Content, Briefly Redpoint Content: Becky Lawlor on original research done right
Link to the 2024-2025 Blueprint for High-Impact Content: https://redpointcontent.com/free-report-download/
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In this episode of Content Briefly, we’ve interviewed Becky Lawlor, Founder, and Chief Research & Content Officer at Redpoint, and discussed her B2B buyers guide, her findings, and more.
This episode is brought to you by our friends at Duckbill. Use code SUPERPATH for 50% off for the first two months.
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Timestamps:
00:00 Intro
03:09 Who is Becky Lawlor?
04:05 The role of original research in thought leadership content.
05:40 The rise of data-driven content.
07:55 Becky's B2B Buyer Guide report.
10:48 Challenges and benefits of original research.
13:23 In-house vs third-party reports.
17:18 The execution challenges of original research.
20:30 Gated vs. open access to original research.
24:13 Research sources: product and third-party data.
27:24 AI in content creation and original research.
31:08 Learn more about Becky and Redpoint and get in touch.
32:00 Outro
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Useful Links:
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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