

The Logistics of Logistics
Joe Lynch: Transportation, Logistics Podcaster
The Logistics of Logistics is a podcast hosted by industry expert Joe Lynch. Joe interviews founders, executives, and innovators who are shaping the future of logistics and supply chain. Topics include transportation, logistics, warehousing, technology, supply chain, and ecommerce. The Logistics of Logistics audience expects an inside perspective of what's next in logistics and supply chain delivered via podcasts, videos, and articles.
Topics include:
Transportation Topics
Small package, Small parcel, Air Cargo, Ocean Shipping, Ocean freight, Bulk carriers, Cargo ships, Container ships, Tankers (ocean tankers), Refrigerated ships (reefers), Roll-on/roll-off ships, Multi-purpose ship, General cargo ship, Break bulk cargo, General cargo, Less Than Truckload, LTL, Tractor,
Trailers, Tractor-trailers, 48-foot trailer, 53-foot trailer, Truck lift-gate, Truck terminals, Truckload (TL),
Full Truckload (FTL), Freight, Palleted freight, Pallets, Fleet acquisition, Equipment, Drivers, Truck Drivers, Driver leasing, Driver training, Driver safety, Hours of Service (HOS), Electronic Logging Device (ELD), Driver outsourcing, Dedicated Contract Carriage (DCC) Carrier contract, Spot rates, Contract rates, Pickup and delivery, Carrier Instructions, Freight characteristics, Dock management, Intermodal, Containerization, Containers, Final mile, Last mile, Rail transportation
Warehousing Topics
Warehouse storage, manufacturers, importers, exporters, wholesalers, transport businesses, customs, Pick and Pack, Sub-assembly, Site Location, Distribution Center Management, Inbound shipping, Outbound shipping, Receiving, Putaway, Put-away, Order processing, Replenishment, Pulling, Restocking, Picking, Validation, Sorting, Distribution Center Management System (DCMS), Vendor Managed Inventory (VMI), Supply, Demand, Inventory, Inventory Management, Cross-docking, Cross-dock, Ecommerce fulfillment, Fulfillment, Packaging
Logistics Topics
3rd party logistics, 3PL, 4th party logistics, 4PL, Just-in-Time (JIT), Payment auditing, Freight auditing, Payment Processing, Freight brokerage, Freight broker, Digital freight brokerage, Digital freight broker, Transparency, Visibility
Special Topics
Direct to Home, Direct to Store, Sustainability, Green Logistics, Reverse Logistics, Product Lifecycle Management, Supply Chain Security Analysis, Contingency planning, Crisis Planning, Global Expansion, Foreign Trade Zone (FTZ), Logistics Consulting, Transportation Consulting, Import / Export, Customs, Labor Management, Marketing Services, Customer Service
Technology Topics
Supply chain technology, Freighttech, Freight tech, Freight technology, EDI, Enterprise Resource Planning (ERP), Predictive Analytics, Technology Services, Web Services, Global Trade Management (GTM), Transportation Management System (TMS), Warehouse Management System (WMS), Supplier Management, Customer Management, Cloud Based Solutions, Wireless
Topics include:
Transportation Topics
Small package, Small parcel, Air Cargo, Ocean Shipping, Ocean freight, Bulk carriers, Cargo ships, Container ships, Tankers (ocean tankers), Refrigerated ships (reefers), Roll-on/roll-off ships, Multi-purpose ship, General cargo ship, Break bulk cargo, General cargo, Less Than Truckload, LTL, Tractor,
Trailers, Tractor-trailers, 48-foot trailer, 53-foot trailer, Truck lift-gate, Truck terminals, Truckload (TL),
Full Truckload (FTL), Freight, Palleted freight, Pallets, Fleet acquisition, Equipment, Drivers, Truck Drivers, Driver leasing, Driver training, Driver safety, Hours of Service (HOS), Electronic Logging Device (ELD), Driver outsourcing, Dedicated Contract Carriage (DCC) Carrier contract, Spot rates, Contract rates, Pickup and delivery, Carrier Instructions, Freight characteristics, Dock management, Intermodal, Containerization, Containers, Final mile, Last mile, Rail transportation
Warehousing Topics
Warehouse storage, manufacturers, importers, exporters, wholesalers, transport businesses, customs, Pick and Pack, Sub-assembly, Site Location, Distribution Center Management, Inbound shipping, Outbound shipping, Receiving, Putaway, Put-away, Order processing, Replenishment, Pulling, Restocking, Picking, Validation, Sorting, Distribution Center Management System (DCMS), Vendor Managed Inventory (VMI), Supply, Demand, Inventory, Inventory Management, Cross-docking, Cross-dock, Ecommerce fulfillment, Fulfillment, Packaging
Logistics Topics
3rd party logistics, 3PL, 4th party logistics, 4PL, Just-in-Time (JIT), Payment auditing, Freight auditing, Payment Processing, Freight brokerage, Freight broker, Digital freight brokerage, Digital freight broker, Transparency, Visibility
Special Topics
Direct to Home, Direct to Store, Sustainability, Green Logistics, Reverse Logistics, Product Lifecycle Management, Supply Chain Security Analysis, Contingency planning, Crisis Planning, Global Expansion, Foreign Trade Zone (FTZ), Logistics Consulting, Transportation Consulting, Import / Export, Customs, Labor Management, Marketing Services, Customer Service
Technology Topics
Supply chain technology, Freighttech, Freight tech, Freight technology, EDI, Enterprise Resource Planning (ERP), Predictive Analytics, Technology Services, Web Services, Global Trade Management (GTM), Transportation Management System (TMS), Warehouse Management System (WMS), Supplier Management, Customer Management, Cloud Based Solutions, Wireless
Episodes
Mentioned books

Apr 30, 2021 • 42min
Circular Supply Chains with Deborah Dull
Circular Supply Chains with Deborah Dull Deborah Dull and Joe Lynch discuss circular supply chains. Deborah is the founder of The Circular Supply Chain Network where supply chain practitioners and thought leaders connect to explore how supply chain can accelerate the transition to a circular economy About Deborah Dull Deborah Dull is Founder of The Circular Supply Chain Network and a Principal of Manufacturing Product Management for GE Digital where she is responsible for circular economy, lean management, and customer success. Prior to that she was a Program Officer for Health Supply Chains at the Bill & Melinda Gates Foundation and spent six years at Microsoft where she oversaw launch management, inventory management, and innovation. She is a sought after author and speaker having been published in various books, articles, and white papers and spoken at dozens of industry events. Deborah holds Supply Chain & Operations Management degrees from Western Washington University (BA) and the University of Liverpool (MSc), with a thesis focused on the digital supply chain. About the Circular Supply Chain Network The Circular Supply Chain Network connects supply chain practitioners and thought leaders to explore how supply chain can accelerate the transition to a circular economy, and the capabilities and technologies we need to transform every supply chain into a circular supply chain. Circular supply chains are interconnected systems that use secondary and regenerative inputs to generate value by reducing and extending resource use. Join the Circular Supply Chain Network to be among the first to know when we have live discussions, webinars, new courses, and more! Key Takeaways: Circular Supply Chains Circular Supply Chain A circular supply chain is where the raw materials used are recycled back into the manufacturing operation. The materials that normally would end up in a garbage dump are repurposed into the production of another product. The goal is to monetize waste - the output of one supply becomes an input for another supply chain. Overall, the point of a lean or circular supply chain is to simply eliminate waste and reduce the carbon footprint. Opportunities to make better use of the materials we are using today. Finding ways to operationalize the circular supply chain. Everything that's not used anymore can be used again. Circular supply chains find and monetize waste. Sustainable brands Finding ways to be more profitable, environmentally friendly, and good for the consumers and customers we serve. Brands are already selling the idea they are sustainable, so it is important that logistics and supply chain companies become more sustainable. The entire supply chain needs to be sustainable - good for people, planet, and profit. To become more sustainable, add one KPIs that relates to sustainability. New Generation of Consumers New generations (Gen Z) defend their values fiercely and are looking for sustainable brands and jobs that align to their values. Maybe consumers are willing to pay extra for products from sustainable companies. Is circular economy more expensive? If companies are are using post-consumer materials as inputs to the supply chains, the costs are lower and there is an opportunity to earn profit the same or even higher than with a traditional (linear) supply chain. Making the supply chain shorter Finding ways to eliminate processes - rethink the input and outputs to the supply chain. Cutting out the thousands of miles from shipping across the world. It's sometimes difficult to open up a facility in the states, and that's why it's opened up somewhere else. Factories do not have to be huge and polluting. Small factory trend or in-door farming. Finding ways to be profitable without having the move away from the states. Circular economy allows cheaper jobs. Decentralized lands. Analyzing data Chasing empty miles is not just to be more profitable it's also to avoid a larger impact on the planet. Creativity over capital. Learn More about Circular Supply Chains The Circular Supply Chain Network Deborah Dull The Circular Supply Chain LinkedIn Profile The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Apr 29, 2021 • 55min
The Future of 3rd Party Fulfillment with Andy Lloyd
The Future of 3rd Party Fulfillment with Andy Lloyd Andy Lloyd and Joe Lynch discuss the future of 3rd party fulfillment. Andy Lloyd is the Chief Executive Officer of 3PL Central, a company that specializes in cloud-based warehouse management system (WMS) solutions. About Andy Lloyd Andy Lloyd is the Chief Executive Officer of 3PL Central. Andy is a software innovator with more than 20 years experience at high growth companies, ranging from startups to Fortune 100 companies. In his role at NetSuite, Lloyd led both digital marketing, e-commerce, and retail vertical teams both from a product and new business perspective. Prior to joining NetSuite, Lloyd was the CEO of Fluid Inc., where he led the company's strategy, innovation, and growth. Under his leadership, Fluid Inc. more than tripled its annual revenue and improved profitability year-over-year. In addition, Lloyd drove new business, adding key brands to the portfolio, as well as driving geographic expansion. As an entrepreneur, Lloyd was the founder and CEO of Chariteam, which provided a SaaS solution for online fundraising. He was also a founding team member of Diba Inc. Lloyd has a bachelor's degree in Psychology from Stanford University, where he was also captain of the swim team, leading the Cardinal swimmers to an NCAA championship and setting records for the largest margin of victory and the highest point total in NCAA history. Lloyd was ranked among the top 25 swimmers in the world in 1991 and competed in the Olympic Trials in 1998 and 1992. About 3PL Central 3PL Central is the leader in cloud-based warehouse management system (WMS) solutions built to meet the unique needs of the 3PL warehousing community. Serving as the backbone of our customer's operations, our platform quickly transforms paper-based, error-prone businesses into service leaders who can focus on customer satisfaction, operate more efficiently, and grow faster. Offering a comprehensive warehouse management platform, we make it easy for 3PLs to manage inventory, automate routine tasks, and deliver complete visibility to their customers. As the proven industry leader for over a decade, 3PL Central accurately manages billions of dollars in inventory and processes more than 1 million orders a week from any of our customer's and their customers' systems. Key Takeaways: The Future of 3rd Party Fulfillment Ecommerce growth Ecommerce has led to a huge boom to 3rd party fulfillment. Ecommerce customers have high expectations in terms of shipment speed and accuracy. Transportation and logistics companies need technology and software management. Consumers want to know where their packages are from the moment they buy them - end to end visibility. Building intelligent fulfillment networks Andy believes that approximately half the ecommerce fulfillment companies have just one location, which may make it difficult to deliver on the same-day, next-day commitments on a national scale. To win accounts with ecommerce companies that require one or two day shipping to the entire country, 3rd party fulfillment companies may partner with fulfillment companies in other regions. For instance, a fulfillment company in Los Angeles may partner with fulfillment companies in Texas and Illinois in order to win a national account. Ensure customers are successful implementing software To ensure their 3PL fulfillment customers are successful using their software, 3PL Central invests in training and development. 3rd party fulfillment is the critical link between ecommerce companies and consumers, so their systems and processes must drive efficiency and effectiveness. 3PL Central also helps their customers to adopt 3PL fulfillment best practices. More attractive employee experience Fulfillment companies need to make jobs more attractive to prospective employees and one way of doing that is by using technology and automation. Top talent is tough to find, so 3PLs must encourage professionals to work in fulfillment. Employees need to understand the supply chain industry, how the warehouse works, and how software supports it. Micro-fulfillment To meet same-day, next-day shipments, inventory must be located close to customers so companies may need to have many smaller fulfillment centers located near large populations center rather than one larger regional fulfillment center. To be successful 3rd party fulfillment centers must route orders intelligently - accuracy and efficiency are key. Sustainability Many consumers want to buy from companies that value sustainability so brands and companies are looking for logistics and warehousing companies that are environmentally conscious. To become more environmentally responsible companies should invest in intelligent packaging, avoid shipping via air freight, and find ways to consolidate orders in one single shipment. Lean More About The Future of 3rd Party Fulfillment Andy Lloyd 3PL Central Supply Chain Scholarship Small Parcel Suite Press Release Skubana Press Release Third-Party Logistics Warehouse Benchmark Report State of the Third-Party Logistics Industry Report The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Apr 25, 2021 • 31min
Becoming More Influential with Ann Holm
Becoming More Influential with Ann Holm Ann Holm and Joe Lynch talk about becoming more influential. In the podcast interview, executive coach, Ann Holm shares easy to use strategies for increasing your influence. About Ann Holm Ann C. Holm, MS, PCC, is a Professional Certified Coach specializing in executive, career, and sales coaching. In addition to being a certified Master practitioner of the Myers-Briggs Type Indicator, she offers the Type Coach online assessment, with a focus on personality as it relates to the process of generating leads, closing, and maintaining sales accounts. She also has 25 years of experience in applied brain science, using her hands-on experiences to help her coaching clients understand how to stay focused, be engaged, and energized given the demands of the 21st-century workplace. Ann has both a BA and an MS from the University of Michigan which focuses on psychology, brain science, and language. About Ann Holm's Coaching Practice Ann Holm helps individuals position themselves for success by increasing their self-awareness, which is a must-have skill in the 21st century. Through coaching and proven assessment tools, Ann helps people become aware of their personality, emotional intelligence, and how they manage their brain energy. She also helps her client to better understand their value proposition or personal brand. Areas of expertise include: personal self-awareness, sales coaching for logistics professionals, emotional intelligence, communication and influence, team building, MBTI Master Practitioner, extensive experience with the MBTI Step III, 360 Reach/Personal Branding, and applied brain science. Connect with Ann at AnnHolm.net. Key Takeaways: Becoming More Influential Why do we want to be more influential? Being influential means having a greater impact in your professional and personal relationships. To be successful in your career, you must become influential whether you work in operations, sales, or management. In the interview, Ann shared 6 ways to become more influential: Industry knowledge Sharing your expertise and experience through articles, podcasts, video, and social media will help you become a recognized industry expert. Being generous with the knowledge and information you have will help you become a resource to coworkers, customers, and prospects. Forget about rivalry, and share what you know, so everyone succeeds. Empathy and understanding Walking in someone else's shoes and understanding their challenges will help you build relationships and be more influential. Nobody cares about what you know unless they know how much you care. People trust and like leaders who are caring and empathetic. Coach and develop others Help people become successful - let them become heroes Knowing how to bring out the best in others will make y Knowing what other people actually bring to the table to bring that out. Being behind the scenes also feels great. Coach people through the challenges. Build Bridges and Relationships Be the bridge builder who connect two opposing sides whether it be sales and operations or a customer issue. Negotiating and help find the middle ground. Build win-win relationships. Ego: let it go! There is a paradigm shift at work. In the past, leaders were supposed to know everything. Today, good leaders can make mistakes and acknowledge them, which gives them more authority and influence with their coworkers. Become comfortable with being wrong, even though it's not easy. Be open to new ideas, input, and criticism. Effective communication Whether using verbal, text, or email communication, become a great communicator. If you don't communicate properly, people will notice and your influence will diminish. Know exactly how much to say and how to say it. Influence is NOT manipulation. Learn More About Becoming More Influential Ann Holm AnnHolm.net Other Interviews with Ann Holm The Psychology of Solving Big Problems with Ann Holm Using Resilience to Get Out of Your Own Way with Ann Holm Developing Grit with Ann Holm Emotional Intelligence in Sales with Ann Holm Understanding Your Sales Personality with Ryan Schreiber and Ann Holm The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Apr 25, 2021 • 46min
The Blurred Lines Between Retail and DTC with Guy Courtin
The Blurred Lines Between Retail and DTC with Guy Courtin Guy Courtin and Joe Lynch discuss the blurred lines between retail and DTC. Guy Courtin is Vice President and Industry Principal of Retail at Tecsys, a global provider of supply chain solutions that equip the borderless enterprise for growth. About Guy Courtin Guy Courtin is Vice President and Industry Principal and Retail at Tecsys, a global provider of supply chain solutions that equip the borderless enterprise for growth. Courtin is a senior executive with deep experience in the technology field with over 20 years of experience in the supply chain industry. He has held senior leadership roles at Infor, Progress Software, and i2 Technologies. In addition, he has been an industry analyst covering the supply chain and retail spaces for SCM World and Constellation Research. Courtin is a high energy, results-driven, and passionately committed to creativity – in strategic solutions, unique messaging, and compelling content marketing. A broadly curious professional not afraid to color outside the lines while exciting and enthusiastically engaging colleagues and employees. Courtin has extensive global experience with both small and large companies – concentrations in B2B software and package applications. Passionate about contexts "where conviction is firm, hesitancy has no place." About Tecsys Tecsys is a global provider of supply chain solutions that equip the borderless enterprise for growth. Organizations thrive when they have the software, technology and expertise to drive operational greatness and deliver on their brand promise. Spanning healthcare, retail, service parts, third-party logistics, and general wholesale high-volume distribution industries, Tecsys delivers dynamic and powerful solutions for warehouse management, distribution and transportation management, supply management at point of use, retail order management, as well as complete financial management and analytics solutions. Tecsys' shares are listed on the Toronto Stock Exchange under the ticker symbol TCS. Key Takeaways: The Blurred Lines Between Retail and DTC Evolution of retail In the past, there were clear lines between traditional retailers and manufacturers. Today, the lines have blurred as retailers launched private label brands, and traditionally retailers pursued direct-to-consumer (DTC) services. Costco example: they sell different brands and market their brand Kirkland, which now accounts for approximately 25% of their revenue. So, what is Costco? A retailer or a producer? The rise of private label within retail Private label is becoming an important strategy for retailers. Private label has now matched the quality of traditional brands. They are starting to create loyalty with their brands as well. Consumers will not only go to certain shops because they like it but also go to find their private brand. For retailers, this is an avenue where they can build more intimacy with their customers and capture more data and loyalty. Competitive pricing and good quality. Digital native brands moving into the physical space Today, brands that started as digital companies understand that to build true intimacy with customers, they need to be where their customers are, in the physical space – retail. There are things that it's better to have in the physical world like glasses or computers that you'd like to touch and try on. Digital and physical spaces have their unique benefits. At the end of the day, we're still acquiring a physical asset. Customer expectations are rising Customers now expect that they will be able to easily buy and return products at physical stores or online (or both). Customers expect a positive buying experience whether they are buying via physical stores or online. Retail stores still account for the majority of sales, far more than DTC. For certain customers buying physical stores is easier, more convenient and enables them to touch the product. Trust in an online world has grown, but customers can lose it very quickly with lousy quality. Data is essential in the digital world since it allows the company to develop a buyer persona. Ecommerce companies have data, retailers don't Retailers are playing catch up when it comes to data because they realize that the ecommerce companies because they have customer data. Many retailers are now providing discounts to customers who are willing to share their data. That data allows retailers to create the buyer persona that is so easily created in the digital world. Circular aspect of fulfillment Over 30% of ecommerce purchases are returned, which is an enormous cost and logistics problem. The returns are also a hassle for the brand and the customer. Smart companies will use the returns/reverse logistics process as another opportunity to engage with the customer. Customers increasingly prefer companies that value sustainability Customers are often willing to pay extra for goods and services, if the company they are buying from is environmentally friendly. People, planet, profit – we need all three. Learn More About the Blurred Lines Between Retail and DTC Tecsys Guy Courtin Tecsys VP Guy Courtin On the Future of Retail In The Post Pandemic World The Great Supply Chain Podcast (Tecsys Podcast) The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Apr 22, 2021 • 30min
Way More Than Visibility with Adam Compain
Way More Than Visibility with Adam Compain Adam Compain and Joe Lynch discuss way more than visibility. Adam Compain is the Founder & CEO of ClearMetal, a software company that specializes in international freight visibility, dynamic planning, and customer experience. About Adam Compain Adam Compain is the Founder & CEO of ClearMetal. Adam founded the company after spending time at OOCL, under the tutelage of their CEO and CIO in Hong Kong. Prior to ClearMetal, Adam spent 5 years at Google, launching the company's latest GeoCommerce and Mobile technology. And for 21 years, Adam has been the Executive Director of the nonprofit he founded to export charitable goods from North America. Adam has appeared on Bloomberg TV and on the cover of American Shipper as "the changing face of ocean freight." He holds five technology patents, a dual-degree from the University of Michigan, and an MBA from Stanford University. About ClearMetal ClearMetal is the market leader in international freight visibility, dynamic planning and customer experience. The ClearMetal 'Continuous Delivery Experience' (CDX) Platform uses proprietary machine learning to break free from static-visibility paradigms and turn supply chains from a cost center to a competitive advantage. ClearMetal was founded by top software engineers, data scientists and operations researchers from Stanford University, Google and Silicon Valley, and is funded by Eclipse Ventures, Prelude Ventures, Innovation Endeavors, NEA, SAP.io, Prologis Ventures, PSA Unboxed, DCLI and the founders of GT Nexus, Navis and Uber Freight. ClearMetal is based in San Francisco, CA. Key Takeaways: Way More Than Visibility ClearMetal's three central premises: It's not about the metal; it's about the data. Need for better information to fulfill modern customer expectations. Value to finding the clean and accurate source of truth. Data and accuracy Even though data about location exists, in many cases, it lacks accuracy. When managing international business freight, with many touching points and parties involved, data that is accurate and makes sense is pivotal. What does visibility entail? Visibility is about access and aggregation of a network of data. It's also about applying the proper techniques and approach to make sense of the data with machine learning and data science-based techniques. International and global shipping is complex since it considers vast distances, time zones, parties, language, systems, and different vehicles. Chips provide contextual information for additional and more accurate data. But, it's not necessary. With data, customers access the same information. End-to-end global shipment Machine learning and data science techniques to ensure better quality and better predictability to make better decisions. Historial data to understand the likelihood of freight movement. Predictability leads to reliability and transparency, which customers appreciate. The correct data provides accurate guidance for reasonable decision-making. How to use visibility to solve business problems? With a fully-stocked network of data, businesses can to make decisions. Dynamic transport planning. Before anything is moving, visibility allows a company to foresee through different scenarios what the outcome could be. Predicational lead time and customer portal provide information that clients value, which is used for sales and customer service. For a modern customer, there is nothing more important than customer services within the supply chain. Learn More about Way More than Visibility ClearMetal Adam Compain What happens when machine learning meets ocean shipping? What is CDX? The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Apr 10, 2021 • 52min
3 Keys to LinkedIn Success with Vivica von Rosen
3 Keys to LinkedIn Success with Vivica von Rosen Viveka (Vivica) von Rosen and Joe Lynch discuss the 3 keys to LinkedIn success. Vivica is the co-founder of a company that teaches people to use LinkedIn to help salespeople create more qualified and quality conversations. About Viveka (Vivica) von Rosen Viveka von Rosen is a Co-founder and Chief Visibility Officer at Vengreso, the world's largest digital sales transformation company. Known as the @LinkedInExpert, she's the author of the best-selling "LinkedIn Marketing: An Hour a Day" & "LinkedIn: 101 Ways to Rock Your Personal Brand." She is a contributing expert to LinkedIn's official Sales and Marketing blogs and their "Sophisticated Marketer's" Guides and is often called on to contribute to publications like Fast Company, Forbes, Money, Selling Power, Entrepreneur and the Social Media Examiner. Viveka takes the LinkedIn and social selling experience over the past 14 years and transforms it into engaging and informational digital sales strategies, tactics, and tools including personal branding, social selling training, and content for sales. Her business mission is to help sales professionals and business owners create more quality and qualified conversions on LinkedIn. When she's not doing that, she's either diving or hang gliding or hiking the trails near her Colorado home. (Basically, anywhere without cell reception) About Vengreso Vengreso teach, consult and practice modern digital selling strategies that help sales teams increase win rates through digital selling practices. There has been a rush to train sales teams on "social selling" with a half-baked approach too often through a one-day training event with much of the emphasis on how to use social technology. This approach results in little if any behavior change. Too often, the results have been "meh." Vengreso digital sales experts have been heads of sales and heads of marketing in B2B organizations. The Vengresso team has educated more than 140,000 professionals in modern selling strategies across thousands of companies. The company principals came together to develop and launch a suite of digital sales training and consulting offerings to help salespeople and organizations increase win rates through their digital sales practices. Vengreso does one thing, helps sales professionals create more conversations with qualified buyers. More conversations lead to more pipeline, and with proper execution leads to higher win rates, which is what every sales leader wants. Prospect better - sell more! Key Takeaways: 3 Keys to LinkedIn Success What Not To Do The worst thing you can do is not have a LinkedIn profile or a poorly constructed profile. Avoid being too salesy – be a resource, not a salesperson. Don't be a spammer or use automation – instead build relationships. LinkedIn is not a numbers game - it's a relationship game. Google yourself and you will most likely find your LinkedIn profile at the top of the search results. Your LinkedIn profile is typically the first digital impression you will make on your prospect. Develop a Buyer Centric Profile Highlight how you help your customers. Add a background image that reflects what you do including a call to action. Develop a profile headline that says who your serve – not your title and company. Create a company page and make sure every employee is connected to it. Use the name pronunciation feature audio to add your elevator speech – only on the mobile app. Orange plus sign on your picture means you can add a short video introducing yourself and your company – beta feature only available on mobile app. On the profile, LinkedIn now enables users to share content on the "Featured" area of the profile. Share white papers, ebooks, and other resources with your prospective clients. Know, Like, Trust (KLT) Factor All things being equal, people prefer to work with people they know, like, and trust. Become a trusted advisor, a resource to customers. You must be able to articulate the problems that you solve in a way that resonates with prospective customers. Know your buyer and their pain points. Talk to your buyers to develop a deeper knowledge of why they chose your company. Use video to build relationships on LinkedIn - video cover story. LinkedIn also enables users message connections using video. Engage before connecting - comment on their posts. Personalized - Add Value - Call to Action (PVC) Strategy Create Top of Mind Awareness Stay top of mind with prospective buyers by sharing relevant content with them. Hopefully, when your prospect is ready to buy, they will think of you and your company because you have been educating them throughout the buyer journey. The 411 Content Sharing Strategy - Share four pieces of 3rd party content, one piece of your company's content and then one piece of content that has a call to action. Develop a LinkedIn cadence daily - add it to your calendar. Learn More About 3 Keys to LinkedIn Success Vengreso Viveka (Vivica) von Rosen 101 Ways to Rock LinkedIn The PVC Strategy The Ultimate Guide to LinkedIn Profiles for Sales Professionals – Be Found, Earn Trust, Get Contacted LinkedIn Profile Banners The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Apr 10, 2021 • 45min
5 Trends Shaping Logistics with Ben Gordon
5 Trends Shaping Logistics with Ben Gordon Ben Gordon and Joe Lynch discuss 5 trends shaping logistics and supply chain. In the interview, Ben reviews and discussed trends and interesting companies in ecommerce, final mile, cold chain, reverse logistics, and fulfillment. About Ben Gordon Benjamin Gordon is the Founder and Managing Partner of Cambridge Capital. He draws on a career building, advising, and investing in supply chain companies. Benjamin has led investments in outstanding firms including XPO, Grand Junction, Bringg, Liftit, and others. As CEO of BGSA Holdings, Benjamin has spent his career investing in and helping to build supply chain and technology companies. Benjamin led the firm's efforts, advising on over $1 billion worth of supply chain transactions. Benjamin has worked with firms such as UPS, DHL, Kuehne & Nagel, Agility Logistics, NFI Logistics, GENCO, Nations Express, Raytrans, Echo Global, Dixie, Wilpak, and others. Prior to BGSA Holdings, Ben founded 3PLex, the Internet solution enabling third-party logistics companies to automate their business. Benjamin raised $28 million from blue-chip investors including Morgan Stanley, Goldman Sachs, BancBoston Ventures, CNF, and Ionian. 3PLex was then purchased by Maersk. Prior to 3PLex, Benjamin advised transportation and logistics clients at Mercer Management Consulting. Prior to Mercer, Benjamin worked in his family's transportation business, AMI, where he helped the company expand its logistics operations. Benjamin received a Master's in Business Administration from Harvard Business School and a Bachelor of Arts degree from Yale College. About Cambridge Capital Cambridge Capital is a private equity firm investing in the applied supply chain. The firm provides private equity to finance the expansion, recapitalization or acquisition of growth companies in our sectors. Our philosophy is to invest in companies where our operating expertise and in-depth supply chain knowledge can help our portfolio companies achieve outstanding value. Cambridge Capital was founded in 2009 as the investment affiliate of BG Strategic Advisors (www.bgsa.com), the advisor of choice for a large, growing number of supply chain CEOs. Cambridge Capital leverages BGSA's unique approach to strategy-led investment banking for the supply chain. BGSA is known for its work helping companies achieve outsized returns via targeted acquisitions and premium sales processes, and has worked with category leaders such as UPS, DHL, Agility Logistics, New Breed, NFI, Genco, Nations Express, Raytrans, and others. Our relationship with BGSA gives us deep market expertise, access to outstanding deal flow and people flow, transactional capabilities, additional resources, and a powerful core competency in the supply chain sector. The Partners and Advisory Board members of Cambridge Capital have diverse backgrounds with complementary technical, operating and financial expertise. The Cambridge Capital team has spent their careers building, growing, and advising outstanding companies in the supply chain sector. They include former leaders of UPS Logistics, Ryder Logistics, ATC Logistics, APL Logistics, Kuehne + Nagel, and other globally recognized firms. Cambridge Capital's professionals know what it takes to build great companies. Key Takeaways: 5 Trends Shaping Logistics with Ben Gordon In the podcast, Paige highlighted the following reasons that ecommerce companies fail: Poor understanding of their customer and market. Lack of marketing and product differentiation. Poor performing website. Inability to scale and drive traffic to the website (lack of investment). Poor fulfillment because they chose a fulfillment partner that lacks the DTC expertise and experience required to be successful. Paige's company, Fulfyld is an ecommerce fulfillment and warehousing company that provides fulfillment, technology, and customer service required by direct-to-consumer brands. Learn More About the 5 Trends Shaping Logistics Ben Gordon Cambridge Capital 2021 BGSA Holdings Supply Chain Conference 2021 BGSA Holdings Supply Chain Conference – Welcome Remarks from Ben Gordon Related Podcasts Faster, Better Freight Quotes with Dawn Salvucci-Favier The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Apr 9, 2021 • 34min
Beyond Cost Per Load with Felipe Capella
Beyond Cost Per Load with Felipe Capella Felipe Capella and Joe Lynch discuss beyond cost per load. Felipe believes that while cost per load will continue to be important, savvy shippers will look for 3PLs who use technology and people to bring additional value to the shipping function. About Felipe Capella Felipe Capella is President, COO and Co-founder of Loadsmart, a leading digital freight technology company. Previously advised companies on corporate strategy and M&A in Brazil and New York for 8 years. Joined the Inter-American Development Bank in Washington to advise on sovereign guaranteed development projects for Latin American countries. Founded, developed and launched an online contest startup. Co-founded Loadsmart to help build a revolutionary product. Felipe holds Master degrees from the University of Pennsylvania (valedictorian), from Universidad Francisco de Vitoria (Spain - full scholarship) and an MBA from Fundacao Getulio Vargas (Brazil). He taught Enterprise Recovery and Restructuring for senior students during 2 years at the Federal University of Santa Catarina at age 25, where he was granted a Professorship Honor from the students. Passed the Brazilian Bar Exam among the top 6% and the New York Bar Exam among the Top 3%, working for one of the Top 5 most prestigious law firms in the United States. About Loadsmart Transforming the future of freight, Loadsmart leverages artificial intelligence, machine learning and strategic partnerships to automate how freight is priced, booked and shipped. Pairing advanced technologies with deep-seated industry expertise, Loadsmart fuels growth, simplifies operational complexity and bolsters efficiency for carriers and shippers alike. Key Takeaways: Beyond Cost Per Load In the podcast interview, Felipe explains how technology-based companies like Loadsmart are using technology to automate many aspects of the shipping process, however the focus should not be solely on cost per load. Savvy shippers and carriers will look for 3PL partners who can not only automate the life of the load, but also provide additional value via analysis, business intelligence, and market insights. To increase operational efficiency and reduce costs, companies like Loadsmart are automating the shipping process (life of the load): Quotation and booking Scheduling for pickup and delivery locations Carrier identification Carrier transaction Tracking and tracing Exception management Documentation and billing Each process step above has its own unique challenges, but increasingly, these steps are automated. Last year, 85% of Loadsmart's revenue came from fully automated transactions. While, Loadsmart is one of the leaders in Freight Tech, don't be surprised if automated shipments become commonplace. In addition to automating the shipping process, Felipe believes that Freight Tech leaders should focus on creating additional value for shippers including: Multimodal optimization for every shipment – fully automated. Automated scheduling updates that accommodate all the last-minute problems in the shipping business. Business intelligence that enable and empower humans to make better decisions. Smart tools that organize and analyze information in new and useful ways. Data insights powered by up-to-minute information that is only possible when systems are fully integrated. Learn More About Beyond Cost Per Load Felipe Capella Felipe Capella Loadsmart The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Apr 5, 2021 • 44min
Faster, Better Freight Quotes with Dawn Salvucci-Favier
Faster, Better Freight Quotes with Dawn Salvucci-Favier Dawn Salvucci-Favier and Joe Lynch discuss creating faster, better freight quotes. Dawn's company, Greenscreens.ai develops dynamic pricing which enables transportation and logistics companies to deliver faster, better freight quotes. About Dawn Salvucci-Favier Dawn Salvucci-Favier is Chief Product Officer & Co-CEO at Greenscreens.ai. She has spent the past 20 years leading Global Product Strategy & Management at major Transportation Management System (TMS) providers. In addition, Dawn was President & Chief Operation Officer at Shippers Commonwealth where she had full P&L management responsibilities for the $6 million, value-added service provider of logistics solutions. In each of these roles, Dawn was able to develop and execute a vision and strategy for delivering industry-leading technology solutions to the Logistics market. She also brings extensive 3PL & Shipper Logistics operations experience having spent time as Director of Logistics Services for NFI Interactive Logistics and starting her career in the inbound transportation management function at Staples, Inc and The TJX Companies. About Greenscreens.ai Greenscreens.ai is a dynamic pricing infrastructure for the truckload spot rate market that delivers buy and sell-side market intelligence and business insights to help companies grow and protect their margins. The company combines the power of aggregated market data and historical data with advanced machine learning techniques to deliver short-term, predictive freight market pricing specific to a company's individual buying and selling behavior. Greenscreens.ai's mission is to be the industry-leading neutral platform for market data aggregation, market intelligence, and dynamic pricing. Greenscreen's Provide customers with high confidence, predictive buy rate guidance, and differentiated pricing strategies that are powered by the industry's most up-to-date and contextually relevant dataset. Greenscreens.ai is fueled by transactional data from shippers, carriers, brokers, leading market data sources within the Greenscreens network and executed within the context of their existing technology ecosystem and workflow. Key Takeaways: Faster, Better Freight Quotes In the podcast, Dawn highlighted the following challenges facing freight brokers and 3PLs: Competitive pressures as well funded, venture capital-backed 3PLs and big publicly traded companies invest heavily in tech that enables them: Reduce the cost per load. Improve the customer experience. Deliver faster, more accurate freight quotes using dynamic pricing. Market volatility Delivering faster, better quotes is especially difficult when the market is volatile. Customers (shippers) are becoming more sophisticated and demanding. Instantaneous freight quotes are becoming more common. Old, dirty data There is a lot of data available to brokers and 3PLs, but much of the data is market averages that are non-contextual (out of context). Even when the data is good, it is difficult for humans to leverage the data into good quotes – too much to process. If freight margins compress, all the above problems become even more evident. When the margins are high, there is more slop and opportunity for brokers and 3PLs to hide their pricing mistakes. Dawn also discussed dynamic pricing, which is a pricing strategy that enables 3PLs and brokers to change prices based on algorithms that consider competitor pricing, supply and demand, and other external factors in the market. Dawn's company, Greenscreens.ai provides dynamic pricing to the transportation and logistics industry. Dynamic pricing is used by many industry leaders and in many other industries including ride-sharing, airlines, professional sports, retail, and theme parks. Dynamic pricing utilizes artificial intelligence and machine learning that can help 3PLs and brokers deliver freight quotes that both faster and better (more accurate). When companies use dynamic pricing from Greenscreens.ai they win more business because they can deliver faster, better freight quotes. In addition, companies improve their operational productivity and improve margins. Learn More About Faster, Better Freight Quotes Dawn Salvucci-Favier Greenscreens.ai Machine Learning for Predictive Spot Market Pricing The Increasing Freight Tech Table Stakes with Nick Dangles The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Apr 4, 2021 • 26min
5 Reasons Ecommerce Companies Fail with Paige Fitzgerald
5 Reasons Ecommerce Companies Fail with Paige Fitzgerald Paige Fitzgerald and Joe Lynch discuss the 5 reasons ecommerce companies fail. In her role at Fulfyld, Paige works closely with ecommerce companies and she has learned why they fail (and succeed). About Paige Fitzgerald Paige Fitzgerald is the sales and marketing coordinator at Fulfyld. Paige studied at Barret, the Honors College, and the W. P. Carey School of Business at Arizona State University, earning dual degrees in Marketing and Management with a certificate in International Business. Prior to working at Fulfyld, Paige held various roles in events, marketing, and sales in Chicago, Illinois. She loves meeting people from all industries, finding creative solutions, and helping businesses succeed online. Paige currently resides in San Diego, California, where you might find her reading at the beach or birdwatching at the bay in her free time. About Fulfyld Fulfyld is an ecommerce fulfillment and warehousing company based in Huntsville, Alabama. Fulfyld's unique service offering includes the technology and customer service required by direct-to-consumer brands along with deep expertise in value-added services, product sourcing, and packaging that enables them to become an extension of their customer's supply chain. Customers range from local to global companies, each with unique e-commerce fulfillment needs. Fulfyld integrates directly with e-commerce marketplaces and shopping carts to simplify your shipping process. Fulfyld ships same-day, every day, for one flat-rate. Key Takeaways: 5 Reasons Ecommerce Companies Fail In the podcast, Paige highlighted the following reasons that ecommerce companies fail: Poor understanding of their customer and market. Lack of marketing and product differentiation. Poor performing website. Inability to scale and drive traffic to the website (lack of investment). Poor fulfillment because they chose a fulfillment partner that lacks the DTC expertise and experience required to be successful. Paige's company, Fulfyld is an ecommerce fulfillment and warehousing company that provides fulfillment, technology, and customer service required by direct-to-consumer brands. Learn More About the 5 Reasons Ecommerce Companies Fail Paige Fitzgerald Fulfyld Learn More About the 5 Keys to Direct to Consumer (DTC) Success Selecting an E-commerce Fulfillment Partner with AJ Khanijow 5 Keys to Direct to Consumer (DTC) Success with AJ Khanijow


