

Coach Pony
Christie Mims
Wonder what it takes to go from being a coach who dabbles to a coach who thrives? If you want to pay the bills (and more!) with your coaching, you need to build a REAL business. Coach Pony has helped thousands of life coaches, dating coaches, money coaches, and business coaches build businesses that make them good money and live a successful life—on their own terms. The Coach Pony podcast can help you do the same. Each season, we tackle a different aspect of building a real coaching business. You’ll learn about marketing, sales, client experience, time management, pricing, packaging, and more! Our approach is always honest, transparent, fun, and full of chocolate.
Episodes
Mentioned books

Sep 14, 2023 • 23min
Who to Hire First (and When!)
In this podcast, the hosts discuss when and who to hire in your coaching business. They emphasize the importance of investing in tools, creating a VA manual, and avoiding hiring a marketing coach too soon. They also share lessons from hiring the wrong person and highlight the importance of business knowledge.

Sep 7, 2023 • 26min
4 Ways to Find Clients Locally
Learn how to find clients locally as a new coach by giving local talks, creating meetup groups, attending networking events, and targeting industry-specific groups. The speakers also discuss strategies like approaching coffeehouse owners for speaking engagements and offering businesses win-win situations. Finding clients locally is important for newer coaches and alternative options for finding clients are explored.

Aug 31, 2023 • 23min
Why You Should Avoid Paid Masterminds
Today’s caller to the Coach Pony Radio Hour wants to know if a pricy mastermind is worth it as a new coach.And of course, we’ve got hot takes and advice for deciding if a high-priced mastermind is right for you and your coaching business.In this very cheesy eighties-themed season of the podcast, join me, Christie Mims, a career and business coach, and Bobbi Palmer, a dating coach, as we answer your burning questions about your coaching business. Bobbi and I have built six and seven-figure businesses of our own, and we’ve learned a thing or two along the way. And now, we’re sharing all that knowledge with you.Today we’re giving you the down-low on what a mastermind is, why they can be valuable, and why we think they’re a bad idea for a new coach.Listen to the full episode to hear about:What the value can be in a mastermind and why it’s just not there for new coachesWhy you should be wary of masterminds that don’t have a minimum income thresholdHow making a major investment in a mastermind can set back your business and cause you unnecessary stressThe education and training that new coaches need instead. Bonus: it’s lower-pricedHow to start your own mastermind for mutual support and ideasTo learn more about Bobbi Palmer:Date Like a GrownupTo learn more about Christie Mims:Coach PonyLinkedinBuild A Real BusinessIf you have some chocolate worth reviewing on the show, we are easily bribed! Email us at hello@coachpony.com with your recommendation or if you want to send us something to try!

Aug 24, 2023 • 25min
How to Make More Money Without Marketing
Today’s caller wants to know how to use his existing client list to meet an ambitious monthly income goal.And we know just how to do it: VIP Days.Offering these kinds of intensives is a great way to boost your coaching income without hustling for new leads, and we’ll tell you why.In this very cheesy eighties-themed season of the podcast, join me, Christie Mims, a career and business coach, and Bobbi Palmer, a dating coach, as we answer your burning questions about your coaching business. Bobbi and I have built six and seven-figure businesses of our own, and we’ve learned a thing or two along the way. And now, we’re sharing all that knowledge with you.We’re going to talk through what VIP days are, why they’re valuable to your clients, what to consider in your pricing, and why they work for returning clients and existing members of your list. Plus, we’ve got another option for selling to your existing list up our sleeves!Listen to the full episode to hear about:Why offering an intensive with a very specific goal or outcome is so valuable for clientsHow to price your VIP Days and why you can charge so much more than for regular coaching hoursPotential sunk costs for VIP Days that you need to factor into your pricingWhat to watch out for when you’re running your VIP DayWhy you have to get deposits for VIP DaysHow to use continuation packages for your current and recent clientsTo learn more about Bobbi Palmer:Date Like a GrownupTo learn more about Christie Mims:Coach PonyLinkedinBuild A Real BusinessIf you have some chocolate worth reviewing on the show, we are easily bribed! Email us at hello@coachpony.com with your recommendation or if you want to send us something to try!

Aug 17, 2023 • 25min
You Need Referral Partners, Here’s Why!
Learn about the benefits of having referral partners in the coaching industry, such as niche-specific partnerships, trust, and credibility. Discover tips on finding and maintaining referral partners, understanding fees, and building relationships. Explore the concept of layering referral bonuses in a sales funnel and the significance of agreements with referral partners.

Aug 10, 2023 • 20min
How Bartering Can Hurt Your Business
In this podcast, the hosts discuss the pros and cons of bartering services in the coaching industry. They share personal experiences and highlight the importance of setting expectations and boundaries. The episode also explores alternatives to bartering for new coaches and emphasizes the significance of treating coaching as a serious business. The hosts conclude by discussing the potential drawbacks of bartering and offer alternative options for businesses.

Dec 22, 2022 • 45min
Dear Coach Pony: What's the Future of Life Coaching?
Today we are revisiting an episode from last year all about the future of life coaching and Bobbi and I have some additional thoughts to share that have come up for us in the year since this panel episode was recorded.This season on the Coach Pony Podcast, dating coach Bobbi Palmer, of Date Like a Grownup and I are here to help by answering your burning questions about your coaching business, so you can get more clients and get paid to coach! Get the inside scoop from coaches who have built 6 and 7 figure programs in a variety of niches. We have a LOT to say. As many people are worried about layoffs and an economic downturn or recession, it might seem like the future of life coaching isn’t so bright, because who’s going to pay for life coaching in a recession? But trust us, that is not the case. The truth is, people often invest more in education and in themselves in a downturn. And not only will individuals be looking for support and education as they consider career and life changes in the short term, but long term, we predict that this multi-billion dollar industry will keep going strong. And that’s what we’re talking about with our panelists.Our panel is: Sherri Gerek from IPEC, the Institute of Professional Excellence in Coaching, Stephanie Griffin from the Life Coach School, and Jennifer Voss of the Martha Beck Wayfinder Life Coach Training Program. Between them, these three schools have graduated tens of thousands of amazing coaches. Together, we’re taking a closer look at trends, profitable niches, whether there really is space for new coaches, and of course, we’ll pull out our crystal balls and make some predictions for the future.Listen to the full episode to hear about:Why you shouldn’t be worried about getting into coaching in a downturnWhere the market is heading, and key reasons there is room for growthNiches and business models that continue to grow and whyOur predictions for the next ten years in the coaching industry Why there is definitely still room for you in the coaching industry (it’s not oversaturated, we promise!)To learn more about Jennifer Voss:The Truth ExperienceWayfinder Life Coach TrainingConnect with Jennifer on LinkedInTo learn more about Stephanie Griffin:The Life Coach SchoolInstagram: @LifeCoachSchool Facebook: @LifeCoachSchoolYouTube: The Life Coach SchoolTo learn more about Sherri Gerek:iPEC: ICF Accredited Coach Training Programs & Life Coach CertificationsConnect with Sherri on LinkedInTo learn more about Bobbi Palmer:Date Like a GrownupTo learn more about Christie Mims:Coach PonyLinkedinBuild A Real BusinessResources: Life Coaches in the US - Market SizeInternational Coaching FederationIf you have some chocolate worth reviewing on the show, we are easily bribed! Email us at hello@coachpony.com with your recommendation or if you want to send us something to try!

Dec 8, 2022 • 30min
Dear Coach Pony: Do I Need to Be Certified to Be a Life Coach?
Do you need to be certified to be a life coach?The short answer is no, but with so many different schools and certifications out there, it’s easy to get confused about what certification to choose or if you want to get certified at all.And of course Bobbi and I have thoughts.This season on the Coach Pony Podcast, dating coach Bobbi Palmer, of Date Like a Grownup and I are here to help by answering your burning questions about your coaching business, so you can get more clients and get paid to coach! Get the inside scoop from coaches who have built 6 and 7 figure programs in a variety of niches. We have a LOT to say. Random aside: we also have a Bridgerton audio theme this season, so enjoy!Today we’re getting into certifications. Why it’s totally possible to be a great and successful life coach without one, why certification might be worth it for you, (and to the coaching profession!), the three key areas you need to build your expertise in, and why not getting certified doesn’t let you off the hook for your education.Listen to the full episode to hear about:How most accredited life coaching programs work to help you build knowledge and experienceHow your educational and professional background may give you a leg up in becoming a coach without going through a programThe three things you need to be an expert in to be a good coachWhy coaching certification is probably worth itFour pieces of homework to help you decide if certification is right for youTo learn more about Bobbi Palmer:Date Like a GrownupTo learn more about Christie Mims:Coach PonyLinkedinBuild A Real BusinessResources: International Coaching FederationTina TessinaCo-Active CoachingJumpstart Your Business Bootcamp: www.coachpony.com/bootcampFree Marketing Quick StartIf you have some chocolate worth reviewing on the show, we are easily bribed! Email us at hello@coachpony.com with your recommendation or if you want to send us something to try!

Nov 24, 2022 • 30min
Dear Coach Pony: What's the Best Way to Build a Website For My Coaching Business?
It’s easy to spend a LOT of money and invest a lot of time and stress into your website.What kind of website do you really need as a new or growing coach? Where do you even start?This season on the Coach Pony Podcast, dating coach Bobbi Palmer, of Date Like a Grownup and I are here to help by answering your burning questions about your coaching business, so you can get more clients and get paid to coach! Get the inside scoop from coaches who have built 6 and 7 figure programs in a variety of niches. We have a LOT to say. Random aside: we also have a Bridgerton audio theme this season, so enjoy!Today, Bobbi and I are talking about websites. We’ll give you our best advice for thinking about the objectives your website needs to meet, how it supports your business, why it’s okay to use a social media page as a temporary placeholder while you’re getting clear on the website you need and want, and take some of the confusion out of the technical side of your website.We’re also talking real numbers of how many times we’ve updated our sites, how much money we’ve spent over the years updating and maintaining our sites (gulp), and answering common questions about platforms and content.Listen to the full episode to hear about:Where to really start when you’re building a websiteBenefits and limitations of popular website platforms like Wix, Squarespace, and WordpressWhat questions you need to ask yourself before you start putting content on your siteThe thing people should immediately see when they land on your siteTo learn more about Bobbi Palmer:Date Like a GrownupTo learn more about Christie Mims:Coach PonyLinkedinBuild A Real BusinessResources: Jumpstart Your Business Bootcamp: www.coachpony.com/bootcampFree Marketing Quick StartIf you have some chocolate worth reviewing on the show, we are easily bribed! Email us at hello@coachpony.com with your recommendation or if you want to send us something to try!

Nov 10, 2022 • 22min
Dear Coach Pony: How Do I Change My Niche?
As a coach, the niche you choose to serve influences so much of your business and it’s a key piece of all of the marketing you’ll do.So what happens after you’ve been telling the world what you do, and then you realize, well, maybe you don’t actually want to do that anymore?This season on the Coach Pony Podcast, dating coach Bobbi Palmer, of Date Like a Grownup and I are here to help by answering your burning questions about your coaching business, so you can get more clients and get paid to coach! Get inside scoop from coaches who have built 6 and 7 figure programs in a variety of niches. We have a LOT to say. Random aside: we also have a Bridgerton audio theme this season, so enjoy!On today’s episode, Bobbi and I are talking about niching!We’ll give you our best advice on how to choose one, and what to do when your business evolves and that niche doesn’t quite fit you anymore–because it will! It’s totally normal, we promise! Plus we’ll share our stories of evolving our niches, how we handled changes in our own businesses, and what we learned about changing course.Listen to the full episode to hear about:Why you shouldn’t be embarrassed of changing your niche How to communicate your evolution so your existing audience is excited to go along for the ride with youWhy Bobbi has stuck with her niche, but evolved her programsHow Christie’s businesses have evolved as she reprioritized but kept their common purposeTwo pieces of homework for if you’re feeling unsure about your niche and evolution as a coachTo learn more about Bobbi Palmer:Date Like a GrownupTo learn more about Christie Mims:Coach PonyLinkedinBuild A Real BusinessResources: Jumpstart Your Business Bootcamp: www.coachpony.com/bootcampFree Marketing Quick StartIf you have some chocolate worth reviewing on the show, we are easily bribed! Email us at hello@coachpony.com with your recommendation or if you want to send us something to try!


