Brand You Personal Branding
Mike Kim
The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you.
Episodes
Mentioned books
Jan 25, 2022 • 19min
312: Storytelling is Our Obligation to the Next Generation with Lisa McGuire
I am a sucker for a good story – whether in a book, a TV show, or even a video game. In this episode, I talk with storytelling strategist Lisa McGuire about how to figure out what your message is and what the end goal is. We have the story we tell the world, the story we tell ourselves, and the story that is burning in our soul. Lisa helps to uncover what those stories are so that you can present them in a way that is authentic to you. I have actually been working with Lisa for the last year and a half because I want to be able to give my nephews something more than just toy fire trucks. I want to be able to leave them stories that have meaning and that will leave an impact on their lives. We all need someone to sit down and bounce our ideas off of and Lisa serves as a professional in that space. Connect with Lisa: Instagram lisamcguire.com Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Jan 18, 2022 • 14min
311: Building A Brand Strategy with Lyss House
Lyss House is a brand strategist and business coach who helps influential entrepreneurs build confident brands. She is also my good friend and a You are the Brand Certified Coach. In this episode, we go over the big questions that we need to answer when building a brand and determining who our audience is: Who are you? Who are you not? What do you do? What do you not do? As a past designer, Lyss can agree that designing is fun – but, we can't build a house without building the foundation first. We also discuss why it's important to be true to who you are because your audience will be able to tell if you are authentic. I have worked with Lyss over the past year and would recommend her to anyone who needs help with their branding strategy. Connect with Lyss: Instagram lysshouse.com Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an "all-time bestseller" in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Jan 11, 2022 • 26min
310: The SOP of Excellence and Consistency with Kelly Baader
Kelly Baader is based in Switzerland and one of the classiest people you'll ever meet. She is the author of the best-selling book A Little Girl Called Grace, she has spoken on business stages like TED, YouPreneur, and the International John Maxwell Certification event, and she is the host of the top-rated Christian CEO podcast. In this episode, Kelly and I have a discussion about the importance of consistency from brands. She refers to a lesson she learned from making coffee – that whether it's the first or 500th cup, it has to be the same cup of coffee every time. The point is that brands have to be reliable and predictable to earn their customers' loyalty. Kelly's masterclass, The Power of One Framework, teaches you how to serve your clients through communication and to be the best version of you every time. Get the Power of One Framework Masterclass free: powerofoneframework.com/masterclass Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an "all-time bestseller" in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Jan 4, 2022 • 21min
309: The Ten-Year Reflection Test and Becoming A Brain Warrior with Neal Phalora
Recently I asked myself, "Where was I ten years ago? How did I measure success then? What was I focused on?" The insights were really powerful, especially because I stepped away from my previous career ten years ago to go into marketing and branding. Tune in to discover more insights. You'll also hear from Neal Phalora –– a coach, life-healer, and "brain warrior." You can connect with Neal on Instagram at instagram.com/thebrainwarrior.
Dec 28, 2021 • 17min
308: The Two Most Powerful Practices I've Put Into My Routine This Year
On this episode, I wanted to share two of the most powerful life practices I've implemented into my life from this past year: A gratitude practice Always measuring backwards I use The Five Minute Journal to help me with my daily gratitude practice. You can pick up a copy on Amazon or visit intelligentchange.com. I learned the concept of "always measuring backwards" from entrepreneur coach, Dan Sullivan. For more on the topic, pick up his book, The Gap and the Gain. Happy New Year!
Dec 21, 2021 • 10min
307: Roundtable Discussion - The Power of Personal Branding In Different Industries
In this episode, I have a roundtable discussion with experts from various vertical industries that are leaning into personal branding and what it can do for their business. This group includes a real estate broker, a sales consultant, a brain science coach, a ministry leader and nonprofit coach, and a property attorney. Each expert is extremely successful in their industry and has been trained by me as a certified You are the Brand coach. These experts are some of the best people I know and I would recommend them to anyone needing their services. You can learn more about each of the coaches here: www.mikekim.com/yatbcoaches. Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an "all-time bestseller" in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Dec 14, 2021 • 11min
306: Roundtable Discussion - What Professional Marketers Want to See Change in Marketing in 2022
Over the next couple of episodes, I introduce you to a number of my friends who are experts when it comes to professional marketing. If you've listened to my podcast, you most likely have heard from some of them before. These are the only people in the world that I have personally trained and licensed to teach the strategies taught in my book! I stand behind each of them and would recommend their services to anyone. You can learn more about each of the coaches here: www.mikekim.com/yatbcoaches. Listen in to this episode to hear what each one wants to see change in marketing in 2022. Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an "all-time bestseller" in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Dec 7, 2021 • 6min
305: The 3 Stories That Sell
Newsflash! Storytelling has been used in marketing since marketing existed. In business and marketing, we need to be able to tell stories but which stories should we tell? Listen in for the three stories we need to be able to share to succeed. Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an "all-time bestseller" in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Nov 30, 2021 • 8min
304: The 8 Step Blueprint to Build A Personal Brand Business
In this episode, I unpack the 8 Step Brand You Blueprint. If you're struggling with your business, it's likely there is a breakdown in one of these steps. Be prepared to take notes on the 8 steps so you can identify which one you may need to work on. Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an "all-time bestseller" in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Nov 23, 2021 • 6min
303: The 3 Types of Content People Tune Into (Which One Are You)
Let's talk content! There are three reasons why people tune in to content. Listen in to hear what the three reasons are, which one your content falls into, and why you need to weave in the other two types. Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an "all-time bestseller" in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
