

Agency Forward
Chris DuBois
Agency Forward explores the future of agencies as tech and AI drive down the cost of tactical deliverables. Topics include building competent teams, developing strategic offers, systemizing your business, and more.
New episodes delivered every Tuesday.
New episodes delivered every Tuesday.
Episodes
Mentioned books

Nov 26, 2024 • 47min
032 Tim Kilroy: Building Your Agency Better
Hey everyone, today I’m joined by Tim Kilroy.Tim is the founder of Build Your Agency Better™. With over two decades of experience in the digital marketing industry, Tim has founded, scaled, and sold several agencies, and now focuses on coaching agency owners to grow their sales, profits, and happiness without working harder or longer.I was very excited to get Tim on to share his insights on creating irresistible offers and he doesn’t disappoint.In this episode, we discuss:How to craft an offer that aligns with your client’s business needsThe biggest mistakes agencies make in their sales processHow focusing on value can turn prospects into long-term clientsAnd more...You can learn more about Tim on LinkedIn.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Nov 19, 2024 • 37min
031 Junaid Ahmed: Creating Your Home Studio
Hey everyone, today I’m joined by Junaid Ahmed.Junaid is the founder of Home Studio Mastery and an expert in transforming home workspaces into professional video production studios.He’s got over a decade of experience in video production and tech solutions, and has helped countless entrepreneurs, influencers, and creators elevate their content by optimizing their home studios.So, whether you’re just starting out or looking to upgrade your setup, Junaid’s insights will help you create a space that’s both functional and a reflection of your personal style.This is an episode you’ll want to see some clips for so you can check out his set up to get an idea on what you’re missing.In this episode, we discuss:Common mistakes people make when setting up a home studioEssential elements every professional home studio needsHow to design a studio that enhances both creativity and productivityBudget-friendly tips for improving video qualityAnd more...You can learn more about Junaid on LinkedIn.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Nov 12, 2024 • 52min
030 Marcel Petitpas: The Ins and Outs of Agency Profitability
Hey everyone, today I’m joined by Marcel Petitpas.Marcel is the CEO of Parakeeto and an expert in helping digital and creative agencies improve their profitability. He’s worked with hundreds of agencies to help them get better at managing their margins, setting accurate pricing, and tracking project performance.If you’ve ever struggled to figure out where your profits are going or how to scale your agency without burning out, this episode is packed with insights you won’t want to miss. Marcel is one of my go-to guys for agency profitability questions and he should be yours too.In this episode, we discuss:Why "net profit" on a project basis is a flawed metricThe best way to track project profitability and set pricingWhy internal specialization is crucial for future successAnd more...You can learn more about Marcel on LinkedIn.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Nov 5, 2024 • 40min
029 Patrick Kizny: The Value Method
Hey everyone, today I’m joined by Patrick Kizny.Patrick is the founder of Futurecrafting™ and a creative entrepreneur with over two decades of experience leading firms in digital marketing, branding, and Hollywood-grade CG & VFX. He’s worked with clients all over the globe and now helps creative firms unlock value and scale their impact with his Value Method.I brought Patrick onto the show to share his insights on how marketing agencies can create value, communicate it effectively, and position themselves strategically in the value chain. If you’ve ever struggled with positioning, pricing, or just making your value clear to clients, this episode is for you.In this episode, we discuss:Why value alignment between agencies and clients is often brokenHow agencies can position themselves better in the value chainThe importance of value-based pricingHow to shift from being a vendor to a strategic partnerAnd more...You can learn more about Patrick on LinkedIn.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Today’s episode is sponsored by Parakeeto.You know that task in your agency that involves pulling together data and context across Finance, Operations, and New Business, just so you can make better decisions.This is exactly what the team at Parakeeto helps do.They make whoever is managing that task look like a rockstar, using their proprietary frameworks, technology, and services to set your agency up for the best decisions.Don’t let missing and disparate data be the reason your agency struggles.You can learn more at Parakeeto.com/forward. -----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Oct 29, 2024 • 59min
028 Matt Durante: Scaling Challenges, AI Concerns, and Creativity
Hey everyone, today I’m joined by Matt Durante.Matt is the head of B2B Marketing at Nectar.Matt specializes in helping mid-sized businesses and startups break through scaling barriers, particularly in B2B markets. His approach focuses on creating scalable, measurable, and meaningful growth through marketing and operational strategies.Matt is one of my favorite follows on LinkedIn for creative content around marketing and I was excited to explore some of those themes together.In this episode, we discuss:How to uncover the biggest impact points in your businessWhy Matt avoids using AI for content creationHow to scale your business without losing sight of measurable outcomesAnd more...You can learn more about Matt on LinkedIn.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Oct 22, 2024 • 42min
027 Nathan Warner: The Power of Mini-Courses
Hey everyone, today I’m joined by Nathan Warner.Nathan is the founder of Fearless Leadership LLC and a master course creator.I watched a masterclass from Nathan in the TACK Insider community and wanted to reach out to learn more. After going through one of his mini-courses, I knew I needed to get him on the show to help agencies do the same.You’ve probably heard about creating mini-courses and some of the benefits for your business, but it’s not always as simple as it sounds. Nathan takes the guesswork out of the process and he’s here to share some key insights.In this episode, we discuss:why mini-courses are a powerful tool for agenciesthe common mistakes people make when launching their coursewhat to do after someone signs upand more…You can learn more about Nathan on LinkedIn.-----------Join the TACK Insider community today. -----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Oct 15, 2024 • 58min
026 All-In Agency Summit Recap - October 2024
Hey everyone, today we’ve got a special episode for you.I’m joined by Chris Storey and we’re going to recap the excitement from this month’s All-In Agency Summit.We had 14 presenters covering a range of topics, so we wanted to captured some highlights to share with listeners.If you want to be notified of the next Summit, visit the All-In Agency Summit LinkedIn page and give it a follow. You can also keep following me here, on Substack, or anywhere else, because I’ll be sharing the next event everywhere.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Oct 8, 2024 • 13min
025 Your Cadence is Your Credibility
Hey everyone, today is a solo cast where I dive into one of my company values: Your Cadence is Your Credibility We'll get into what this means, the three types of cadence in business, and some ways you can improve your cadence. -----------Links from the show:- If I Had to Start an Agency from Scratch- The PRISM Model: Determining if a Problem Deserves Solving- 5 Offers to Launch Your Agency's Revenue- Your Service is Not Your Offer- Agency Life: The Lead Magnet That Pays for Itself w/ Chris DuBois-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Oct 1, 2024 • 18min
024 If I had to start an agency from scratch...
Hey everyone, today is a solo cast where I answer: “What would you do if you had to start an agency from scratch?” Join me as we dive into the question and hopefully give you some nuggets for ways to improve your current agency. -----------Links from the show: - If I Had to Start an Agency from Scratch- The PRISM Model: Determining if a Problem Deserves Solving- 5 Offers to Launch Your Agency's Revenue- Your Service is Not Your Offer- Agency Life: The Lead Magnet That Pays for Itself w/ Chris DuBois-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Sep 24, 2024 • 46min
023 Tony Wilson: Straightening Agency Financials
Hey everyone, today I’m joined by Tony Wilson.Tony is the founder of Accquip, providing fractional CFO services to agencies. He’s also the host of the DevLaunch Podcast which I’d recommend agencies give a listen to.I brought Tony on so we could talk agency financials. For a lot of founders, it’s not that it’s a mystery, it’s just not the most enjoyable place to spend your time. It can be intimidating. Especially if you’re not fully sure what you’re looking at.If that’s you, rest assured, Tony helps to make everything more approachable.In this episode, we discuss:the biggest things agencies get wrong with their numbersthe importance of gross marginshow to make your agency exit-readyand more…You can learn more about Tony on LinkedIn or at Accquip.com-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.


