Mortgage Marketing Expert

In this episode, host Phil Treadwell sits down with Nicole Giamundo to discuss her inspiring career journey and deep passion for the mortgage industry. Nicole shares insights from her professional experiences and announces an exciting new venture: Professionally She, a dedicated support group and community for women in the mortgage industry and beyond! Join us as we explore Nicole's vision for empowering women, fostering professional growth, and creating a supportive network for female professionals. Don't miss this conversation filled with valuable advice and inspiring stories. Episode Breakdown: 00:25 - Meet Nicole 01:35 - A Calculator Kid 03:40 - Nicole Finds Mortgage 05:00 - Making the Numbers Easier to Understand 07:10 - When Phil Met Nicole 11:35 - ProfessionallyShe 14:05 - Why Women Make Better Loan Officers 15:15 - What to Expect 17:10 - We're a Bitch Free Zone 19:20 - A Community for Women Like Me 21:40 - We've All Been There 23:30 - TikTok Famous 31:40 - The Bottom Line Effect 35:55 - Ignore the Trolls 41:25 - Connect With Nicole - @nicolegiamundo 42:10 - Just Keep Swimming Join Professionally She FREE M1 ACADEMY WORKSHOP REGISTRATION LEARN MORE ABOUT M1 ACADEMY COACHING If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode, MME host Phil Treadwell talks about the difference with Marketing & Brand, how increase your lead generation and lead conversion numbers, as well as using Motivation & Drive to make progress in today's market environment. He also talks about how to balance your outbound lead gen activities, with attraction marketing efforts, all while continuing to build your personal brand and network. Episode Breakdown: 00:20 – Intro 01:00 – FREE workshop invite 03:31 – We choose marketing, brand chooses us 05:59 – You can't have a relationship with a company 08:18 – Personal Brand vs. Company Brand 10:21 – People pay for solutions to their problems 13:50 – Increase referrals with social proof 15:57 – You must be RELEVANT 16:29 – Adding Lead Gen to Attraction Marketing 18:30 – Your Net Worth is tied to your Network 22:07 – Motivation vs. Drive 25:05 – Change your perspective about circumstances FREE M1 ACADEMY WORKSHOP REGISTRATION LEARN MORE ABOUT M1 ACADEMY COACHING If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this insightful episode of Mortgage Marketing Expert, host Phil Treadwell invites industry experts Marjorie Adam, Dustin Brohm, and Mark Perkins to examine the impacts of the NAR Lawsuit and the impending settlement on the mortgage and real estate sectors. The guests delve into the lawsuit's implications, providing a nuanced analysis of the potential changes and challenges that could reshape these industries. Drawing from their extensive experience, they offer valuable perspectives, dissecting the legal complexities and forecasting the likely effects on industry practices and market dynamics. This episode is a must-listen for professionals seeking to understand and navigate the evolving landscape of the mortgage and real estate industries. 00:25 - Meet Marjorie Adam 01:55 - NAR Lawsuit 05:30 - What the Lawsuit is NOT 07:25 - Is This Good For the Industry 14:20 - Who Falls Outside of this Settlement 15:45 - Are Buyers Agents Gone Now 21:55 - Where is the $ Coming From For Settlement 26:30 - One Tip For Mortgage Pros to Help Realtor Partners 27:45 - Connect with Marjorie 29:25 - Dustin Brohm, The Massive Agent 31:45 - This is NOT a Speed Bump for the Industry 35:00 - Buyer's Compensation 38:55 - Educating the Agents & Consumers 39:55 - Strengthening Relationships Between Mortgage Pros and Agents 45:35 - Make Sure You Have it RIGHT 47:30 - Connect with Dustin 48:00 - Mark Perkins 49:10 - What Will This Lawsuit Do to the Industry 54:10 - How Real Estate Culture Is Going to Change 57:10 - Loan Officers Need to Level Up Too 01:00:30 - How Do You Teach Greatness 01:05:00 - It's Okay To Not Be Great, But… 01:06:40 - Connect with Mark Connect with Marjorie: @themarjorieadamteamrealtors MarjorieAdamTeam.com Real Estate Unscripted Podcast Connect with Dustin: Massive Agent Podcast @massiveagent Connect with Mark: The Necessary Entrepreneur @markperkinsprg LEARN MORE ABOUT M1 ACADEMY COACHING If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode the spotlight is on guest Craig Davis in a riveting discussion as Phil and Craig delve into their similar coaching styles, underscoring the significance of mindset in shaping our outcomes. They navigate the delicate balance between factual analysis and emotional intelligence in decision-making processes. The conversation is packed with insights, as Craig, shares the experiences and strategies that have led him to success. This episode is a must-listen for those seeking to understand the power of mindset and how to build momentum in your business. Craig Davis has been in leadership for over 20 years serving the Mortgage Industry. He discovered early in his career that his joy is found in helping others achieve more; therefore, helping his team succeed in turn fueled his success. He founded Ascend Xperience Coaching and Speaking with that same passion, to help his clients succeed on purpose, and in their design. He is a conqueror of cancer, a family man, a buddy, and in his own words, just a good human… 02:00 - It's Okay to Feel Stuck, It's Not Okay to Remain Stuck 04:55 - Mindset is In Our Control and Shapes our Outcomes 08:00 - Challenges Create Choices, Which Create Opportunity 10:15 - We are Built Emotionally 12:35 - Progress, Not Perfection 15:10 - The Gap and the Gain 17:35 - Confidence is a Skill We Learn 20:25 - From Motivation to Momentum 23:00 - Finding Your Action Steps 27:10 - How to Get More Business 30:50 - People Connect with People, Not Product 32:30 - Focus on the Process, Not the Outcome 35:00 - Daily Ozone Planner 36:00 - Focus on Your Process 37:30 - Connect with Craig: Instagram | LinkedIn Get Craig's Daily Ozone Planner: https://ascendxc.com/ozone/ LEARN MORE ABOUT M1 ACADEMY COACHING If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode of Mortgage Marketing Expert, host Phil Treadwell invites guest Ben Smidt to discuss the role of technology in building a successful mortgage business. The conversation focuses on how mortgage professionals can use technology to streamline their operations, close more deals, and provide superior service to clients. Smidt shares his expertise and insights, offering practical tips and strategies on leveraging tech tools to enhance efficiency and drive business growth. This episode is a must-listen for mortgage professionals seeking to harness the power of technology in their business. 01:50 - Meet Ben Smidt 03:35 - Opportunities in 2024 05:45 - Leveraging Tech to Create More Business 09:30 - We're Going to Have to Do Things Differently 12:15 - Uplist 15:00 - Creating a New Conversation 17:00 - Why is There So Much Resistance to Innovation in Mortgage 19:20 - Technology Won't Replace You, But a Loan Officer that Leverages Technology Can 21:15 - There's Always Time, If You Make the Time 24:40 - Past Client Loan Reviews 27:30 - Your Digital Footprint 29:50 - Regaining Your Time 31:15 - Don't Be Afraid To Try New Things 32:20 - Connect with Ben EXTREME EFFICIENCY WORKSHOP GetUplist.com Ben on LinkedIn If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this exciting episode of Mortgage Marketing Expert, host Phil Treadwell welcomes guest Kyle Wright, a successful loan officer to share his journey and experience. We delve into Wright's unique approach to success, which he attributes to learning how to do it all. Kyle shares his insights on the importance of solving problems, effectively eliminating any reasons for clients not to refer. Listeners can expect to gain valuable insights into the mindset and strategies that have propelled Wright's success in the mortgage industry. Episode Breakdown: 00:50 - From Orthodontics to Mortgage 04:15 - What it Takes to Produce in THIS Market 06:50 - You Have to Learn How to Do Everything 08:55 - Kyle's Current Product Mix 10:45 - "You Don't Need a Backup When You Work With Me" 12:20 - "I WAS the Expert" 16:50 - Conquering Fears 22:45 - Problems to Solve 27:40 - Get Better Than the Other Guy 34:05 - You've Got to Do Everything 42:15 - Where People Found Their Lenders 46:00 - More Conversations = More Business 52:25 - Do You Have the Work Ethic? 55:10 - Taking Action is the Only Cure 59:30 - Outliers 01:00:25 - The Slight Edge 01:01:00 - Find an Activity and Quantify It 01:02:00 - Connect with Kyle https://www.instagram.com/mrloans.mortgage If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode of Mortgage Marketing Executive, host Phil Treadwell invites the dynamic duo, Don and Gino, founders of DG Media Inc and the Momentum Builder annual event. The conversation revolves around this year's Momentum Builder event, focusing on the importance of identifying and addressing the right problems to ensure business growth. Don and Gino emphasize the transformative power of relationships in both personal and professional realms. Tune in to gain valuable insights from these industry pioneers and get a great deal to attend Momentum Builder 2024. 00:30 - 2 Weeks from Momentum Builder 2024 02:00 - How Don and Gino are Overcoming the Challenges of 2023 04:15 - No Fluff, All Tactics 05:20 - The Strategy that Got You Where You Are, Is Not the Strategy That Gets You To the Next Level 07:00 - Are You Solving the Right Problem? 08:20 - Tools AND Excitement to Implement Them 10:40 - The 3 Parts of Your Business You MUST Focus On 12:25 - Eliminate Fear 15:30 - Networking Can Change Lives 19:25 - It's a Buffet 21:15 - It's Not JUST About Your Business 22:30 - The Inside Deal on Momentum Builder 2024 24:35 - 2024 WILL Be Better, Will You Be Ready? 26:30 - Don & Gino's Tips for Mortgage Professionals to Succeed in 2024 For OVER 50% OFF tickets to Momentum Builder send a DM to @philtreadwell If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode Phil Treadwell is joined by industry expert Scott Reuter from Freddie Mac to explore the latest appraisal trends in 2024. With their combined expertise, they delve into the evolving landscape of property appraisals, discussing topics such as technological advancements in the appraisal process, the impact of appraisal bias, and the opportunities for new entrants to the appraisal field. This insightful conversation provides valuable insights for mortgage professionals looking to stay ahead in the rapidly evolving market we face. 02:00 - Market Conditions Adjustment 04:50 - An Opinion of Value 07:05 - Appraisal Bias 11:30 - Appraiser Diversity 16:45 - Different Valuation Options 22:30 - Emerging Technology 29:55 - Advice for Mortgage Pros Episode resources: Collateral Valuation and Appraisal Resources: https://sf.freddiemac.com/working-with-us/appraisers/overview Practical Guide for Objective Appraisals: https://sf.freddiemac.com/articles/insights/more-objective-appraisals-a-practical-guide-for-appraisers Appraiser Diversity Initiative (ADI): https://www.appraisalinstitute.org/the-appraisal-profession/appraiser-diversity-initiative/ Check out Freddie Mac's Equitably Speaking podcast If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this enlightening episode of Mortgage Marketing Expert, host Phil Treadwell is joined by Mike Hardy. Together, they delve into the future of the mortgage industry, focusing on the opportunities that await in 2024 and 2025. The conversation begins with Phil and Mike exploring the evolving landscape of the mortgage industry. They discuss the potential changes and trends that could shape the industry in the coming years, and how these changes could open up new opportunities for mortgage professionals. The discussion is rich with practical advice and strategic insights, making it a must-listen for anyone looking to succeed in the mortgage industry. Whether you're a seasoned professional or a newcomer to the industry, this episode will equip you with the knowledge and strategies needed to seize the opportunities of tomorrow. Episode Breakdown: 02:15 - From Medicine to Mortgage 03:20 - The Gap Between Mortgage Officers and other Financial Professionals 05:20 - "You Cannot Give Away What You Do Not Have Yourself" 09:08 - How Will 2024 Look? 12:25 - The Silver Tsunami 15:30 - Success Principles 17:00 - Protecting YOU from YOU 18:00 - The Body, The Being, The Balance and the Business 19:20 - The Word of the Year is Intention 23:25 - Is The Action You're Taking Working Towards Your Strategy 24:00 - Advice for the Weary 28:00 - You Have to Win in Your Mind FIRST 30:30 - Would You Do Business with You? Why? 33:15 - MikeHardyBio.com Check out Freddie Mac's Equitably Speaking podcast If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode, MME podcast host Phil Treadwell delves into the future of the mortgage industry, specifically focusing on strategies you can use to make this year your best yet. Phil emphasizes the importance of understanding and adapting to the changes in the market, rather than resisting them. The highlight of the episode is Phil's three-step marketing formula, a proven strategy he believes will be instrumental for loan officers in 2024. This episode is a must-listen for anyone in the mortgage industry, providing valuable insights and actionable strategies to stay ahead of the curve in 2024. 01:45 - Thou Shalt Not Fooleth Thyself 02:45 - Old School vs. New School 05:10 - You Can Only Get Better at Things You're Actually Doing 08:00 - Activities, Not Goals 10:45 - I am a Product of My Habits 11:45 - Being Ready and ABLE to Help Others 14:05 - Social Media Strategies 20:00 - Phil's 3 Step Marketing Formula 23:35 - Getting What You Want is Simply a Decision 24:00 - M1 Academy Performance Group Coaching Program Special 25:40 - Momentum Builder 2024 MomentumBuilder.com - use code M1ACADEMY or TREADWELL for $100 off. Check out Freddie Mac's Equitably Speaking podcast If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696