Mortgage Marketing Expert

In this insightful episode of "Mortgage Marketing Expert," host Phil Treadwell welcomes guest Tyler Hodgson for a deep dive into the critical aspects of successful mortgage marketing. Hodgson shares his expertise on time management, emphasizing the importance of prioritization and efficiency for mortgage officers. He also unveils effective referral strategies that can significantly enhance client engagement and retention. One of the episode's highlights is Hodgson's exploration of using social media as a CRM tool, providing practical tips on how mortgage officers can leverage these platforms to build relationships, engage with clients, and ultimately drive business growth. This episode is a treasure trove of actionable advice for mortgage professionals looking to optimize their marketing efforts. 03:00 - What Should People Be Excited About in the Industry Right Now 05:30 - How Do You Maintain Growth Even In Challenging Times 08:15 - Leveraging Social Media as a CRM 11:55 - Tips for Time Management 14:45 - You Can't Just Be a Poster 17:00 - Green Light, Yellow Light, Red Light Activities 19:00 - Recruiting Great Talent 23:30 - Do They Want it Badly? 24:30 - Scaling a Team 29:30 - Overlooking Our Past Client Database 34:15 - "Can you refer 3 buyers to your Real Estate Agent?" 37:55 - Connect with Tyler: Instagram | LinkedIn Find out more Truv.com here Check out Freddie Mac's Equitably Speaking podcast If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this informative episode of Mortgage Marketing Expert, host Phil Treadwell invites guest Kevin Peranio to delve into the critical concept of market timing. As a seasoned industry expert, KP shares his insights on the common misconception of waiting for the "perfect" time to invest in real estate. They discuss how mortgage officers and realtors can effectively communicate to prospective investors and homebuyers that the ideal time to enter the real estate market was yesterday, highlighting the importance of taking action rather than waiting for the market conditions to align perfectly. The conversation pivots around the idea that the second best time to invest in real estate is always today. Phil and KP explore strategies for educating clients about the benefits of immediate action and the potential cost of inaction. They emphasize that the real estate market, like any other investment market, is bound to fluctuate, but the long-term benefits of home ownership and real estate investment remain substantial. This episode is a must-listen for anyone seeking to understand the dynamics of the real estate market and the role of timing in successful real estate investment. Episode Highlights: 04:00 - The State of the Industry 09:00 - Stay Forward Focused 11:30 - "Timing" the Market 14:45 - The Best Time Was Yesterday, The Second Best is TODAY 19:25 - The "Starter" Home 24:05 - Playing the Long Game 26:55 - You Can't Be Invisible 31:15 - The Seven D's 38:00 - Incremental Gains 40:00 - Connect with Kevin: LinkedIn | KP Talks Dollars and Sense | YHTV Financial Freedom Find out more Truv.com here Check out Freddie Mac's Equitably Speaking podcast If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode of the Mortgage Marketing Podcast hosted by Phil Treadwell, special guest Brianna Harris shares her expertise in video and social media strategy. Together, they delve into the importance of building connections rather than solely focusing on sales for mortgage officers. With Brianna's insights, listeners gain valuable tips and strategies to enhance their online presence, create engaging content, and foster genuine connections with their audience. Tune in to discover how to transform your marketing approach and establish meaningful relationships within the mortgage industry. Brianna Harris is with Broadway Mortgage Group with is a Tennessee branch of CMS Mortgage, and social media expert with a background in content creation. A trailblazer in the mortgage industry, Brianna began her journey as a social media manager at AIME (Association of Independent Mortgage Experts). Leveraging her extensive marketing knowledge, Brianna has propelled her business to new heights, utilizing innovative strategies to expand her clientele and foster robust relationships with realtor partners. Episode Highlights: 03:00 - Brianna's Mortgage Origin Story 05:45 - Brianna is ALL-In on Organic Content 07:50 - Magic in the Mundane 10:00 - Creating Value for Your Community 12:25 - Eliciting Engagement 13:30 - Posting Cadence for Success 14:55 - Incorporating AI Into Content Creation 20:15 - AI for Beginners 23:00 - How Brianna is Recording Her Videos 25:15 - What Brianna Focuses on Throughout the Day 27:25 - Attracting People Without an Agent Relationship 30:35 - What Social Media Platform Brings Brianna the Most Engagement 32:50 - Stop Selling Your Business, Make Connections 34:15 - Connect with Brianna & Broadway Mortgage Group Find out more Truv.com here Check out Freddie Mac's Equitably Speaking podcast If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with the accomplished Loan Officer and fellow Podcaster, Josh Mettle, to discuss the power of stacking successes. We dive into how Josh effectively utilizes time blocking and early mornings to fuel not only the growth of his business but also the success of his team. Tune in to discover valuable insights and strategies that can help you optimize your productivity and achieve your professional goals. Josh Mettle is the Division President & Director of Physician Lending at NEO Home Loans, and is a 20+ year veteran of the mortgage industry. Through trial and error, he's learned how to navigate the inevitable ups and downs of the business. With the mortgage industry historically very transactional and interest rate-focused, he gives advice and creates a strategy to select the ideal mortgage with the lowest overall cost and highest impact on wealth accumulation. Episode highlights: 03:00 - What Do Originators Need to Be Focused on Right Now 05:00 - Master the Inner Game 10:00 - How Remaking the Routine Remade Josh 14:20 - Building Momentum For Your Day 19:45 - How Josh Time Blocks 23:55 - Getting Your Team to Buy In to the Strategy 27:40 - Finding Your Niche 33:50 - Success is Consistent and Persistent Effort Over Time 37:45 - "The Loan Officer With the Most Friends in 2024 is Going to Win" 40:50 - Connect with Josh: Instagram | Podcast Find out more Truv.com here Check out Freddie Mac's Equitably Speaking podcast If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode host Phil Treadwell sits down with special guest David Lykken to explore the exciting opportunities on the horizon in the mortgage industry. The discussion revolves around the importance of anchoring your personal motivations and values in your business endeavors. They also delve into the concept of F.A.N.A.F.I – finding a need and fulfilling it – emphasizing the power of identifying and meeting the needs of your target audience. David Lykken is a 50-yr Mortgage Industry Veteran and the Founder of Transformational Mortgage Solutions. He's an Executive Leadership Coach, Consultant & Strategist, Speaker, and Podcaster with his show Lykken on Lending. Tune in to gain valuable insights into future prospects, aligning your purpose with your work, and successfully serving your customers in the mortgage industry. 02:15 - Who is David Lykken 03:15 - Mortgage is a Relationship Business 06:40 - F.A.N.A.F.I. - Find a Need and Fulfill It 11:15 - The Opportunity that David Sees Ahead 14:30 - Believing in this Industry Instead of Be Leaving This Industry 18:45 - Strategies for Security 22:50 - Understanding Your "Why" 26:30 - "I'm here to get you this mortgage and this home" 30:30 - Are We READY To Take Action 33:15 - People Have to Have Hope 34:00 - Play to Your Strengths 35:30 - Connect with David - LinkedIn | Lykken on Lending Podcast Find out more Truv.com here Check out Freddie Mac's Equitably Speaking podcast If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell is joined by special guest Jake Fehling, the Chief Marketing Officer with Movement Mortgage. Jake discusses importance of consistently showing up for your customers and effectively marketing yourself through video as a mortgage professional. We delve into strategies and insights on how to build trust, establish credibility, and connect with clients through consistent video content, offering valuable advice for mortgage professionals looking to enhance their marketing efforts. Episode Breakdown: 01:55 - Consistency is Key 03:45 - Marketing and Branding in 2024 07:15 - Why "Back to the Basics" is more than cliche 09:00 - The Power of the Camera in Your Pocket 12:30 - Determining Your "Pillar Content" 17:00 - "We Don't Have to Boil the Ocean to Come Up With Something to Talk About" 19:15 - Using Content Creation to Deepen Local Relationships 26:40 - It's All About the Reps 29:15 - Working Your Database 31:55 - Get Over Yourself and On Camera 36:15 - Follow @MovementMtg | @jakefehling Find out more Truv.com here Connect with MME on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

"I'm so glad I found this business, and that this is what I get to do every single day." In this episode, special guest Shant Banosian shares his insights on scaling a successful mortgage business and the opportunities that exist in the current "down" market. This episode delves into Banosian's strategies for navigating the mortgage industry during challenging times. Listeners can expect to gain valuable knowledge on how to adapt to meet the changing needs of clients, while also exploring the potential for growth amidst market fluctuations. Tune in to discover Banosian's expert advice on thriving in today's mortgage landscape. Shant Banosian has been the #1 Loan Officer nationwide 5 years running, and Guaranteed Rate's #1 Loan Officer 8 years running, with over 40,000 closed units and $9 billion in funded loans throughout his 20 year career. He has consistently been recognized for his high level of production, superior customer service and expert industry knowledge. He has been featured on Mortgage Professional America's Mortgage Global 100 list for 2020, 2021, and 2022 and is licensed in all 50 states. An impressive 95% of his clients would use him again and he continues to grow his business thanks to word-of-mouth referrals. 02:30 - How Shant Found Mortgage 04:20 - 2007 Changes Everything 07:20 - How Shant Scaled His Business 10:50 - Implement and DO 13:45 - The Importance of Doing the Work 18:35 - The Opportunity that's Coming in the Market 25:30 - Have the Opportunities Paralyzed Us 29:00 - Reframing Difficulties as Job Security 32:00 - You Have to Take Care of Yourself 37:30 - Be a Professional. Be a Resource. 41:30 - Connect with Shant @shantbanosian | LinkedIn Find out more Truv.com here Connect with MME on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with special guest Jaime Resendiz, a YouTube Pro who is helping entrepreneurs and teams build YouTube channels without all the effort. Jamie shares with us the power of building a YouTube channel for professionals in these fields. Covering topics such as creating engaging video content, optimizing videos for search rankings, and leveraging YouTube's audience to generate leads, Jaime Resendiz shares invaluable insights and practical tips to help mortgage and real estate professionals effectively utilize YouTube as a marketing tool. Don't miss this episode packed with strategies to boost your online presence and grow your business! 02:15 - How Jaime Recognized the Power of YouTube 06:30 - Why is YouTube still relevant for Mortgage and Real Estate Pros 10:00 - What You Should be Posting to YouTube 15:00 - The Difference in Approach for YouTube versus Social Media 19:50 - The Other Kinds of Videos You Should Be Making 24:15 - The Most Important Things to Be Aware of For YOUR Channel 29:25 - The Value of the Description 31:25 - One Tip for Growing Business Through YouTube 33:00 - Working with Jaime and His Team 36:00 - Connect with Jaime: Insta: @jamiersndz YouTube: Jaime Resendiz | Website: jaimeresendiz.com Find out more Truv.com here Connect with MME on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with Taylor Stork from Developer's Mortgage, and Kirill Klokov & Richard Grieser from Truv.com, to discuss creating efficiency with innovation in the mortgage space and how Loan Officers and more can save money in their loan process verifications. Taylor Stork is the COO of Developer's Mortgage & President of CHLA Kirill Klokov is the Co-Founder & CEO of Truv.com Richard Geiser is the VP of Marketing at Truv.com Episode Breakdown: 01:15 - The Costs of Originating a Loan & How to Reduce Them 04:45 - How Truv is Saving Clients Money 09:30 - The Evolution of Verifications 14:40 - The Opportunity for Truv 17:15 - How Truv Works for Lenders (and Borrowers) 19:00 - "We need to put the consumer FIRST" 23:00 - What's the Future of Truv 26:45 - Remind Past Customers You Exist Find out more Truv.com here Connect with MME on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with guest Josh Pitts, the CEO of Shred Media during MBA Annual 2023 in Philadelphia, to delve into the world of content creation for mortgage professionals. They discuss the importance of developing engaging and personal content, reminding you that it's SOCIAL media. Listen as Phil and Josh provide valuable insights and strategies on creating content that resonates with your audience, ultimately driving business growth. Episode Breakdown: 00:25 - "What I hear is, Royalty!" 01:00 - The Next Wave 02:45 - The Value of Podcasting 04:45 - Imposter Syndrome 08:25 - Collective Knowledge 10:25 - Entertaining the Audience IS Value 13:45 - Focus on Benefits, Not Features 16:19 - "Perfection kills progress" 16:50 - Go do SOMETHING. 17:35 - Taking the Win, or Taking the Learning Connect with MME on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696