The Brand Called You

Effective communication forms the base of every business organization, new or old, big or small. It can positively change the attitudes and behavior of the employees and other stakeholders. However, inefficient communication can lead to unwanted outcomes as the employees if not understood well, may not perform efficiently. The stakeholders might lose trust, and everything might come crumbling down. In today's episode of TBCY, we have with us Dr. JJ Peterson, Head, StoryBrand, which is involved in aiding businesses by preparing strategic communication plans, tools, and measures. About JJ Peterson Dr. JJ Peterson is the Head of the StoryBrand. He has spent the last 20 years practicing and teaching communication theory.

When languages die, whole cultures die with them. As the population shift to speaking commonly used languages and migrating to different parts of the world, the native languages continue to decline. Dr. Nora Gold, in an attempt to preserve and encourage Jewish, has started an online journal that displays the work of noted and budding Jewish writers. The platform is free and open to everyone across the globe. Today we discuss what goes into preserving a language and literature. About Dr. Nora Gold Dr. Gold is a writer, publisher, and editor of a literary journal, jewishfiction.net. She is the author of three best-selling books: “Marrow and Other Stories, Fields of Exile, and The Dead Man” She is the winner of two Canadian Jewish books and literary awards. Dr. Gold is also a former professor of social work and a community activist involved in feminist issues and interfaith dialogue between Jews and Muslims.

After giving ten years of service in a high-flying corporate job where Tom Paine received seven promotions, he starts interrogating his life's purpose. In his journey to become a life coach, he overcame imposter syndrome, gaining the confidence lost over time. Today, Tom Paine coaches people who are suffering from similar difficulties. THE BRAND CALLED YOU is proud to welcome certified life coach and founder of Tom Paine Life Coaching. About Tom Paine Tom is the Founder of Tom Paine life coaching. Paine is among the Top 12 Life Coaches 2022.

An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards. The process of setting up a business is known as entrepreneurship. The entrepreneur is commonly seen as an innovator, a source of new ideas, goods, services, and business/or procedures. In today’s episode of The Brand Called You, entrepreneur and investor Vas Gorev talks about the various aspects of advisory boards and business. He also touches upon his experience as an entrepreneur and an investor.

With the population skyrocketing and the environment becoming critical with each passing year, construction companies are always on the radar to be targeted for depleting land resources. However, one cannot deny the importance of social infrastructure like affordable housing society, hospitals, airports, etc. How does a business stay relevant in the ever-volatile environment? The answer lies in “innovation with technology.” How does technology aid the business? How to innovate? What are the areas of improvement? We have your queries covered in today’s discussion with Manuel Barreiro Castañeda, Founder and Chairman, Aston Group. About Manuel Barreiro Private Equity and Real Estate investor with more than 20 years of experience, particularly interested in urban and sustainable city development. Making all this possible through Aston Group, the company I run along with a great team of professionals.

With COVID impacting the global economy, the markets are still in the process of coming out of its effects. Warnings of global recession have been floating across the world. Today, we have an independent economist, Mr. Willem Hendrik Buiter, who takes us through the reality of recession and other global economic problems and solutions. About Willem Hendrik Buiter Willem is an independent economic advisor. He is a speaker, a commentator, and an expert. He is the former global chief economist at Citigroup. Willem has been appointed as the Commander of the British Empire in 2000. He is also the author of seven books. In 1997, Willem was called upon unexpectedly as he wasn’t a British citizen at the time to serve on a multi-policy committee at the Bank of England. After doing that for two years, my interest in applying academic economics in areas outside of academia has been permanent.

Career development is the process of choosing a career, improving your skills, and advancing along a career path. It's a lifelong process of learning and decision-making that brings you closer to your ideal job, skill set, and lifestyle. Find out more about the factors and obstacles that affect a person's career development in this episode with Utkarsh Amitabh. About Utkarsh Amitabh Utkarsh Amitabh is the Chief Marketing Officer of 5ire.org, a blockchain unicorn valued at $1.5 Billion. 5ire.org acquired a stake in his company Network Capital (networkcapital.tv), one of the world’s largest mentorship platforms that empowers 1.6 million school students and 150,000+ young professionals to build meaningful careers. He is a writer at Harvard Business Review, a Chevening Fellow at the University of Oxford, an Entrepreneur-in-Residence at INSEAD, and a World Economic Forum Global Shaper who represented the community at the Annual Meeting in Davos. He is the author of two best-selling books published by Sage - “The Seductive Illusion of Hard Work” and “Passion Economy and the Side Hustle Revolution”. World Economic Forum founder Professor Klaus Schwab wrote the foreword for both of his books.

For the past 20 years, Anouk De Blieck has been a senior advisor and leader to organizations in the Payments, Technology and Banking sectors, including organizations such as ANZ, Citibank, SoftServe and Visa. She began her leadership career in Project Management, Sales & Operations before moving to regional and global HR leadership positions in emerging and mature markets across Asia, EMEA, Oceania and Northern America. She holds a Bachelor of Education from Antwerp University and has completed a Certificate in Human Resources from Cornell University, as well as an Executive Leadership Program at MIT Institute of Executive Education.

A soldier's first and most duty is to serve their country without any personal gain in mind. Most people enlist in the military to serve and defend their country. They act for their country even if they are aware that they will encounter many difficulties. In today’s episode of The Brand Called You, Lt. General Vipan Gupta talks about the various aspects of the army and lives of soldiers. He also touches upon his experience as a leader, author, life coach & motivational speaker.

About Avi Liran Traveling the world on a mission to delight one person, one workplace at a time. Learning and researching about creating positive and happier cultures to foster delightful employee experiences, thereby retaining, engaging, and empowering them to deliver pleasant customer experiences. Avi's keynote talks seek to inspire audiences while his training programs aim to help organizations make delightful transformations. With over 20 years of leadership in the corporate world (as a former diplomat trade commissioner and venture capital entrepreneur), Avi stands on stage to share real-life experiences, case studies, stories, and original thought-provoking recipes that are easy to learn but sure to make an astounding impact.