The Glossy Podcast

Glossy
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Sep 25, 2019 • 36min

Deveaux designer Tommy Ton: You have to think of your customer on a global level

In this week’s episode of the Glossy Podcast, Jill Manoff sits down with Tommy Ton to discuss his transition from street style photographer to artistic director of fashion brand Deveaux, the evolution of men's style and the importance of inclusivity on the runway.
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Sep 18, 2019 • 35min

Thakoon Panichgul: Going DTC means 'control in the messaging you want to build'

Renowned designer Thakoon Panichgul is back to work after a two-year sabbatical from the world of fashion: "I traveled -- went to Cuba, went to Mexico City, went to Bali, went to Thailand, Marrakesh. I needed time to open up the mind and figure out what this fashion world is all about," he said.In this week’s episode of the Glossy Podcast, Jill Manoff sits down with Panichgul to discuss what today's consumers want in a clothing brand and why he's a firm believer in the DTC model. 
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Sep 12, 2019 • 37min

Emily Current and Meritt Elliott: 'There is some real validity in wholesale right now'

Emily Current and Meritt Elliott have been business partners for 20 years, owning and running at least three companies over the timespan, while collaborating with brands including Kate Spade and Pottery Barn and styling celebs on the side. First came denim brand Current Elliott, which they sold and, soon after, launched L.A.-based apparel company The Great. "We didn't set out to get into the denim industry or disrupt the denim industry; we just knew that we couldn't find what we wanted," said Current, referring to Current Elliott introducing boyfriend jeans to the market during the heyday of "fancy" styles. In this week’s episode of the Glossy Podcast, Jill Manoff sits down with Current and Elliott to discuss how the process of building a brand has evolved, why wholesale still matters and who's really providing influence among fashion fans today.
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Sep 11, 2019 • 35min

Fashion designer Misha Nonoo: 'I honestly think that Fashion Week in its entirety will go away'

This week, we bring you a bonus, New York Fashion Week Edition of the Glossy Podcast, featuring Misha Nonoo, founder and creative director of her namesake fashion brand. Editor-in-chief Jill Manoff sits down with Nonoo to discuss the evolution of her company's business model, its plans for physical retail and the downfall of the traditional runway show.
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Sep 4, 2019 • 31min

Zyper CEO Amber Atherton: ‘We've reached peak social’ 

When marketing platform Zyper launched two years ago, brands were just starting to work with influencers and micro-influencers had barely begun to emerge. Since, influencers have become a line item in most every brand’s marketing budget, and the space has expanded to include even nano-influencers, or influencers with fewer than 1,000 followers. But influencer marketing’s heyday may have already come and gone. The reason, according to Zyper CEO Amber Atherton: “Influencer content has become inauthentic.” In response, consumers are relying less on influencers to tell them what to buy, instead turning to peer-to-peer referrals and word-of-mouth recommendations from their inner circle. And brands are strategizing accordingly, shifting their focus from influencers to existing customers. “Brands today want to turn their most passionate customers into brand advocates -- not just to create content, but to develop new products, to provide feedback, to be a focus group 2.0,” said Atherton. “Brands are realizing that we're living in an increasingly decentralized world: The consumer has more power with their data, influencers are being democratized, and, really, a brand's customers are their best asset; they’re both the product development department and the marketing department. If a brand can identify and bring these people into the brand, and give them that access, then they're going to remain relevant.” 
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Aug 28, 2019 • 32min

Aldo head of omnichannel Gregoire Baret: More than 70% of in-store shoppers browse the website first

When Gregoire Baret joined Aldo Group in 2015, “omnichannel” wasn’t the industry-wide buzzword it is today. But even now, there’s some mystery around his unique, trendy-sounding position of senior director of omnichannel experience design. “Omnichannel experience design is about the consumer journey,” said Baret. “It’s about improving the shopping experience through communication, services, tools -- anything that’s going to help someone discover the right and relevant products.” In addition to the in-store and e-commerce experiences, the focus of his role -- which was new when he joined the company -- encompasses customer touchpoints from pre-purchase to post-purchase, including customer service. “I was brought in to be a kind of neutral agent that would connect people across [Aldo] departments, but also to be a voice for the consumer,” said Baret. 
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Aug 21, 2019 • 29min

Hudson Yards CMO Stacey Feder: 'Rethinking your business is critical'

On this week's episode of the Glossy Podcast, Hilary Milnes sits down with Hudson Yards CMO Stacey Feder to discuss the planning process that went into building and marketing the new development, the way Hudson Yards works with retailers. and the evolving meaning of 'experiential.' 
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Aug 14, 2019 • 33min

Ministry of Supply's Aman Advani: Performance wear will be the new normal

Before Aman Advani was the co-founder and CEO of performance-infused businesswear brand Ministry of Supply, he was a consultant. Spending most of his days on a plane, in a boardroom or traveling from one hotel to the next, Advani was exhausted by the upkeep his formal workwear required, including lots of ironing and frequent trips to the dry cleaners. He decided he needed to find a way to make these clothes work for his life. So in 2012, Advani co-founded Ministry of Supply with Gihan Amarasiriwardena. Since, the brand has expanded its offering to include both men and women, opened a total of six stores around the U.S., and launched wholesale partnerships with companies like Stitch Fix and MoMA. In this week's episode of The Glossy Podcast, Hilary Milnes sits down with Advani to discuss why Ministry of Supply has such a strong emphasis on education, what makes fashion an emotional industry and what's on the horizon for performance wear.
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Aug 7, 2019 • 36min

MZ Wallace's Lucy Wallace Eustice: 'Technology has empowered the customer in incredible ways'

When Monica Zwirner and Lucy Wallace Eustice joined forces to start their own company in 2000, they were on a mission to create beautiful, functional, luxury bags. After carefully sourcing their materials and manufacturers, the pair chose to launch their brand, MZ Wallace, by opening and operating a store, which in turn gave them direct access to the customers and their feedback. Just a few short years later, in 2004, the brand launched its e-commerce operation, continuing to operate as a direct-to-consumer brand years before the concept became buzzy. Now, almost 20 years later, MZ Wallace is continuing to build on its direct roots. It now gets customer feedback largely from Facebook, versus face-to-face; it still believes in brand transparency; and it's kept physical retail a central component of the business. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Wallace Eustice to discuss how MZ Wallace has evolved since 2000, why the brand won't be sold anytime soon and how technology has impacted the larger fashion industry.
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Jul 31, 2019 • 46min

Highsnobiety's David Fischer: 'We're really doing e-commerce'

When David Fischer started Highsnobiety in 2005, it was a humble blog for discussing all things fashion and culture. Over the years, the brand grew and flourished into a full-fledged media brand, but remained true to its streetwear roots. Now, in the company's latest expansion, it's taking on e-commerce. Highsnobiety's e-commerce business focuses on carefully curated assortments as well as brand collaborations, released in a drop model and launched with an exclusive relaunch of Prada menswear line Linea Rossa. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Highsnobiety's founder and CEO, David Fischer, to discuss the company's transition to e-commerce, its partnership with Prada, and the future content and commerce.

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