Agency Forward

Chris DuBois
undefined
Sep 17, 2024 • 42min

022 Jakub Grajcar: How to Market for Agencies

Hey everyone, today I’m joined by Jakub Grajcar.Kuba is the content marketing manager at ZenPilot and I wanted to bring him onto the show to shed some light on marketing for agencies.You’ve probably heard me mention the stat that only 14% of agency clients come from direct marketing. And it’s for that reason you should be spending more time marketing your own brand.Kuba hosts the Agency Journey podcast, write ZenPilot’s newsletter, and produces loads of social content. There’s a lot you can learn from him and he over-delivers in this conversation.In this episode, we discuss:how marketing an agency is different than other businesseshow podcasts can benefit your brandwhy agencies should start a newsletterand more…You can learn more about Jakub (Kuba) on LinkedIn.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 
undefined
Sep 10, 2024 • 38min

021 Dr. William Attaway: Catalytic Leadership

Hey everyone, today I’m joined by Dr. William Attaway.William is the founder of Catalytic Leadership, where he provides executive coaching and helps agency founders become stronger leaders.William and I have recorded multiple podcasts and done events together and every time, I leave with awesome takeaways. He’s a genuinely great guy and has awesome an perspective and insights on improving your leadership.In this episode, we discuss:What mindset shifts agency founders should adopt for better leadershipWhy leaders should question their leadership styleHow agency founders can leverage their long-term visionand more…You can learn more about William on LinkedIn or at CatalyticLeadership.net.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 
undefined
Sep 3, 2024 • 31min

020 Dylan Ciaccio: Problemotional Advertising

Hey everyone, today I’m joined by Dylan Ciaccio.Dylan is the Director of Marketing at Black Camel Agency and an evangelist of problemotional marketing, which we dive into in the episode.If you’ve heard me on other podcasts or follow my LinkedIn content, you’ll know I’m a firm believer that all marketing starts with a problem. So when I stumbled across Dylan’s content, I immediately knew I needed to get his perspective on the show, and he didn’t disappoint.In the episode, we discuss:How to identify the core problem you solveWhy your messaging isn’t resonating with you audienceHow to start problemotional advertising for your own brandand more…You can learn more about Dylan on LinkedIn.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 
undefined
Aug 27, 2024 • 26min

19 10 Biases that Destroy Agency Founders

Hey everyone, today is a solocast hosted by yours truly. Cognitive biases can break us if we're not aware of them. In this episode, I share the 10 biases I see most frequently with agency founders and offer some solutions so they don't destroy your business. -----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 
undefined
Aug 20, 2024 • 7min

018 3 Reasons Your Team Might Suck (and How to Fix It)

Hey everyone, today is a solocast hosted by yours truly. There are 3 primary reasons I see teams failing, so I wanted to provide a quick episode to help you tackle those challenges and hopefully gain some forward momentum. -----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 
undefined
Aug 13, 2024 • 54min

017 Ben Catley-Richardson: The Accountability Viking

Hey everyone, today I’m joined by Ben Catley-Richardson. AKA: The Accountability Viking.Ben is the founder of Get Shit Done and Have More Fun, an agency coaching business for founders who want to stop sacrificing their sanity.Not only does he have some great methods and systems to make this happen, but many of the ideas are led through studies in neuroscience. It moves these ideas out of theory and into proven application.In the episode, we discuss:How to make tough decisions that create more free timeThe importance of the five gates of learningWays to increase clarity to overcome overwhelm and procrastinationand more…You can learn more about Ben at GetShitDone.Fun and on LinkedIn.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 
undefined
Aug 6, 2024 • 40min

016 Mikael Dia: Data-Driven Decisions with the Founder of Funnelytics

Hey everyone, today I’m joined by Mikael Dia.Mikael is the founder of Funnelytics and a former agency owner. As a previous user of Funnelytics and a firm believer in the power of offers, I was excited to get Mikael on the show to discuss how agencies can productize their offerings.In the episode, we discuss:How to make data-driven decisions in your marketingHow to better set client expectations through visualizationThe need for specialization to develop repeatabilityand more…You can learn more about Mikael at Funnelytics.io and on LinkedIn.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 
undefined
Jul 30, 2024 • 39min

015 Garret Caudle: LinkedIn Mastery for Agencies

Hey everyone, today I’m joined by Garret Caudle.Garret is the CEO of Influent, helping founders ideate, create, and execute on LinkedIn. And they don’t just focus on posting, but rather the full pipeline of social media lead generation.This conversation was a lot of fun and packs a serious punch for anyone looking to jumpstart their publishing journey on LinkedIn. I know I pulled a lot of insights I could apply immediately, so I know you’re going to find value in this one.In the episode, we discuss:The biggest mistakes founders make when starting on LinkedInThe secret to social publishing successWhat to do once you have a social presence.and more…You can learn more about Garret at Influent.co and on LinkedIn.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 
undefined
Jul 23, 2024 • 40min

014 Ryan Watson: Must-Know Aspects of Agency Finances

Hey everyone, today I’m joined by Ryan Watson.Ryan is a partner at Upsourced, providing outsourced accounting, financial strategy, and M&A advisory services for creative agencies.I’d previously heard Ryan on a lot of podcasts and knew he’s a man of the numbers. So I was excited to get him on a episode to talk about the financials behind running an agency.And like of most of these conversations go, we ended up covering so much more.In this episode, we discuss:How the Hierarchy of Financial Needs can focus your effortsWhy you should pay attention to the Lifecycle of AgenciesHow project profitability is changingand more…You can learn more about Ryan at UpsourcedAccounting.com and LinkedIn.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 
undefined
Jul 16, 2024 • 34min

013 Corey Quinn: Breaking Free of Founder-Led Sales

Hey everyone, today I’m joined by Corey Quinn.I’ve been a longtime follower of Corey’s, and with the publishing of his book, “Anyone, Not Everyone,” I knew we needed to get him on the show.Corey’s an agency coach and helps founder get out of founder-led sales, so they can spend more time doing what they want rather than being tied to every prospect.In this episode, we discuss:Why agencies need to specialize in a vertical marketWhy building your positioning around a platform or tool is a risky betA strategy for breaking free of founder-led salesand more…You can learn more about Corey at CoreyQuinn.com and on LinkedIn.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app