Agency Forward

Hey everyone, welcome to Episode 100. To celebrate, I wanted to hit 10 lead gen tips from working with dozens of agencies over the years. These are the things that all my best clients are doing that I try to replicate across all clients so they can get the same results. Enjoy. Hope to see you for the next 100. -----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Hey everyone, today I'm joined by Tim Kilroy — and this is a return visit.Tim is the founder of the WTF Agency Method and Build Your Agency Better. He's founded, scaled, and sold multiple agencies across 25+ years in digital marketing, and now coaches agency owners full-time. In his first appearance we dug into agency offers, discounts vs. value, and the sales process.This time, we're going deeper into something Tim calls VVV — Vibes, Vision, and Values. In a world where every agency website says the same thing, the agencies that win are the ones willing to show who they actually are. Not a polished, sanitized version, but the real thing, rough edges included.In this episode, we discuss:Why decision timelines have doubled for agency buyers — and what that signalsWhy sanitizing your personality costs you pipeline you can't even seeThe difference between values on a website and values that actually activate buyersAnd more.You can learn more about Tim Kilroy on LinkedIn or grab his WTF Sales Guide.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgencyOS.com/Community.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Kris Rudeegraap, CEO and co-founder of Sendoso who built AI-driven gifting for B2B sales, shares why physical sends cut through saturated inboxes. They discuss how gifting sparks curiosity, ABM vs broad strategies, choosing thoughtful or shareable items, budgeting and testing, trigger-based automation, and AI personalization for better pipeline outcomes.

A critique of the industry swing from execution to pure strategy and how that left clients unable to implement plans. Discussion of packaging strategy with hands-on execution and scoping/pricing to protect margins. A practical 90-day framing to reveal whether work produces real outcomes or just advice.

Hey everyone, today is another solocast for you.Every agency owner I talk to says the same thing: "We get clients from referrals, mostly. But we know we need to do more." The problem is that "do more" isn't a strategy — and nobody ever laid out the actual options.In this episode, I cover:Why referrals are great but terrible as a primary pipelineThe seven GTM motionsWhat each motion costs in time and money, and where each one breaksAnd more...Also, here's the article on how to differentiate your agency I mentioned in the show. -----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

The conversation breaks down three layers of niching: vertical, horizontal, and problem-based. It argues why leading with the problem changes how clients find and choose you. It covers why vertical-only positioning makes agencies generalists and how problem-focused positioning can attract clients across industries. It gives a practical formula and steps to uncover the consistent problems your best clients share.

Learn how to stop starting from zero by finding the people and places that already have your future clients' attention. Explore four builder types: people, communities, publications, and companies. Get concrete research strategies, a tiered accessibility plan, and five practical moves you can try this week to begin mapping and engaging your builder ecosystem.

Hey everyone, today I'm joined by Sean Lang.Sean is an agency operations expert who helps founders remove themselves as the bottleneck in their business.Before entering the agency world, Sean managed an airport refueling operation—a role that gave him a healthy respect for process, compliance, and what happens when things go wrong. He's since applied those lessons to help agency owners stop hoarding problems and start building teams that actually think.I wanted to have Sean on because the founder-as-hero mindset is killing agency growth, and most owners don't even realize they're doing it. He's got some great frameworks and strategies to address it. Also, his podcast, Agency Uplift, is a must-listen show.In this episode, we discuss:The first signs you're the bottleneckBreaking the hero addictionMaking time to slow down and speed upAnd more...You can learn more about Sean on LinkedIn.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Hey everyone, today I'm joined by David Hoos.David is a marketing consultant who specializes in helping dev agencies build and execute marketing strategies that actually resonate with technical founders.With a background that bridges both worlds—his mother an English teacher, his father a software engineer—David cut his teeth at a conversion optimization agency before advising dev shops on positioning and growth. He's built a reputation for translating marketing speak into language that engineers actually trust.I wanted to have David on because most dev agency founders hate marketing—and for good reason. David understands why and knows how to fix it. I also appreciate his thoughts on LinkedIn, so you should give him a follow there. In this episode, we discuss:Why dev founders distrust marketingPositioning beyond programming languagesMarketing that elevates rather than erodes reputationAnd more...You can learn more about David on LinkedIn.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Hey everyone, today I'm joined by Jody Grunden.Jody is a virtual CFO and financial strategist for growing agencies.He’s the co-founder of Summit CPA Group (now part of Anders CPAs), where he’s helped scale hundreds of agencies with data-driven financial forecasting and CFO insights. I wanted to have Jody on because too many agency owners fly blind with their finances and miss out on stable, scalable growth. Also, we were tablemates at a conference last year, and he's a delightful human being. And when good people are also experts in their craft, I feel this urge to share them with our audience.  In this episode, we discuss:Building a 10% cash reserve for long-term stabilityWhen to hire a controller or CFO as you scaleHow to set pricing to maintain profit marginsAnd more...You can learn more about Jody on LinkedIn or shoot him an email at jgrunden@anderscpa.com. -----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.