

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Apr 7, 2023 • 24min
An accidental hotelier | Vikram Lalvani | MD & CEO | Sterling Holiday Resorts Limited
Vikram Lalvani has 25 years of leadership experience in the hospitality, leisure and ITeS industries and proven expertise in revenue maximisation and technology solutions. In the past, Lalvani has held crucial positions in companies such as The Indian Hotels Co. Ltd. and Sutherland Global Services.
00:33- About Vikram Lalvani & his journey.
Vikram Lalvani is the Managing Director & Chief Executive Officer of Sterling Holiday Resorts Limited, a leading leisure hospitality brand in India.
Vikram has over 26 years of incisive leadership experience in the Hospitality, Leisure and ITeS industries.
He is a strong business transformation leader, specialising in designing and executing turnaround strategies across several lines of business.
Vikram has transformed the company’s business model for scalability and has made Sterling a profitable hospitality company.

Apr 7, 2023 • 26min
Evolving Role of a Chief Financial Officer | Subbu Subramaniam | Independent Director; Former Group CFO, Titan Company Limited #
Besides providing products and services, any business entity runs for profits and finances and runs with finances. Thus, finances are a critical area for every business and need experts in the department. Chief Financial Officer (CFO) is assigned the role of handling and allocating finances along with dealing with financial stakeholders. It is a role that can make or break a company. In today’s episode, we discuss how the role of CFO has evolved over the years and what are the key skills a CFO needs.
[00:30] - About Subbu Subramaniam
Subbu is an independent director.
He is also the former group Chief Financial Officer of Titan Company Limited.

Apr 6, 2023 • 27min
How do brands and consumers connect with one another? | Lee Ussher, Corporate & Leadership Branding Strategist; Buzz Web Media Owner
Who doesn’t know the importance of a brand in business? But, how often do we give thought to personal branding? A concept that might sound strange is of high value, especially in times, when everyone strives to have a meaningful work life.
A personal brand, like a company's brand, is an ongoing and never-ending process. One has to consciously put efforts into developing and maintaining one. But what does that mean? How to start? How to maintain it? We have all your questions answered with a brand strategist today.
00:30- About Lee Ussher
For over 10 years, Lee Ussher has helped companies & business leaders navigate through the digital & social media marketing challenges to position their brands as industry leaders & maintain long-term influence.

Apr 6, 2023 • 29min
Pearls of Wisdom With Gary A Bolles, Chair for the Future of Work, Singularity Gp | Author | The Next Rules of Work
Gary A. Bolles writes and lectures worldwide on the future of work, learning, and organization. He is the author of "The Next Rules of Work: The mindset, skill set, and tool set to lead your organization through uncertainty," your guide to the brave new world of work for the post-pandemic era
00:31- About Gary A Bolles & his journey.
Gary A. Bolles is a San Francisco-based writer, lecturer, consultant, and entrepreneur focused on initiatives with impact, primarily related to the future of work & learning.
As adjunct Chair for the Future of Work for Singularity University, he leads the organization's efforts to empower a global community to create an abundant future of work and learning.
Throughout the years, Bolles has produced a variety of impact-related strategic initiatives, conferences, and events.
He is a co-founder of SoCap, SocialCapitalMarkets.net, the premier gathering for impact entrepreneurs and investors.

Apr 5, 2023 • 29min
Earn Above Average Returns with below-average effort and time investment | Sandeep Tyagi, Chairman & CEO Estee Capital; Founder, Gulaq
Sandeep Tyagi is the Chairman and CEO of Estee Capital, a systematic investment firm that provides brokerage and asset management services in various emerging markets. He is also the founder of Gulaq, a technology-based investment product designed to simplify investment for retail investors. Gulaq offers six variants of portfolios that follow a simple asset allocation and automatically rebalance every month using algorithms that are used for the firm's large investors. The portfolios are comprised of stocks and ETFs (Exchange-Traded Funds) and are designed to help investors earn above-average returns with below-average effort and time investment.
00:40 About Sandeep Tyagi
Sandeep is the chairman and chief executive officer of Estee Capitals.
He is the founder of Gulaq.
He is also a member of YPO.

Apr 5, 2023 • 28min
What is Intellectual Capital and How can we improve on it? | Leif Edvinsson, Professor Emeritus on Intellectual Capital
In this episode, host Frits Bussemaker interviews Leif Edvinsson, the world's first director of intellectual capital at Skandia, the world's first holder of professorship on intellectual capital, and one of the 50 most influential thinkers in the world. Edvinsson defines intellectual capital as the hidden values in an enterprise that are not visible but are essential for developing the fruits of tomorrow. These hidden values include intellectual property, intellectual assets, and knowledge recipes. Edvinsson emphasizes the importance of visualizing these hidden values to avoid developing hidden values, which is illegal. He gives an example of intellectual capital as the number of customers in a network, such as Spotify. Edvinsson also discusses the challenges of defining intellectual capital and the "fuzzy" nature of the concept.
00:40- About Leif Edvinsson
Professor Leif Edvinsson is a key pioneering contributor to the theory and practice of Intellectual Capital(IC).
The world’s first director of IC in 1991. Prototyping in 1996 the Skandia Future Center as Lab for Organizational design.
In 1998, awarded by Brain Trust "Brain of the Year" award, in the UK. Listed in Who’s Who in the world.

Apr 4, 2023 • 26min
Advocate for the triple bottom line | Dr Barrie E Litzky | Assoc Prof of Entrepreneurship | Drexel University
Big business is the root of all evil, right? Well, it doesn't have to be. Drexel professor Barrie Litzky breaks down how some businesses use the free market to improve the world – and why more businesses need to do so
00:38- About Dr Barrie E Litzky & her journey.
Barrie Litzky, PhD is an associate professor of Entrepreneurship at the Charles D. Close School of Entrepreneurship.
She teaches social entrepreneurship, sustainable innovation, and mindfulness. Barrie's research centres on the role of business in society and how organizations and their members create and respond to social justice issues.
Her publications appear in Entrepreneurship Theory and Practice, Business Ethics, and Ethics and Entrepreneurship

Apr 4, 2023 • 24min
What is a Sex Technology Company? | Ola Miedzynska | CEO & Founder, SX Tech Eu
Sex is considered a taboo topic of discussion. But is increasingly entering a space of healthy discussion for the overall sexual awareness and well-being of people. Similar to other areas of life, technology, has played an important role in the sextech industry to offer products and services that enable us to understand sexuality and employ these products and services for our overall sexual satisfaction. In today’s episode, we attempt to understand the meaning of the sextech industry and the evolving dynamics in discussing sex.
[00:35] - About Ola Miedzynska
Ola is the chief executive officer and founder of SX Tech EU, which works to promote business and technical innovation in the sextech industry.
She is also a sextech startup consultant.
Ola is also a hackathon advisor.

Apr 3, 2023 • 26min
How is technology changing human resources? | Manish Bundhun, Chief People Officer; Corporate Monk; Author
The video features a conversation between the host, Ashutosh Garg, and Manish Bundhun, a Chief People Officer and Corporate Monk. Manish shares about his journey and how he stumbled upon the field of human resources after a tragedy in his family. He discusses how human resources has evolved over time, from being focused on production during the industrial age, to customer service during the services economy, and now to being centred around people in the information age. Manish also talks about how technology, particularly artificial intelligence, is changing the role of human resources and enabling HR leaders to focus more on engagement and development.
00:35- About Manish Bundhun
Manish is a Chief People Officer, and he's a Corporate Monk.
He's the author of two books.

Apr 3, 2023 • 28min
Simplifying Diversity by Amplifying the Voices | Tina Vinod | Founder | Diversity Simplified | DEI Strategist and Consultant
With more than two decades of experience in business operations & leadership roles, Tina Vinod's fundamental belief is that - 'Representation Matters' and investing in equitable practices in our workplaces and society enables positive social change & systemic transformation.
00:30 About Tina Vinod & her journey.
Tina Vinod is a Diversity, Equity & Inclusion Strategist & Consultant, a Belonging Advocate & Storyteller.
She helps organisations overcome barriers to adopt and operationalise high-impact Diversity, Equity and Inclusion strategies, practices, programs & communications.
Tina's 22+ years of diverse experience helps organisations look at DEI as a strategic investment with a people-first approach.
She helped start and operationalise the Diversity, Equity and Inclusion function in ThoughtWorks India and headed DEI for ThoughtWorks globally.


