The How of Business - How to start, run, grow and exit a small business.

Is your business ready for an exit? You may decide to sell your business, a life event may force a change, or you may want to transition it the next generation. Preparing for these eventual business events requires an Exit Strategy. Randy Long (Entrepreneur, CPA, Lawyer, Financial Planner, Author) shares tips & advice for small business owners to prepare your business for a successful exit. Randy's latest business book is "The BraveHeart Exit, 7 Steps to Creating Your Family Business Legacy". Randy Long, and his firm Long Business Advisors, assist with managing the sale of a business, helping entrepreneurs prepare their business for sale or transition, and coaching & consulting to help people grow their small business. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Website basics for small business. The essentials of websites for the non-technical entrepreneur. Do you build it or hire someone to build it for you? The objective of a website is to convert – getting the visitor to buy, subscribe, call, inquire or visit your business. Is your website responsive and mobile-friendly and why does that matter? Where do you start and what are the most important considerations for a website to help you grow your small business? This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Build your business through referrals. Serial Entrepreneur, Business Author, Speaker & Management Consultant Tim Templeton shares stories from his journey to becoming his own boss and how you can start & grow your small business through referrals. He is the author of "The Referral of a Lifetime" from the Ken Blanchard Series. He advises that we take the dollar sign off our forehead, and help others first! He has developed a proven system to develop Qualified Pre-Endorsed Referrals for your business. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to use virtual assistants to start & grow your small business, and organization tips to make you more effective. Gina Horkey explains how small business owners can use virtual assistants to grow their business, and the tools and systems she uses in her business to stay organized and productive. She also shares how she became her own boss by growing her small business, and tips & advice for other entrepreneurs. She believes "you too can start living the life you want, without having to be filthy rich or waiting to retire." This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Husband & Wife team share their entrepreneurial journey, why they enjoy working together, and how they do it successfully. Their first joint venture was a barter exchange business. They sold that small business and started other businesses and a podcast show of their own – Together 24/7 with Barry & Catherine Cohen. Key to their successful business partnership is knowing each other's strengths and weaknesses, and always having fun! This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Small business failure shared and dissected. Henry & David discuss their recent business failure and closing of one of their restaurant locations. They share the emotional aspects of this failure as entrepreneurs, and lessons learned – what they missed, what they considered in deciding to close the location, and what they will do differently in future small business ventures. As a small business owner you must plan to succeed but be prepared for failure – it's how to you respond to inevitable failures that determines your ultimate success as an entrepreneur. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

A Customer Service Manifesto is critical to delivering remarkable experiences in your small business. It's your declaration of what you stand for and is the basis of your company's culture. In this short episode Henry highlights the "6 Steps to Deliver Remarkable Service" and you can download our Customer Experience Manifesto from the show notes page. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Blogging & online content expert, and small business owner Kellen Kautzman is our guest. He went from school teacher to becoming his own boss, and now owns a successful online marketing agency. Kellen shares his entrepreneurial journey and tips & advice on how to create and share content online to help you start and grow your small business. He helps his clients with internet marketing, including content creation, and Search Engine Optimization (SEO). This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

From Air Force Pilot to Franchise Business Owner – Matt Miller shares his entrepreneurial journey. He became his own boss after being frustrated by unrealistic expectations at his last sales position. He started his small business on the side, and bootstrapped and grew it into School Spirit Vending – a franchise business on the cutting edge of both the vending and school fundraising industries. Matt believes in taking decisive action and growing his business through relatively low risk investments. Visit the Show This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to hire remarkable employees for your small business – Part 2. The process, tips, techniques and best practices for effective hiring. This episode focuses on assessment tools, and the 2-step interview process. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com