

The Extraordinary Business Book Club
Alison Jones
Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
Episodes
Mentioned books

Mar 23, 2026 • 36min
Episode 487 - Measuring Inclusion with Paolo Gaudiano
'Inclusion is what you do and diversity is what you get.' Paolo Gaudiano's expertise ranges from rocket science through computational neuroscience to the really tough work: diversity, equity and inclusion in organizations. It's not got any easier over the last couple of years, but it's not got any less important, either. Paolo simply points to the evidence: focusing on improving workplace experiences for all employees leads not only to happier people but also to better business outcomes. His book - Measuring Inclusion: Higher profits and happier people, without guesswork or backlash - was named International Business Book of the Year at the Business Book Awards in 2025. We also talk about the power and perils of language, the concept of 'gateway words', and the importance of recognizing that the words that work for you might not work for others...

Mar 16, 2026 • 30min
Episode 486 - Going All In at the London Book Fair
'If you're into it, read into it.' Fresh (sic) from the London Book Fair, this week's episode brings together perspectives from across the industry on the National Year of Reading campaign. Does reading even still matter? [Spoiler alert: it matters more than ever!] And how can we - as an industry and as individuals - encourage people to do more of it, given all the competing demands on their attention? As well as finding out what's happening in the industry, learn how you can join the movement to make reading a more intentional, joyful part of your everyday life, and I'm not just talking about business books. Your attention is under siege like never before - reading is a radical act of resistance, as well as a practice of self-development, a powerful way of supporting your wellbeing and the best route to becoming a better writer.

Mar 9, 2026 • 33min
Episode 485 - People Glue with Helen Beedham
'If you love somebody, set them free,' advised Sting back in 1985. Little did he know he was setting out a core principle of leadership for the 21st century. It's the big idea behind award-winning author Helen Beedham's second book People Glue: Hold on to your best people by setting them free, which leans into that paradox with rather more by way of helpful detail than the Police front man ever provided. Through rigorous research and conversations with top CEOs she has identified four key freedoms that top talent most values, and also the anti-freedom forces that most frequently prompt them to walk out of the organizational door. We also talk about what it means to write a second book – why WOULD you put yourself through that again? And what might you do differently second time around?

Mar 2, 2026 • 37min
Episode 484 - Hope is a Strategy with Ian Pettigrew
'We don't understand much about hope, and yet people are crying out for it from leaders.' If you ever hear someone dismissively say 'hope is not a strategy', be sure to introduce them to Ian Pettigrew, author of Hope is a Strategy. He will disabuse them of the idea that hope is simply wishful thinking and introduce them to a more muscular, active concept: hope that can be – MUST be – wielded with rigour and realism. In Ian's book (quite literally), hope isn't rainbows and unicorns; if it is, you don't get away with that twice. Neither is it about ignoring reality until something good happens. Strategic hope is gritty and demanding, but it's also the most powerful force in the world for both personal and organizational transformation. We also talk about the practicalities of applying this theory of hope to the business of writing a book, both the inner game and the getting of the words onto the page. So if you're feeling a bit hopeless about your own project, this is for you.

Feb 23, 2026 • 33min
Episode 483 - Relentless with Chris Lovett
Chris Lovett, author and speaker in the simplicity movement, champions leadership, sustainable high-performance and workplace wellbeing. He explores why work feels relentless and how productivity tools can add friction. He introduces the mindset that you cannot do it all. He advocates tiny acts of rebellion and 'strategic laziness' as deliberate recovery and creativity boosts.

Feb 16, 2026 • 37min
Episode 482 - Giving writers a voice with Kevin Anderson
'The crux of our whole business is just really finding talented people to help others do what they can't do themselves as well.' Kevin Anderson never planned to become CEO of one of the biggest editorial agencies in the world, but that's where his knack for seeing opportunities in a fast-changing industry together with the guts to take them has landed him. In this episode, we talk about how publishing professionals can support authors at every stage – from clarifying the concept through writing the manuscript to securing the right deal (and we note that 'the right deal' means different things to different authors.) From the impact of AI on writing and piracy to top tips for writing business books, the enduring appeal of long-form nonfiction to the plethora of publishing options open to authors today, it's packed with insights and advice for aspiring authors. Don't wait until you've written your manuscript to listen to this!

Feb 9, 2026 • 27min
Episode 481 - Social anxiety at work with Becky Westwood
"Love feedback, hate feedback, feel sort of somewhere in the middle, it still creates this sense of anxiety for everyone around." Organizational psychologist Becky Westwood is an expert in social anxiety at work. And that gives her a unique persepctive on the situation guaranteed to created anxiety in ALL of us: giving and receiving feedback. In her book Can I Offer You Something? Expert Ways to Overcome the Horrors of Organizational Feedback, she invites us to reject the grim reality of most workplace feedback processes and return to the original sense of the word: nourishment. It's refreshingly human, and might just save you some lost sleep, not to mention relationships. This book was named Short Business Book of the Year, and we talk about what length is the right length for a book, and how the answers come as you write, not before you start. So start.

Feb 2, 2026 • 36min
Episode 480 - Under pressure
Dominic Colenso, former actor turned presentation coach and author, shares how theatrical tools helped him survive career meltdowns. He talks about using short deadlines to create energy. He explains turning brutal feedback into progress. He explores choosing the kinds of pressure that spark growth rather than breaking you.

Jan 26, 2026 • 36min
Episode 479 - Startup Different with David Sinkinson
' An author might be thinking, I can't wait till the book is out on a bookshelf... I would suggest focus on the experience of the writing and the pleasure of actually writing the book and the satisfaction you're going to get in doing that.' David Sinkinson, SaaS entrepreneur, podcaster, and co-author of Startup Different (all of this done in partnership with his brother, Chris) is a big fan of business books. On long commute after long commute they taught him pretty much everything he needed to know to start and succeed with his own business, and one of the reasons he wrote his own book was a desire to pay that back. One of the ways he does that is by rejecting the easy myths: he's open about the doubt, the missteps and the WFIO moments (you'll have to listen) along the way, and along with the practical wisdom addresses the emotional weight of building a business, what he describes as 'baked-in empathy'. Having read a lot of business books is a great start when you're writing a business book, but nothing is ever going to make this easy. David has some great advice for anyone taking the job on (especially in partnership with a fellow author), and draws out the parallel with entrepreneurship: it's hard, you're constantly doubting yourself, but if you can let yourself appreciate the process while you're in it rather than obsessing about the outcome, you might just find it's one of the most grittily joyful experiences of your life.

Jan 19, 2026 • 35min
Episode 478 - Bridging the Gap with Catherine Xiang
'I think that flow is quite important. It's almost like a cultural logic.' Intercultural communication is always complex, but for Western leaders seeking to build relationships as a way in to the mighty Chinese market, it's particularly tricky. From seating plans to changing job titles to how to ask for a solution to a problem, there are very different assumptions and unspoken rules. Which is why Catherine Xiang, UK Director for LSE's Confucius Institute for Business, wrote Bridging the Gap: An introduction to intercultural communication with China, named Specialist Business Book of the Year. It's tricky enough when everyone is speaking English, but if you're learning Mandarin, it gets even trickier: get the stress on a word wrong and you could easily proposition someone by mistake! For writers with an eye to the global market, there's a deeper significance too: not only language and metaphor but even the way the book opens or an argument is structured can embody a particular cultural bias. Practical strategies and a thoughtful perspective on how to build genuine, effective cross-cultural relationships, at the meeting table and on the page.


