

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Jul 7, 2023 • 25min
Promoting Awareness and Advocacy for Religious Freedom and Equality | Suhag Shukla, Co-Founder, and Exec Director, Hindu American Foundation
In a world of diverse cultures and belief systems, the Hindu American Foundation (HAF) stands as a beacon of education, advocacy, and empowerment. As a nonpartisan organization, HAF has set itself apart by operating on a professionalized model, placing education and advocacy at the forefront of its mission. In this episode, Suhag Shukla talks about The Hindu American Foundation's journey.
00:32- About Suhag Shukla
Suhag Shukla is the Co-Founder and Exec Director of the Hindu American Foundation (HAF).
She is actively involved with Chinmaya Mission.
She serves on the board of the Bhutanese American Organization of Philadelphia.
Suhag is also the thought partner for the Interfaith Centre of Greater Philadelphia’s Paths to Understanding Public Art Initiative.
She has been named one of twelve “faith leaders to watch in 2017” by the Centre for American Progress.

Jul 7, 2023 • 49min
Quest to Capture the Soul of Indigenous Cultures through Photography | Jimmy Nelson, Creative Director, Jimmy Nelson Studio
In a world saturated with countless photographs, there are artists who possess the remarkable ability to transcend the ordinary and capture the very essence of humanity. Among them stands Jimmy Nelson, a creative director, and photographer whose lens unveils the captivating stories of indigenous cultures and their profound connection with the world around them.
00:10- About Jimmy Nelson
Jimmy Nelson has been traveling for most of his life.
At the age of 16, he traveled extensively for a project. By that time, he had lived with his parents on most continents.
He is the author of the book “Before They Pass Away”.

Jul 7, 2023 • 26min
Savour The Fresh Frozen Momos | Aditi Bhutia Madan | Founder & Director, BluePine Foods Pvt Ltd; Brand Yangkiez By Momo Mami
Rare are the people who do not enjoy a plate of sizzling hot momos with the spicy sauce. Often considered as a junk item, steamed momos are a staple of people in the Himalayan region. In today’s episode, we discuss with an ex contestant of Amul Master Chef Kitchen Ke Star, on how momos can be consumed in a healthy manner.
[00:40] - About Aditi Bhutia Madan
Aditi is the Founder, Director of BluePine Foods Private Limited, and Brand Yangkiez by Momo Mami.
She is known for her grace and 3D approach in her cooking.
Aditi was one of the top six contestants in the Amul Master Chef Kitchen Ke Star in season three.
She has also been recognized, felicitated and awarded several times.

Jul 6, 2023 • 27min
How To Communicate Effectively? | Sia Papageorgiou | FRSA, SCMP, Managing Partner, Centre for Strategic Communication Excellence
Communication plays a critical role in the success of any organization. Be it internal communication to build the culture of an organization or the external strategic communication with several stakeholders. It is paramount for the leaders to understand the power of effective communication. In this episode, we discuss the reasons for the leaders to invest in strategic communication. Tune in now to learn how you can become an effective leader and make a positive impact in your organization.
[00:35] - About Sia Papageorgiou
Sia is the managing partner for the Center for Strategic Communication Excellence.
She is a multi-award-winning communication consultant and trainer.
Sia is the immediate past chair of the Global Communication Certification Council and has been recognized, felicitated and awarded several times.

Jul 6, 2023 • 26min
From a Coach to a Mentor | Maree Harris PhD | Leadership Mentor and a Facilitator of Transformational Change |
Maree brings to her mentoring extensive experience and expertise developed over more than 30 years. She has worked with professionals from across a wide range of industry and professional sectors. Maree Harris is highly committed to helping the people with whom she works to achieve the success they aspire to. She brings high energy and enthusiasm to her work and gives very generously of her time.
00:35: About Maree Harris and her journey.
Maree's extensive background and more than 30 years’ experience as an educator, counsellor and psychotherapist, facilitator of leadership development through workshops and masterclasses, coaching and mentoring as well as her Ph.D. study on Being a Reflective Practitioner in an Age of Uncertainty has combined to give her considerable skill in helping you achieve the outcomes you want.
She has an intuitive insight into the personal and interpersonal challenges professionals face in this ever-changing environment.
Maree has had a lifelong commitment to being a catalyst for change and transformation in her own life and in the lives of those with whom she works.

Jul 6, 2023 • 27min
The Trust Savant | Darryl Stickel PhD | Founder | Trust Unlimited | One of the world’s leading experts on Trust |
Darryl Stickel is one of the world’s leading experts on trust. He teaches leaders how to find and use their most powerful tool. Darryl is an unshakable force of positivity and brings the best out of people. His trials have strengthened his resolve and character to be a positive force for Trust.
00:33: About Darryl Stickel and his journey.
Darryl Stickel is one of the world’s leading experts on trust with over twenty years of experience.
His Ph.D. ¨Building Trust in Hostile Environments¨ from Duke University established him as a global leader for governments, businesses, and NGOs on practical approaches to building trust.
Darryl has worked for Mckinsey & Company in their Toronto office, as well as advised the Canadian Military on trust building in Afghanistan.
He has served as faculty for the Luxembourg School of Business and the Centre for Effective Organizations at the University of Southern California and recently completed his book Building Trust: Exceptional Leadership in an Uncertain World.

Jul 5, 2023 • 31min
Unlocking the Future: The Evolution of the Internet | Maarten Botterman, ICANN Board Director, Independent Strategic Advisor
In this episode of "The Brand Called You" Frits Bussemaker interviews Maarten Botterman, a global future internet expert, board member of ICANN (Internet Corporation for Assigned Names and Numbers), and director of the global network knowledge society. Maarten discusses his background and the importance of the internet in preserving and progressing the world for future generations. He highlights ICANN's role in maintaining a stable and secure global internet addressing system. The conversation touches upon the impact of conflicts and internet shutdowns on ICANN's functioning and the need for an inclusive approach to language diversity online. Maarten expresses optimism about the future of the internet and the positive contributions it can make.
00:39- About Maarten Botterman
Maarten Botterman is a Global Future Internet Expert.
He is also a Board member of ICANN and “past chairman”
He also led running the .org registry
He was the Director of Information Society at the RAND corporation
He did similar work with European Commission and Dutch Government
Currently, he runs his own company Global Networked Knowledge Society
He has authored or co-authored over 50 peer-reviewed studies, reports, and articles.

Jul 5, 2023 • 56min
Exploring the Evolution and Services of the BDC Capital | Ela Borenstein, VP, Venture Capital Incentivized Programs, BDC Capital
In this episode, we explore various aspects related to the development of the Canadian ecosystem with Ela Borenstein, VP, Venture Capital Incentivized Programs, BDC Capital. We delve into the evolution of the ecosystem, the services provided by BDC to venture capitalists and fund managers, the significance of initiatives like the GP Academy and the Cop and fellows program, and the key factors to consider when implementing incentive programs.
00:09- About Ela Borenstein
Ela Borenstein is Vice President leading the VCIP team, where she is responsible for incentivized and mandated programs on behalf of the government, notably, Venture Capital Action Plan (VCAP), Venture Capital Catalyst Initiative (VCCI) 2017, renewed VCCI, and the Covid Bridge Financing programs, totaling $1.8B for the development and launch of new initiatives for Canadian funds.
She joined BDC Capital in 2007 spending 9 years as an investor in healthcare and life sciences companies bringing over 20 years of management, entrepreneurial and consulting experience in the biopharmaceutical and related industries.

Jul 5, 2023 • 33min
Driving Change through Civil Entrepreneurship | Martin Ruebens, Program Manager Flemish Public Sector Innovation
Have you heard of Civil Entrepreneurship?
Civil entrepreneurship refers to the practice of applying entrepreneurial principles and approaches to address social, environmental, and community issues.
In this episode, we discuss Martin Ruebens' career journey and his role as a program manager for Public Sector Innovation in Flemish Public Administration. The conversation also touches on the concept of civil entrepreneurship and the shift in attitudes among young employees in the Flemish administration.00:36- About Martin Ruebens
Martin Ruebens is a lifelong employee of the Flemish Government starting in 1990.
For over 10 years, he was the Flemish Department of Chancellery and Public Governance secretary – the highest position one can have in the Flemish government.
He is the Program Manager for Public Sector Innovation in the Flemish public administration.
He has a Ph.D. in Sociology.

Jul 4, 2023 • 1h 3min
AI and Machine Learning: How They're Transforming the World Around Us? | Eugenio Zuccarelli, a Data Science Leader at CVS Health
AI and machine learning plays a crucial role in various aspects of our lives and has significant importance in multiple fields. In this episode, Eugenio Zuccarelli, a data science leader at CVS Health talks about his work in AI and machine learning, particularly in predicting and preventing diseases, and the impact of large language models like GPT.
00:09- About Eugenio Zuccarelli
Eugenio Zuccarelli is a Data Science Leader at CVS Health, a Fortune 500 company and the #1 healthcare company in the world.
He is a Forbes Under 30, TEDx Speaker, WEF Global Shaper, and studied across MIT, Harvard, and Imperial College.
Eugenio's analyses helped develop policy recommendations for The White House, CEOs, and leading research institutions to take action in key situations, such as the fight against the COVID-19 pandemic.


