Coach Pony

You’ve done your training, landed on a business model and a niche, developed an offer, and set your prices; now, how do you find clients?Let’s dig in!Welcome back to season seven of the Coach Pony podcast where cut through the noise and show you how to launch your coaching business fast.When marketing your coaching business, it's tempting to spread yourself thin across numerous platforms such as social media, YouTube, podcasts, and blogging. However, this approach can be ineffective and lead to wasted time. It's important to focus on strategies that work for your business.Today, I want to share some truths about marketing your business so that you don’t waste time spinning your wheels on a platform or strategy that doesn’t work for you and your business.And we’ve got another excellent pit crew pep talk from Bobbi Palmer, founder of Date Like a Grownup, on how putting yourself in your marketing helps your ideal clients find and connect with you.Listen to the full episode to hear about:Why doing all of the things and being on all of the platforms is not an effective strategyHow focusing your marketing efforts preserves your energy in more ways than oneHow your skills, your personality, and your niche should influence what platforms you useWhy doing less in a more focused, strategic way will connect you with more clientsHow to raise your profile by getting yourself in front of other people’s audiencesTo learn more about Bobbi Palmer:Date Like a GrownupTo learn more about Christie Mims:Build a Real BusinessCoach PonyLinkedinResources: Essentialism: The Disciplined Pursuit of Less, James ClearCoach Pony: How to Find a Niche You Love

To have predictable income as a coach, you need a sales funnel.Now, the words “sales” and “funnel” might bring up some feelings about not wanting to be sleazy and salesy or worry that it’s going to be overwhelming to get set up and running.A sales funnel does not need to use sleazy tactics or be super complicated.So what makes a good sales funnel tick? Let’s break it down. Welcome back to season seven of the Coach Pony podcast, where we are going to cut through the noise and show you how to launch your coaching business fast.Today, I want to dig into the purpose of a sales funnel in your coaching business, and how two simple, low-tech strategies can help you make more consistent income and stay out of the boom and bust sales cycle. Plus we’ve got another excellent pit crew pep talk from Bobbi Palmer of Date Like a Grownup on rethinking your mindset about sales and marketing for your coaching business.Listen to the full episode to hear about:Why a sales funnel is like dating before you make a commitmentThe two simple purposes of a sales funnelThe strategies behind free consults or free coaching and how to choose what’s right for youDoing the math on how sales funnels create predictable incomeTo learn more about Bobbi Palmer:Date Like a GrownupTo learn more about Christie Mims:Build a Real BusinessCoach PonyLinkedinResources: coachpony.com/marketing

Setting your pricing can feel fraught and stressful. You might worry if you go too high, no one will hire you. And if you go too low, you won’t be able to support yourself. And you might have your own personal money story trying to take the wheel.Been there.So today, I will provide you with practical advice on how to confidently price your coaching services, guiding you through the process and helping you make informed decisions.Welcome back to season seven of the Coach Pony podcast, where we are going to cut through the noise and show you how to launch your coaching business fast.We might all end up with a different dollar amount, but we’ll go over what you need to factor into your pricing and do some money math for private versus group coaching. Plus, we’ve got another excellent pit crew pep talk from Bobbi Palmer of Date Like a Grownup about charging what you’re worth.Away we go!Listen to the full episode to hear about:Why your rate should also reflect the work and overhead your clients don’t see, not just the time they spend with youHow to make sure your pricing covers your cost of livingThe absolute bare minimum you should charge for private coachingAdditional considerations for group coaching pricingWhy your prices can (and should!) go up over timeTo learn more about Bobbi Palmer:Date Like a GrownupTo learn more about Christie Mims:Build a Real BusinessCoach PonyLinkedinResources: How to Make Money Group CoachingThe One Where I Started a Group Coaching Program (That Eventually Grew to 500 People)

More offers and ways to work with you means you’re covering all the bases for your niche, which leads to more clients and more money. Right?More is not more, y’all. Welcome back to season seven of the Coach Pony podcast, where we cut through the noise and show you how to launch your coaching business fast. You can’t launch your business and get people to hire you without a great offer. But a lot of new coaches fall into the trap of thinking more offers means more sales. Today we’re going to unpack why that’s not actually true and how to create a well-focused offer that sells so you can get your business off to the races. Plus we’ve got a pit crew pep talk from Bobbi Palmer, founder of Date Like a Grownup, on the importance of staying focused in your offers, no matter how shiny that new idea seems.So strap in and get ready to step on the gas!Listen to the full episode to hear about:What data about the psychology of choice tells us about having too many optionsHow limiting your number of offers actually boosts your credibility as a coachWhy you see coaches with more experience running multiple offersHow to develop what you want your clients to achieve into an offerTo learn more about Bobbi Palmer:Date Like a GrownupTo learn more about Christie Mims:Coach PonyLinkedin

When I first started as a coach, I thought the more people I could appeal to, the better. Serving multiple niches could only expand my reach and earning opportunities, right?Wrong. So wrong. And today, I’m going to explain why.Welcome back to Season 7 of the Coach Pony podcast, where we are focused on helping you build your business… fast!Choosing a niche is not just important; it's a game-changer for a coach. It may sound counterintuitive, but you will actually serve more people and make more money by focusing and doing less.So, how do you decide what kind of people and problems you really want to work with day in and day out? Today, I'll guide you through the process.Plus, we’ve got a pit crew pep talk from Bobbi Palmer, founder of Date Like a Grownup, on why it’s okay to evolve your niche over time if you need or want to.Listen to the full episode to hear about:How choosing a niche makes it easier for your people to find you through your website, your marketing, and your offersWhy a niche isn’t a limit on your creativity as a coachAn exercise to help you envision your dream clientHow to find out if your niche is actually viable, financially and personallyWhy it’s okay to test out a few nichesTo learn more about Bobbi Palmer:Date Like a GrownupTo learn more about Christie Mims:Build a REAL BusinessCoach PonyLinkedin

When you start your coaching business, it's common to have a simple goal of "finding more clients and making more money." However, as you delve into the process of attracting clients and generating income, all of the options can be overwhelming – the FOMO is real. We are here to guide you through this maze and provide a clear path forward. The crucial question to ask yourself is, "What kind of business do I really want?" This question is fundamental to making well-informed decisions about your coaching business.Today, we’re going to dig into business models in coaching, how to choose one that fits your goals and lifestyle, and why you don’t need a dozen ways to work with you when you’re starting out. Additionally, Bobbi Palmer from Date Like a Grownup will provide a pit crew pep talk on ignoring the hype and figuring out how you want to run your coaching business.So strap in and get ready to step on the gas!Listen to the full episode to hear about:Why it’s not actually helpful to model your business on someone who’s been at this for years alreadyPros and cons for the two most common coaching business models – one-on-one and group coachingHow keeping your offers limited as you start to grow your business benefits your bottom lineTo learn more about Bobbi Palmer:Date Like a GrownupTo learn more about Christie Mims:Coach PonyLinkedinResources: Coach Pony Podcast Season 2Money Paths - 6 Real Ways to Make Money as a Life Coach

Are you thinking about launching your own coaching business and feeling anxious or doubtful? You are not alone. We’ve been there, too, and we’re here to help.Welcome to season seven of the Coach Pony podcast!In this podcast, we are always focused on helping you get paid to coach.This season, we will cut through the noise and show you how to launch your coaching business fast! So strap in and get ready to step on the gas!In today’s episode, I want to talk about some of the most common concerns and fears I hear–and have experienced!–about taking the plunge into starting a coaching business. Plus, you’ll get a pep talk from one of my favorite pit crew members, Bobbi Palmer, a renowned coach and founder of Date Like a Grownup.Listen to the full episode to hear about:The single most important thing for launching your coaching business quickly and successfullyThe big difference between being an imposter and just being early in your careerWhy you don’t need to be afraid of market saturationWhy it seems like everyone and their mom is a business coach, and why you don’t need to be one to be successfulThe skills and systems you need to develop to launch and run your coaching business successfullyTo learn more about Bobbi Palmer:Date Like a GrownupTo learn more about Christie Mims:Coach PonyLinkedinResources: Life Coaches in the US IBIS WorldICF Global Coaching Study

Bobbi Palmer, a successful dating coach and business entrepreneur, joins forces with Christie Mims, a career and business coach. They dive deep into the nuances of sales calls, offering role-play examples to elucidate effective communication. Topics include how to introduce yourself, frame your coaching process, and build genuine connections with clients. They also discuss the emotional challenges of dating and provide a six-step system for fostering meaningful relationships, underscoring the importance of authenticity in both coaching and connection.

Discover three ways coaches can make six figures or more: private coaching, group coaching, and selling online programs. The hosts emphasize the importance of commitment, basic business skills, and focusing on profit and lifestyle. They also discuss the value of community and the benefits of group coaching for newer coaches.

Sometimes, we all just need a break.But how can you step away from your coaching business without losing money?That’s what we’re digging into today.In this very cheesy eighties-themed season of the podcast, join me, Christie Mims, a career and business coach, and Bobbi Palmer, a dating coach, as we answer your burning questions about your coaching business. Bobbi and I have built six and seven-figure businesses of our own, and we’ve learned a thing or two along the way. And now, we’re sharing all that knowledge with you.We’ll share strategies for making your work week more manageable (so long 80-hour weeks!), and what to do when you really need some solid time off.Listen to the full episode to hear about:Why new coaches need to learn to set boundaries on their work timeOur favorite strategies for building time off into your regular scheduleHow to “quiet quit” your businessHow giving yourself a change of scenery can bring energy back into your businessTo learn more about Bobbi Palmer:Date Like a GrownupTo learn more about Christie Mims:Coach PonyLinkedinBuild A Real BusinessFREE Marketing MasterclassIf you have some chocolate worth reviewing on the show, we are easily bribed! Email us at hello@coachpony.com with your recommendation or if you want to send us something to try!