

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Mar 28, 2023 • 24min
From an asset manager to an entrepreneur | Jamie Weeks | Exec Chairman & Founder | Legacy Franchise Concepts and Honors Holdings LLC
Jamie Weeks is the executive chairman of Legacy Franchise Concepts and also retains his position as president and CEO of Honors Holdings.
In this episode, Weeks talked about culture in organizations, franchisees, and franchisors.
About Jamie Weeks and his journey.
Jamie is the Executive Chairman and Founder of Honors Holdings, the largest franchisee for Orangetheory Fitness studios across the globe.
He is also Executive Chairman and Founder of Legacy Franchise Concepts, a Dogtopia Franchisee and Franchisor for SweatHouz Infrared Sauna Studios.
Before moving into the franchise world, Jamie was a Senior Vice President at Morgan Stanley's South-eastern Wealth Management Group, and before that, he was an Executive Director at UBS Global Asset Management.
Jamie received his B.A. in Classical Rhetoric from Huntingdon College and an MBA from the University of Georgia.

Mar 28, 2023 • 29min
How is Technology affecting the HR Industry? | Anna Hawryluk, CEO & Co-founder, Professionals Group
Anna Hawryluk is the CEO and co-founder of Professionals Group, a consulting and advisory firm specializing in technology talent recruitment. They support organizations that are growing their businesses in Poland and globally. They help companies achieve their business goals related to hiring professionals in the areas of IT, but not limited to IT. They also support other roles such as business development managers, finance directors, and accountants. They offer recruitment services for programmers, tech leads, infrastructure specialists, project or program managers, and product managers. They understand the needs and goals of both their clients and candidates and act as a partner in the end-to-end recruitment process. They provide consulting services in the field of HR processes to support businesses in their growth.
00:33 - About Anna Hawryluk
Anna Hawryluk is the CEO & Co-founder of Professionals Group which is a consulting and advisory firm specializing in Technology talent recruitment.

Mar 27, 2023 • 25min
Innovation and the Challenge of disrupting new markets | Wisam Costandi, Founder & Managing Director, IQ (Informatica Qatar)
Wisam Costandi has been in Qatar for about 15 years. He moved out to Qatar from San Francisco in 2008 after his family friend reached out to him to start something in technology and IT in Qatar. Before moving to Qatar, he worked at Deloitte Consulting and went into entrepreneurship in the high-tech space. He studied biomedical engineering at university, worked for an internet service provider, and later got his MBA. He is the founder and managing director of IQ Informatica Qatar, which specializes in Extra Low Voltage (ELV) integration for large construction projects with a focus on technology, security, network infrastructure, building management systems, and fire alarms..
00:35- About Wisam Costandi
Wisam is the founder and managing director of IQ (Informatica Qatar).
He is also a member of YPO.

Mar 27, 2023 • 32min
Making India a powerful electronics product Nation | Dr Ajai Chowdhry | Founder | HCL Chairman | EPIC Foundation
Dr Ajai Chaowdhry, one of the founding fathers of HCL, shares what it went like Building the tech giant company. He is making India a powerful electronics product nation and is the best at getting the best out of ordinary people.
In this episode, we learn about the fantastic journey of HCL.
About Dr Ajai Chowdhry and his journey.
Dr Ajai Chowdhry is one of the six founder members of HCL. In 1995, He took over the reins of HCL Infosystems & created a 12,000 crore (US $1.6 Bn) organization over the next 15 years.
In 2009, Dr Chowdhry headed a Task Force created by MEITY, which made path-breaking recommendations where the task force warned that the electronics import bill would exceed the oil import bill.
Ajai has been involved in investing in, nurturing and mentoring startups & is on the Board of the Indian Angel Network and has personally invested in more than 50 startups
He has set up a Charitable Trust called Swayam, where he contributes to many areas, including education, women empowerment & providing relief during Covid to Delhi & Goa citizens.

Mar 25, 2023 • 26min
From priest to executive to entrepreneur | Brian G Bachand | Founder | evolution evolution
Brian G. Bachand is living proof that life is an evolution. He inspires professional leaders and organisations to shift from a believer in "what is the work" to "what is the mission" before them. He engages with leaders who feel isolated to align fully with clarity. His expertise in team management and top-tier recruiting talent brings a refined insight into building an organisation's conscious culture.
00:40 About Brian G Bachand & his journey.
Brian G Bachand served as Executive Director at NYU Langone Health and the University of Toronto, Faculty of Medicine, raising millions from investors.
He is based out of Toronto and is proud to be an American and Canadian citizen. Brian is passionate about building community.
He has served on numerous Boards in the USA and Canada.
Bachand has led a fantastic journey from being a priest to then an executive in New York City, Toronto and is now the founder of his own company, evolution evolution.

Mar 25, 2023 • 25min
Sanatana Dharma and its teachings | Sondra Ray, Teacher, Healer, Author, Revolutionary Spiritual Healing
Sondra is the author of the book Revolutionary Spiritual Healing and is the developer of the technique for liberation breathing. She shares her journey in the interview and talks about her experiences with spirituality, including hearing a voice that told her to move to California and finding her guru. She also talks about rebirthing, which is a breathing process that is used for spiritual purification. Sondra explains that rebirthing is not therapy but a spiritual process, and it involves lying down and breathing in the presence of a breath worker.
00:33- About Sondra Ray
Sondra is an author, teacher, and healer.
She's an author of a book titled Revolutionary Spiritual Healing.
And She's developed the technique for liberation breathing.

Mar 24, 2023 • 24min
From Banking to Data Analytics | Ravi Sreenath | Co-founder and MD | Ripple Research | a data4good advisory firm
Ravi Sreenath is doing great work in Ethiopia by supporting many students and teachers through accelerated learning.
Ravi spoke about Ripple Research and how amazingly he has created powerful data for an excellent advisory firm in such a short period.
About Ravi Sreenath and his journey.
Over the last 16 years, Ravi Sreenath has worked with and advised Fortune 500 companies, multilateral and bilateral organisations, universities, government agencies and startups on strategy and social impact in Asia, Europe and Africa.
He has held various positions at UBS Investment Bank, the World Intellectual Property Organisation, One Acre Fund, the Ethiopian Agricultural Transformation Agency and the Economic Policy Analysis Unit of the PM's Office in Ethiopia.
He has significant strategic and operational expertise in technology, smallholder agriculture, education and capacity building and investment promotion in light-manufacturing and clean technology.
Before Ripple Research, Ravi also launched and scaled an award-winning ed-tech startup in Africa. He holds a Bachelor's in Computer Science Engineering and an MBA from Université de Genève and IIM-A.

Mar 24, 2023 • 27min
How Can Organizations Transform? | Mahadevan Shankaran Iyer | Business Transformation Leader; Customer Loyalty Expert
Change, as it is said, is the only constant. Any organization, in order to thrive with increasing competition, needs to constantly transform to meet the needs of its customers. For any business’s success, customers need to be given the top priority., But how does one change while maintaining and updating the positive customer experience. We have your answers covered, in today’s discussion with Mahadevan Shankar Iyer, a customer loyalty expert.
[00:34] - About Mahadevan Shankran Iyer
Maha is a business transformation leader.
He is a customer loyalty expert.

Mar 23, 2023 • 25min
How To Craft A Meaningful Story? | Coen Tan | Magnetic Attraction Coach, Business Storyteller
We have grown up to be influenced by stories: of fables and real life. These stories have influenced our thought processes, values, and beliefs in diverse areas of life. As a business leader, one needs to be able to comprehend one’s thoughts and form a strong sense of ethics and values. How can storytelling help in the coaching of business leaders? We have your answers covered by a “magnetic attraction coach and storyteller”, Coen Tan.
[00:32] - About Coen Tan
Coen is, in his own words, a magnetic attraction coach.
He is a business storyteller.
Coen is the founder of the Ministry of Influence, which is a strategic business storyteller.
He coaches business leaders to inspire and lead through magnetic stories.
He is also the host of a podcast titled, “The Wholehearted Podcast”.

Mar 23, 2023 • 28min
Doctor turned entrepreneur | Dr Jennie Byrne | Physician Leader | Brain & Behaviour Specialist | Author
Dr Jennie Byrne is a board-certified adult psychiatrist who treats adults with dementia, attention deficit, anxiety, depression, and other mental health problems. Her goal is to help you optimize your mood and thinking so that you can achieve your personal goals.
Mental health issues might be still a stigmatized topic but not on THE BRAND CALLED YOU.
About Dr Jennie Byrne and his journey.
Dr Jennie Byrne is a C-suite leader and entrepreneur with an M.D., Ph. D, and clinical experience.
Jennie’s personal use of coaching and her healthcare background help shape her understanding and approach as a coach.
She emphasizes the importance of trust in coaching relationships. This means being able to trust the process, coaches, and clients.


