

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Sep 30, 2022 • 30min
What goes into building a successful beverage brand? | Kirty Datar, Co-Founder, Canebot
Raw sugarcane juice can lower, strengthen the bones, reduce, aid in weight loss, fight fevers and infections, and soothe stress. It can help you sleep better, boost energy levels, support kidney health, strengthen the immune system, protect the skin, optimize digestion and manage diabetes, among others.
About Kirty Datar
Kirty Datar is the Co-Founder of Canebot.
Kirty and her husband, Milind Datar quit their corporate jobs and embarked on their entrepreneurial journey.
They started with a vision to revive the dying culture of drinking Sugarcane Juice in India.

Sep 30, 2022 • 23min
How to be a Leader of your Life? | Jaykumar Hariharan, CEO and Chief Coach, Blue Fire Coaching Consultants
We are often faced with dilemmas in life, especially when it comes to our career-related choices. The daily inner fights of how to deal with a situation? The tracking if we are on the right path or not? We often need an ear to either listen to our dilemmas or a person who can open our perceptions, enabling us to make better decisions.
Thus, lies the importance of executive coaching. In today’s discussion with Mr. Jaykumar Hariharan, we discuss how coaching enables us to become better leaders.
About Jaykumar Hariharan
Jay is the CEO and Chief Coach at Blue Fire Coaching Consultant.
He is also an author and a speaker. He has written a book titled, “Rewire - How To Be The Leader Of Your Own Life.”
He calls it a letter of love to leaders of his generation.
Having a great love for life, Jaykumar is a certified deep sea diver and a certified paraglider too.

Sep 29, 2022 • 60min
Do you have a technology-powered innovation project? | Antonio Gambardella, Director, Geneva Foundation for Technology Innovation (Fongit)
Antonio joined Fongit in 2014. He was previously the founding partner of a venture capital fund investing in technology, with headquarters in Switzerland, Italy, and California. During this experience, he managed incubator activities for seed startups. Later, he made direct investments in innovative small-medium companies in Europe, with active roles in management and board of directors. Antonio holds a degree in Economics at Bocconi University in Milan (Italy) and he attended Singularity University in California.

Sep 29, 2022 • 28min
Success is an AND function, failure is an OR function | Ram V Iyer, President, iAchiever Institute & Business Thinking Institute, Princeton
I HELP PEOPLE BECOME ACHIEVERS, based on my personal experiences (high highs, low lows, 'comeback kid'), 200+ interviews, extensive network, and research. Irrespective of what or where you are, I could help you thrive in the new normal. Most of us do ‘stupid’ things – following the herd of average people or glib-talking ‘Gurus’ to nowhere special (been there, done that)! I can teach you better ways…
About Ram V Iyer
He is a thought leader, an author, and a keynote speaker.
He is a business thinker and an immigrant achiever.
He is also the Mentor of Smart and Driven.
He is also a Podcast Host, Master Class Leader, and MIT grad.

Sep 28, 2022 • 26min
How to Survive in Construction Business? | Rabih Zahnan, President, SorensenGross
With the population skyrocketing and the environment becoming critical with each passing year, construction companies are always on the radar to be targeted for depleting land resources. However, one cannot deny the importance of social infrastructure like affordable housing society, hospitals, airports, etc. How does a business stay relevant in the ever-volatile environment?
The answer lies in “innovation with technology.” How does technology aid the business? How to innovate? What are the areas of improvement? We have your queries covered in today’s discussion with Rabih Zahnan, the President of a leading construction company.
About Rabih Zahnan
Rabih is the President of Sorensen Gross.
He is also a YPO member.
Rabih has had an interesting career across multiple industries. He calls himself a believer in old philosophy, Renaissance. He elaborates on his journey across technology, engineering, and real estate development.

Sep 28, 2022 • 23min
How has the Internet changed the role of News Media? | Juggi Bhasin, Author, Political Analyst, and Commentator, Amateur Theatre Actor
Whenever you switch to the News channels, what kind of news do you see in general? How many times do you get news through the News channels? Very less, right? This news pattern is not area or country specific. This is human psychology which is rightly understood by TV and News professionals like Juggi Bhasin, who is also our guest for this episode.
About Juggi Bhasin
Juggi Bhasin is one of the first professionally trained television journalists in India.
He made his debut as a writer in 2012 with the critically acclaimed and successful thriller, The Terrorist, which was followed by four more successful books, all published by Penguin Random House.
Juggi Bhasin is also a communications and behavioral counselor expert.
The CAA Show with Juggi Bhasin is a place for Conversations And Analysis of events that happen around us.

Sep 27, 2022 • 26min
How to Build a Personal Brand? | Rosie Chong, Social Media Strategist, Personal Branding Expert, Mental Health Advocate
In the current environment, where organizations are looking for multi-talented people, where it is no longer just about the work skills but one's overall personality, the importance of personal branding rises.
But it is essential to understand that building a personal brand is equally a process like building a company's brand. It needs dedicated time and effort. Today we have with us, Rosie Chong, a personal branding expert who takes us through the nitty gritty of building one's brand.
About Rosie Chong
Rosie is a social media strategist, a personal branding expert, a mental health advocate, and a podcast host.
Rosie co-hosts a podcast called, “It's a Definite Maybe”. It started out as a platform for two women to discuss issues like the pressure of being in the 20s. The podcast covers wide-ranging topics like work, relationships, dealing with mental health etc.

Sep 27, 2022 • 25min
Why Do Family Businesses Disintegrate? | Sunil Soni, Family Business Consultant; Founder, Indian Family Business Network
Poor succession planning, lack of trusted advisers, family conflict, different visions between generations, and lack of financial education for children are some major reasons why 70 percent of family-owned businesses fail or are sold before they are passed on to the second generation and almost 90 percent don’t make it to the third generation.
About Sunil Soni
Sunil Soni is the Family Business Consultant.
He is the Founder, of the Indian Family Business Network.
I have interviewed 450+ Indian family business promoters based in India as well as overseas and worked with 25+ Indian family businesses.
I am also leading a global community called Indian Family Business Network with 1800+ next-generation leaders in the family business.

Sep 26, 2022 • 22min
Evolution of Supply Chain Management | Cameron Johnson, Partner at Tidalwave Solutions, HR & Management Consultancy
In times, when the customers expect prompt home delivery of products, the supply chain comes to play a critical role in the success of businesses. This complex network of individuals, resources, technology and activities needs to be managed efficiently to mitigate the risks involved in the production and distribution of the goods. Today, we have a veteran supply chain specialist, Cameron Johnson, who takes us through the evolution of the supply chain. We compare the supply chain risks between Asian countries and other parts of the world.
About Cameron Johnson
Cameron is the partner of Tidalwave Solutions and a professor at NYU Shanghai.
Tidalwave Solutions is divided into two parts, with one part rendering HR and recruitment services, while the other deals with management consultancy, with specialization in supply chains.
Cameron teaches project management, global economy, and leadership at NYU, Shanghai.

Sep 26, 2022 • 24min
Being a mix of power and vulnerability | Annie Leib, Founder and CEO, Annie Leib, LLC; BREATH Framework, Inc
The trend of coaching has increased significantly in recent years and so does their need. A coach helps individuals uncover their potential, climb up the career ladder and improve their life overall by asking the right questions. Be it a Career coach, an executive coach, or a life coach, people are realizing the importance of hiring coaches and at the same time, people are showing interest in becoming a coach themselves to impact others' lives positively.
About Annie Leib
Annie Leib is the founder and CEO of Annie Leib, LLC and BREATH Framework, Inc.
Along my journey, I discovered a void in Corporate America. Senior leaders are not being coached as whole people. My unique, unorthodox coaching modality BREATH Framework™ teaches resilience, and emotional agility, and creates better, stronger leaders who add to a company’s bottom line.
As an Executive MBA and Certified Professional Executive Coach and Facilitator, my definitive purpose is to guide blocked professionals and model the way to freedom and fulfillment while using specific fear-mapping techniques to help senior executives adapt to change and transformation.


