The How of Business - How to start, run, grow and exit a small business.
Henry Lopez
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Episodes
Mentioned books
Jun 14, 2021 • 49min
376: SEO & Google My Business Page with Adam Kirk
Improve Search Engine Optimization (SEO) and use your Google My Business Page to help your small business get found online. Adam Kirk, founder of Oostas, shares his tips and advice, and a special offer for a new small business website and SEO Package. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
Jun 7, 2021 • 52min
375: Launching TerraSlate Paper with Kyle Ewing
Launching and growing TerraSlate Paper with Kyle Ewing. Kyle is an entrepreneur and the President and Founder of TerraSlate Paper - TerraSlate Paper is a tear-proof & waterproof laser printer paper. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
May 31, 2021 • 49min
374: Overcoming the Fear of Financials with Mark Butler
Overcoming the fear of financials and how to use bookkeeping and budgeting for small business financial planning with Mark Butler, founder of Let's Do the Books. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
May 24, 2021 • 30min
373: Your Elevator Pitch
How to create an effective Elevator Pitch to help you grow your small business, with Henry Lopez. Every business owner should have an Elevator Pitch – a brief but effective answer to the question, What do you do? Or, Tell me about your business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
May 17, 2021 • 45min
372: Launching Proper Good with Christopher Jane
Launching Proper Good, a direct-to-consumer food company specializing in quick healthy meal options, with entrepreneur Christopher Jane. He also shares his entrepreneur journey. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
May 10, 2021 • 57min
371: David Begin's Entrepreneurship Success Story
Entrepreneurship success story, including transitioning from a corporate career to building a highly successful car wash business. David built one of the top performing carwash businesses in the country – through hard work, perseverance, determination, and smarts. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
May 3, 2021 • 48min
370: Financial Planning with Danielle Hayden
Financial Planning and goal setting to help you grow your small business with Danielle Hayden. Danielle is a CPA, author and the Co-Founder of Kickstart Accounting, Inc. She shares her tips & strategies for budgeting and developing a curiosity for your financial numbers. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
Apr 26, 2021 • 53min
369: Employee Retention Tax Credit with Brad Mewes
How to get the Employee Retention Tax Credit (ERC) refund for your small business (starting at 18:58) with Brad Mewes. Small businesses impacted by COVID-19 may be eligible for a payroll tax credit refund from the IRS. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
28 snips
Apr 26, 2021 • 40min
368: Marketing Plan Overview
Serial entrepreneur and small business coach, Henry Lopez, shares valuable insights on marketing planning for small businesses in this podcast. Topics discussed include defining ideal clients, crafting value propositions, creating marketing funnels, and developing targeted marketing plans. The episode emphasizes the importance of adapting marketing strategies to evolving landscapes and consistently improving efforts for business growth.
Apr 19, 2021 • 47min
367: Developing & Launching Nuudii System with Annette Azan
Developing, launching, and growing the Nuudii System garment with founder Annette Azan. She shares her entrepreneur journey and the story of how she developed her idea, becoming a manufacturer and retailer of undergarment solutions for women. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
