so much anxiety in this type of transition is that it almost feels as if there is more than one 'you' ... well, there is. There are actually three: The Present You, The Public You, and The Pending You. In this episode, I help you differentiate between these three you's and give you a strategy on how to lead with The Pending You. Get Your Copy of The NEW Pivot Profiles » Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

There are numerous sayings about what you should do when opportunity knocks. But you'll never capitalize on opportunity if she can't even get to your door. Your lights are off. Your shades are down. Your path is full of shrubs. There's no welcome mat. You didn't answer last time. Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

On this episode I share the top question I've been asked during coaching sessions at Ray Edwards' Copywriting Academy Live event in Nashville, TN. I was privileged to serve the Ray Edwards International team pull of the event, and did some mini ten-minute coaching sessions with attendees throughout the conference. Oddly (or perhaps not) the questions seldom involved actual copywriting. The majority of questions revolved around how to land high end coaching sessions, so I share my feedback here in this episode. Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Today, Michael Hudson shares insights from his work with over 2,500 businesses over the past 30 years, ranging from academia, finance, small business, and politics. If you are a speaker or looking to do more speaking as part of your business, you won't want to miss this value-packed interview. Michael shows us how to design, develop, and deliver great presentations. Free Resource (It's Awesome, I've Used It Many Times): Get your copy of Michael's 52 Speaker Secrets here.

In this episode, Dr. Ann Vertel takes us inside her own struggle with imposter syndrome and how to overcome it. If you've ever struggled with a lack of confidence, or allowing yourself to be "you" -- especially when it comes to growing your personal brand, you'll enjoy this episode. Ann is a women's leadership expert who helps women develop executive leadership skills so they can stop settling for less, start leading with confidence, and achieve their highest potential in life, love, and business. As a 20-year Naval Officer and Motivational Psychologist, she speaks, trains, and consults with businesses, associations, institutions, and non-profits to help them develop strong, confident, effective women leaders. Two Free Trainings From Ann: How To Be More Confident in 7 Day or Less How To Lead with More Confidence Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV