Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

On today's episode, we talk with Jeff Revlett of EGIA.org about the Lead2022 event. https://lead2022event.com/#agenda-bar https://mycontractoruniversity.com/membership/join/?referrer=LEAD2022_site In business, as in life, success is often about surrounding yourself with the right people and learning from those who are already successful. Jeff Revlett has spent 27 years in the HVAC industry and, during that time, has become a leader in his field by following this approach. He has surrounded himself with quality people, soaked up information like a sponge, and learned from the best in the business. This has allowed him to perfect his craft and think outside the box when it comes to inspiring his team and removing obstacles. Jeff is always looking to improve, both in his personal development and in business. He knows that as a leader, it's important to set clear expectations and inspire others to reach their personal dreams. He also understands that failures are inevitable but can be used as learning experiences. It's this kind of thinking that allowed Jeff to create Contractor University. It's a program you can now use to gain a comprehensive blend of powerful classroom instruction and convenient online training systems that deliver proven roadmaps to success from the most accomplished team of educators, consultants, and trainers ever assembled in the industry. From pricing and sales to operations and marketing – and everything in between – Contractor University is here to help your business thrive so that you can enjoy the life you've dreamed of. This mindset has helped him succeed in his career, and he hopes to continue passing on this knowledge to help others reach their full potential. Tune in to this episode of Service Business Mastery to learn more! ~~This episode is kindly sponsored by the following: = Sera https://sera.tech/go/service-business... - Request a demo through Service Business Mastery for a discounted Onboarding and Per Tech Fee. = Upfrog https://www.upfrog.io/ = CompanyCam https://www.companycam.com/SBM/ for a 14-day trial and 50% off your first two months)

Aaron Christopher (A.C.) Evans is a pioneer in conversational marketing and the co-founder and CEO of Drips.com. Drips is the first conversational texting company of its kind, founding a new category and leading the way for some of the biggest brands in the world to use automated, humanized conversations at scale. On a daily basis, Drips engages in tens of millions of completely humanized conversations with zero client-side human resources or operators. Starting at the early age of 16, A.C. has been passionate about "scaling the unscalable" in all of his business ventures and Drips is no exception. As a proven thought leader, A.C. shares his vast experience in performance marketing, consumer retention, and entrepreneurship. A.C. continues to innovate many of the best practices in lead conversion and compliance being adopted within the industry. [00:00 - 02:10] Opening Segment Introducing Aaron to the show Brief background and career [02:11 - 19:27] Texting is the Future of Lead Generation Automation in text messaging How to keep an engagement with people who prefer text messaging Make sure you have the right consent in automating messages The importance of being thoughtful when creating marketing messages Personalizing them for each individual Honoring the stop Keywords that are beneficial and no-go's in continuing conversations What message am I sending? How am I sending it? What time am I sending it? Influence by Robert Cialdini People not playing with messaging are missing out People buy experiences, not services and products [19:27 - 20:52] Closing Segment See the links below to connect with A.C. Final words Quotes: "I think if people aren't playing with messaging and tweaking it, then they're missing out." - Aaron Christopher "Today, people are buying experiences. They're not buying services or products." - Aaron Christopher Connect with A.C. through LinkedIn, or you can visit www.Drips.com. This episode is kindly sponsored by Sera https://sera.tech/go/service-business-mastery/ Upfrog https://upfrog.io/ CompanyCam https://www.companycam.com/SBM/ for a 14-day trial and 50% off your first two months --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Service Business Mastery Podcast show notes: How to Re-Engage Your Current Client List Tersh & Josh are discussing re-engaging their current client list. Josh talks about how humans are more afraid of spiders than they are of humans. Noah discusses simplicity in online marketing, and how it can help small businesses grow rapidly. Is It Because We've Always Done It This Way, Or Is This The Best Way To Do It? Contractors are busy and need to find ways to be more efficient There are many different ways to be more efficient, including reactivating old customers Email is a good way to start, but there are other methods as well Data is important for reactivation because it allows for segmentation and targeting How to Keep Your Customers Responding to Your Text Messages The guys discuss how they approach recovering customers, focusing on personal relationships and reactivation over spamming. They discuss how the younger generation is less likely to fall for automated text messages. They also suggest that businesses focus on human communication in order to build a relationship with their customers and increase reactivation rates. Introverts in the Workplace Struggle with Technology Humans are herd animals and tend to long for human communication, which is why they're drawn to technology in the modern world. Technology has been shoved down people's throats, leading to more separation between people than ever before. People are now more likely to communicate through text messages or emails rather than phone calls, as this is the easiest way to get an answer without being bothered. The text channel is the preferred method of communication for most business owners, as it is easier to document and provides a better experience for both the sender and receiver. How to create a personalized digital invoice for your business Transparency and online pricing are going to come into the world through data transparency and understanding of what a customer's experience was before, during, and after a service call. The #CRMs have developed a process where they send a PDF with estimates, a cover letter, and a video explaining the business. This allows for better customer engagement and reduces the labor burden on the techs. How to make small business marketing easier with upfrog You feel more comfortable and at ease when you use video instead of phone calls to communicate with customers because it's more authentic, and you can do it with your phone today. You don't have to make huge investments to get started with video communication, and there are many ways to use video to connect with customers. You can find Noah and Justin on social media, in the HVAC Owner's Digital Ally Facebook Group, and in other online communities like the Service Business Mastery Facebook Group. New Podcast: Service Business Mastery There is a community of service business owners who can help each other out The key to success is to be active in the community and reach out to others Thank your customers for their support Key Resources From The Show: Learn more about ReFrog Connect with Justin on LinkedIn. Join the HVAC Owner's Digital Ally Facebook Group. Join the Service Business Mastery Facebook group. Email us at Podcasts@ServiceBusinessMastery.com To check out more fun and valuable video, do not forget to follow our YouTube Channel. Learn all about the Hosts of Service Business Mastery! This episode is kindly sponsored by the following: Sera Request a demo through Service Business Mastery for a discounted Onboarding and Per Tech Fee. Upfrog CompanyCam (visit www.companycam.com/SBM for a 14-day trial and 50% off your first two months) Listen to this podcast and get equipped with essential business advice from this impactful conversation. So, what're you waiting for? Tune into this episode immediately and get one step closer to becoming the successful owner of your dreams. Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

We recorded this episode live while at the AHRexpo 2022 in Las Vegas. There is some background noise, but the content is worth the listen! If you have any questions about what you have heard on today's episode, don't hesitate to reach out to us at www.servicebusinessmastery.com or email us at podcasts@servicebusinessmastery.com This episode is kindly sponsored by Sera https://sera.tech/go/service-business-mastery/ Upfrog https://upfrog.io/ CompanyCam https://www.companycam.com/SBM/ for a 14-day trial and 50% off your first two months --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Be a part of RectorSeal's OnDemand Training here https://rectorseal.com/rectorseal-on-demand-training/ Tersh & Josh speak with David Cyrus of RectorSeal while at the AHRexpo 2022 in Las Vegas. They talk about the training programs that are available to the contractor at no charge to them through RectorSeal. Check out this episode to learn more. Get the Training You Need to Succeed as a Contractor • David is from Florida and is the regional sales manager for HVAC and plumbing in Florida. • They have new products available for training, including standing calendars, on demand training, float switch training, and hard start kits. • The process for scheduling training is through rectorseal.com and involves interaction with Michael Emrick or Jerry Myron. • There are innate certified classes available for those that need Nate credits. RectorSeal launches 50,000 amp surge protector • Rector Seal offers on-demand training to contractors, which is available through BlueVolt. • The RSH 50 is a type one surge protector that can take a one-time hit up to 50,000 amps and survive the UL test. • It has three wires and is fully potted, waterproof, and can go anywhere in the disconnect box. Bulletproof safety switches • The text discusses the design of the safety switches, including the use of a solid float and height adjustment, and the reintroduction of a Schrader valve. • The text also discusses the management of safety switches, including the installation of a clean-out and shallow well. 5 New Products from RectorSeal • New products from RectorSeal company • Products include a float screw adjustable height wet switch, and a five-wire sensor • Products are designed to help technicians differentiate themselves from competitors • Product features include a sturdy feel, growth, and low price compared to other air conditioning systems Learn more about RectorSeal by visiting Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera https://sera.tech/go/service-business-mastery/ Upfrog https://upfrog.io/ CompanyCam https://www.companycam.com/SBM/ for a 14-day trial and 50% off your first two months Connect with David here https://www.linkedin.com/in/david-cyrus-4b780821/ Be a part of RectorSeal's OnDemand Training here https://rectorseal.com/rectorseal-on-demand-training/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Kim Daly has spent the last 20 years helping people achieve financial freedom by enabling them to find the perfect franchise opportunities. Her skill for matching a client's background, interests, skills, finances, and life goals to the ideal opportunity has made her one of the top franchise consultants in the country. Today, we are here to pick her brain and gain some insight into what can seem like a daunting process - deciding on the perfect franchise to enable you to gain financial freedom. [00:01 - 05:46] Opening Segment Introducing Kim to the show Brief background and career The biggest mistake that people make when going into franchising Having assumptions about what it is or what they're owed Franchising can help business owners support themselves and lower the amount of work that they have to do Franchising is all about the people, not just the widget Franchises bring in marketing and tools to help the business grow [05:46 - 12:23] What It Takes to Own a Franchise Do you need to have a license? Managing employees who know more in the industry Why do most entrepreneurs build businesses that are centered around them The importance of learning how to price properly [12:24 - 19:48] Gaining Success in the Franchising Space How a business can benefit from a cloud-based system Can you be part of more franchises? The importance of deciding who your customers are Validating through talking to other franchises [19:49 - 21:29] Closing Segment See the links below to know more about Kim Final words Quotes: "What you're really doing when you invest in a franchise is you're buying a partnership. This is all about the people." - Kim Daly "Widgets are not making people successful. It's leadership, culture, and relationship that you're buying into that's infinitely more important than the widget that your business actually sells." - Kim Daly Connect with Kim by visiting www.TheDalyCoach.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

In a world that's becoming dominated by e-commerce, YOU have the ability to find great success (and revenue) by learning how to market and grow your brand online. Andy Humphrey, an irrigation technology expert and Founder of Sprinkler Supply Store, is doing just that! As a multimillion-dollar e-commerce entrepreneur who's a former contestant on the ABC hit television series, Shark Tank, Andy has helped hundreds of Irrigation Contractors and Consultants learn how use technology to improve their business. Join us as we talk with Andy about how to market your brand online to attract customers, the challenges of selling physical products online, and most importantly, the secrets to e-commerce success in this industry. In this episode we discuss: Creating digital content so you can become the expert in your industry's local community. The adoption of e-commerce business strategies in the irrigation and home service industries. How to build trust and improve engagement with customers as a service business. Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera https://sera.tech/go/service-business-mastery/ Upfrog https://upfrog.io/ CompanyCam https://www.companycam.com/SBM/ for a 14-day trial and 50% off your first two months Sprinkler Supply Store Sprinkler Nerd Podcast Join the Service Business Mastery Facebook group Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He's also the Founder of Relentless Digital, where his focus is on dominating your local market online. Connect with him on LinkedIn. Meet the Guest: For almost 20 years, Andy Humphrey has built, operated, and purchased e-commerce brands while bringing automation and control technology to the irrigation industry. In 2004, he founded his first company with $100 out of pocket (SuperTwinkle.com). Today, he continues the entrepreneur's journey as the Founder/President of SprinklerSupplyStore.com, Sales Consultant for Baseline Systems, Inc., and the owner of a portfolio of Amazon-exclusive brands. In between, he has appeared on ABC's Shark Tank (ECOMOWER 2011), created a distribution network for Baseline Systems, and has helped hundreds of Irrigation Contractors & Consultants use technology to improve their business. Andy is also the host of the Sprinkler Nerd podcast. Links to content here: https://www.andyhumphrey.com https://www.linkedin.com/in/andyhum https://sprinklernerd.com SprinklerSupplyStore.com https://www.youtube.com/watch?v=Z9lMakT943A andy@sprinklersupplystore.com Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website. Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Service businesses are always going to be looking for great, new employees to join their teams… but to find the best candidates for the position(s) you're looking to fill, you must have a strategy in place. But what kind of strategy? Ultimately, it's a recruitment marketing strategy. You want to market your service business and all the benefits that come with working for you so that you can hire the BEST top talent you can find. Meet Ryan Englin, a Core Fit Hiring™ Coach, Recruitment Marketing Partner, and CEO of Core Matters, a marketing agency whose mission is to help business leaders like you challenge the status quo and think outside the box to approach the age-old problem of hiring from a new angle. Ryan has found hiring to be a common pain point amongst his clients, so he started helping his clients market for recruitment. Join us as we talk with Ryan about how to approach interviewing, hiring, and employee retention as a service business. In this episode we discuss: Core values, purpose, and vision: Why they matter and how they can help you attract new hires to your business The two major benefits of using an Applicant Tracking System (ATS) Hiring, interviewing, and retention tips and strategies for service businesses Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera https://sera.tech/go/service-business-mastery/ Upfrog https://upfrog.io/ CompanyCam https://www.companycam.com/SBM/ for a 14-day trial and 50% off your first two months Link to last episode How to Hire the Ones You Won't Want to Fire by Ryan Englin and Jeremy Macliver Core Matters Good to Great by Jim Collins Join the Service Business Mastery Facebook group Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn. Meet the Guest: Ryan Englin's career began in the corporate world where he learned how to hire top performers using automated processes. Now, he's bringing that expertise to trade-based companies, equipping small business owners with what – and WHO - they need to reach the next level. He's currently a Core Fit Hiring™ Coach, Recruitment Marketing Partner, and CEO of Core Matters, a marketing agency whose mission is to help business leaders like you challenge the status quo and think outside the box to approach the age-old problem of hiring from a new angle. He's also the host of the Blue Collar Culture Podcast and author of How to Hire the Ones You Won't Want to Fire. Links to content here: https://www.linkedin.com/in/ryanenglin https://thecorematters.com https://www.amazon.com/Hire-Ones-Wont-Want-Fire/dp/1952831024 Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website. Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Why is the service industry struggling so much with hiring and retention? We have a few ideas for how you can boost your hiring efforts and retain top talent–and so does our buddy Zac Elsts from the #DrivePodcast–a show for blue-collar workers and those in the trucking industry. We all sat down to have a fireside chat about hiring in the service industry and what we can do to overcome this labor shortage that is making national headlines. Here is a link to the original episode recording. https://link.chtbl.com/ay66MdFP Here is the link to our website for a full transcription. https://www.servicebusinessmastery.com/how-to-hire-and-retain-talented-team-members/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

KEY TOPICS & SUBTOPICS Tips and advice on working with your spouse/partner Preventing resentment from your partner Managing time as an entrepreneur and prioritizing quality time with your partner Lessons learned from the husband and wife dynamic Creating boundaries between work and home life Defining your priorities in your personal life Living to work vs. Working to live How to maintain and improve your marriage while growing a business Consistently and intentionally investing in and nurturing your marriage Key Resources From The Show: Learn more about Priority Insight. Learn about Five Stones Counseling. Discover the 5 Love Languages. Connect with John on LinkedIn. Join the Service Business Mastery Facebook group. Email us at Podcasts@ServiceBusinessMastery.com Learn all about the Hosts of Service Business Mastery! Join the Service Business Mastery Facebook group. Become the successful business owner of your dreams with this insightful podcast, and get the business advice you need to succeed. So, what are you waiting for? Tune into this fun episode right now and get on your way to success. Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support