Emily Current and Meritt Elliott have been business partners for 20 years, owning and running at least three companies over the timespan, while collaborating with brands including Kate Spade and Pottery Barn and styling celebs on the side. First came denim brand Current Elliott, which they sold and, soon after, launched L.A.-based apparel company The Great. "We didn't set out to get into the denim industry or disrupt the denim industry; we just knew that we couldn't find what we wanted," said Current, referring to Current Elliott introducing boyfriend jeans to the market during the heyday of "fancy" styles. In this week’s episode of the Glossy Podcast, Jill Manoff sits down with Current and Elliott to discuss how the process of building a brand has evolved, why wholesale still matters and who's really providing influence among fashion fans today.
The Glossy Podcast