Content, Briefly

In this episode of Content Briefly, we've interviewed Hailley Griffis, Head of Communications and Content at Buffer, and discussed how communications and content intersect at Buffer, the legacy of Buffer's content marketing program, and more. This episode is brought to you by our friends at SHUFFLL. ************************ Timestamps: 00:00 Intro  02:58 Who's Haley Griffis? 03:14 Haley's background. 04:52 Transition from PR to content. 08:27 Buffer's culture of transparency. 13:37 Challenges and opportunities of maintaining a large blog. 17:50 Adaptable content strategy. 20:56 Low-performing content and audience engagement. 21:54 Content tracking and reporting. 24:54 Net new content and multimedia. 29:54 Buffer's hall of fame articles. 33:30 Learn more about Hailley and Buffer and get in touch. 35:04 Outro ************************ Useful Links: https://www.linkedin.com/in/hailleygriffis/ https://buffer.com https://www.hailleygriffis.com/ https://www.makework.work/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Jakub Rudnik, Head of Content & SEO at Softr, and discussed what it’s like to market a product with many use cases, and more. This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/). ************************ Timestamps: 00:00 Intro03:07 Who is Jakub Rudnik?04:13 Jakub’s background.06:54 What’s Softr and its core use cases?11:00 The no-code advantage in marketing Softr.13:34 How we think of content SEO at Softr.16:53 Who handles tutorial content at Softr.18:33 The type of customers we serve plus more use cases.22:14 The sales process at Softr.23:12 Finding success with blog post content.25:52 How we measure content success and report data.29:28 Learn more about Jakub and Softr and get in touch. 31:25 Outro ************************ Useful Links: https://www.linkedin.com/in/jakubrudnik/ https://www.softr.io/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Link to the 2024-2025 Blueprint for High-Impact Content: https://redpointcontent.com/free-report-download/ ************************ In this episode of Content Briefly, we’ve interviewed Becky Lawlor, Founder, and Chief Research & Content Officer at Redpoint, and discussed her B2B buyers guide, her findings, and more. This episode is brought to you by our friends at Duckbill. Use code SUPERPATH for 50% off for the first two months. ************************ Timestamps: 00:00 Intro 03:09 Who is Becky Lawlor? 04:05 The role of original research in thought leadership content. 05:40 The rise of data-driven content. 07:55 Becky's B2B Buyer Guide report. 10:48 Challenges and benefits of original research. 13:23 In-house vs third-party reports. 17:18 The execution challenges of original research. 20:30 Gated vs. open access to original research. 24:13 Research sources: product and third-party data. 27:24 AI in content creation and original research. 31:08 Learn more about Becky and Redpoint and get in touch. 32:00 Outro ************************ Useful Links: https://redpointcontent.com/ https://www.linkedin.com/in/beckylawlor/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Ray Mina, VP of Marketing at Freshpaint, and discussed the long sales cycle at Freshpaint, the role of content in sales cycles, handling content during changes, and more. ************************ Timestamps: 00:00 Intro01:36 Who is Ray Mina and What is Freshpaint?02:39 The challenges of CDPs in healthcare.03:53 The tightrope of healthcare marketing without breaking rules.05:15 Fast-tracking the sales cycle in a compliance-driven market.06:48 Building trust through content in regulated marketing environments.08:39  Creating legally sound content for specialized markets.10:24 The impact of strategic content choices at Freshpaint.15:27 Integrating content, partnerships, and events for healthcare marketing.18:07 Strategic storytelling and measurement in content marketing.22:08 Proving marketing value before brand building.23:30 Content leadership in times of change.25:44 Learn more about Ray and Freshpaint and get in touch.  ************************ Useful Links: https://www.linkedin.com/in/raymina/ https://www.freshpaint.io/ https://info.freshpaint.io/freshpaint-5-newsletter https://www.superpath.co/blog/episode-26-freshpaint-a-content-strategy-crash-course-with-mark-rogers ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Kisha Velazquez, Web Content Manager at Fordham University School of Law, and discussed how she came into content marketing from entrepreneurship, how she uses content SEO to attract visitors, and more. ************************ Timestamps: 00:00 Intro03:25 Who is Kisha Kisha Velazquez?03:55 Kisha’s background.07:22 Going into content marketing with an entrepreneurship background.09:58 Acquiring customers (in this case law students) at Fordham University School of Law.11:48 Day-in-the-life as a web content manager at Fordham.15:42 What goes into making the Fordham website accessible.17:02 Engaging subject matter experts for content marketing material.19:56 The type of web pages we publish at Fordham.21:47 How we approach SEO marketing.22:42 Domain authority and page ranking.24:50 Workflows and work-life balance working for a startup vs an established brand.29:23 The transition from startup to academic setting.31:07 Recent initiatives at Fordham.32:14 Learn more about Kisha and Fordham University School of Law and get in touch.33:15 Outro ************************ Useful Links: Website: https://www.fordham.edu/school-of-law/Kisha on LinkedIn: https://www.linkedin.com/in/kishavelazquez/ ************************ Stay Tuned: ► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Erica Schneider, Founder of Content Sparring, and discussed her unique, non-traditional approach to the business of content beyond just the craft and more. This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/). ************************ Timestamps: 00:00 Intro02:29 Who is Erica Schneider?03:15 Erica Schneider’s background.05:01 How LinkedIn fits into Erica’s strategy.08:20 The target client at Content Sparring.10:58 One effective hack to keep the content flowing.17:13 Solopreneur vs. Creator.18:55 Thoughts on employee turnover.21:14 The flexibility and complexities of the creator economy.25:11 Day-in-the-week at Content Sparring.27:15 Learn more about Erica and Content Sparring and get in touch.27:59 Outro ************************ Useful Links: https://www.contentsparring.com/ https://www.ericaschneider.me/ https://cut-the-fluff.ck.page/ https://www.linkedin.com/in/erica-schneider66/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Ross Hudgens, Founder and CEO at Siege Media, and discussed how Siege Media has navigated its growing pains successfully, his insights on SaaS and the content world, and much more. This episode is brought to you by our friends at Verblio (https://www.verblio.com/) — contact megan@verblio.com. ************************ Timestamps: 00:00 Intro.02:39 Who is Ross Hudgens?03:33 Ross background.06:18 Customer’s take on SEO marketing and the future of AI.08:02 What the average customer engagement looks like at Siege Media.10:13 The growth journey at Siege Media.12:32 What the company culture looks like.13:54 Transitioning from remote-friendly to fully remote.15:42 Founder’s role play in terms of now vs then at Siege Media.18:22 Getting more work and subcontracting as a freelancer.20:21 Red flags/green flags from client needs or expectations.23:07 How the AI trend has evolved over time.25:15 What’s been going on at Siege Media recently?27:02 Learn more about Ross and Siege Media and get in touch.27:38 Outro ************************ Useful Links: Website: https://www.siegemedia.com/Ross on LinkedIn: https://www.linkedin.com/in/rosshudgens/ ************************ Previous Episodes: ► Zapier: Lane Scott Jones on proving a 454% content ROI (rerun) https://www.youtube.com/watch?v=kJkwbW18-pY ► Juro: Tom Bangay on building customer personas and creating content for their target market https://www.youtube.com/watch?v=2B1b7RqWHas► ClickUp: Amrita Mathur on turning freemium users into paying customers. https://www.youtube.com/watch?v=cSe_QzJngvM ************************ Stay Tuned: ► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco 

In this episode of Content Briefly, we’ve interviewed Ben Bradbury, GM of Audio/Video & Production at Workweek, and discussed Workweek's talent-first approach to B2B content, why empowering your writers and creators is so important, how to repurpose content for maximum impact, and more. This episode is brought to you by our friends at Verblio (https://www.verblio.com/) — contact megan@verblio.com. ************************ Timestamps: 00:00 Intro 02:40 Who is Ben Bradbury? 03:01 Ben’s background. 05:43 How does Workweek work?  09:04 Talent-first approach of Workweek. 11:59 Is it easier to launch a podcast or a newsletter? 14:18 Does Workweek have a studio business? 17:00 Building a community with creators. 21:18 Getting a good understanding of SaaS by building audience-first content. 22:32 Different types of content at Workweek. 27:02 Direct and in-direct monetization at Workweek. 28:05 Ben’s thoughts on virtual events. 32:59 Subject-matter expertise for content.  35:43 Different mediums require different skill sets. 42:48 How to repurpose content for maximum impact. 46:45 Time spent on content creation vs. content repurposing.  48:26 Knowledge sharing at Workweek. 51:36 Building personalities and content differentiation. 53:10 Learn more about Ben and Workweek and get in touch. 55:23 Outro ************************ Useful Links: Website: https://workweek.com/ Ben on LinkedIn: https://www.linkedin.com/in/benbradbury/ Subject Matter Podcast: https://workweek.com/show/subject-matter/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Lane Scott Jones, Director of Corporate Marketing (Interim) at Zapier, and discussed her innovative strategies for achieving a staggering 454% content ROI, the expansion of her marketing team to 20 members, the reasoning behind Zapier's prolific output of 85 articles per month, and more. This episode is brought to you by our friends at Campfire Labs (https://www.campfirelabs.co/). ************************ Timestamps: 00:00 Intro02:33 Who is Lane Scott Jones?02:55 Lane’s Background.03:42 What’s Zapier?04:47 The target personas at Zapier.06:51 How Zapier manages hundreds of use cases.09:15 The team makeup at Zapier.17:24 Community at Zapier. 19:08 Zapier’s version of content ops.20:53 Tracking content success at Zapier [Content ROI].31:14 Content ROI reporting at Zapier.36:01 Who the Head of Content reports to at Zapier.36:35 Headcount at Zapier and collaboration.38:44 Documentation and automation process at Zapier.41:12 Use cases for generative AI like ChatGPT.49:20 Learn more about Lane and Zapier and get in touch.51:08 Outro ************************ Useful Links: Website: https://zapier.com/Lane on LinkedIn: https://www.linkedin.com/in/lanescottjones/ ************************ Stay Tuned: ► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco ************************ Content, Briefly is also supported by Minuttia (https://minuttia.com).

In this episode of Content Briefly, we’ve interviewed Tom Bangay, Senior Director, Content & Community at Juro, and discussed how Juro targets and engages its audience through a multifaceted content strategy, and more. This episode is brought to you by our friends at Minuttia. ************************ Timestamps: 00:00 Intro01:16 Who is Tom Bangay?02:01 Tom’s Background.02:42 What’s Juro?03:53 Using the Juro AI tool to craft first drafts of service contracts.05:08 Juro’s target customers and use cases.06:43 Academic background vs hands-on experience as a marketer.08:27 The challenge of finding subject matter experts in content marketing.09:44 Juro’s overall content strategy.15:00 Where does organic search fit in Juro’s top-down content strategy?17:43 The ‘why’ of creating a Slack community at Juro.25:10 What the content team at Juro looks like.26:12 The idea behind the podcasts done at Juro.28:23 Experimenting with video podcasts.29:27 Learn more about Tom and Juro and get in touch.30:25 Outro ************************ Useful Links: Website: https://juro.com/ Tom on LinkedIn: https://www.linkedin.com/in/tom-bangay/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.