Mortgage Marketing Expert

In this episode I interview the top real estate agent in Alabama, Ricky Carruth. We talk about strategies to create new referral partner relationship, working with top producing Realtors, and how staying consistent and persistent over time is ALWAYS how you win. Ricky Carruth is the top real estate agent in Alabama. He started speaking, writing and coaching in 2017 through his "Zero to Diamond" free real estate coaching company with a mission to reduce the failure rate in the real estate industry by bringing awareness that it's not about the deal, it's about the relationship. Ricky is the No-Pressure Agent. Born and raised on the Gulf Coast, Ricky has been selling real estate since he was 20 years old. Starting his career in 2002, he has been through this roller coaster of a market and back. After tons of life lessons of ups and downs, Ricky has emerged as the #1 agent on the Gulf Coast since 2014. His dedication to his clients, hard work ethic and market knowledge are his key attributes that have place him a step ahead of the rest. Special Offer for FREE lead connections with our podcast partner BUNDLE, go to: bundleloan.com/loan-officer/mme If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW on Apple Podcasts or whatever platform you listen on. MME is a founding member of the Industry Syndicate Podcast Network – download the Industry Syndicate mobile app NOW in Apple & Google app stores.

In this episode I have a very relevant conversation about gifts with Michael Athens. We talk about how mortgage & real estate professionals can use gifts to create an amazing customer experience and build long-term relationships, as well as how to use them to wow potential clients & partners. Michael Athens has spent the last ten years helping Realtors and Lenders increase their reviews referrals and raving fans through intentional client appreciation. Michael specializes in long-term branding solutions, client follow-up, sphere management, making powerful connections and seeking out and recruiting talented people, along with a wide range of other sales and business concepts. Michael is consistently in the top 20 of his industry and has performed at a high level in a wide range of business environments and roles. For more info, go to: www.retentiongifts.com Special Offer for FREE lead connections with our podcast partner BUNDLE, go to: bundleloan.com/loan-officer/mme If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW on Apple Podcasts or whatever platform you listen on. MME is a founding member of the Industry Syndicate Podcast Network – download the Industry Syndicate mobile app NOW in Apple & Google app stores.

In this episode I have one of my favorite marketing discussions to date with fellow podcaster Bradley Flowers. We talk about the lesser known tactics for mortgage & real estate professionals to focus their marketing efforts on – including a unique LinkedIn strategy, the re-emergence of blogs, and of course podcasting. Bradley Flowers is a nationally recognized Insurance Agency Owner & Marketing Enthusiast. He runs the day to day operations at Portal Insurance in Mobile, Alabama, which specializes in shortening the home buying process as it relates to insurance. Although he is a part of the insurance industry, Bradley's first love is marketing, with 98% of his new business coming from social media. In 2019 Portal Insurance was named the "Agency for the Future" by Safeco Insurance for the Southeast United States. Bradley is the co-host of the "Insurance Guys Podcast" a marketing podcast that is arguably the #1 podcast in the insurance industry which has featured guests like Gary Vaynerchuk and others. Special Offer for FREE lead connections with our podcast partner BUNDLE, go to: bundleloan.com/loan-officer/mme If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW on Apple Podcasts or whatever platform you listen on. MME is a founding member of the Industry Syndicate Podcast Network – download the Industry Syndicate mobile app NOW in Apple & Google app stores. 44xr9rm9

In this episode I have a fun branding & content conversation with Raquel Borras. We discuss how to establish an emotional connection with your audience in your content, as well as how to engage with, and attract engagement from, social media posts. Raquel is the Chief Excitement Officer of True To You Branding. Her passion is to help you bring to life a personal brand that is "true to you"! Raquel's expertise in social media and branding started with LinkedIn, where she studied other social media moguls and influencers. Because of her love for people and talent for audience engagement, her social media presence continues to increase very quickly. Raquel believes that bringing valuable content, authenticity and vulnerability to your social media is the key to gaining a strong following and presence. Special Offer for FREE lead connections with our podcast partner BUNDLE, go to: bundleloan.com/loan-officer/mme If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW on Apple Podcasts or whatever platform you listen on. MME is a founding member of the Industry Syndicate Podcast Network – download the Industry Syndicate mobile app NOW in Apple & Google app stores. 44xr9rm9

In this episode I have an awesome conversation with Scott Hudspeth, Founder of Agent Mastermind & Chief Strategist with Mortgage Marketing Animals. Scott & I discuss referral & lead-capture strategies, as well as taking the fear out of rejection. Scott is the Founder & Chief Strategist of Agent Mastermind, the largest online Real Estate training group in the nation. He founded Agent Mastermind on one principle, to help bring Real Estate Agents & Loan Officers together through up to date tools, systems, and strategies that help close more deals, have more freedom, and take Fridays off. His philosophy has always been, "If you help enough people get what they want, it will come back to you threefold." For more on referral tactics listen to: https://bit.ly/2TOWYkT Special Offer for FREE lead connections with our podcast partner BUNDLE, go to: bundleloan.com/loan-officer/mme Check out more about ReadyNest from our podcast partner MGIC: bit.ly/2zUZdfk If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW on Apple Podcasts or whatever platform you listen on. MME is a founding member of the Industry Syndicate Podcast Network – download the Industry Syndicate mobile app NOW in Apple & Google app stores.

In this episode I get chat with the entrepreneur's systems coach, Khai McBride. Khai shares the importance of organizing your process, the value of choosing & utilizing the right system tools, and the power of having the right coach. Khai McBride is an expert in systems, database management, and mindset. He thrives in helping mortgage professionals get unstuck by improving their business models, which makes him a highly sought-after speaker for events such as Mortgage Mastermind & Mortgage Revolution. He has a background in technology and project management, and used that knowledge to build a thriving mortgage business that funded over $500 million in just 10 years. Today he coaches loan officers, managers, and owners to achieve their business and personal goals, with more than half of his roster doubling their production within 6 months, and a third reaching the list of Top 1% of Mortgage Originators nationwide. For FREE lead connections with our podcast partner Bundle, go to: bundleloan.com/loan-officer/mme If you are enjoying the MME podcast please take a second and LEAVE US A REVIEW on Apple podcasts or whatever platform you listen on. MME is a founding member of the Industry Syndicate Podcast Network – download the Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

In this episode I chat with my good friend repeat MME guest, Dave Savage. Dave shares how to go from a "white belt originator" to a "black belt advisor" as well as the importance of the importance of communicating effectively in your content. Dave Savage is the Founder of Mortgage Coach and the mobile marketing company SmartReply. He has over 30 years as a mobile tech pioneer, and he is a renowned speaker at events like MBA Tech, Digital Mortgage, Sales Mastery, and the Mastermind Summit. He has one of the most valuable YouTube channels in terms of resources for mortgage industry professionals as well as his Facebook group the mortgage coach productivity mastermind with nearly 10,000 members Check out Dave's blog on Loan Officer Hub: bit.ly/2Sz9NiL Learn more about MGIC's ReadyNest: bit.ly/2zUZdfk For FREE lead connections with our podcast partner Bundle, go to: bundleloan.com/loan-officer/mme If you are enjoying the MME podcast please take a second and LEAVE US A REVIEW on Apple podcasts or whatever platform you listen on. MME is a founding member of the Industry Syndicate Podcast Network – download the Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

This is a SPECIAL ANNOUNCEMENT EPISODE from Social Survey, with CEO Scott Harris & SVP of Client & Partner Relations Craig Pollock. We announce the Top Performing Individuals & Top Performing Companies from 2019! Awards are announced for the top small, medium, large, and jumbo company sizes, as well as the overall winner and remaining Top 10 from the Individual Performers category! SocialSurvey empowers businesses to put Customer Experience (CX) data in motion to drive real-time business outcomes. We focus on interactions within customer, employee and product journeys. We help great companies improve experience, reputation and revenues. Our unique, player-integrated approach to customer feedback yields powerful insights while amplifying online reviews, marketing automation and local search rankings. We focus on people and relationships, bringing our team together for a common goal: to Create WOW moments for customers, partners and employees. To view the complete list of winners, go to: www.socialsurvey.com/2019-top-performer/ For FREE lead connections with our podcast partner Bundle, go to: https://bundleloan.com/loan-officer/mme If you are enjoying the MME podcast please take a second and LEAVE US A REVIEW on Apple podcasts or whatever platform you listen on. MME is a founding member of the Industry Syndicate Podcast Network – download the Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

In this episode we have another repeat guest, and incredible industry leader, Dale Vermillion. Dale and I talk about using the check-in, check-up, check-out strategy, as well as the ways mortgage professionals can be the bright spot in today's new economy . Dale Vermillion has 36-years of industry experience including 25 years as a speaker, trainer, and consultant. Dale is one of the most trusted voices amongst lenders, loan officers, and consumers. With his unique OthersFirst approach to sales, customer service, and leadership, Dale is also one of the leading minds for boosting bottom-line profitability ethically and sustainably. As the industry continues to reel in the face of COVID-19, Dale is committed to sharing his proven tactics for weathering the unpredictability with proactive communication, value-based selling, and leveraging technology to build and maintain trust-based relationships with your borrowers. To learn more about the incredible non-profit that Dale and his team support, go to: www.MPPH.org For FREE lead connections with our podcast partner Bundle, go to: https://bundleloan.com/loan-officer/mme If you are enjoying the MME podcast please take a second and LEAVE US A REVIEW on Apple podcasts or whatever platform you listen on. MME is a founding member of the Industry Syndicate Podcast Network – download the Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores

In today's episode I interview a good friend and top producing Loan Officer, Dan Keller. We talk about the tactics mortgage professionals should use to become a trusted advisor, as well as how to focus yourself and your business to succeed in today's market environment. Dan Keller is a top producing mortgage professional based in Seattle, Washington. He has been a Top 1% Originators according to Scotsman Guide for multiple years. He is an affiliate professor in the School of Real Estate at the University of Washington, and has been blogging in the mortgage industry since 2010. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Podcast Network – the Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.