Million Dollar Electrician - Sale to Scale For Home Service Pros

Joseph and Clay discussed the controversy of whether or not electricians should bring all their tools to the door when meeting with customers. They ultimately decided that it is better to only bring tactical tools and hide the rest to increase value and professionalism. - PLAY @0:00Joseph and Clay discussed the importance of maintaining the law of scarcity when going to a service call by not bringing all of their tools to the door, as it communicates a sense of desperation and commitment before even knowing the customer's needs. Joseph shared his experience of trying different tool carrying methods and settling on the tactical tool line to communicate value without looking like he had to do the job. - PLAY @8:58Clay and Joseph discussed the benefits of showing up to a service call in a technician's uniform rather than a salesperson's uniform, as it can help to build trust with the customer and avoid being seen as a threat. Joseph also explained how he carried only a few essential tools on his person and would bring additional tools from his van as needed. - PLAY @17:10Clay and Joseph discussed the importance of building a relationship with customers before starting any electrical work. They emphasized the need to understand the customer's emotional concerns and needs, rather than just focusing on technical solutions. - PLAY @26:01Joseph and Clay discussed the importance of building personal relationships with customers and differentiating themselves from other contractors in the home service industry. They emphasized the need to focus on the customer's needs and wants, and to consistently commit to a proven process in order to increase value without relying solely on tools. - PLAY @34:11Join us live in our facebook community page: https://www.facebook.com/groups/electricpreneursecrets

Episode 84 Electrician Marketing SecretsClay and Joseph discussed delaying the generator classes for two weeks to have time to create a structured lesson format for marketing fundamentals for electricians. They also planned to reach out to workshop attendees to get them on a call and offer the program. - PLAY @0:00Clay and Joseph discussed the topic of electrician marketing secrets and the importance of properly marketing the problem that they want to solve to potential customers in order to increase sales. They also talked about their weekend activities and the importance of mindset in achieving success. - PLAY @8:36Joseph and Clay discussed the importance of identifying specific problems and offering solutions to them in order to effectively market oneself as an electrician. They emphasized the need to understand one's target audience and engage in the conversation that is going on in their heads. - PLAY @18:58Joseph and Clay discussed the importance of using customer language in marketing efforts and how it can differentiate an electrical company. They suggested taking notes during customer calls to observe the language they use and incorporating it into marketing materials. - PLAY @28:06Clay and Joseph discussed the importance of outbound lead generation and the power of asking for what you want in order to get more clients. They also emphasized the need to tailor solutions to customers' specific problems and create offers that improve their quality of life. - PLAY @37:39https://www.facebook.com/groups/electricpreneursecrets

Joseph and Clay discussed the importance of recruiting diverse candidates in the electrician industry, including women, and shared different methods for finding and hiring the right people for the job. They also acknowledged the challenges of recruiting in today's landscape and emphasized the need for a new approach. Joseph and Clay discussed the challenges of finding and hiring qualified electricians in a changing job market, including the impact of COVID-19 and the need to look beyond the traditional pool of candidates. They also emphasized the importance of treating employees and prospects like people and investing in tomorrow's business. -Clay and Joseph discussed the cyclical nature of generational criticism in the workforce and the importance of diversity and inclusion in creating a culture that welcomes and values all individuals, including women and those with tattoos. They also acknowledged the changing societal norms and the need to adapt to these changesClay and Joseph discussed strategies for recruiting a diverse workforce, including reaching out to women, youth, and those in rehabilitation programs, as well as using marketing services like ApplicantPro to cast a wider net. They also suggested sharing the message of job opportunities with the community to attract potential candidates.Clay and Joseph discussed various strategies for hiring electricians, including leveraging other people, split testing, and hiring clients who know the company's culture and brand. They also talked about the importance of recognizing potential in people who may not be ready to buy services but could be great employees. -Clay and Joseph discussed various ways to improve recruiting for a struggling business, including leveraging past failures, reaching out to stakeholders, taking a stand for something, and targeting underrepresented demographics such as women in trades and the neurodivergent community. They also suggested using press releases and split testing different ad headlines to attract a wider audience. Clay and Joseph discussed how to recruit the right people for a business, emphasizing the importance of connecting with potential employees and leading with vision rather than money. They also provided action items for finding and attracting all-star candidates. Action: Use a service like ApplicantPro to cast a wide net and ABH (always be hiring) AllStar Action: Communicate vision, progress, and value with your entire network including clients and social media to find great people who want to see if it's a fit!Engage with us LIVE 5 days a week:https://www.facebook.com/groups/electricpreneursecrets

Clay and Joseph discussed the benefits of recording oneself to improve presentation skills and control how others perceive them. They also talked about the importance of positivity and inclusivity in their podcast and client interactions. - PLAY @8:00Clay and Joseph discussed the importance of recording oneself to improve public speaking skills. They emphasized the significance of tonality, voice inflections, and body language in conveying authenticity and building trust with customers. - PLAY @17:44Clay and Joseph discussed the importance of practicing and developing sales skills, even for those who feel they are naturally gifted. They also talked about the dangers of relying solely on talent and not putting in the effort to improve through a repeatable process. - PLAY @26:09Clay and Joseph discussed the importance of having a sales process and recording and analyzing sales calls to improve performance. They emphasized the need for consistent training and self-evaluation to maintain success in sales. - PLAY @34:51Action 1:   Adopt or create, and run a consistent play!Allstar Action: Record yourself and listen to the wins/challenges to improve!Engage with us live: https://www.facebook.com/groups/electricpreneursecrets

 Niche Electrical Secrets Generator Class ReviewJoseph and Clay discussed their recent four-hour class, noting that it was a big effort but worthwhile. They reviewed the show up rates and retention, thanked everyone, and talked about their favorite nuggets from the class in preparation for their next meeting in two months. - PLAY @0:19Joseph and Clay discussed their recent generator workshop and how emotionally draining it can be to be on live for so long. They also talked about the possibility of doing workshops every other month to contribute to the industry. - PLAY @7:35Joseph and Clay discussed the importance of niche marketing, specifically in the generator industry. Joseph shared his strategy of promoting his generator services through logos on his van, which led to increased customer interest and loyalty. - PLAY @14:24Clay and Joseph discussed the importance of offering generator services and how to effectively sell them to customers. They also talked about techniques to train customers to defend their choice of service and price. - PLAY @20:49Clay and Joseph discussed the importance of generators and how to become a premium service provider in the electrician industry. They also announced an upcoming workshop on dismantling and putting back together club memberships. - PLAY @28:16Join us in our FB Community 5 days a week to get exclusive access to our value piece giveaways and engage in the show LIVE:https://www.facebook.com/groups/electricpreneursecrets

Clay and Joseph discussed their love for commercials and the value of marketing, including trend jacking and the power of advertising during the Super Bowl. Joseph also shared how his company, Patriot Electric, capitalized on the Patriots' wins to increase brand recognition. - PLAY @5:38Clay and Joseph discussed the importance of simplifying the sales process in the electrical industry. They emphasized the need to focus on the customer's concerns and avoid overwhelming them with unnecessary information. - PLAY @11:34Joseph and Clay discussed the importance of asking questions and listening to customers in the sales process. They also talked about how providing a post-sale project folder can help overcome objections and provide customers with valuable information about their installation. - PLAY @20:31Clay and Joseph discussed the importance of quality management and documentation in residential electrical projects, including the use of house facts and a 10 point inspection process. They also talked about the psychological component of showing clients the inside of the panel and the need for constant reminders of the work done. - PLAY @29:3Clay and Joseph discussed the importance of simplifying the sales process and focusing on quality post-sales execution. They suggested creating a paper trail or electronic packet to ensure clients understand and are satisfied with the work done. - PLAY @38:3Joseph and Clay discussed the idea of using flash drives as a cost-effective and scalable solution for storing and transferring client data. They also talked about how this could be a way to provide premium-level service and retain long-term customers. - PLAY @47:46Join the action at: https://www.facebook.com/groups/electricpreneursecrets

Clay and Joseph discussed the topic of working on holidays and the importance of being willing to offer enhanced hours to differentiate from other service providers. They also mentioned the benefits of offering a first class pass to clients who require weekend or holiday service. - PLAY @15:21Clay and Joseph discussed the importance of establishing conditions and having a plan in place for customer service. They also talked about the value of premium service and the need for enhanced rates on holidays to show the value of their time and service. - PLAY @22:41Clay and Joseph discussed the importance of valuing one's time and prioritizing personal and family well-being over work. They also talked about determining fair rates for working on weekends and holidays. - PLAY @31:28Clay and Joseph discussed the importance of prioritizing health and family over work, and how to determine which holidays are most important and how to handle work during those times. They also discussed the goal of delegating tasks and becoming an owner instead of an operator. - PLAY @40:30Join us live 5 days/week and engage to get all of our secrets and tools on the FB Community Page:https://www.facebook.com/groups/electricpreneursecrets

Clay and Joseph discussed a product called ConnectDER, which is an adapter that goes into the meter socket and allows for a legal and viable way to provide 60 amps of power without requiring an upgrade to the electrical panel. They also discussed the potential uses of ConnectDER beyond EV chargers and how it can be helpful for customers who cannot afford a full electrical system upgrade. - PLAY @21:59Clay and Joseph discussed the different options for installing a car charger, ranging from the highest level to the least, and agreed that starting at the bottom every time is not a good idea. They also talked about the importance of providing customers with every choice and making sure that the installation is legal and safe. - PLAY @32:11Clay and Joseph discussed the importance of offering multiple options to customers, with Joseph recommending offering six options to make it easier for customers to understand their value point. They also discussed a potential product, Connect-Duhr, that could be useful for solar and EV charger installations. - PLAY @37:3Clay and Joseph discussed the importance of knowing the product and its features beforehand. They also talked about the cultural significance of owning a Tesla in certain communities. - PLAY @43:21Action : Always create min 3 optionsAllStar Action: Get to 6 options EVERYTIMEAll this and more in our FB community https://www.facebook.com/groups/electricpreneursecrets

Joseph and Clay discussed various financial topics, including lines of credit, debt, and the importance of financial discipline. They also briefly mentioned a book called "Profit First" and congratulated Derek on the birth of his son. Joseph was sick but had good energy. - PLAY @0:00Clay and Joseph discussed the importance of cash management and the Profit First method by Michael McAlliwitts. They emphasized the need to pay oneself first and allocate a percentage of profits to a separate account to force accountability and smarter spending. - PLAY @8:58Clay and Joseph discussed the importance of paying yourself first in business and the concept of allocating profits to different accounts. They also talked about the Parkinson's Law and the need to manage finances to avoid depletion of profits. - PLAY @18:30Joseph and Clay discussed the importance of saving money for taxes and having a 90-day nest egg as a safety net. They also emphasized the need to treat employees well and manage expenses to maximize profits. - PLAY @28:0Clay and Joseph discussed the importance of financial literacy in both personal and professional life, and shared tips on how to improve financial management, such as auditing expenses and investing in mutual funds. They also talked about the Kaizen philosophy of constant improvement. - PLAY @36:46Actions: 1) Grab a  cashback Credit Card and defer those savings into a savings account! Watch it grow!ALLSTAR:2) Following the series, use the PnL leverage to take three profit producing steps:a) Audit pricing and increase 5-10% for growthb) Audit fixed expenses and reduce 5-10% c) Audit COGS and aim to reduce 5-10%d) Now with new perspective of profitability, put away your predetermined amount into a separate profit account! (High yield savings!)Come see this and more on www.facebook.com/groups/electricpreneursecrets

Ep 76 - Electrician Cash Management Secrets Pt II Clay and Joseph discussed their sales process and how it helps eliminate objections. They also talked about the importance of sales for a business's survival. Clay and Joseph discussed the importance of mastering sales and increasing profitability by controlling costs and raising prices. They emphasized the need to focus on all three aspects simultaneously for maximum impactClay, Joseph, and others discussed various ways to increase profit in a business, including cutting fixed expenses and managing cost of goods sold. They also emphasized the importance of having standard operating procedures in place to ensure consistency and scalability. - PLAY @26:54: Joseph and Clay discussed cash management and the importance of financial literacy in business. They also emphasized the significance of training and having a proven process to create a well-oiled machine that can run with or without the owner. - PLAY @35:47Clay and Joseph ended the episode where they talked about mastering sales, simplifying pricing, and delivering premium level service. They were excited to do it again the next day. Tactical:Action: -Take an online test to gauge your financial literacy and commit to learning about money to master it. Einstein Quote:"Compound interest is the 8th wonder of the world; those who understand it, earn it; those who don't, pay it."All Star Action: -Build a routine to consistently check your COGS & Fixed expenses so that you can recognize those opportunities to save $$$ for profit and recognize the trends that are stealing profit away from us. Additionally, consider getting a new Credit Card and cancelling the old one to have the recurring bills reach out to you, and you can reneg/reconsider their expense as necessary.#electricpreneursecrets#ForElectriciansByElectriciansSee the episode here:https://www.facebook.com/groups/electricpreneursecrets