

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Feb 10, 2023 • 23min
From an Olympian to the social sector | Kady Kanouté Tounkara | Director | Brand & Communications | Africa GreenTec
Today sustainable energy use and exploring technology to use clean energy sources has become a challenge. Therefore, with Africa GreenTec, Kady Kanouté Tounkara empowers people to achieve more self-determination and growth through sustainable energy solutions.
About Kady Kanouté Tounkara
Kady Kanouté Tounkara OLY, Director Brand & Communication of Africa GreenTec, Marketing and Management degree from Fordham University, New York.
She has ten years of experience in human resources management and career development projects with the International Olympic Committee and the International Red Cross Committee in the career development field for elite athletes, Social Business, with a strong focus on Sustainability and Disability Inclusion and Education.
Kady is also an Olympian, Former Professional Basketball Player and African Champion, also an athlete ambassador for Integrity and Clean Sport as the current Chairperson of the World Anti-Doping Education Committee.
She is a member of the International Olympic Committee Athletes' Entourage Commission.

Feb 9, 2023 • 32min
Simplicity with brevity brings clarity | Nawshir Dara Khurody, Former MD, Voltas Ltd
Managing a business in itself is a huge task but turning around mammoths like Tata Tea or Voltas Ltd needs skills and experience that have been tested over time. Today we have, Nawshir Dara Khurody, Former MD of Voltas Ltd to talk about his experience of working closely with Mr. JRD Tata and the Tata Group.
About Nawshir Dara Khurody
Nawshir Dara Khurody is the former managing director of Voltas limited.
Nawshir Dara Khurody is currently the oldest TAS member.
He has worked with the Tata Group in multiple roles and companies including Tata Tea.

Feb 9, 2023 • 24min
How to Plan an Exit? | Damon Pistulka | Founder, Exit Your Way
Every entity on the planet has a shelf life, so does a business, even the ones running for years. When a businessman starts a business, (s)he has a vision of what (s)he wants from it in terms of reputation, money and wealth. Once the business offers it to the owner, it is time for him/her to move on to use the amassed wealth for living the life (s)he wants. But it is easier said than done. Today, we discuss how important it is to prepare an exit in advance and the key parameters to account when taking the decision.
[00:36] - About Damon Pistulka
Damon is the founder of Exit Your Way, an organisation enabling entrepreneurs to exit.
Damon started his career as an engineer and, in the latter part of his career, ran companies for private equity groups.
He made his first exit at the age of 35-36 with an investment owner after growing his company to the value he wanted. He found it to be fun to build a business and to be able to sell it.

Feb 8, 2023 • 21min
What is Coaching and How does culture impact Coaching? | Eddie Turner, Principal Consultant, and Executive Coach, Linkage, Inc
Coaching or mentoring used to be done by some elder family member or someone senior in your company but that is not the case anymore. Today, coaching has become a profession and people are even willing to pay for it. A few cultures don't consider coaching necessary while others see it as an absolute necessity. Today we talk to Eddie about coaching in detail.
About Eddie Turner
Eddie Turner is an in-demand leadership development expert.
He is “Changing the Face of Leadership” as a Principal Consultant and Executive Coach at Linkage, Inc—an international leadership development firm.
Eddie is a Certified Speaking Professional™ (CSP®) and ranked #9 on the Top 30 list of Motivational Speakers by Global Gurus.
Forbes recognized Eddie as the Preeminent Authority on Emerging Leaders.
He is ranked #18 on the Top 25 Thought Leaders in Leadership by Thinkers 360 and ranked #32 on the Power List of the Top 200 Biggest Voices in Leadership to Watch in 2022.

Feb 8, 2023 • 22min
Creating the best fitness business | Nestor Limas, Founding President, FitNest
Different people of various age groups with different goals can have different styles of workouts. Workout is in any way just considered to be 20% of your fitness while the other 80% is considered to be what you eat. From the basics of workouts to the advanced technology that can be integrated into the business process, today we talk to Nestor about how he plans to create the best fitness business and integrate blockchain into the fitness industry.
About Nestor Limas
I'm 27 years old, building a fitness start-up business.
Looking to disrupt the fitness industry by utilizing blockchain technology in my business model.
This allows me to help bridge the gap between Web2 to Web3 for fitness.
Before starting this business venture, I was a former soccer player playing in Medellín, Colombia with Envigado FC. From that, I moved on to being a personal trainer at Equinox and then starting my own Personal Training business.

Feb 7, 2023 • 24min
Relation Between Web3 and NFTs | Jamie Parmenter, CEO, Real Nifty, an NFT agency
Web3 is the revolutionized version of the internet, encompassing the decentralized applications running on blockchain, including NFTs and cryptocurrencies. The characteristics of NFTs make them integrable with Web3. In this episode, we discuss the connection between NFTs and Web3.
[00:38] - About Jamie Parmenter
Jamie is the CEO of Real Nifty, which is an NFT agency.
His love for music and an entrepreneurial bug led to Vinyl Chapters.
As he started writing articles about music and the potential for NFTs, the BBC website borrowed from his writings to complain the meaning of NFTs to the world.
This led to NFT startup, RealNifty to onboard him as CEO.

Feb 7, 2023 • 25min
3rd generation interested in space| Grant Blaisdell | Co-Founder, Copernic Space and Coinfirm |
The four generations of Grant Blaisdell are involved with space. They are passionate about exploring space and uncovering essential insights about the outer world. In the episode, Grant talked about the applications and opportunities that space presents to humanity.
Let's dive into Copernic space.

Feb 6, 2023 • 24min
Power of belief | Helané Wahbeh, Director of Research, Institute of Noetic Sciences; Author
In philosophy, noetic is a branch of metaphysics concerned with the study of the mind as well as the intellect. There is also a reference to the science of noetics, which covers the field of thinking and knowing as well as mental operations, processes, states, and products through the data of the written word. In today’s episode of The Brand Called You, Helané Wahbeh talks about noetic science and psychics, and she also talks about the science of consciousness. Helané talks about her book called The Science of Channeling.
About Helané Wahbeh
Helané Wahbeh is the director of research at the Institute of Noetic Sciences.
She's an author of a book titled- The Science of Channeling.

Feb 6, 2023 • 35min
Need for stronger legislation regarding enablers; Prof Amos N Guiora, Prof of Law, S J Quinney College of Law, Univ of Utah
Bystanders are individuals who observe violence or witness the conditions that perpetuate violence. They are not directly involved but have the choice to intervene, speak up, or do something about it.
In today’s episode of The Brand Called You, Prof Amos N Guiora talks about bystanders in the Holocaust and enablers. He also talks about his latest book Armies of Enablers.

Feb 4, 2023 • 23min
What is Branding and How is it evolving? | Kate DiLeo, Chief Brand Architect, and International Bestselling Author
There are a lot of brands in any industry today. Some brands die in a few years while some stay relevant for hundreds of years. The whole domain of branding and advertising has changed a lot in the last few years, and it’s evolving at a very fast pace. Brands need to do a lot of research and spend a lot more money and a lot more efficiently to go from lead to conversion. Today we talk to Kate about how a brand can find its niche and stray relevant in the long term.
About Kate DiLeo
I am an “accidental brand strategist” who originally intended to pursue a Ph.D. in Anthropology, yet discovered the power of branding during my first sales job.
In the pursuit of making quota, I realized I needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or I was out of a job.
I overcame, honed my craft, and went on to successfully manage millions in the pipeline by throwing out the long monologue sales scripts and unsubscribing leads from complex story-based marketing campaigns.
Instead, I delivered a simple pitch that invited prospects to engage in a compelling conversation by sharing what I did, how I could solve their problem, and how I differed from the competition.


