Kiss My Aesthetic Podcast

Can you believe it has been 2 years since Lindsay was last on the podcast? (Neither can we!) Today Michelle and Lindsay dive into Hotel Lobby Candle: from stories behind their collections and favorite scents to pair up to being an influencer brand with a loyal fan base. If you were ever unsure of starting a candle obsession, this episode will turn that around for you and entice you to hit "add to cart." Lindsay Silberman is a luxury lifestyle blogger and the founder of Hotel Lobby Candle, a home fragrance line inspired by the scents inside five-star hotels. When Hotel Lobby Candle first launched in October 2020, the candles sold out in 24 minutes, garnering interest from luxury retailers like Neiman Marcus. They now carry the brand both in-store and online. Prior to launching her candle brand and lifestyle blog, she spent a decade as a magazine editor covering travel and beauty for outlets like Vogue, The Wall Street Journal, Town & Country, Elle Decor, and GQ. She splits her time between New York City & Miami with her proud Instahusband (whose Instagram handle is, in fact, @instahusband) and her mini dachshund, @longhairpierre. ------------------------- In today's episode, we cover the following: Hotel Lobby Candle origin story and coming up with the name Creating their signature scent How they approach creating scents and exploring their various collections What sets Hotel Lobby Candle apart from other candle brands The differences between paraffin and soy candles Their concierge and leaning into a true five-star experience for their customers How strong their community is and the eloquent reviews they receive What's next! ------------------------- RESOURCES: Episode 033: Hotel Lobby Candle Origin Story with Lindsay Silberman ----------------------- Guest info: To follow Lindsay's adventures, you can follow her on Instagram and TikTok @lindsaysilb and view Hotel Lobby Candle's intoxicating products on Instagram and TikTok @HotelLobbyCandle or visit their website, hotellobbycandle.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

We're so excited to welcome Natalie back to the podcast! If you've been struggling to create a brand that's an authentic representation of yourself, you'll want to tune in. In today's episode, Natalie dives into her creative process, trusting her intuition and staying in her own creative lane. She shares where she pulls inspiration from and why solely creating trendy content/products isn't what will create a memorable brand. Natalie McMillan is a Los Angeles-based artist, designer, small business owner, and host of the popular "Am I Doing This Right?" Podcast. She is the creative force behind her own brand, where she offers a revolving door of jewelry collections, fragrances, and more. With a lifelong passion for creativity and an eye for design, Natalie has gained recognition in the industry for her unique artistic style and designs. In her free time, you can find her enjoying a margarita, seeing a movie, or hanging out with her toothless bulldog, Zeppelin. ------------------------- In today's episode, we cover the following: Natalie's creative process Trend cycles: from clothing to social media Why your personal style will always prevail Jewelry collections that Natalie has created Designing fragrances and where she has gotten her inspiration from Pinning how she wants her customers to feel Thoughts on Instagram and Tik Tok and community engagement Her goals for the future, plus ins and outs for 2023 ----------------------- RESOURCES: Episode 076: Life According to Jewelry Designer Natalie McMillan Listen to Natalie's podcast: Am I Doing This Right? Shop Natalie's creations and score 15% off with the code: MKWNM15 ----------------------- Guest info: To shop Natalie's creations and to follow her journey, you can follow her on Instagram @nataliemcm and TikTok@natalie.mcm, or visit her website, natalie-mcmillan.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Are you a business owner who shies away from sharing your process online? Do you sometimes underestimate what you bring to the table? This episode is for you! Today Michelle is joined by Emma McGoldrick of ESM Creative. Together, they discuss why showing up online is valuable for creating community (even in quirky, not-so-polished ways) and why it's one of the most powerful tools you can have. Emma McGoldrick is a New York designer, creative director + illustrator. She is the founder of ESM Creative Studio, a full-service creative studio dedicated to cultivating brands and content for creators and businesses that are intentional. She is a farmers market fangirl who loves a good book and a coffee shop. ------------------------- In today's episode, we cover the following: Emma's style How she got into the freelance space straight after school Organizational system secrets and tips Sharing your process on social media (even if it's messy) Adding details for a humanized approach in your business Emma's favorite projects and gif-creation Ways to build community and social media (and why it's important) ------------------------- RESOURCES: Get 20% off ESM Creative's Print & Template Shop with code: MKW20 Listen to Emma's podcast, Sorted. Run your business with Hello Bonsai Organize your work with Notion ----------------------- Guest info: To learn more about ESM Creative and colorful work she does, you can follow her on Instagram and TikTok@ESM.Creative, or visit her website, emmamcgoldrick.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Have you recently filled out our contact form, or are you considering it? Or are you a new brand designer who wishes there was a blueprint for creating a smooth process? If you answered yes to either of those, this is the podcast episode for you! In this solo episode, Michelle shares her team's process for their brand design services. She'll take you step-by-step so you know exactly what to expect. And for our brand designers who are tuning in, feel free to steal or repurpose any part of this! Tune in to find out why brag-worthy is what we do best! ------------------------- In today's episode, we cover the following: Branding is just the start Taking you through our contact form Proposals, contracts, and invoices Our onboarding and offboarding process A week-by-week overview of our brand design process ----------------------- RESOURCES: Episode 023: Everything in My Brand Questionnaire ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Have you heard of the One Concept Method and wondered how to implement it to attract high-end clients? Then this is the episode for you! On today's episode, Michelle is joined by fellow brand designer Hayley Fedders to dive deep into this game-changing method to streamline your process. PLUS, learn more about positioning yourself as a creative expert and how tools like ChatGPT can work for you and not against you. Hayley Fedders spent the past 8 years building her design studio into what it is today. But the first 5 years, she struggled big time to make ends meet, was stressed out every month, spent way too long Googling everything and craved a community of fellow designers. Fast forward to today, where she put the hard work in to move beyond stressful, penniless months, and her design studio, Studio Seaside, has turned into so much more than what she had originally imagined. These days she splits her time between client design work and helping fellow brand designers through her online course, Brand Process Savvy. ------------------------- In today's episode, we cover the following: How Hayley got into graphic design and her origin story The power of blogging and educational content How Hayley's style has evolved and the brands she typically focuses on The value-add of the One-Concept Method The brand designer's process and her favorite and least favorite parts of it How ChatGPT can be utilized to benefit your business Finding clients via TikTok and managing the varied feedback on the platform Blocking out time to do things for you as a freelancer so you don't feel fried at the end of the day Hayley's ins and outs for 2023 ------------------------- RESOURCES: Brand Process Savvy by Studio Seaside Savvy Series by Studio Seaside Studio Seaside's FREE Workshop May 18th: The One Concept Method FREE Workshop: How to Attract High-End Clients Episode 108: Social Content 'icks' with Amber Figlow A Creative Co. ----------------------- Guest info: To learn more about Hayley and her fantastic insights, you can follow her on Instagram and TikTok @Studio.Seaside, Facebook @Studio.Seaside.Branding or visit her website at studioseaside.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

The content queen is here! On this super informative and jam-packed episode, content strategist Amber Figlow takes us through the rollercoaster that is social media in 2023 and how to make your content work for you. Her realistic and transparent approach will inspire you to approach content creation with curiosity and freshness. Amber Figlow is the owner of A Creative Co. As a Content Strategist, Coach, and Speaker, she serves and educates women business owners in the creative industry. She has helped hundreds of small business owners through her 1:1 services, her membership, her products, and as a content ecosystems expert. With over 10 years of experience as a "side-hustler" turned freelancer turned full-time entrepreneur, she has spent her time learning the ins and outs of the digital marketing space working for Fortune 500 companies, local, small businesses, and now running a successful small business of her own! ------------------------- In today's episode, we cover the following: How Amber defines digital marketing Repurposing your content Experimenting with your content strategically Systems and tools she uses Her opinions on AI Why you don't need to be on every platform Spammy practices on social media Abundance over scarcity Marketing on YouTube ------------------------ RESOURCES: FREE download: The Content Batching Guide Amber's course: The Content System Descript: podcast and video editing ----------------------- Guest info: To learn more about Amber, and her fantastic insights, you can follow her @a_creativeco on Instagram, TikTok and as amberfiglow on Facebook, or visit her website. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Your favorite redhead is back! On today's episode, Katharine joins us again to not only recap November's Savvy Giving by Design's Golf Classic, but she also dives into her passion for golf and the key components that go into planning a golf tournament. With nearly 20 tournaments under her belt, Katharine is the definition of an expert. A management professional for over 14 years, Katharine motivates and assists her clients in achieving even greater profitability by optimizing their operations. As an Online Business Manager, she works closely with clients to customize and streamline operations, creating more time for them to focus on their talents and what they do best. She tailors services to fit their exact needs, taking the burden of the day-to-day business operations, social media, or (insert your least favorite work task here) off their plate. Katharine is a native San Diegan and an avid golfer. ------------------------- In today's episode, we cover the following: Katharine's love of golf and getting into the swing of it Similarities between golf and entrepreneurship Planning a golf tournament without being a golfer vs. planning them as an avid golfer The revenue streams that are possible with golf tournaments What are the things to keep in mind Creating unique and desirable experiences for the guests The stats for Giving Greens—the inaugural Savvy Giving by Design Golf Classic Favorite golf hole stations at the tournament Things to keep in mind for next time Katharine's ins & outs for 2023 ----------------------- RESOURCES: Episode 047: BTS of an OBM with Katharine LiMandri Episode 060: Life According to Online Business Manager Katharine LiMandri Episode 096: Client Case Study San Diego Open ----------------------- Guest info: Want Katharine to plan your next golf tournament? You can follow her on Instagram @katharinelimandri or check out her website, katharinelimandri.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

On today's episode, Michelle is joined by artist Lindsey Cherek Waller. From capturing queer joy to the life of an artist both on and off social media, you won't want to miss this vibrant and heartwarming conversation. Lindsey Cherek Waller (they/she) is a queer, non-binary artist who centers pleasure and joy. Through portraits and still life paintings, Lindsey envisions a future beyond binaries - encouraging us to take up space, embrace play and imagine the possibilities to construct a better world. ------------------------- In today's episode, we cover the following: Their origin story and entrepreneurial roots Her college experience and moving across the country Things we wish we'd learned in school Finding their artistic style Their portraiture project and still life work Living in a small town vs. metropolitan city as a queer person Controversial art Being an artist on social media and behaviors that grind her gears Dinner parties and pouring the energy into the people you value ----------------------- RESOURCES: Episode 078: Life According to NFT Artist Katie Langhammer Episode 069: Life According to Doodler Alisa Wismer Judy Chicago: The Dinner Party ----------------------- Guest info: To check out Lindsey's electric work, you can follow them on Instagram and TikTok @lindseycherekwaller or visit their website lindseycherek.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

You asked, and we heard you! Today Michelle is diving into her MOST asked question on TikTok: how she started her brand design business. After 9 years of being in business, Michelle's career had taken some serious pivots. Going from solely graphic design to brand design to building a team that has branched into other services, she takes us year by year on how she transformed her business into the thriving agency that it is today. ------------------------- In today's episode, we cover the following: Michelle's university experience and discovering new media From designing posters to the beginning of starting her business Combatting imposter syndrome with networking Becoming a digital nomad Rebranding from MKW Graphics to MKW Creative Co. Niching down and becoming a true specialist Creating her team and a sustainable work environment The privileges she had starting out ----------------------- RESOURCES: Episode 002: How I Started My Brand Design Business WiFi Tribe ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Reminder: YOU are your safest bet (in general, but especially your career!). That is just one of the many pieces of wisdom that CEO & Business Strategist Anna Wojtowicz shares on today's podcast episode. From scorching hot takes about the world of social media to the slow and steady race of creating a legacy brand, Michelle and Anna cover a plethora of bases that you'll want to make sure you've got a pen and paper next to you. Anna Wojtowicz is an NYC-based millennial entrepreneur, business strategist, podcast host, immigrant, and community builder. The AW Creative is a luxury marketing & business consulting firm for female founders looking to start and scale impact-driven legacy brands using her 10 years of marketing experience at brands like Martha Stewart & The Smithsonian. She has helped hundreds of millennial female entrepreneurs not only scale their businesses but create impact, break generational habits around mindset & money, and step into their authority with a lifestyle that matches. ------------------------- In today's episode, we cover the following: Meeting Anna and her journey going from corporate marketing to running her own firm Dream jobs turning sour Getting comfortable saying "no." The differences between a business vs. a brand The core values that Anna holds in her business Key pillars she helps her clients define Hot takes about brands' social media tactics Staying curious and being aware of analysis paralysis Recommendations for finding the balance between life and business Suggestions for brands that are looking to become a legacy brand Anna's ins and outs for 2023 ----------------------- RESOURCES: Enroll in The Limitless Mastermind Listen to The Limitless Podcast ----------------------- Guest info: To learn more about Anna's fantastic insights on you can follow her on Instagram and TikTok @theawcreative, or visit her website theawcreative.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard