The Social Selling Podcast

In a particularly insightful episode of The Social Selling Podcast, host Daniel Disney tackles a common concern among salespeople: what to do when your customers aren't active or present on LinkedIn. Daniel outlines practical strategies for engaging potential customers through alternative routes and enhancing one's presence on LinkedIn.Key Discussion Points:(01:25) Understanding the two types of prospects not on LinkedIn: those who are physically absent and those who are inactive.(02:46) The importance of considering future possibilities, such as prospects eventually joining LinkedIn.(03:46) Hypothetical scenario where the target is a VP of Sales who isn’t on LinkedIn.(04:15) Strategy 1: Targeting other team members of the prospect who might be active on LinkedIn.(05:41) Strategy 2: Broadening the search to other departments within the company to find connectable points.(06:31) Strategy 3: Exploring other social networks where the prospect may be more active.(08:19) Strategy 4: Utilizing introductions and referrals through mutual connections to reach the prospect.(09:03) Strategy 5: Continually building and refining your personal brand on LinkedIn to attract prospects indirectly.

In a recent episode of The Social Selling Podcast, host Daniel Disney dives into the significant change on LinkedIn—the removal of the platform's yellow top voice badges. This episode sheds light on the evolution of LinkedIn's recognition system, discusses the value and credibility issues associated with these badges, and what their removal means for users.Key Discussion Points:(01:05) Detailed explanation of the original blue LinkedIn top voice badge(02:36) Introduction and explanation of the newer yellow top voice badges(03:40) Insight into the process and criteria for obtaining a yellow top voice badge(04:38) Discussion on the credibility issues associated with the yellow badges(06:05) LinkedIn's official announcement regarding the removal of yellow badges(06:35) Daniel's personal opinions on the impact and implications of this change(08:22) Consideration of potential improvements for the remaining blue logo badges(09:16) Suggestions for alternative systems of recognition that LinkedIn could consider(10:44) Closing thoughts on the farewell to yellow top voice badges and what's next

In this episode of The Social Selling Podcast, host Daniel Disney discusses the upcoming trends for LinkedIn in 2025, focusing on the resurgence of video content on the platform. He explores LinkedIn's renewed emphasis on video, including the introduction of a new video tab on the mobile app and the shift towards short-form, portrait-style videos similar to TikTok. Daniel provides insights on how salespeople and businesses can leverage these developments to enhance their LinkedIn presence.Best Moments:(00:58) Introduction to the topic of LinkedIn trends for 2025(01:13) The first wave of video content on LinkedIn 5-6 years ago(01:55) Introduction of the new video tab on LinkedIn's mobile app(02:34) Emphasis on portrait-style videos similar to TikTok(03:57) LinkedIn's focus on short-form video content(04:34) Insider information on LinkedIn's plans for video in 2025(05:45) The opportunity for salespeople and businesses to leverage video content(06:33) Encouragement for those hesitant to create video content(08:04) Tips for preparing and practicing video content creation(09:33) The importance of consistency in video content(10:31) Recap of the potential for video content on LinkedIn in 2025

In this episode of The Social Selling Podcast, host Daniel Disney tackles the controversial topic of LinkedIn pods. He explains what LinkedIn pods are, how they work, and discusses their potential benefits and drawbacks. Daniel provides his insights on whether using pods is a good strategy for growing your presence on LinkedIn and encourages listeners to share their thoughts.Best Moments:(00:55) Introduction to the topic of LinkedIn pods(01:18) Definition and explanation of LinkedIn pods(02:06) The potential price of using pods: reputation damage(02:35) LinkedIn’s efforts to combat artificial engagement(03:25) Understanding the temptation to use pods(04:01) The potential drawbacks of using pods for business growth(05:38) The lack of long-term benefits from using pods(06:16) How pods discourage creativity and content improvement(07:57) Daniel’s thoughts on pods and invitation for listener feedback(08:56) Comparison to AI-generated content disclosure(10:31) Call for continued conversation on the topic of LinkedIn pods

In this episode of The Social Selling Podcast, host Daniel Disney discusses the best times to send LinkedIn messages to increase the chances of getting positive responses. He explores how LinkedIn has evolved from a Monday-to-Friday, 9-to-5 platform to a 24/7 platform, and provides insights into three core message time zones for effective communication.Best Moments:(01:51) Evolution of LinkedIn from a 9-to-5 platform to a 24/7 platform(03:57) Core working week messaging (Monday to Friday, 9-to-5)(06:35) Messaging outside of working hours during the corporate week(09:25) Weekend messaging effectiveness(10:44) Balancing work hours and testing different messaging times(12:29) Importance of testing and adapting messaging strategies

In this episode of The Social Selling Podcast, host Daniel Disney makes a compelling case for why CEOs and senior leaders should be actively building their personal brands on LinkedIn. He addresses common objections, outlines the benefits, and provides practical steps for getting started.Best Moments:(01:00) The importance of CEOs and senior leaders being active on LinkedIn(02:08) Addressing the "too busy" objection(03:14) Options for building a personal brand: outsourcing vs. doing it yourself(06:11) Benefits of building a personal brand on LinkedIn(10:22) Three key activities for building a personal brand(11:58) The growing importance of LinkedIn for influencer marketing

In this episode of The Social Selling Podcast, host Daniel Disney shares the story behind the LinkedIn message that won him a £1,000,000 (approximately $1,200,000) sale. He breaks down the key components of effective LinkedIn messaging and provides insights into his successful approach to social selling.Best Moments:(01:30) Overview of Daniel's books on LinkedIn messaging(02:25) The importance of messaging the right people(03:53) Being confident in articulating your value proposition(05:04) The significance of connecting with prospects on LinkedIn(06:30) Providing value before sending a sales message(07:24) Breakdown of the million-pound LinkedIn message(08:37) The prospect's response and follow-up process(09:24) Winning the deal against larger competitors(10:39) Comparison to typical spammy LinkedIn messages(11:16) Promotion of "The Ultimate LinkedIn Messaging Guide" book

In this episode of The Social Selling Podcast, host Daniel Disney discusses the future of social selling, based on his extensive experience in the field since its early days. He shares insights, predictions, and actionable recommendations for staying ahead as social selling continues to evolve.Best Moments:(00:58) Introduction to the topic of the future of social selling(01:14) Brief history of social selling and Daniel's early involvement(03:46) The impact of AI on social selling(05:59) The growing importance of video content in social selling(09:16) The trend towards 24/7 activeness on LinkedIn(10:39) The increasing value of personal branding and B2B influencer marketing

In this episode of The Social Selling Podcast, host Daniel Disney dives into the ongoing debate between cold calling and social selling in the sales industry. Drawing from his personal experience and a case study comparing cold calling and LinkedIn InMails, Daniel offers valuable insights on the effectiveness of both approaches.Best Moments:(00:55) Introduction to the "biggest fight in sales": cold calling vs. social selling(01:15) Daniel's background in traditional selling and transition to social selling(02:26) Initial resistance to social selling from traditional salespeople(03:06) A study comparing 100 cold calls to 100 LinkedIn InMails(05:04) Importance of proper social selling techniques vs. spammy InMails(07:23) The value of using multiple sales approaches, including both cold calling and social selling(08:08) The irony of former social selling critics now relying on LinkedIn for business(09:28) Effectiveness of various sales methods when done correctly

In this episode of The Social Selling Podcast, host Daniel Disney discusses the growing concern of AI taking over LinkedIn. He explores the potential challenges and implications of increased AI-generated content and engagement on the platform.Best Moments:(01:37) Problem 1: Increasing AI-generated content on LinkedIn(02:05) Problem 2: AI-generated comments and engagement(02:58) The difficulty for LinkedIn to police AI-generated content(04:18) Potential solutions: Declaring AI-generated content and platform monitoring(05:54) Challenges with AI-generated comments and LinkedIn's AI message prompts(07:03) The need for transparency in AI-generated content and engagement(07:43) Proper use of AI tools for content creation(09:10) The importance of maintaining authenticity and personal brands(10:29) Call for ongoing discussion about AI's role on LinkedIn