The How of Business - How to start, run, grow and exit a small business. 368: Marketing Plan Overview
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Apr 26, 2021 Serial entrepreneur and small business coach, Henry Lopez, shares valuable insights on marketing planning for small businesses in this podcast. Topics discussed include defining ideal clients, crafting value propositions, creating marketing funnels, and developing targeted marketing plans. The episode emphasizes the importance of adapting marketing strategies to evolving landscapes and consistently improving efforts for business growth.
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Narrowly Define Your Target Avatar
- Define a narrow target avatar before writing any marketing copy or spending money.
- Include demographics, buying habits, beliefs, pain in their words, where they listen, and questions they'll ask before buying.
Match Message To Audience Awareness
- Knowing audience awareness level changes the message you must use to convert them.
- If prospects haven't heard of you you may need educational content before attempting to sell.
Use An Elevator Pitch To Tighten Messaging
- Craft a concise elevator pitch to test and clarify your value proposition.
- If you can spark interest in two to three sentences, your messaging is simple and effective enough.