Ad Sales Training Nation Getting Advertisers to Send More With YOU!, Ad Sales Training with Ryan Dohrn
Apr 30, 2018
Charles Warner, publisher and editor-in-chief of Innovation and Tech Today, brings publishing and sales savvy. Rob Ristagno, media consultant and author of A Member is Worth a Thousand Visitors, focuses on audience-first revenue strategies. They discuss multimedia boosting advertiser ROI, using success stories to reduce risk, the marketing rule of three, segmenting audiences for bigger wins, and selling testing and reporting as revenue tools.
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Pass The Five Seconds Test
- Use the Five Seconds Test: within five seconds tell a visitor who you target, what problem you solve, and why you're better.
- Rob Ristagno says clear value proposition in 5s dramatically improves conversion and data quality for ad sales.
Create A Focused Learning Agenda For A B Tests
- Run targeted A/B tests via a learning agenda: pick 3–4 key questions and test one per month.
- Ristagno advises testing items like long vs short copy or trial vs discount to get decisive conversion answers.
Use External Partners To Overcome Bandwidth Limits
- Use external resources (agencies, freelancers, contingency partners) to break initiative inertia and prove concepts before hiring.
- Rob Ristagno recommends contingency agencies or Upwork to pilot new digital products and fund hires once they scale.
