The Brand Called You

There are a lot of brands in any industry today. Some brands die in a few years while some stay relevant for hundreds of years. The whole domain of branding and advertising has changed a lot in the last few years, and it’s evolving at a very fast pace. Brands need to do a lot of research and spend a lot more money and a lot more efficiently to go from lead to conversion. Today we talk to Kate about how a brand can find its niche and stray relevant in the long term. About Kate DiLeo I am an “accidental brand strategist” who originally intended to pursue a Ph.D. in Anthropology, yet discovered the power of branding during my first sales job. In the pursuit of making quota, I realized I needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or I was out of a job. I overcame, honed my craft, and went on to successfully manage millions in the pipeline by throwing out the long monologue sales scripts and unsubscribing leads from complex story-based marketing campaigns. Instead, I delivered a simple pitch that invited prospects to engage in a compelling conversation by sharing what I did, how I could solve their problem, and how I differed from the competition.

Driven by a quest for learning with 25+ years of experience, Christian Giordano – The "Anti-Architect" – is reimagining the building industry with a progressive approach as president and co-owner of Mancini Duffy, an NYC-based architecture and design firm. To redefine Mancini as a top design firm, Christian has sparked industry‐wide change drawing inspiration from some of the tech-forward companies Mancini focusing on technology that can propel the world of design forward. Today he is sharing some valuable insights from the industry. About Christian Giordano and his journey. ● Christian Giordano is the president and co-owner of Mancini Duffy. He is the host of the anti-architect podcast. ● He is the inventor of tool belt LLC and is highlighted as one of the building design and construction 40 under 40 class of 2013. He is also a member of YPO. ● Christian Giordano believes that the world of architecture and design is due for a reinvention, and, as the majority shareholder of Mancini Duffy, he is perfectly primed to be the one doing the reimagining. ● Christian approaches his leadership role with the benefit of 20 years of experience and a recognized commitment to pushing the boundaries within the industry. ● He spent the formative years of his career, from 2004 to 2013, at HLW International. An acclaimed designer, Christian was well respected for his work with technology and media giants, including HBO, ESPN and Disney.

With the current business trends, building one’s personal brand is very important besides just delivering the work one is hired for. It makes you stand apart from the crowd and helps people identify your strengths and the benefits you bring to the table. In this episode, we discuss the role storytelling plays in bringing the needed changes in people while they work on building their personal brand. About Soundari Mukherjea Soundari is an organizational consultant. She is a business storytelling coach. Soundari is also a faculty member, a mentor, a facilitator, a visual thinker and speaker. She is the Chief Everything Officer at Soundbytes 11.

The Quadrilateral Security Dialogue, commonly known as the Quad, is a strategic security dialogue between Australia, India, Japan, and the United States that is maintained by talks between member countries. In today’s episode of The Brand Called You, Salvatore Babones talks about China and its economic progress, its relationship with India and neighbouring countries, and its strategic and economic investments. He also talks about the Quad.

With the changing business environment, the retirement age is increasing. But people in their 60s are usually treated as not viable for employers. In today’s episode, we discuss how to pivot setbacks to success and how can boomers train to retain their value even beyond the 60s. About John Tarnoff John is the Executive and Career Transition Coach. He spent 35 years as a film producer, studio executive, and tech entrepreneur. He is an author of a book titled, “Boomer Reinvention: How to Create Your Dream Career Over 50” He calls “fascination for talent” as a unifying factor in all the different areas of his career.

There has been a lot going on in the world and there are a lot of different aspects where we can improve as a society. There is also a lot of capital that is being directed toward the future but may not be in the best possible direction. Lucian holds the thought that we should reverse engineer our problems, as Steve Jobs used to say, by connecting the dots. Today we dive deep into the idea of United Planet and UP Game with Lucian. About Lucian Tarnowski, Founding Curator, United Planet & UP.Game The United Planet is a thriving Gaian civilization in harmony with all life. The UP Game is a time-traveling immersive reality to create mythologies from the United Planet. Lucian spent 2 years designing a platform for a planetary unifying narrative to respond to the crisis of meaning and trust. This mission is to deliver on the decade of transformation and seed the vision for a Gaian movement towards a planetary civilization in harmony with all life. Lucian believes we succeed by reverse engineering the story from the future. Lucian is a Gaian on a mission to serve the birthing of the Planetary Age

Entrepreneurs must fall in love with the idea of paying the price for the adventure they've decided, or been chosen, to undertake. In different words, to fall in love with risks, stumbles, and failures. They are learning to be comfortable with angst, trials and tribulations. Entrepreneurship is a very spiritual journey. Los Angeles-based entrepreneur Sanjay Kucheria rightly says that. He is of Trinus Corporation and shares some valuable insights about entrepreneurship. About Sanjay Kucheria and his journey. Sanjay Kucheria is an entrepreneur and executive with over 20 years of experience, including strategy, general management, and business operations. He serves as the CEO of Trinus Corporation, an IT Professional Services firm specializing in data analytics and financial performance management solutions. Sanjay has a B.E. degree in Computer Engineering from the University of Bombay and an M.S. degree in Computer Science from USC. He has taken executive education courses at Harvard Business School (OPM47 and YPO Presidents' program), UCLA (Entrepreneurship), Columbia Business School (Value Investing) and Kellogg Business School (AMEP). Sanjay is a member of the Young Presidents' Organization (YPO) and the Chief Executives Organization (CEO). He is Chair of YPO's Doing Business Globally Network. For his leadership of YPO's Technology Network, in 2016, he was awarded the coveted Best of the Best Overall Network Award out of 44 YPO Networks. He served as a member of SCMSDC's Board and USC Viterbi's Advisory Board. Sanjay is a regular guest speaker at USC's Marshall School of Business, UCI's Paul Merage School of Business, and various industry conferences on digital transformation, data analytics, entrepreneurship, innovation, doing business in India, wellness and balanced living.

Quantum computing is a rapidly-emerging technology that harnesses the laws of quantum mechanics to solve problems too complex for classical computers. About Rafael Sotelo Rafael Sotelo is a Ph.D. from the University of Vigo, Electrical Engineer (Universidad de la República), and MBA (Universidad de Montevideo). He is the Director of Research at the School of Engineering, Universidad de Montevideo, and a professor at Universidad de la República. Rafael is a co-founder of the start-up Quantum-South. He worked for over 20 years at Broadcast, Cable, Telecommunications, and IT companies. Consultant for the Ministry of Industry (2011-2020) and Laboratorio Tecnológico del Uruguay (2018-2020).

With increasing globalisation and migration, the is always a constant flow of money from one country to another. A lot of times, a huge amount of money gets lost in the way. The amount lost on the way, many times, go unnoticed by the customers. FiatMatch promises to provide a platform to enable transparent exchange of foreign currency between countries. Dive into the podcast episode, to learn more about the services offered by FiatMatch. About Tomisin Salam Tomisin is the founder and CEO of Fiat Match, a community platform for getting the best international money transfer deals. He is a Global Impact Entrepreneur. He has been focused on reducing world poverty. Tomisin started his journey of entrepreneurship in the second year of his university.

The Sustainable Development Goals or Global Goals are a collection of 17 interlinked global goals designed to be a “shared blueprint for peace and prosperity for people and the planet, now and into the future”. In today’s episode of The Brand Called You, Janice Dru Bennett talks about branding and sustainability. She touches upon her experience working in financial services. She also talks about UN SDGs.