

Brand You Personal Branding
Mike Kim
The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you.
Episodes
Mentioned books

Jan 10, 2023 • 31min
362: Want to Grow Your Business in 2023? Do These 5 Things
What would it be like for you to take two whole months off from your business to just "kick back" and do what you like? Disastrous? Just plain scary? Mike Kim, best-selling author, and personal branding coach, did that very thing, taking off the months of June and December 2022. He'll talk about his experiences in this week's episode. Among other things, you'll learn: How Mike was able to take two months off, without negatively impacting his business What were the five most impactful insights he gained during his time off Why the phrase "chop wood and carry water" is of vital importance to your business success While you may not yet be in a position to take two months away from your business, you can certainly afford 30 minutes to listen to this podcast It'll be well worth it. Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Jan 3, 2023 • 25min
361: The 9 (Scientific) Pillars of Happiness with Dr. Ellen Wong
Watch this episode on YouTube » Dr. Ellen Wong's signature framework, The 9 Pillars of Happiness ™ has helped thousands of people amplify their health, take control of their time, improve emotional resilience, and create inner peace. She has been featured in Thrive Global, Business Insider, Sound Dollar, and many podcasts including Women's Health Unplugged, Done By Noon, Rebel Talk, and The Dr. Kinney Show. Listen to discover: What are the societal and individual factors that influence happiness? What are the "top five" regrets of people who are dying? What are The 9 Pillars of Happiness ™? What is "time management" really all about? Episode Resources: Ellen's Free Guide, 9 Essential Questions To Ask For A Happier Life Ellen's Instagram Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Dec 27, 2022 • 20min
360: My Daily Self-Affirmation Track
Please Read: Affirmations have been a huge part of my growth this past year and I thought it would be appropriate to publish the actual track I listen to every morning and evening. While my background is in writing, I've always found it difficult to write my own affirmations. I've collected several from a few books I've been reading, the most significant of which has been Quantum Success by Sandra Anne Taylor. This book contains several affirmations at the end of each chapter, so I recorded them and created my own affirmation track. If you'd like the transcript I wrote for this episode, visit the show notes page here: mikekim.com/yatb360. I left this track without music or other normal pre-rolls, so that you can listen to your own music in the background and not be distracted by other audio segments. Happy New Year, and may 2023 be your best year ever. Resources: https://www.amazon.com/Quantum-Success-Astounding-Science-Happiness/dp/1401907326/ref=sxts_rp_s_sp_1_0?content-id=amzn1.sym.497ddbaf-dbdc-4a61-b204-33f5c59012b2%3Aamzn1.sym.497ddbaf-dbdc-4a61-b204-33f5c59012b2&crid=DKPX9XK3RS5O&cv_ct_cx=quantum+success&keywords=quantum+success&pd_rd_i=1401907326&pd_rd_r=2586bbe4-e498-47c8-aa90-ec2d4c79a282&pd_rd_w=Mtc6B&pd_rd_wg=r1i8F&pf_rd_p=497ddbaf-dbdc-4a61-b204-33f5c59012b2&pf_rd_r=VJTTEF655Q636AGM7AT5&psc=1&qid=1669057200&sprefix=quantum+success%2Caps%2C75&sr=1-1-5985efba-8948-4f09-9122-d605505c9d1e Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Dec 20, 2022 • 25min
359: Why Your Business Needs Translators, Amplifiers, and Producers, with Michael Roderick
While you probably know the common meanings of "translator, amplifier, and producer", you'll find immense value in understanding Michael Roderick's take on these terms. Michael, the guest on this week's episode, is the CEO of Small Pond Enterprises, which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a Highschool English teacher to a Broadway Producer in under two years. So, be sure to tune in this week as Michael and Mike share the mic. You'll be glad you did. Get up to speed on: How it is that business really works by referrals. How to become "referrable". What "translators, amplifiers, and producers" mean, in relation to helping you form lasting connections. How you can get much better at explaining what you do. Why the perspective of an "outsider" is vital to your business. Why it's important to challenge the "dominant narrative" without being combative. What "referability radar" is, and how it can benefit you and your business. Don't miss this amazing interview. As Mike Kim says, "Relationships are rocket ships." Resources: http://www.smallpondenterprises.com/ https://www.linkedin.com/in/michael-roderick-1161571/ https://www.facebook.com/mike.roderick.940 https://twitter.com/MichaelRoderick http://www.myreferabilityrater.com/ Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Dec 13, 2022 • 28min
358: How Jill Wise Earns Five Figures a Month While Working Only Twelve Hours a Week
Total stab here, but wouldn't you like to earn five figures a month while working twelve hours a week? Thought so. To learn how Jill Wise does this, listen to this week's episode. Jill is a terrific copywriter and marketing business consultant. More importantly, she's a relatively new mom. She and Mike have known each other for over two years, and they've been in a mastermind group together. You owe it to yourself and your business to glean some great insights from Jill in this episode. Among other gems, you'll find out: How to avoid becoming derailed when experiencing major life stressors. How to effectively build up your business so you can have more time for what's most important in your life. Why it's valuable to look at your business as an ongoing experiment. Why passive income, regardless of its amount, is a huge asset. What to do, delegate, or discard. Why flexibility is a must. Why planning ahead is a must. Definitely don't miss this primer on effective planning. Five figures while working twelve hours a week is both doable and desirable. Resources: https://itsjillwise.com/6-figure-schedule Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Dec 6, 2022 • 39min
357: Creativity is Not About Creating—It's About Combining, with Joey Cofone
This week, Mike interviews Joey Cofone, founder and CEO of Baronfig. He's an award-winning designer and entrepreneur. Joey's work has been featured in Fast Company and New York magazines. He has just come out with an incredible book called The Laws of Creativity. So, get ready for a deep dive into the realities of creativity. You'll learn: Why creativity is not simply an abstract concept, but rather is based on processes. What those processes are. How Bruce Lee was an outstanding example of developing creativity. What "thinking combinations" are, and why they are a critical part of the creative process. Why the word "creativity" is a misnomer. What is the actual process of creating a comic book. What Joey's major mistake was in trying to grow his business. Why it's essential to champion your work—what Joey learned from Grace Hopper. Why it's so great that we can look back on history. If you want to have a much clearer understanding of the creative process, and how that understanding can help you grow your business, then don't miss this invaluable interview. Resources: Insta: @baronfig https://www.joeycofone.com/ Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Nov 29, 2022 • 33min
356: Why Being in Business is Like Being a Midwife, with Cheryl Furer
You've surely recognized the similarities between coaching/thought leadership and midwifery. You haven't? In that case, you'll find great value in this week's episode. Mike interviews Cheryl Furer, a registered midwife. Cheryl is also a certified homeopath and an integrative health coach, with an emphasis on the childbearing years. Mike and Cheryl have known one another for the past year and more. In this delightful interview, you'll learn: How to correctly pronounce the word "midwifery." How Cheryl is helping to make midwifery more mainstream. What social entrepreneurship is, and how it can be a marriage of passions. What midwifery has in common with finalizing a major project. How a brand can best connect with charitable giving. How we can be the change we want to see in the world. Why it's vital to regulate our adrenaline (and how to do it). How Cheryl grounds herself, and integrates the birth experience into her own life. So, if you want to "give birth" to a business that will benefit not only your own bottom line, but also your community and larger world, then be sure to tune in for this expert midwife's priceless advice. Resources: https://yourthrivingpregnancy.com/ Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Nov 22, 2022 • 36min
355: The Power of Pre-Deciding in Business and Life, with Teresa McCloy
Be sure to tune in this week for Mike's incredible interview with Teresa McCloy. Not only is Teresa an amazing coach, speaker, and trainer, but she's also the author of the new book Do What Matters (dowhatmattersbook.com). Mike and Teresa have gotten to know one another in a mastermind group. As Mike says, "Growing can be really fun if you're doing it with the right people." Teresa is definitely one of "the right people". In this stellar interview, you'll learn: Why it's essential to plan in advance. How best to plan in advance. How enneagrams are valuable tools for self-discovery. Why we must "get on the balcony" (and what that really means). How we can uncover our values and needs (and why that's so critical). What it means to "live from rest…not rush". If you want to better comprehend the need for (and mechanism for) truly significant personal growth, so that you can provide real value to your clients, peers, families, and the world in general, then this episode is a must-listen. Resources: http://dowhatmattersbook.com/ Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Nov 15, 2022 • 1h 7min
354: Do Nothing, This Episode Has No Value, with Henry Jeong
Don't be fooled by the title. This episode is a heartfelt Q&A between two long-time friends. Mike Kim, best-selling author and personal branding coach, has known Henry Jeong (Instagram-bigasianguy) "since we were probably 11 years old". You'll not only get a better understanding of the value of friendship, but you'll also have some valuable takeaways as you hear how Mike and Henry answer the following questions they ask each other: Have you ever made decisions based on money? If so, how did that work out? How did you feel about moving to another state? What was your biggest adjustment? How have you built relationships with others in a new environment? Why is it so important to feel grounded? What are the three top books you've read this year? What would you do differently this year than you did last year? What is your morning routine, and how has it helped you? Why is it important to be aware of the energy you're around? "Lightning Round" Kill, ****, or Marry. (You'll have to tune in to "flesh" this one out…). So, if you, like Mike and Henry, see value in long-term friendship, you'll want to tune in to this episode. Despite the title, this episode really does have value Resources: http://instagram.com/bigasianguy Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Nov 8, 2022 • 45min
353: The Tuition of Entrepreneurship with Jenny No Chung
Jenny Chung is a"brick-and-mortar" entrepreneur, brand ambassador, and investor. She is co-owner of Love Korean BBQ in New York City, Get Purely Juiced, and an investor in many other brands. In this episode, you'll learn: What "online" and "brick-and-mortar" entrepreneurs can learn from each other. What is the price we have to pay to enter a business? Why it is critical that there be "cross-pollination" of entrepreneurs. How Jenny's family and cultural background shaped her desire to be an entrepreneur. What are the upsides and downsides of starting a business that follows trends? What is the "tuition" that entrepreneurs must pay in order to stay motivated? How Jenny networks and recognizes profitable trends and opportunities. Why it can be said that "sometimes doing nothing is not doing nothing". How to effectively represent your brand. Why it is vital to serve and help bring about change in your community. Resources: Love BBQ in New York City Get Purely Juiced Jenny's Instagram Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com


