Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Tersh talks with Brendan Kane, The Author of Hook Point, How To Stand Out In A 3-Second World! Brendan Kane is a business and digital strategist for Fortune 500 corporations, brands, and celebrities. He thrives on helping his clients systematically find and engage new audiences that reward relevant content, products, and services with their attention and spend. Brendan transforms complexity into simplicity with tools and methods that amplify growth and enable execution. Starting his career at Lakeshore Entertainment, Brendan oversaw all aspects of their interactive media strategy. He worked on 16 films that generated a worldwide gross of $685 million dollars and pioneered the first-ever influencer campaign to effectively promote Lakeshore's movies. He then went on to build applications, platforms, and campaigns for celebrity clients such as Taylor Swift, Rihanna, Katie Couric, Charles Barkley, Michael Strahan, Zoe Saldana, Jason Statham, supermodel Adrianna Lima, and pro skateboarder Ryan Sheckler. Brendan is known for creating an innovative application for Taylor Swift and Rihanna that can automatically turn any Facebook profile into a website in less than 60 seconds. More than 50 million people worldwide have accessed the applications and platforms that were created for his celebrity clients. He also served as vice president of digital for Paramount Pictures and helped scale one of the largest social optimization firms in the world that work with brands such as Disney, Fox, NBC, Netflix, Xbox, LinkedIn, and many notable fortune 100 companies. Kane is most recently known for generating one million followers in over 100 countries in less than 30 days. He went on to publish the best-selling book One Million Followers, which breaks down how he was able to achieve such a feat. RESOURCES Get your free resources by visiting https://book.hookpoint.com/ Learn more about Brendan by visiting https://brendanjkane.com/ Learn more about Tersh by visiting https://serviceemperor.com Connect with Tersh on social media @tershblissett Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, and this link is how you learn your client's emotion for free... visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%! "If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations." Thank you for listening to another episode of the Service Business Mastery Podcast! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Tersh talks with Michelle LaFrance of The Ductless Directory! Check this out…it's a great example of why Video Marketing is so important – our video is the #1 in search results and outranks competitor websites. Check out the video here! Here is a little about Michelle LaFrance! ATTN: DUCTLESS CONTRACTORS: If you want to Grow Your Ductless Business, Michelle can help. She has a step-by-step process that is proven to work. She can double, triple, and even quadruple your visibility online. Think of it as a secret weapon that will fast-track your business while also being a safe haven for you, that's because she only works with Qualified Ductless Contractor. No resellers or wholesalers; only the Good Guys. ▶ HOW SHE WILL HELP YOU: The 1-2 punch in any business is to Get More Leads & Close More Sales. Smarty Pants Web Marketing is the foundation company she created 18 years ago. She works with business owners to dominate search results with effective online marketing and show them how to increase their closing ratio by up to 300%. ▶ HOW SHE DOES IT: They create purpose-driven websites, funnels, and online Directories like the Ductless Directory. Knowing how to compete online is key! Her company has helped business owners dominate search results to generate leads. They don't talk about it; They demonstrate it! ▶ WHY THEY BUY: Most companies teach their salespeople how to sell; however the most important factor is WHY THEY BUY. Find out how to increase your closing rate by up to 300%. It's a game-changer! ▶ WHERE YOU'VE SEEN MICHELLE: ★ ACHR News ★ Twin Cities Wellness ★ AGC Global ★ Saint Paul Chamber of Commerce ★ Camp Enterprise ★ Rotary ★ JA Mentorship In today's episode, Tersh and Michelle talk about the 3 MUST DO principles for you to grow your reputation as the Ductless Guy or Gal for your community. Our Deep Dive~ Why be the ductless guy? Who can be the ductless guy? How to position yourself... RESOURCES Get your free resources by visiting https://ductlessdirectory.com/podcast/ Learn more about Tersh by visiting https://serviceemperor.com Connect with Tersh on social media @tershblissett Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, and this link is how you learn your client's emotion for free... visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%! "If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations." Thank you for listening to another episode of the Service Business Mastery Podcast! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Tersh talks with Gregg Ward, author of The Respectful Leader! Gregg Ward is the CEO of the Gregg Ward Group, a management consulting, training, and coaching firm that focuses on helping leaders develop their Respectful Leadership, Emotional Intelligence, and Executive Presence skills. For over 25 years, Gregg has worked with Fortune 100 and 500 organizations around the world to inspire respect and leadership, emphasizing the measurable, bottom-line benefits they bring to leaders and their organizations. After graduating from Boston University and working as a theatre professional around the U.S., Gregg started his career in the 1980s as a specialist trainer for the New York City Police Department. Collaborating with a team of experts, he developed a powerful experiential learning program for police officers based on Live Theatre Training techniques and the performance, improv, and facilitation skills that Gregg was incorporating into his onstage performances. This program was considered a huge success by NYPD's leadership and was featured in major media including The New York Times and CNN. Since then, Gregg has developed, delivered, and facilitated thousands of keynote addresses, experiential learning programs, and executive coaching sessions for a wide range of global clients including ADP, Booz Allen Hamilton, Bristol-Myers Squibb, Harley-Davidson, InterContinental Hotels Group, Kaiser Permanente, Kraft Foods, Novartis, Qualcomm, Raytheon, Siemens, the University of California, the US Navy, and Warner Brothers Studios. A former journalist on assignment throughout Europe for BBC Radio, Scotland on Sunday, and other UK media, Gregg is also the author of the best-selling, award-winning business book The Respectful Leader. In today's episode, Tersh and Gregg talk about Managing Bad Behavior, People Problems, and Sticky Situations Like A Pro. RESOURCES Get your free resources by visiting https://greggwardgroup.com/ or RespectfulLeadership.org Learn more about Tersh by visiting https://serviceemperor.com Connect with Tersh on social media @tershblissett Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, and this link is how you learn your client's emotion for free... visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%! "If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations." Thank you for listening to another episode of the Service Business Mastery Podcast! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Tersh talks with Bryan Clayton of GreenPal about the reasons we should convert our Service Business to A Tech Business Immediately! "One thing I've learned is like it's better to hire the best four hours a week than to hire somebody who sucks for forty hours a week." -Bryan Bryan has been in the lawn care industry for over 20 years. He has grown a business from 1 guy in a truck to a business with over 150 employees. This episode shares how he made that happen and some of the ways to avoid the pain points that plagued his business. In today's episode, Tersh and Bryan talk about 10 reasons service businesses should be converting to a Tech Business immediately! Our Deep Dive~ Paper! Handwritten anything... Spreadsheets Manual reminders to clients ...you'll have to listen to the rest of the episode for these juicy details! RESOURCES Reach out to join the Green Pal team https://YourGreenPal.com Connect with Bryan Clayton on LinkedIn https://www.linkedin.com/in/bryan-clayton/ Learn more about Tersh by visiting https://serviceemperor.com Connect with Tersh on social media @tershblissett Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, and this link is how you learn your client's emotion for free... visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%! "If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations." Thank you for listening to another episode of the Service Business Mastery Podcast! Learn more about Tersh at https://ServiceBusinessMastery.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Tersh talks with the crew over at Card Choice about how many laws he is breaking! Have you ever been pulled over by a police officer for doing a U-turn?! I HAVE! Apparently, it is against the law to perform a U-turn in the ENTIRE city of Columbus, Ohio...and apparently, it's my responsibility to read the law book for Every. Single. City. that I drive through, prior to me driving there... There were no signs stating that I could not perform a U-turn, and I hadn't seen a "No U-turns" sign anywhere in the entire state! I have driven to Columbus 10 or 15 times prior to this since Columbus is where Julie (my beautiful wife) grew up and went to college (Go Bucs!!). Here's a little secret that I need you to keep between the two of us...I had even performed this maneuver on MANY occasions inside the city limits prior to this encounter!! Since this time, I've even watched for these signs throughout the city and have not seen any. I'm rambling and I know that you want me to get to the point, so here it is... Do you know what that friendly officer told me when I professed to him how confused I was for the citation and while repeatedly asking where the hidden camera was located because I just KNEW that I was being PUNKED, he said...and I quote... "Ignorance is no excuse...enjoy the rest of your visit to your mother-in-law's!" lol, thanks! Well, this is what we are discussing in today's show with the team over at Card Choice. We often use the exact excuse that I gave the friendly officer from Columbus, Ohio when we are talking about breaking laws within our small business, but just as the officer told me, ignorance is no excuse for us breaking any kinds of laws within our business. Before Mary reached out to me about www.cardchoice.com, I was breaking all kinds of laws!! I'm proud to say that we have fixed the ones we talk about in today's episode. Card Choice is more than just some merchant service that spam calls your business. In today's episode, Tersh, Ray, Steve, and Mary talk about the 6 MUST DO's for you to stay in compliance when it comes to adding a surcharge to your invoice. Our Deep Dive~ Register with Visa, Master Card, Discover Card, and American Express prior to taking payments. Inform the consumer, and you must be SPECIFIC. 4% Cap Charge everything at once Must be displayed in at least 2 places. ...you'll have to listen to the rest of the episode for these juicy details! RESOURCES Get your free resources by emailing Mary at MLent@cardchoice.com Learn more about the team and what they have to offer by visiting https://www.cardchoice.com Learn more about Tersh by visiting https://serviceemperor.com Connect with Tersh on social media @tershblissett Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, and this link is how you learn your client's emotion for free... visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%! "If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations." Thank you for listening to another episode of the Service Business Mastery Podcast! Learn more about Tersh at https://ServiceBusinessMastery.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Tersh talks with Jim Sheils, author of The Family Board Meeting! Today's interview is with an amazing author who is determined to help us create amazing relationships with our children by using a method that we use in business all of the time! In today's episode, Tersh and Jim talk about the 3 MUST DO principles for you to grow your family's relationships through board meetings. Our Deep Dive~ One on One time No electronics! Let them decide on a fun activity for the day RESOURCES Get your free resources by visiting www.18summers.com Learn more about Tersh by visiting https://serviceemperor.com Connect with Tersh on social media @tershblissett Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, and this link is how you learn your client's emotion for free... visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%! "If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations." Thank you for listening to another episode of the Service Business Mastery Podcast! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Tersh talks with Jeffrey Shaw, the author of The Self Employed Life! "But that's in fact, what made me different than all the other photographers is that I actually forgot it was a product. I always said I was selling the intangible you know, the result was photographed and in my case are very large portraits to hang on the wall, major art pieces to hang in a room. So, I mean, the product was a significant result, but I succeeded because it was never the product I was selling, really." -Jeffrey Shaw Jeffrey has been a portrait photographer for 36 years, and he knows more about how to serve clients and how to be self-employed than most. This fact alone could be enough for most people to visit www.theselfemployedlife.com! If you are looking to journey out into the entrepreneur world, check out this episode because we cover topics across the board that will help you start your business. In today's episode, Tersh and Jeffrey talk about 6 MUST DO's for you to succeed when starting your own small business. Our Deep Dive~ Stand out by being different Answer unasked questions Learn the emotional triggers of your clients (look below to learn HOW to learn these emotions!) ...you'll have to listen to the rest of the episode for these juicy details! "It's a phenomenal thing when you think about it...like, not only did Starbucks get us to rethink paying three bucks or four bucks for a cup of coffee, but now let's pay for it one hundred dollars in advance before you even drink it." -Jeffrey Shaw RESOURCES Get your free resources here SelfEmployedBundle.com Pick up your copy of the book by visiting https://TheSelfEmployedLife.me Learn more about Tersh by visiting https://serviceemperor.com Connect with Tersh on social media @tershblissett Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, and this link is how you learn your client's emotion for free... visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%! "If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations." Thank you for listening to another episode of the Service Business Mastery Podcast! Learn more about Tersh at https://ServiceBusinessMastery.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Tersh talks with Elliot Holland from the Guardian Due Diligence! "So at what point do we bring you into the conversation? Is it like, hey, I'm looking at buying this company, they've given me an NDA or a non-disclosure agreement and I've signed it, here are the numbers? Does this make sense or is it after we've already put it in the offer? Because sometimes, like especially first-time people that are buying...maybe it's like your competitor down the street is going out of business or talking about retiring and you want to acquire them and you've never done this process before. When do we bring you in?" -Tersh Elliott has been a part of tons of HVAC and service business acquisitions, and he knows our industry better than most. This fact alone could be enough for most people to reach out to him for his services, but there is so much more to the story! When we are looking to acquire another small business, we oftentimes take the word of the seller, more than we should, as the truth. Sometimes we use the bank's underwriter to tell us that the numbers do not match up correctly, but who could tell us what the business number's really mean? Elliott Holland of Guardian Due Diligence is just that person! Elliott, founder of Guardian Due Diligence is a business buying expert. He has a Harvard MBA, spent 10 years buying companies for himself and others, and now prevents his clients from losing millions buying bad businesses. He's the guy to hire to guard your money. https://guardianduediligence.com/ will go into the background of the business that you are looking to purchase so that you will not be left with crazy surprises or a bad taste in your mouth when it comes to business acquisitions. In today's episode, Tersh and Elliot talk about 5 reasons service business owners fail when it comes to purchasing other businesses. They both speak from personal experiences, and Tersh shares, for the first time on the podcast, his regrets of purchasing IceBound in 2018. Our Deep Dive~ The seller has hundreds or thousands of reasons to lie. The numbers don't lie. There are places these numbers can be hidden, and we share a few of those places... ...you'll have to listen to the rest of the episode for these juicy details! "I tell people all the time you should not be betting against the seller. Somebody who's been in the business for 10 or 20 years absolutely knows it better than you." -Mr. Holland RESOURCES Reach out to Elliott Holland and his team https://guardianduediligence.com Schedule a time to talk with Elliott and his team on a Friday zoom call on his website. Learn more about Tersh by visiting https://serviceemperor.com Connect with Tersh on social media @tershblissett Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, and this link is how you learn your client's emotion for free... visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%! "If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations." Thank you for listening to another episode of the Service Business Mastery Podcast! Learn more about Tersh at https://ServiceBusinessMastery.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Tersh talks with Zach Psioda from the HVAC Shop Talk Podcast! "I think a few people have talked about this, where you are a good technical person in HVAC and you believe that the HVAC gods will rain down business on you as appreciation for your progress and success, which doesn't happen." Zack is well known around the air conditioning community for his YouTube channels and multiple podcasts pertaining to the skilled trades, mainly the HVAC industry. He has owned multiple air conditioning businesses in North Carolina over the previous 20 years, and we tap into this experience to ask him to share his largest struggles when it comes to operating a business. In today's episode, Tersh and Zack talk about 5 reasons small business owners fail soon after beginning their heating and air conditioning business. They both speak from personal experiences within the business, and share topics that were never shared with them before they started their businesses! Our Deep Dive~ Being too technical. Not being technical enough. Not seeking the guidance of coaching. ...you'll have to listen to the rest of the episode for these juicy details! The most successful people out there are not half technicians and half owners...they step out of the van and become full owners. RESOURCES Reach out to Zack Psioda via social media https://www.linkedin.com/in/zack-psioda-29872613a/ Subscribe to HVAC Shop Talk on YouTube https://www.youtube.com/user/talyn875 Learn more about Tersh by visiting https://serviceemperor.com https://Siteliner.com Visit this site to scan your website to show you any errors you may have, and it will show you if you have any content that is copied from your other pages! Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, and this link is how you learn your client's emotion for free... visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%! "If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations." Thank you for listening to another episode of the Service Business Mastery Podcast! Learn more about Tersh at https://ServiceBusinessMastery.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Dispatching is a really hard job that transcends description. In this episode, we talk about the job. Scheduling, phone answering and the actual dispatching of calls. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support