Rob Ristagno
Media and digital publishing consultant and founder of Sterling Woods Group, author of the book 'A Member is Worth a Thousand Visitors', focused on helping publishers grow revenue through audience-first strategies.
Best podcasts with Rob Ristagno
Ranked by the Snipd community
Sep 18, 2021 • 49min
438. Rob Ristagno on Customer Segmentation
Rob Ristagno, Harvard and McKinsey alum and CEO of Sterling Woods, discusses common flaws in customer segmentation, the process of B2B segmentation, the three main categories of customer behavior, developing the survey, and building the segments.
Apr 30, 2018 • 56min
Getting Advertisers to Send More With YOU!, Ad Sales Training with Ryan Dohrn
Charles Warner, publisher and editor-in-chief of Innovation and Tech Today, brings publishing and sales savvy. Rob Ristagno, media consultant and author of A Member is Worth a Thousand Visitors, focuses on audience-first revenue strategies. They discuss multimedia boosting advertiser ROI, using success stories to reduce risk, the marketing rule of three, segmenting audiences for bigger wins, and selling testing and reporting as revenue tools.
