Brand You Personal Branding

Geoff Kullman is a copywriter and a perfect example of someone who has used the power of personal branding to grow his business. In this episode, Geoff answers the questions: How have you used personal branding to grow your copywriting business? When did you shift to start including more personal branding in your marketing? What were some of the challenging parts of building a personal brand? Can you share what stories you tell your market? What is it like to have a podcast as a copywriter? Geoff is one of the best copywriters I know and one of the few that I have hired to write for my business. Take advantage of his free resources and listen to his podcast "The Psychology of Copywriting" because he knows his stuff! Connect with Geoff: geoffkullman.com Listen to the podcast Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an "all-time bestseller" in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

In this episode, I chat with Rhea Wong – a nonprofit consultant, author, and stand-up comedian, about raising money for nonprofits and the emotional connection between nonprofits and comedy. 80% of successful fundraising comes from the mindset. Unfortunately, many nonprofits operate from a scarcity mindset. It's in the name "non-profit" so it makes sense. Rhea talks about how to successfully raise funds with an emotional connection and not by treating donors like walking ATMs. She recently came out with a book called "Get That Money, Honey!: The No-Bullsh*t Guide to Raising More Money For Your Nonprofit." It's full of everything she has learned about fundraising over the last 20 years – seriously, everything! She shares it all because she genuinely wants to see nonprofits succeed. Get the book on Amazon! Connect with Rhea: Instagram We are cutting it close, but you can still get tickets to You Are The Brand Live! It's in Denver, CO from April 7-8. Use the code "Special" to get $100 off as a gift from me for being a listener of the podcast :-) Register here: youarethebrandlive.com Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an "all-time bestseller" in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

In this episode, I catch up with my good friend Duane Zingale. He helps coaches and consultants market themselves authentically with funnels and leverage automation. We talk briefly about how business is personal and how important the human aspect of marketing is. Duane is a You Are The Brand certified coach and will be at the live conference in Denver on April 7-8. Tickets are still available for the conference and can be purchased at youarethebrandlive.com. Use the code "Special" for an extra $100 off! Connect with Duane: duanezingale.com Instagram Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: www.mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Are The Brand Here: Did you know? The You Are the Brand podcast was recently listed as an "all-time bestseller" in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

I have two questions I ask when someone gets stuck on their storytelling: How did you learn that? How did you make that happen for yourself? As it turns out, my answer to the first question is in church. Listen in to this brief chat with Dr. Sheila Cornea on personal branding and how aspects of going to church or participating in church parallel personal branding. Sheila is a You Are The Brand certified coach and just by listening to this episode you can tell that her gift is definitely personal branding. Connect with Sheila: drsheilacornea.com Instagram You Are The Brand Live is coming up on April 7-8 in Denver, Colorado! Use the code "Special" to get $100 off as a gift from me for being a listener of the podcast :-) Register here: youarethebrandlive.com Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Are The Brand Here: Did you know? The You Are The Brand podcast was recently listed as an "all-time bestseller" in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Daniela Nica is one of the largest inspirational speakers in Romania and Italy and a good friend of mine. She will be at You Are The Brand Live in Denver speaking on the topic of neuroscience and marketing. I know – it's intriguing and intimidating. In this episode, I'm sharing a recording of Daniela speaking on how to turn inspiration and big ideas into action at one of my private workshops. If you'd like you can watch the video presentation on mikekim.com because she does write on a board, but it's not necessary to follow along. Only you have the power to change your life. A speaker can only inspire. Daniela creates a framework for how we can create results in our lives and find the motivation to accomplish our goals. Connect with Daniela: Instagram The early bird special for You Are The Brand Live ends on March 1st! The conference is in Denver Colorado from Thursday, April 7, 2022, to Friday, April 8, 2022, and is already filling up. Use the code "Special" to get $100 off the early bird pricing! Register here: youarethebrandlive.com Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You are The Brand Here: Did you know? The You Are The Brand podcast was recently listed as an "all-time bestseller" in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

I encourage everyone who is building a personal brand to attend events because not only do they provide good information, but they provide the opportunity to build relationships and be around other like-minded people. I went to a ton of events when I was first starting out so, for the first time in 4 years, I am hosting a live conference! The conference will be in Denver Colorado from Thursday, April 7, 2022, to Friday, April 8, 2022. We will have experts in personal branding speaking on what's to come in the next 1-3 years and preparing you for the next stage in your business. Talent isn't enough; your network often shapes your net worth so even if you don't make it to my conference, I recommend getting to some other events and start building your community. Register for You Are the Brand Live here: youarethebrandlive.com Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an "all-time bestseller" in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

In this episode, I have a conversation with book marketer extraordinaire Lindsey Hartz. Her career started as a marketer with the goal of selling books. But she read a book that changed her life and made her want to help authors change lives with her marketing skills. Some of the questions she answers are: Where do you start when it comes to marketing? When should someone start having the marketing conversation in the book creation process? Who markets the book? Connect with Lindsey: Instagram igniteyourbookmarketing.com Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an "all-time bestseller" in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

What are realtors not doing right when it comes to marketing and branding? Listen in as Alex Yu – a successful real estate agent in Orange County California – gives his answer. I wanted to have him on the show because he does a great job of blending what he's personally interested in and real estate into his marketing and branding strategy. According to Alex, marketing comes from two things: character and competence. People want to buy the story, not a box with four walls in it. Alex and his team don't follow the same cookie-cutter approach that most realtors are taught and they are successful because of it. Connect with Alex: Instagram YouTube Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an "all-time bestseller" in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com