

Wealth Formula by Buck Joffrey
Buck Joffrey
Financial Education and Entrepreneurship for Professionals
Episodes
Mentioned books

Sep 25, 2023 • 1h
391: Hedera/HBAR: My Asymmetric Dream
Last week I did a back-to-school episode for you on asymmetric risk.
I told you that my primary asymmetric risk related investments are in cryptocurrency.
As a reminder, asymmetric risk investing means you throw in some money that, if you lose it, isn’t going to kill you. But on the other hand, if things go well, could make you rich.
Cryptocurrency has done both for a lot of people. In fact, in many cases it has done both to the same people at different times (yours truly included).
Let’s take a step back and review this whole crypto thing a little bit for those who haven’t been involved in the rollercoaster ride for the past decade and a half.
It all started back in 2009 with a white paper circulating amongst computer scientists authored by someone calling themself Satoshi Nakamoto.
The idea was a digital currency with no central authority like the US government or some big company.
This currency would be tracked not by one ledger but thousands. In keeping a “distributed ledger”, there would be no need central authority.
This currency would also be immutable and something that no one could simply confiscate like a bank putting a lien on your cash.
This is a massive oversimplification of bitcoin and purists are sure to correct me, but that was the essence of the original bitcoin thesis. It was simply a way to exchange value without a middleman.
Bitcoin has interesting parallels to gold. It requires “mining” to make it. Mining in this case requires computational power to solve math problems.
Back in 2009 nerdy computer types were mining thousands of bitcoins on their desktop computers. Now it takes serious expensive hardware and warehouses to mine bitcoin.
Very few people thought it would be worth anything anyway. In fact, the first commercial bitcoin transaction was made on May 22nd, 2010—almost as a joke.
10,000 bitcoin were accepted as payment for two supreme pizzas from Papa John’s. Last year, the cost of a single bitcoin had exceeded $70K. So, I hope that was a good pizza.
Anyway, over the next few years, bitcoin saw its ups and downs but the regression line was clearly positive and extremely steep.
Within the last 5 years or so, there have been bitcoin futures and publicly traded financial products as well.
It has clearly been adopted by the mainstream. And, in my humble opinion, the chances of it going to zero are about…zero.
Now despite its volatility, bitcoin has been recognized largely as a storage of value. This is another parallel with gold. And also like gold, it’s a little bit difficult to use in everyday transactions.
You see, the bitcoin network is extremely secure but very slow (in part because it is extremely secure). It would make your morning stop at Starbuck’s unbearable. Other technologies like the lightening network have offered potential solutions to the speed issue, but for now, bitcoin really is a gold-like commodity.
In the meantime, tech entrepreneurs have recognized that distributed ledger technology could be used for more than just money. Distributed ledgers are now being used to create a different kind of internet—the so called Web 3.0.
Web 3.0 is owned by the user. So think about internet businesses like google and Facebook now. You use them but they are being monetized by a single company that you don’t own.
Web 3.0, in theory, creates online businesses with similar functionality but now, instead of there being a separate owner, the platform is owned by anyone who owns a token to that business.
So…no more big brother like Facebook or Twitter telling you what you can or cannot post. And you aren’t making money for corporate America by using these platforms.
Anyway, so all these “crypto” projects outside of bitcoin really aren’t about exchanging value. They aren’t really meant to be money.
Instead, the tokens in these alt coins (anything but bitcoin) are more like owning stock in software companies.
Some software companies like Ethereum build infrastructure. Others are more specific and build functional businesses or games using the infrastructure software.
Anyway, hopefully you get the idea. Web 3.0 is coming for sure. It’s just a matter of time where it just infiltrates everything you do on the internet.
You may not even know you are using software built on one of these tech platforms. It will just be one more thing that makes our lives easier that we take for granted.
Anyway, a lot of these new programs and services require infrastructure that is not only on a distributed ledger and safe like bitcoin. But they also need to be fast.
Hedera (aka Hedera Hashgraph) was a project that I learned about and invested in about 6 years ago in a presale. It is arguably the fastest and most secure distributed ledger network in the world. It also currently has the most transactions.
In all transparency, I own a fair amount of its native token, HBAR. And, I have been praying for it to explode like many lesser cryptos have for the last 5-6 years.
At one point it had gone up about 5X from where I bought it but I never sold. Its technology is so good that I thought it had a lot more upside. And I still do despite it being half the price I bought it for a few years back.
Bottom line is that I have not lost faith. The project has met every goal on its timeline. It just hasn’t seen the kind of price action that you might expect from what it has accomplished.
To be clear, this podcast is not an endorsement to buy HBAR but it’s an example of one of my asymmetric bets that I thought I would share with you.
Cofounder Mance Harmon has been on the show before and was kind enough to join me again to tell you about the project and give us some insights into the crypto world today.
So if you’re curious what kinds of asymmetric bets I’m making, make sure to tune in!
Buck
P.S. If HBAR goes $30 I probably won’t be doing this show anymore LOL!

Sep 20, 2023 • 16min
390: Back to School: Asymmetric Risk Investing
Other Types of Asymmetric Investing
Example of Asymmetric Investing: Cryptocurrency
Considering Asymmetric Investing
Examples of Successful Asymmetric Investing
Personal Experiences with Asymmetric Investing

6 snips
Sep 17, 2023 • 58min
389: Back to School: Maybe This is All You Need?
In this podcast, Buck Joffrey discusses the choice between term life insurance and permanent life insurance, exploring personal experiences and contrasting advice from different sources. He also delves into the importance and debate surrounding life insurance, as well as strategies for amplified returns using premium finance and leverage. The podcast touches on comparing retirement plan options, using life insurance as an asset for asset protection and estate planning, and exploring strategies for the future.

Sep 13, 2023 • 33min
388: Back to School: Buck’s Investment Philosophy
Asset Allocation
Diversification and Leverage
Permanent Life Insurance and the Wealth Accelerator
Multi-Family Real Estate
Asymmetric Investing: Taking a Risk
How to Avoid Single-Point of Failure?

Sep 10, 2023 • 43min
387: Lessons from a Sovereign Wealth Fund Manager
Zulfe Ali is a broker dealer and investment advisor—but not your run-of-the-mill type in this field.
He’s been in the middle of the action on Wall Street as a mergers and acquisitions guy for JP Morgan and Bank of America in the 90s and ran a multibillion-dollar sovereign wealth fund for over a decade.
I’ve seen photos of him with world leaders like former UK Prime Minister Tony Blair and others as part of his former position. To say the least, he’s not one of those 6 week course advisors out there.
While he has now opened his door to individual investors like us, he is using institutional principals to help clients grow their money.
As you can imagine, those principals are quite different from your typical advisor and I am happy to endorse him to anyone looking for a third-party financial advisor. Many people have asked me for a recommendation throughout the years and I have not been able to give one until now.
In this episode of Wealth Formula Podcast, I speak to Zulfe about his perspective on asset allocation and the current economy. Make sure to tune in to see what a guy at his level is thinking.
And later on this week, tune in for my “Back to School” episode where I give you insight into how I design my own investment portfolio.
Listen NOW!
Zulfe is focused on bringing his experience and skills to help individuals, family offices and businesses to invest wisely, implement sound financial strategies, and protect their assets.
Zulfe has always immersed himself into the global financial markets. He began his career in the early 1990s, just prior to the “dot-com” boom at a boutique investment bank in San Francisco called Montgomery Securities. That firm was eventually acquired by Bank of America where Zulfe continued to work with investors in growth equities. He then joined JPMorgan’s acquisition finance team working both in New York and London to support private equity and corporate clients. After that, he went on an adventure to the Middle East and worked at a sovereign wealth fund as Chief Investment Officer with a mandate to diversify the existing investment portfolio through a global asset allocation strategy. Following that role, Zulfe joined a London based venture capital firm and helped to expand its presence in the US and launched its first US based fund out of Washington, DC.
Zulfe has an BA in Mathematics from Carleton College and an MBA from Cornell University.
Shownotes:
Discussion on Retail vs Institutional Investing
Importance of Diligence in Investing
Examples of Investment Disasters
Role of a Broker Dealer
Introduction to Velerity Group Wealth
Applying Institutional Investing Experience to Retail Investing
Role of an Advisor
Portfolio Diversification
Current Economic Situation
Effect of Interest Rates
Investment Strategies

Sep 6, 2023 • 28min
386: Back to School: Estate Planning
Return to Personal Finance: Estate Planning
Do You Need a Will?
Is the Estate Tax Stupid?
Avoiding the Estate Tax

Sep 3, 2023 • 29min
385: Should you buy Silver?
Those of you who have been listening to me for a while know that I am not really a precious metals guy.
I know the arguments and I respect them. Gold has held its price over an unprecedented amount of time.
An ounce of gold got a guy a nice toga and sandals in Roman times and today it will get you a nice suit and a pair of shoes.
In that regard, gold has been the ultimate hedge if you are looking for wealth preservation over a thousand years.
And that’s what people selling you gold will tell you. They aren’t lying but there is often an element of fearmongering involved in that world that I find distasteful.
The thing that I don’t really like about gold is that it is an asset that doesn’t throw off any money. And if you are storing it somewhere it’s going to cost you money to do so—kind of like real estate that has negative cash flow.
With negative cash flow, leverage doesn’t make sense either—not like it’s available on gold anyway.
So I guess my perspective is if you want a real asset that is hedged against the dollar and keeps up with inflation, why not buy real estate?
In fact, if you don’t put any leverage on the real estate it’s pretty much behaving like gold but giving you an income as well.
I remember Dante Andrade and I looking for properties for Touro and seeing Chinese buying $30-40 million dollar assets for cash. They were essentially buying a storage of value outside of China. Kind of sounds like gold, right? Except the real estate cashflowed of course.
Anyway, today I’m not anti-gold by any means. I’m just not a gold bug.
As for other precious metals, they often have more utility than gold so that certainly is an appealing quality. Silver, for example, is used in several industrial applications.
In that sense, there may be some additional value there that could lead to price increases in the future.
I’m certainly not an expert in this area though. That being said, personal finance is personal and you should hear the argument for all types of assets and make your own decision.
My guest this week is an expert on silver and makes a pretty interesting case for why you might want to add some to your portfolio.
Make sure to tune in!
P.S. Later this week, look for another podcast as part of our “back to school series”!
Michael DiRienzo is the Executive Director at The Silver Institute.

Aug 30, 2023 • 37min
384: High Mortgage Rates Does Not Equal Housing Crash
I live in Montecito, CA. It’s a small beach town of about 5 thousand people at the southernmost part of Santa Barbara.
I moved here from Chicago in 2017 and started living here as a renter. One thing I learned over the years is that whenever I move to a new area, I always end up finding a part of town I like better so it’s best not to buy right away.
There was also quite a bit of sticker shock when I moved here. In the northern suburbs of Chicago where we moved from, I paid $2 million for a 7000 square foot home on 2.5 acres and an indoor pool.
$2 million didn’t get you much of anything in Montecito so I needed some time to digest this new reality for a bit as well.
In hindsight, that wasn’t such a good move. Since 2017, Montecito homes saw an average sale price increase of over 60 percent—the steepest rise in prices in California during this time. And to be frank, that number sounds a bit low to me.
Covid didn’t help. Rich people from LA, San Francisco and New York realized that if they had to work from Zoom anyway, they might as well do it from paradise where they could also hike the mountains and go to the beach on the same day.
You know what else didn’t help?… Low interest rates. However, I will say that the number of cash buyers of multimillion-dollar homes in my area is unreal.
As for the rest of the country, the suburbs pretty much everywhere took off. Near zero interest rates and nowhere to go made people buy homes so they had a nice place to be all day long while quarantined.
Now that quarantines are over and interest rates are high, you might think home prices would have fallen off the cliff. Nope.
Remember it’s all about supply and demand. Right now, supply is low. Why? Well, if you bought an expensive house at a fixed rate in the last few years would you be selling anytime soon?
Mortgage rates have more than doubled. In other words, many people today could not afford the house they bought a few years ago. That’s a problem across the country.
As a result, supply is so low that even minimal demand is keeping housing prices high. All I can say is thank God I ended up buying a house before it got too crazy.
The issues around real estate prices right now are complex but worth understanding. My guest on this week’s Wealth Formula Podcast is an economist who specializes in these specific issues.
Make sure to tune in and see what she has to say about this very unique time in real estate history.
Selma Hepp is the Chief Economist for CoreLogic, America’s largest provider of advanced property and ownership information, analytics and data-enabled services. Selma leads the economics team, which is responsible for analyzing, interpreting and forecasting housing and economic trends in real estate, mortgage and insurance.
Prior to joining CoreLogic in 2020, Selma was Chief Economist and Vice President of Business Intelligence for Pacific Union International, later acquired by Compass, where she oversaw the vital economic and technology intelligence to drive the expanding brokerage’s success. Selma also held the role of Chief Economist for Trulia; Senior Economist for the California Association of Realtors; and Economist and Manager for Public Policy and Homeownership research for the National Association of Realtors, as well as a special research assistant at the U.S. Department of Housing and Urban Development.
Selma frequently appears on local and national radio and television programs and has been widely quoted in The Wall Street Journal, The New York Times and many industry trade publications such as National Mortgage News and HousingWire. Selma received the HousingWire Women of Influence Award in 2022. She has served as president of the Los Angeles chapter of the National Association for Business Economics (NABE), NABE Real Estate Roundtable co-chair, Board member of the International Student Exchange Program, Advisory Board member of the REALTOR® University Research Center Editorial Review and a Member of the Housing Policy Debate Editorial Advisory Board. Selma held a Real Estate Associate professional license in Florida and Virginia.
Selma graduated from the State University of New York, Buffalo with an M.A. in Economics and holds a Ph.D. from the University of Maryland.

Aug 27, 2023 • 34min
383: Back To School: Asset Protection
I don’t know about you but my kids are about to head back to school. In this spirit of that, I thought it might be nice for us to get back to basics as well.
For the next few weeks, I will be releasing at least one podcast that involves the basics of personal finance in addition to whatever else may be on the docket.
This week’s back-to-school episode is about asset protection and my guest is Doug Lodmell.
Make sure to tune in and let me know if these shows are helpful!
Born in Geneva, Switzerland, attorney Douglass S. Lodmell has excellent knowledge and the highest level of experience in estate planning, taxation and strategic asset protection for domestic and international clients. In addition to a Juris Doctorate from Cardozo School of Law, Douglass has a Bachelor of Science degree in finance as well as an advance law degree (LL.M.) in taxation from NYU School of Law. He has authored numerous articles for professional journals as well as a popular book about the explosion of lawsuits in America called The Lawsuit Lottery: The Hijacking of Justice in America. Doug’s extensive experience in asset protection make him a frequent guest speaker at medical, and professional conferences and seminars throughout the country, as well as teaching concepts of asset protection to other attorneys at continuing legal education seminars throughout the country. For information on inviting Doug to speak at your group, meeting or convention contact Coletta Anderson at Coletta@www.lodmell.com.

Aug 20, 2023 • 43min
382: Should You Consider Buying a Franchise?
I have a medical degree and am a former board-certified surgeon. Yet that is not my identity.
My identity is that of an entrepreneur and investor. This is an identify for which I did not go to school. Without trying to sound dramatic, I was born this way. I think it’s a genetic thing.
You see my dad came to this country in the late 1960s and trained as an engineer. He eventually got caught doing real estate on the job and got fired shortly after I was born.
That’s sort of my story too—I was working at a cosmetic surgery company while planning to start my own company. When they found out, they perceived me as a competitor so they fired me.
The apple does not fall far from the tree I guess. He went on to a career as a real estate entrepreneur and continues in that endeavor even today into his 80s.
Despite my detour into the surgical world, I too have spent the majority of my life as an entrepreneur.
It wasn’t a choice. It was in my nature. I am unemployable. I hate having to answer to others and I despise hierarchy—unless I’m at the top.
That’s why I am a business owner and not an employee. Again, to be clear, I don’t think there is anything wrong with being an employee. I just am not built that way.
Now, in my case, I had the daredevil instinct to start businesses from scratch. Some of my business ideas failed and some were wins. The good news about being an entrepreneur is that you just need a few big wins.
Now if I did not have daredevil entrepreneurial instincts would I have been able to be a successful business person? Yes, but I don’t think I could have started businesses from scratch.
But that does not mean that you have to have to be born an entrepreneur like I was. It just means that you might want to find a more structured way to get into the arena.
Buying a business is certainly an option. I will say that when you start a small business you get suspicious of buyng other small businesses because you know that somewhere in your own business there is a closet full of skeletons. When you buy a business, you don’t know where that closet is.
That closet often has all kinds of secrets. For example, it may tell you who the key people are that make or break that business. What if those people leave when you buy the business?
The only way to avoid buying a business with such an Achilles heel is to buy one of sufficient size that can’t rest on just a few shoulders. But not all of us can afford a $50 million business with an executive team in place.
That’s where franchising might make sense. The value proposition of a franchise involves having the playbook on how to successfully run a business with the backing of a larger entity behind you.
In theory, this should provide you with play-by-play directions on how to start and run a successful business. In addition to guiding the less business inclined into ownership, franchises may also provide some level of risk mitigation to people looking for business opportunities but reluctant to deal with the unknown variables of business ownership.
That said, it is not without a price. Franchise fees are real and must be weighed into the entire equation.
My guest on this week’s Wealth Formula Podcast helps people navigate the world of franchise opportunities and is a great resource for those interested.
I should point out that I have no financial relationship with Kim nor have I found franchising suitable for myself at this time. But it might be for you and you should certainly know a little bit about this option. So tune in!
For the past 20 years Kim Daly has been helping entrepreneurs, investors, and stuck 9-5 professionals take control of their lives and step out of the corporate cycle by investing intelligently in the franchise businesses and become “franchisepreneurs.” She is an international best-selling co-author of Franchising Freedom and the founder and host of the Kim Daly TV YouTube channel.
Before becoming a franchise consultant Kim was an entrepreneur and highly sought after consultant in the health and fitness industry working with brands such as Denise Austin, Dr.Denis Waitley, Gold’s Gym and eDiets.com. She is the creator of “The Daly Plan” – a millionaire mindset coaching program that enabled her to build the largest franchise consulting business in the history of franchise consulting in 2012. She aspires to be the most influential and motivational voice in the franchise industry. Kim is a mom of two teenage boys. She is passionate about fitness and nutrition. She lives on the beach in Southern New Hampshire where she loves to ski in the winter and workout year-round.


