Ad Sales Training Nation

Mike Obert, business owner of Open-Look Business Solutions who provides telemarketing, data, and outsourcing for media companies. They walk through a repeatable sales call roadmap and how to set agendas and present three clear proposal options. Conversation also covers retargeting mechanics and high-volume appointment-setting tactics.

Have you lost your sales mojo? Maybe you need a shot in the sales arm to boost you up? This podcast is for you! Ad sales training expert Ryan Dohrn shares 7 ways to ignite your sales passion for media sales. Plus, email advice from Mike Obert and Charity Huff chats with us about Facebook and more changes on the horizon. If you are looking for ad sales training or media sales training advice this is your podcast! Learn more online at http://360adsales.com or http://RyanDohrn.com or http://BrainSwell Media.com .

Learn the stats and facts about why advertisers need to buy your digital media and not the others. Plus, the stats behind the reason multi-media advertising drives ROI. Also, some cool geo-fencing and custom audience ideas from Shannon McBride and Mike Obert on phone sales. Ad sales training expert Ryan Dohrn goes deep on this topic. If you are looking for media sales training, this is the podcast for you. Learn more online at http:360adsales.com or http://RyanDohrn.com

No matter your age, we all need to sell to buyers that are the same age or younger than us. So, what is the secret? Ad sales training expert Ryan Dohrn breaks down his 5 best thoughts on the subject. Plus, Shannon from http://JanuarySpring.com shares some insight on Google changes that are sure to make your advertisers cringe. And, a revenue idea from Mike at http://Open-Look.com that is easy and affordable to execute. Learn more online at http://360AdSales.com or http://RyanDohrn.com

So you live in the USA and you think the new GDPR regualtions do not impact you? Wrong! We recorded a special podcast about GDPR and what you need to do to become compliant. Even if you have no customers in the EU, the General Data Protection Regulation does impact you in many ways. Listen now to find out why and how.

Charles Warner, publisher and editor-in-chief of Innovation and Tech Today, brings publishing and sales savvy. Rob Ristagno, media consultant and author of A Member is Worth a Thousand Visitors, focuses on audience-first revenue strategies. They discuss multimedia boosting advertiser ROI, using success stories to reduce risk, the marketing rule of three, segmenting audiences for bigger wins, and selling testing and reporting as revenue tools.

A revised five-step system for closing more deals on the first sales call, including building trust fast and asking probing questions. Techniques for presenting tailored proposals on the spot and using a match-game close to control follow-up. Discussion of Facebook and privacy, how publishers can leverage first-party data, and white‑label services to expand social and integrated ad offerings.

Five common media sales objections get broken down with practical rebuttal ideas. Geo‑fencing and precision location targeting are explained with real use cases like dealer and event targeting. Strategies for client retention, recovering after big losses, and practicing objection handling are discussed to sharpen sales conversations.

Shannon McBride, a digital advertising and publisher services pro at January Spring, explains platform shifts and publisher strategies. She discusses Facebook’s meaningful interactions update and why paid, creative-rich approaches matter. Conversation covers multimedia paths to purchase and how publishers can help advertisers navigate changing reach and ad tactics.

Four practical strategies to turn a “no budget” reply into a meeting and possible sale. Techniques for creating urgency using competitors and challenging assumed budget commitments. Ways to compete where prospects already advertise and craft boss‑friendly affordable plans tied to ROI. Tips on using silence, scripts, cold calling, CRMs, and presentation tools to win conversations.