

Leadership and Business
Raymond A. Mason School of Business
William & Mary's rich history of educating leaders continues at the Raymond A. Mason School of Business where today's business leaders learn how to tackle tough business challenges. Whether you are an established executive or an emerging professional, the Raymond A. Mason School of Business is committed to providing you with quality education that offers fresh ideas and new professional skills to give you and your organization a competitive advantage. Our weekly podcast highlights the latest and best thinking from corporate executives, entrepreneurs, consultants, and thought leaders from around the world. Our guests share the strategies, tactics and keen insights to make you a more effective leader, communicator, and professional. Find us at wmleadership.com.
Episodes
Mentioned books

Sep 27, 2016 • 19min
56 Julien Cayet - Strategy
Many organizations invest time generating their strategic plans but those plans often don't prove to be successful. Arcadis is a leading international consultancy company in design, management, engineering, and other services. Julien Cayet is Global Leader, Business Advisory at Arcadis. He joins us to talk about strategy, the dynamic nature of strategy, and how it intersects with structure and culture. Learn how the William and Mary Center for Corporate Education can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.

Sep 6, 2016 • 18min
55 Keith Sullivan - Coolsculpting's Road to Success
Millions of people turn to cosmetic surgery every year. In 2010 a new noninvasive alternative was introduced into the market, and become a success story. Keith Sullivan is the Chief Commercial Officer of the company that created Coolsculpting, a method for burning fat that is noninvasive. He chats with us about the lessons learned along the way, and how the road to success was not as smooth as it seemed. Learn how the William and Mary Center for Corporate Education can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.

Aug 30, 2016 • 19min
54 Bob Williams - Pillars of Leadership
For some professionals, the ultimate goal is to serve as a leader that makes an impact on the world, customers, and people within their company. Recent graduates of the Flex MBA program at the Raymond A. Mason School of Business at William & Mary heard from Bob Williams, a clinical lecturer at the school. He teaches leadership and we sat down with him to talk about what it means to be a leader today. Learn how the William and Mary Center for Corporate Education can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.

Aug 23, 2016 • 19min
53 Chris Smith - The Craft Brewery Business
Craft Breweries have grown dramatically in the last few years - over 12% of all beer purchased in the U.S. is now produced and sold by local craft breweries. Chris Smith is the co-owner of The Virginia Beer Company, a craft brewery in Williamsburg, Virginia. He joins us on this episode to discuss the challenges of the craft brewing industry and what the future holds for the beer industry in the U.S. Learn how the William and Mary Center for Corporate Education can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.

Aug 16, 2016 • 19min
52 David Long - Impression Management at Work
When we change jobs, ingratiation plays a significant roles on how we create relationships with our new colleagues. How can you build new relationships as a new employee? David Long is conducting new research on impression management at work – he's a professor at William & Mary's Mason School of Business. Long teaches organizational behavior and conducted a series of studies on this subject and how it affects leaders as well. Listen in to learn about new employees, making an impression, and how it affects the rest of the team. Learn how the William and Mary Center for Corporate Education can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.

Aug 2, 2016 • 21min
51 Hamilton Perkins - Turning Plastic Bottles into Designer Bags
The average American throws away 181 pounds of plastic each year, much of it from water bottles. Hamilton Perkins has decided to do something about that; he's taking discarded water bottles and turning them into affordable designer travel bags. His story has caught on and he's reached thousands of supporters and customers on social media. We speak with Hamilton about today's new economy, environmental sustainability, social media, and his story. Learn how the William and Mary Center for Corporate Education can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.

Jul 26, 2016 • 22min
50 Andrew Smith - The Evolution of Advertising
Social media continues to rise - over 1 billion people use YouTube, and almost 60% of American adults have a Facebook account. Social media has changed the way businesses build their brands and reach customers. Advertising agencies have changed to adapt to the new landscape, and one such company on the forefront of that change is Initiate-It, an advertising firm in Virginia. On this episode we chat with Initiate-It's CEO Andrew Smith about how social media has changed advertising. Learn how the William and Mary Center for Corporate Education can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.

Jul 19, 2016 • 15min
49 Deborah Hewitt - The Ramifications of Brexit
Brexit has been the topic of political and economic decisions for months, and now the reality of a British exit from the European Union is reshaping global markets and politics in Europe. Deborah Hewitt is Clinical Professor of Economics and Finance at the College of William & Mary, and she joins us to answer all of our questions about Brexit. Learn how the William and Mary Center for Corporate Education can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.

Jul 12, 2016 • 23min
48 Dan Webber - Crisis Communication in the Digital Age
Due to the digital age, new challenges arise when it comes to crisis management and reputation management. Innovative companies turn to consulting firms like Edelman when crises happen, and develop strategies for dealing with them before they happen. Our guest Dan Webber is Executive Vice President and Director of Operations for Edelman DC's Digital Team. He joins us to talk about the changing landscape of crisis communication and what leaders need to know to positively position themselves. Learn how the William and Mary Center for Corporate Education can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.

Jul 5, 2016 • 21min
47 Cris Wineinger - Leadership in the Non Profit Space
As part of our Summer Look Back Series, we bring you a popular episode with Cris Wineinger. Most professionals spend some time in the nonprofit space during their careers, fundraising for organizations or helping to manage them. Cris Wineinger has been helping nonprofits function at a high level for 25 years, and she joins us on the podcast today to discuss the ins and outs of fundraising, and how to lead in the nonprofit space. Learn how the William and Mary Center for Corporate Education can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.


