The Social Selling Podcast

In this episode of The Social Selling Podcast, host Daniel Disney shares exciting news about LinkedIn’s latest feature: the carousel slideshow banner for personal profiles! This new update allows users to showcase multiple images in their profile background, creating more opportunities to highlight products, services, and key information.Best Moments:(01:24) Introduction to LinkedIn’s new carousel slideshow banner(02:27) How to access and use the new banner feature(03:28) Step-by-step guide to creating and updating your slideshow banner(04:21) Using Canva to design banners for non-designers(05:35) How marketing teams can create uniform banners for employees(06:14) Content ideas for making the most of your carousel banner(07:11) Tips on promoting your new banner and driving profile traffic(08:07) Offer for listeners to get feedback on their LinkedIn banners

In this episode of The Social Selling Podcast, host Daniel Disney breaks down his top four social selling tools for 2025. From AI-driven transcription to LinkedIn scheduling and CRM insights, these tools are designed to enhance your social selling efforts and improve overall sales performance.Best Moments:(00:57) Introduction to the top four social selling tools for 2025(01:47) Otter.ai – AI-based transcription tool for recording and analyzing calls(05:14) Tapplio – LinkedIn scheduling and AI-powered content creation(06:46) Pipedrive CRM – Measuring social selling effectiveness(08:17) AuthoredUp – Content creation and LinkedIn post formatting tool

In this episode of The Social Selling Podcast, host Daniel Disney uncovers the untapped potential of LinkedIn video messages. He provides a step-by-step guide on how to use this powerful tool to stand out, engage prospects, and build stronger connections in a world dominated by text-based communication.Best Moments:(01:01) Introduction to the underutilized power of LinkedIn video messages(02:33) Addressing the confidence barrier in recording video messages(03:50) Tips on professional appearance and attire for video messages(04:59) Importance of background and lighting in video messages(06:09) Soft skills for recording effective video messages (eye contact, body language)(07:16) Crafting personalized and valuable message content(08:39) Follow-up strategies if video messages don't receive a response(09:26) The potential impact of video messages in 2025 and beyond

In this episode of The Social Selling Podcast, host Daniel Disney shares three key priorities for achieving LinkedIn success in 2025. He emphasizes taking advantage of LinkedIn’s organic growth opportunities before the platform shifts further toward pay-to-play.Best Moments:(01:20) Priority 1: Growing your network(04:43) Priority 2: Becoming visible by posting content(06:56) Priority 3: Commenting on posts(09:39) Breaking down the three activities into a 15-minute daily routine(10:58) Final tip: Scheduling LinkedIn activities in your calendar

In this episode of The Social Selling Podcast, host Daniel Disney tackles a common LinkedIn question: how often should you post? Daniel shares actionable advice for individual profiles and company pages, focusing on the balance between consistency and quality in content creation.Best Moments:(01:10) The importance of posting frequency on LinkedIn(02:03) Recommendations for individual profile posting frequency(03:46) Increasing posting frequency as confidence grows(04:14) The optimal posting frequency for individual profiles(07:17) Posting recommendations for company pages(08:25) Increasing content volume as company page followers grow(09:37) Examples of content ideas for company pages(12:08) Mention of Daniel Disney's book with 500 LinkedIn content ideas

In this episode of The Social Selling Podcast, host Daniel Disney discusses the three essential things to do before investing in LinkedIn Sales Navigator. He emphasizes the importance of leveraging LinkedIn's free features to their full potential before committing to the paid tool.Best Moments:(01:24) The importance of building a personal brand before using Sales Navigator(04:05) Sharing valuable content as a key strategy for LinkedIn success(05:59) Growing a valuable network on LinkedIn(07:22) The limitations and potential drawbacks of InMails(08:35) The benefits of direct messaging on LinkedIn versus using InMails(09:41) Leveraging LinkedIn's full potential before investing in Sales Navigator

In this episode of The Social Selling Podcast, host Daniel Disney explores how marketers can collaborate with sales teams to enhance social selling results, especially on LinkedIn. He highlights strategies for bridging the gap between marketing and sales through effective social selling approaches.Best Moments:(00:57) Introduction to the topic of marketing and sales collaboration for social selling(01:33) LinkedIn as a bridge between marketing and sales(02:35) Ways marketers can help sales teams leverage LinkedIn(03:04) Content creation training for salespeople(04:11) The importance of marketers being skilled in LinkedIn content creation(05:14) Copywriting skills and their application to social selling(06:16) Unlocking creativity in salespeople(07:21) Conversion messaging techniques for LinkedIn profiles and content(08:42) Encouraging marketing departments to upskill in LinkedIn if necessary(09:38) The benefits of sales and marketing collaboration through social selling

In this engaging second part of a two-part series on The Social Selling Podcast, host Daniel Disney, continues exploring the evolving landscape of LinkedIn and its implications for social selling in 2025. Building on the foundational trends discussed in the first episode, Daniel focuses on four specific developments that sales professionals should leverage for success.Key Highlights:(01:38) Rise of Influencer Marketing on LinkedIn: Insight into how influencer marketing is expected to grow on LinkedIn, and strategies for either becoming an influencer or leveraging existing influencers in the industry.(04:41) Value of Commenting: The increasing importance of commenting on posts as a critical engagement tool and its impact on visibility and network growth.(05:59) Elevated Standards for Direct Messages: How the quality of direct messaging on LinkedIn needs to evolve to cut through the noise, focusing on personalization and value-driven communication.(07:49) Reduced Organic Reach: A strategic discussion on the anticipated decrease in free organic reach on LinkedIn, urging a shift towards more paid and targeted strategies to maintain visibility and network growth.

In this insightful episode of The Social Selling Podcast, host Daniel Disney, a renowned expert in LinkedIn and social selling, unveils part one of his two-part series on the top social selling trends for 2025. Leveraging his history of accurate trend predictions, Daniel outlines what sales professionals and businesses can expect in the near future and how to prepare for these changes on LinkedIn and other platforms.Key Highlights:(01:07) Introduction to Daniel's Proven Predictions: A look back at his track record for foresight in social selling.(02:26) Year of Video: A nod to the increasing dominance of video content on LinkedIn, briefly mentioned as a continuing trend from previous discussions.(02:54) Credibility in Personal Branding: The critical importance of building and maintaining a credible personal brand on social platforms.(06:03) Emergence of Social Selling Tech Stacks: How technology is increasingly integrated into social selling strategies.(07:36) The Art of the Hook in Content: Techniques for crafting engaging hooks that capture attention and enhance engagement on LinkedIn.(08:38) Ethical and Effective Use of AI in Social Selling: Guidelines for integrating AI tools into social selling to enhance, not replace, the human touch.

In this episode of The Social Selling Podcast, host Daniel Disney shares three valuable LinkedIn hacks to generate new sales opportunities that many salespeople and businesses are missing out on. Originally discussed during a private coaching session, these strategies are now being shared with a wider audience to help you leverage LinkedIn more effectively for sales success.Best Moments:(01:49) Outstanding Connection Requests: How to find and leverage them(07:46) No Replies: The importance of follow-ups and different approaches(09:39) Referrals: Tapping into existing customers for new opportunities