Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

"Email is a great way to get more work and referrals; so don't overlook that I know there are a lot of things to learn about advertising and how to acquire new customers, but don't forget about your existing customers. They are always going to be your best prospects." -David Hoffman How to Use Email Marketing Like A Pro! "ServiceTitan Marketing Pro helps ServiceTitan customers leverage all of the homeowner information they have inside of ServiceTitan to deliver hyper-targeted email marketing campaigns to win more business. ServiceTitan Phones Pro helps ServiceTitan customers reimagine the entire phones and call booking experience so they can boost CSR efficiency and optimize every single customer interaction." Today we're thrilled to have marketing pro-David Hoffman with us! Join Tersh Blissett and Co-host Josh Crouch as they interview David Hoffman where they talk about the benefits of marketing automation and where the market's going, particularly in the trades versus perhaps some things that can bridge some gaps between the e-commerce world and the trades market. Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery. Tune in as they sit down with a passionate entrepreneur and a marketing manager. Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business. (David Hoffman is an entrepreneur at heart who has started a company and developed multiple products from the ground up. With over 10 years of experience developing software products in both managerial, design, and development roles David has a great depth of knowledge in developing software products in multiple roles. He is currently a Sr Director of Product Management from Service Titan. He was in charge of the Service Titan Marketing Pro platform, which if you're not a user of Service Titan, is an email marketing and direct mail solution that helps automate some of your customer interactions, including follow-ups, which is built into the Service Titan framework.) In this episode, you'll learn about copywriting and email marketing. In case you're not interested in these topics, that's okay too. The stories and lessons shared here work for any marketing tactic. David Hoffman discusses how marketing pro came about and why it was created. Moreover, how are they doing it that has proven so successful for their company that they believe it is game-changing?- [00:25:00] [00:26:00] He says "Personalized, targeted email marketing is a key factor and which is in marketing pro we do," says David Hoffman. [00:27:00] "and as someone who loves data, I'm able to tell you that clients who switch to Marketing Pro are gaining on media," further he adds. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

How An Extended Warranty COULD Transform Your HVAC Contracting Business If Done Right. Listen to what Gus and Rich say to ensure we avoid costly mistakes. Episode Overview Hey everybody, today on the show we are super excited to have Gus Vassilopoulos and Rich Jurek from Trinity Warranties on the show, and we will discuss extended warranties and how HVAC contractors can leverage them to sell more systems, as well as what you don't know can hurt you in terms of extended warranties. Extended Warranty- A Bliss or a Missery? Join Tersh Blissett and his co-host as they discuss with Gus Vassilopoulos and Rich Jurek how warranties protect customers from unexpected and costly repairs and how as a contractor you can avoid any problems that may arise from selling extended warranties and other aspects of the HVAC business. Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery. Tune in as they sit down with these amazing experienced individuals from Trinity Warranty Solutions, a national extended warranty provider for the HVAC industry. So join us today to take your business to the next level with this insightful episode on Extended Warranties! Let their nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business. (Gus Vassilopoulos is the digital marketing manager at Trinity Warranty Solutions LLC, a national HVAC extended warranty provider. On a daily basis, he collaborates with HVAC/R contractors across the United States to help develop HVAC install guarantees and warranties for their installations. He helps contractors with installation pricing, branding, and marketing. He has a strong marketing background and has worked on the development of hundreds of websites and businesses.) (Rich Jurek has been working in the HVAC industry for quite some time. He started as a helper in college and worked as a contractor and commercial account representative. He has extensive knowledge of extended warranties and service agreements. Since he has been with Trinity for seven years, he has a variety of HVAC experience and has worked in the field with contractors. Hence, he understands how extended warranties can assist contracting businesses.) Are you looking for valuable business advice to reach that seven-figure revenue mark? Do you want actionable tips to properly navigate through every business challenge you encounter along the way? Then this podcast is definitely for you. In this episode, Gus Vassilopoulos and Rich Jurek talk about what we should know about extended service agreements and the things we don't know that could hurt us. So, if you're looking for a way to deal with the challenges of running a contracting business and how extended warranties can help, don't wanna miss this episode! What are Extended Warranties? It keeps customers from being hit with unexpected and expensive repairs. For instance, Suppose a homeowner buys a new system, only to discover a year or two later that it is defective. With frustration, the homeowner calls their local contractor, who sends a technician. Soon after, the customer is confronted with a costly repair that they did not anticipate so soon after purchasing a brand-new system. However, with an extended warranty, the customer avoids this second expense and remains satisfied. [00:09:00] "In addition to the OEM's warranty, the extended service agreement offers a one-year labor warranty on workmanship and our product comes with a ten-year parts warranty. Contractors, on the other hand, can offer a 90-day labor warranty and a one-year labor warranty," says Rich Jurek. "Our product gives them the option to purchase ten-year labor and offer their customers a fixed cost solution for ten years so that if their compressor goes out in year seven, the OEM covers the compressor and the extended warranty covers the labor to replace that compressor," he adds. "At Trinity, we offer a variety of solutions for contractors when it comes to offering extended coverage with their installs, and we listen to what the contractor's needs are as it relates to years of coverage they want to provide, reimbursement rate, and program needs. The goal is to provide a solution that fits a contractor's specific business needs and their market." Visit https://www.servicebusinessmastery.com for more information and great podcast episodes. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Episode Overview "The inspiration for entrepreneurs comes from all over, but for Ari Meisel, bestselling author, productivity expert, and founder of the company Less Doing, desperation was the driving force that helped him launch the business and led to productivity breakthroughs that changed his life." Join Tersh Blissett and Co-host Josh Crouch as they interview Ari Meisel and discusses Leverage Virtual Assistant Service, a service that helps people outsource task that takes up the majority of their time, and so that they can be allocated to their more important tasks. Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery. Tune in as they sit down with an inspiring business owner, an author of the famous book "From Idea to Execution" a champion of productivity and efficiency today with us! Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business. (Ari Meisel is best known for being a successful entrepreneur after beating incurable Crohn's Disease using a healthy diet and lifestyle. He also started a virtual assistant company called Less Doing (He has collaborated with the Founder to bring his Less Doing, More Living system to our amazing community) and wrote a book with his co-founder Nick Sonnenberg called Idea to Execution. The book provides tips on how to optimize, automate, and outsource are the key tenants to success (Meisel's approach) in anything you want to do. In addition, this book helps your business to increase efficiency and profitability. A devoted husband and father of eight, Meisel has helped thousands of individuals and businesses become more effective by simply working 5 ½ hours a day.) So do you want to find out what you're doing wrong when it comes to optimizing your work? Do you want to know Ari's favorite new tricks and tools out there to be more efficient? and what you can not under any circumstance delegate or outsource to someone else? Then this podcast is definitely for you. In this inspiring interview, learn Meisel's secrets of airtight productivity and how you too can master productivity, automate, and outsource your life and business. https://servicebusinessmastery.com/optimize-automate-your-hvac-plumbing-electrical-business/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

How Can you be the X-Factor in Your HVAC Business? Read more on our website https://www.servicebusinessmastery.comhow-to-be-the-x-factor-for-your-hvac-business/ Connect with Pete https://hvacgreatness.com/ Hey, we're back with another informative episode for you! Yes, this episode is unique as Pete Ramsey brings his insightful knowledge on how to run a business and how to do it successfully. Join Tersh Blissett and his co-host as they discuss with Peter Ramsey on The X Factor, how you can make your business stand out and various aspects of the HVAC business. Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery. Tune in as they sit down with an amazing business owner, a leader who shares valuable insights about management, marketing, pricing, human resources and so much more so come take Your HVAC Business From "Good" To "Greatness!" today with us! Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business. Pete Ramsey is an Army vet and we're all grateful for his service. Then he left, became a technician, started a business, sold it, went to work for Lennox for a while, and is now involved in coaching. Pete Ramsey started coaching from the "ground up". As a former HVAC/R Instructor and Independent HVAC/R Contractor, he knows the value good coaching can bring in helping others to transform their business into the success it is supposed to be. Pete has spent decades mastering his message and countless hours refining the science and art of running an HVAC Business Coaching & Training Business that delivers true results. Are you looking for valuable business advice to reach that seven-figure revenue mark? Do you want actionable tips to properly navigate through every business challenge you encounter along the way? Then this podcast is definitely for you. In this episode, Pete shares how he got to where he is today and what makes him so passionate about helping others be successful in the HVAC industry. He also shares some of his HVAC Greatness. You don't want to miss Pete's HVAC X-Factor tips!! One primary lesson he brought with him and now shares with Service Business Mastery Podcast Listeners: Your culture is the foundation of your brand. NEVER PRETEND TO BE SOMETHING YOU ARE NOT. "You must strive to be your best self. Not the best version of another person." says, Pete Ramsey --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

"A couple who builds together stays together. It grows and makes your relationship stronger." --- Join Kathleen Ridley, wife of Tool Pros podcast host Brent Ridley as she speaks with Julie Blissett and Leilani Orr, who balance many responsibilities as women while still thriving. She also talks about being a trades spouse, having children, and managing a business and podcast brands. "Motherhood is the greatest experience of a woman's life, but it comes with plenty of emotionally draining challenges." As a woman from a business, family, kids and personal life is a constant juggling act. Listen to this podcast as three wonderful women who are friends and spouses of amazing podcast hosts get together for the AHRexpo together. Julie Blissett is the mother of four kids and wife of Tersh Blissett, the host of the Service Business Mastery Podcast. Tersh is a tradesman and business owner in addition to being a podcast host. Within this couple, he's is a military veteran, and she is still serving in the Air National Guard as a nurse while also working as a nurse in the civilian world and is the Health and Safety nurse for their HVAC business. Leilani Orr is the wife of Bryan from HVAC School, with whom she has spent the majority of her life, raising their ten children. Being a part of the trades world as well as being married to one is an adventure in itself, isn't it!? This industry is very different from other markets unless you're familiar with it or you were raised in an environment like this, and it can be hard for young couples so you would not want to miss this event. So, if you are struggling with managing your work and personal life with your husband or if you just want to be a better mom, or are you wondering how best to be supportive to your husband, this show is for you. In this podcast, we discuss how husband and wife can become a power couple by understanding each other and bringing out the best in each other. This podcast is about these ladies' real-life experiences and some advice from them about how to deal with this 24/7 role like a boss. It's surely a balancing act for these ladies, so are you keen to hear what they have to say? Vibing with your partners [00:03:00] "One of the most important things is for me personally is identifying what is so important to Tersh and then making that really important to me", says Julie Blissett. "Whenever we do that, I feel like we vibe really well with the day-to-day and I just he feels that support, and I think that that's really important," she adds. Leilani Orr emphasizes valuing the work. "Value the work, value their work," she says. [00:25:00] Teamwork is incredibly important not only in your marriage but also in business. [00:04:00] "Teamwork is so incredibly important because you are not only partners in your marriage, but also in business, and this sometimes necessitates taking over. You must pick up the slack because they are extremely busy running a business, podcasting, and maintaining their brands," says Kathleen Ridley. Service Business Mastery Podcast www.servicebusinessmastery.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Join Tersh Blissett as he interviews Billy Stevens (CEO of Sera), Chris Folmar (CMO of Sera), and Everett Lippel (Consultant for Sera), world-renowned business leaders and authors who share valuable insights about management, marketing, pricing, human resources, and more. Let their nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business. Billy Stevens is the founder of Sera, who started his first Plumbing, HVAC, and Electrical business with only one truck. When he was bought out, he was among the most profitable in the industry. Sera experienced an unheard of 24% sustained cash flow in an industry that only averages 6-8%. Billy's new plumbing and HVAC company, billyGO Plumbing, Heating, and Air, was built using Sera. In only three years of business, billyGO has grossed more than $15 million dollars in revenue with a 20+ percent positive cash flow! Are you looking for valuable business advice to reach that seven-figure revenue mark? Or if you want actionable tips to properly navigate through every business challenge, you encounter along the way? Then this SHOW IS DEFINITELY FOR YOU. This podcast focuses on service business owners, managers, and technicians who consider becoming business owners themselves. So, if you're a service business owner, manager, or technician thinking about becoming a business owner yourself, come along for the adventure! Sera: Why should you know about it? Sera reduces time-wasting touchpoints by utilizing automation. Technicians can create quotes quickly and efficiently. It is a relatively new system designed to help run your field service management. Sera is a little different than other systems because it is really designed to work in the business so that your team can be focused solely on the most important thing, which is how do you drive revenue or profitability? Also, it's got several patents pending that are on the way. Sera, essentially, handles a lot of the redundant back-end processes so that humans don't have to touch them. Important Links: Sera.tech Episode - Enhancing Efficiencies Through Automation with Billy Stevens Our Demo of Sera with Billy on YouTube Email us at Podcasts@ServiceBusinessMastery.com Learn all about the Hosts of Service Business Mastery here! Service Business Mastery Podcast www.servicebusinessmastery.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

We have all been there...we struggle with not having enough good talent on our team, and it is easy to blame the reduction of skilled labor in the workforce for this struggle. But in reality, it is our own fault that we do not have every person on our team that we dream of having. We, as business owners and managers, are quick to make excuses as to why we can't find any amazing team members. Well, on today's episode, we sit down with Danielle Putnam & Rosalyn Guerra of The New Flat Rate, and they set us straight on this myth surrounding the hiring issues that we feel like we are facing each day! One day, Danielle is sharing with her team about complaints that she is dealing with from her clients pertaining to hiring issues. She shares the way that she has found success hiring some of the brightest minds within our industry, people such as Rosalyn!! And it doesn't take Rosalyn very long before she is building a working model of the "Hiring Cycle!" On this episode of the Service Business Mastery podcast, these two fabulous women in HVACr explain this "Hiring Cycle," and how we can use it within our business to continuously hire amazing talent both inside and outside of our home service industry! Also, listen closely as Danielle shares some golden nuggets when it comes to tax rebates that will make your employees jump for joy! Learn more and connect with the crew at TNFR by emailing Danielle@menupricing.com Service Business Mastery Podcast www.servicebusinessmastery.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Oftentimes, we find it difficult to express our business's message and vision in our marketing, and sometimes we wonder how to stand out from the crowd when advertising. On this episode of the Service Business Mastery Podcast, we talk with Cassie Pound of Quality Heating, Cooling & Plumbing about how she thinks outside of the box when it comes to her billboard marketing strategy. Cassie is in an area where there are several large companies, but she was still able to stand out while expressing their mission to serve the community! We talk branding, re-branding, and the amazing community of women in the trades. Cassie shares about those who have supported her as she entered the business ownership part of the HVAC & Plumbing industry, and we also speak about the awesome support that the Women in HVACr have provided to the ladies who are entering into the skilled trades. Learn more by visiting www.servicebusinessmastery.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

When we buy a product or a service, the first thing we do is check if it's worth the price. This has become a challenge today, especially with online platforms where product prices are not available for the consumers to analyze. In this episode, HVAC eCommerce experts Justin Riley and Noah Carter from UpFrog talk about this sore spot for contractors. They sit with Tersh Blissett and Josh Crouch to share their insights on the importance of pricing transparency in any industry. Listen in as they provide solutions for contractors to overcome these problems while keeping their business models intact. Love the show? Subscribe, rate, review, and share! https://www.servicebusinessmastery.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Business partnerships often have a negative connotation. Business owners are usually afraid of being taken over by their so-called "partners". Though scaling your service business involves many risks, scaling expert Brandon Dawson believes that most people forget the exponential rewards that come with it. Brandon sits with Tersh Blissett and Josh Crouch to talk about how he has coached Cardone Ventures' clients on growing their businesses ten times their current value. Listen in as Brandon shares how he implored strategic growth, perfected the art of scaling, and established generational wealth over the years. Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com Blog Post URL https://www.servicebusinessmastery.com/how-grant-cardone-ventures-10xhvac-are-disrupting-the-hvac-plumbing-world-with-brandon-dawson Guest ~ Brandon Dawson --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support