The Brand Called You

The Brand Called You
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Oct 26, 2022 • 31min

Challenging the cultural norm | Helena Lass, Teacher of Practical Consciousness

Due to systematic intrapersonal education, everyone can take their self-development to the next level and improve their life and professional career. Dr. Helena Lass not only believes it but lives it. Today's episode, THE BRAND CALLED YOU, presents Dr. Helena Lass, a practicing psychiatrist and global proactive mental wellness approach pioneer. She is passionate about medical science, the functioning of the human mind, entrepreneurship, and the role of awareness in each of these areas. Dr. Lass treated patients for more than ten years as a medical doctor. Besides medical science, developed a new proactive approach to mental wellness that can be easily applied in all workplaces. This revolutionary approach to the internal realm relies on the practical teachings of her primary mentor and source of inspiration Ingvar Villido, a renowned awareness teacher with 25+ years of experience.
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Oct 25, 2022 • 24min

Bridging the gap between marketing and finance | Alex Haigh, Managing Director, Asia Pacific, Brand Finance Plc

The definition of brand building is to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace. Positive image + standing out = brand success. With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a cost, is now an investment, trying to gain maximum eyeballs and attraction to a brand for its success. But with the advent of technology in every field, the crux of a process remains the same. What is marketing? Why is it important? How to approach it? We have all your questions answered in our conversation with a leading marketing specialist, Alex Haigh. About Alex Haigh Experienced Brand Valuation & Strategy Director, speaker, and writer with a demonstrated history of working in the management consulting industry. Skilled in Market Research, Data Analysis, Valuation, Transfer Pricing, and Brand Strategy. Chartered Value and Appraiser in training, Chartered Accountant ICAEW, Chartered Tax Adviser CIOT with an Advanced Diploma in International Tax (Transfer Pricing).
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Oct 22, 2022 • 27min

Fascinated about Aliens, Spirits and other Worlds? | Mark Gober, Author and Podcast Host

You live under a myth if you think you are the species ruling this universe. Celebrated Author and Podcast host Mark Gober is trying to delay theories and the existence of non-human intelligence. The Brand Called You is fascinated to welcome Gober in today's episode. Mark Gober was a partner at Sherpa Technology Group in Silicon Valley and worked as an investment banking analyst with UBS in New York. He has been named one of IAM's Strategy 300: The World's Leading Intellectual Property Strategists. Gober graduated magna cum laude from Princeton University, where he wrote an award-winning thesis on Daniel Kahneman's Nobel Prize-winning "Prospect Theory." and was elected a captain of Princeton's Division I tennis team.
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Oct 22, 2022 • 25min

One Stop Platform for Disabled Community Inclusiveness | Jai Gupta, Founder, Grapes Club

Talking about tackling the challenges of disabled or differently abled people is considered taboo. People, in general, many times, do not know how to react in situations when they interact with a person from the community. Unfortunately, there have been instances of mockery and bullying too! The repercussions? People tend to stay indoors. However, abled or differently abled, every human being is capable in his/her own way. Today, we discuss with Jai Gupta on need and ways of tackling the subject. About Jai Gupta Jai Gupta is the founder of Grapes Club. The venture endeavours to create a digital platform for the disabled community. As a differently abled person himself, Jai emphasizes the emotional gap between what he has and the friends he is getting. It is a platform, where all disabled people can connect with each other. The platform is a one-stop shop for products and services relevant to the community of disabled people. The platform also imparts knowledge about what is happening in the ecosystem and government schemes.
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Oct 21, 2022 • 26min

Life in the Metaverse | Jeanne Lim, Co-founder and CEO, beingAI Limited

AI which stands for artificial intelligence refers to systems or machines that mimic human intelligence to perform tasks and can iteratively improve themselves based on the information they collect. In today’s episode of The Brand Called You, Jeanne Lim talks about artificial intelligence and the metaverse. She also touches upon her experience with yoga and integrated Holistic Health.
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Oct 21, 2022 • 27min

Giving V-O-I-C-E to the leaders | Paul N Larsen, Mindset Coach, Author, Educator

Paul N Larsen possesses 30 years of business experience with Fortune 500 companies in the healthcare, airline, finance & technology industries, giving him a keen perspective on the inner workings of diverse global organizations. His past tenures include Adobe Systems, Charles Schwab, and Bristol-Myers Squibb. C-Suite and Directorship posts have contributed to his notable skill in leadership and organizational development and training, human resource operations, and coaching management leaders to lead their teams with IQ and EQ. Leaders with an authentic VOICE provide a clear leadership vision for their teams and create a trusted leadership brand. This is precisely what Paul delivers to his executive coaching clients based on his time-tested approach to leadership development. He coaches leaders to discover their values and crystalize their vision to make the behavioural changes that will lead to their preferred outcomes. Paul empowers leaders to be courageous in decision-making and to engage their influence for lasting, measurable results.
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Oct 20, 2022 • 26min

Coaching for Female Corporate Managers and Team Leaders | Mutiat Adebowale, Leadership & Executive Coach

Coaching comes with many benefits, but the importance of coaching lies in its depths. Coaching helps us find our path. It helps us see through the chaos and aim in the direction of the end goal. Whether you are seeking coaching for your career, life, or business, its importance is unmatched for the reasons mentioned above. Coaching helps you unlock your true potential. If you are unsure where you need to start, Mutiat Adebowale, Leadership & Executive Coach is here to share her experience with us. About Mutiat Adebowale I work with female corporate managers and team leaders who lack confidence or struggle with self-doubt, to raise the bar within their organization so that they feel seen, valued, and paid their worth. I help my clients break through gender and ethnic biases to overcome a lack of confidence and become fearless, and inspiring, build stronger teams and contribute exponentially to the overall success of their organization.
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Oct 20, 2022 • 26min

Evolving Indian Education | Nasir Sheikh, Group CEO, The Lexicon Group of Institutes, MultiFit and EduCrack

The Indian education system is called a pressure cooker, where students have to mug the concepts in an endeavour to score the maximum marks. Yet, Indians are contributing across the globe through their skills and achieving leadership roles in top companies. What is wrong with the Indian education system? What is right with the system? How is Indian education evolving? We have all the questions covered in today’s discussion with Nasir Shaikh, Group CEO of Lexicon Group. About Nasir Shaikh Mr. Nasir Shaikh is the Group CEO of the Lexicon Group of Institutes. He is also a conflict and life coach. He comes from a humble background and is thankful to his parents for investing in education despite the monetary challenges.
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Oct 19, 2022 • 27min

How to Voice the Voiceless? | Sylvia Yu Friedman, Author and Filmmaker; Penguin Author of 'A Long Road to Justice'

Filmmakers handle all aspects of the film development process, including the pre-production phase, production, and post-production tasks. Some of their specific duties include tasks, such as conducting auditions and casting actors and crew members. In today’s episode of The Brand Called You, Sylvia Yu Friedman, Author and Filmmaker; Penguin Author of 'A Long Road to Justice' talks about Human trafficking and modern slavery. She also touches upon her experience as a philanthropist and filmmaker.
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Oct 19, 2022 • 33min

Learn to Strike a balance between Common Sense & Social Science | Dr. Jeni Cross, Professor, Sociology, Director, Institute for Research in the Social Sciences

Does social science ever contradict your common sense? Well, we had been encountered this question several times in our lives but sometimes fail to answer. Then, who will take the decision? If you are also in a dilemma, then Dr. Jeni Cross is here for your rescue. Dr. Jeni Cross is a community sociologist conducting research with and for community partners to solve community problems and improve quality of life. Her research has focused on public health issues, place attachment, behaviour change, community engagement, and using social networks to create systems change. She earned a bachelor s degree from Colorado State University. She received her Ph.D. in Sociology from the University of California at Davis.

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