

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Jul 12, 2023 • 28min
Brand storytelling is something you eat, leave & brief your brain | Ho Wei Siong | Co-founder | Animagine Pte Ltd | Founder | Nplify io |
Wei Siong has 20 years of experience as a lead campaign strategist for national-level brand and marketing campaigns. Born in the Web 1.0 era and established his career in the Web 2.0 era, he now focuses on developing Web 3.0 content and solutions to help businesses amplify their brand engagement with communities.
00:35: About Ho Wei Siong and his journey.
Ho Wei Siong has more than 17 years of experience in the creative and interactive media industry as a lead campaign strategist for national-level campaigns.
Born in the Web 1.0 era and established his career in Web 2.0.
He is focusing on Web 3.0 brand development through NFT with in-real-life utility starting with their in-house character brand with more than 300,000 fans.

Jul 11, 2023 • 26min
An Alignment Strategist | Zora Artis | Founder | Artis Advisory | Co-founder | The Alignment People |
Zora Artis is Australia’s leading Alignment Strategist and has worked with executives, leaders, and boards for over 3 decades to ensure their organisation's structure, leadership, communication, people, brand, and most importantly culture, work together to support their strategy and purpose.
00:33: About Zora Artis and her journey.
Zora Artis, GAICD SCMP FAMI CPM, is Australia’s leading Alignment Strategist, working with leaders to unlock value in their organisations, people and brands to drive performance.
She is the CEO of Artis Advisory, a current director of the International Association of Business Communicators (IABC) Asia Pacific region, past director of the IABC global executive board, and Vice-Chair of the IABC World Conference 2021.
Zora has almost three decades in communication, advertising, business, marketing, and branding, and has worked with a breadth of organisations in the public, private, and non-profit sectors.

Jul 11, 2023 • 28min
Importance of Creative Thinking in Business | Camila Kaul | Founder, Just a Squiggle, a business creativity coaching company
Our brain’s creative juices are almost always working. But how often do we harness the power of these? Especially, when well-settled in our business, we tend to ignore these thoughts and enjoy being in the comfort zone. But with the current dynamic business environment, it is critical to constantly experiment with creativity for better systems, to increase demand and eventually profits of your business. In this episode, we discuss the importance of this creativity and how to harness its fruits.
[00:37] - About Camila Kaul
Camila is the founder of Just a Squiggle, which is a business creativity coaching company.
She is dedicated to helping organizations transform the way they approach problems, come up with new ideas and make better decisions.
Camila has previously worked with Google and is an international speaker, a social advocate, a creative thinker, a goodness seeker, a proud mom, a Latin ex leader and a digital marketing expert.

Jul 11, 2023 • 26min
What Goes Into Coaching the CEOs? | David Noble | CEO Coach, Strategist, Author
Being a CEO gives you immense power to run an organisation. However, it also comes with humongous responsibility. The stress of this huge duty often surpasses freedom and power. CEOs are often lonely as they are the sole decision makers with hardly a confidant to discuss their problems and dilemmas. Coaching becomes crucial to be able to sharpen the decision making skills and strive for a balance in life while ensuring growth for an organisation. In today’s episode, we discuss the importance of coaching the CEOs.
[00:40] - About David Noble
David is CEO coach and a strategist
He has been named by thinker's 50 as one of the world's top coaches, for his earlier work with Tower Brook Capital Partners, Oliver Wyman and AT Kearney and Morgan, Stanley, and RBC.
He is an author of a book titled, “Real Time Leadership.”

Jul 10, 2023 • 25min
Igniting Brand Brilliance: Unleashing Marketing Magic | Gunjan Khetan, Chief Marketing Officer, Perfetti Van Melle, India
Step into the vibrant world of marketing magic as we unravel the secrets of building irresistible brands with a true visionary. Today, we are privileged to be in the company of Gunjan Khetan, the Chief Marketing Officer of Perfetti Van Melle, India. With his captivating journey and a treasure trove of marketing wisdom, Gunjan takes us on a thrilling ride through the captivating realm of brand creation and sustainability.
00:33- About Gunjan Khetan
Gunjan Khetan is the Chief Marketing Officer of Perfetti Van Melle, India.
He is a strong believer in the spirit of entrepreneurship and has mentored startups.

Jul 10, 2023 • 24min
Cracking the Code of Guilt-Free Junk Food | Bhuman Dani, Founder & CEO, WickedGud
In a world where indulging in guilty pleasures often comes at the expense of our well-being, one audacious entrepreneur is challenging the status quo. Meet Bhuman Dani, the visionary mind behind WickedGud, a culinary crusader on a mission to transform our favorite junk foods into guilt-free, mouthwatering feasts. In a society where fast food reigns supreme and nutritional compromise seems inevitable, Dani's innovative startup dares to ask, "Why can't we have our noodle and eat it too?"
00:30- About Bhuman Dani
Bhuman Dani is the Founder and Chief Executive Officer of WickedGud.
He was earlier with BCG (Boston Consulting Group).

Jul 10, 2023 • 28min
Understanding Human Centric Leadership | Gary Ryan | Founder and Owner, Organisations That Matter; Author
Human Beings are an indispensable part of any organisation. Thus, adopting a human centric leadership approach is paramount for the long term success of any organisation. However, in today’s time if instant results, humans are treated akin to the other resources of the organisation. In this episode, we discuss what is wrong with the concept of labelling humans as resources and the need to view and respect them as human beings.
[00:41] - About Gary Ryan
Gary is the founder and owner of Organisations That Matter.
He is a human centred leadership coach.
Gary is an author of several books, “What Really Matters Beyond Professionals,” “How to Master 15 Practices to Accelerate Your Career,” “Disruption Leadership Matters,” and “Lessons for Leaders from the Pandemic.”
He has also been influenced by Stephen Covey's, “The Seven Habits of Highly Effective People.”

Jul 8, 2023 • 23min
What is Sports Management Coaching? | Sue Izzo | Co-Founder & CEO, Sports Management Mastermind
Who doesn’t love sports? But not everyone is a sportsman. One requires good perseverance and mental strength combined with physical energy to become a good sportsperson. Making a career in the field of sports is all the more daunting as you also have to be able to make a good living besides performing well. The entire gamut of striking deals, entering into contracts and getting endorsements is a time and energy consuming process. Hence, comes into play the sports management and coaching agencies who help sportspersons and athletes to make a career out of the sports.
[00:37] - About Sue Izzo
Sue is the founder of Mosaic Sports Management, representing action sports athletes, olympians, world champion surfers, X Games medalists.
She is also the co-founder and CEO of Sports Management Mastermind, which is an athlete education company.
Sue is a business growth consultant and a keynote speaker.

Jul 8, 2023 • 27min
A hybrid leader | Dr. Travis Hearne | Founder & CEO | Titanium Leadership Coaching and Consulting |
Dr. Travis Hearne's doctoral work focused on preparing DOD leadership for next-generation cyber-warfare, where I conducted in-depth research on leadership theory, cybersecurity threat and advancements, and organizational change theory to create strategies and recommendations to better help our DOD leadership fight against malicious cyber-actors.
00:42: About Dr. Travis Hearne and his journey.
I am the Founder and CEO of Titanium Leadership Coaching and Consulting (TLC), and the author of “Hybrid: A Guide for Successfully Leading On-Site and Remote Teams”.
I am a Marine Corps Veteran, Cisco Cybersecurity Sales Specialist, Husband, and father of three crazy boys, and a leadership coach.
At Cisco, I provide subject expertise to Service Providers and Global Enterprise partners regarding Cloud-based security products and best practices.
Before starting with Cisco in 2021, I was a cybersecurity leader with the Department of Defense (DOD), spending time in the intelligence community, as an active Marine, and as an Air Force Civilian.

Jul 8, 2023 • 28min
A believer in public engagement | Randy Deutsch | Educator | Author | Keynote Speaker |AI Researcher and Licensed Architect |
Randy Deutsch FAIA, LEED AP, is an educator, author, international keynote speaker, AI researcher and a licensed architect having designed +100 large, complex sustainable projects for which he received the AIA Young Architect Award Chicago. Since 2011, Randy has authored six books.
00:35: About Randy Deutsch and his journey.
Randy Deutsch FAIA, LEED AP served as the Associate Director for Graduate Studies until 2019 and is Clinical Associate Professor at the University of Illinois Urbana-Champaign, teaching and conducting research in design, professional practice, building technology and digital technology.
Randy is recognized as a professional thought and practice leader, and international keynote speaker and is the recipient of the AIA Young Architect Award-Chicago.
In 2020 Randy was elevated to a Fellowship at the American Institute of Architects (FAIA) and a Senior Fellow of the Design Futures Council (DFC).


