Keep What You Earn
Shannon Weinstein
Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something.
Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.
If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.
Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn't about more spreadsheets. It's about financial leadership.
Whether you're preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.
[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]
Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.
If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.
Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn't about more spreadsheets. It's about financial leadership.
Whether you're preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.
[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]
Episodes
Mentioned books
Aug 19, 2021 • 11min
Don't Fall for these Vanity Metrics
Are you seeing this across your social media: online coaches boasting about their 7-figure years, their $100k months, their somewhat unexpected, rapid growth over a short period of time…? YEAH, me too! This might drum up a lot of comparison, or imposter syndrome, especially if you're a newer business owner (but even when you're seasoned!). Of course, we are HAPPY for these incredible entrepreneurs! I am ALL ABOUT sharing your successes, but as a consumer, we need to monitor how much of this information we are digesting and whether or not it's worth comparing to. This episode will help you understand what vanity metrics to look up to and which to ignore. This one is juicy…let's dive in! >>> Text me!: https://my.community.com/shannonweinsteincpa >>> Fitnancial Solutions Accounting Suite: https://www.fitnancialsolutions.com/accounting >>> Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein >>> Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ >>> Join my Keep What You Earn: Financial Empowerment for Entrepreneurs community: https://www.facebook.com/groups/fitnancial >>> Chat About This Episode in the Keep What You Earn Community: https://www.facebook.com/groups/fitnancial The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
Aug 17, 2021 • 14min
What to do When a Customer Doesn't Pay
Have you gone through a client call or a sales call with an enthusiastic client...and then…next thing you know, you send out your invoice, agreement, and onboarding email and it's just…crickets. Listen, this happens to the best of us. Obviously the ghosting strategy isn't mature. But it happens! So I want to drop some advice on this episode: It's not about you. Let me equip you with how to handle these situations and help you identify the warning signs of customers that aren't going to pay. >>> Text me!: https://my.community.com/shannonweinsteincpa >>> Fitnancial Solutions Accounting Suite: https://www.fitnancialsolutions.com/accounting >>> Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein >>> Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ >>> Join my Keep What You Earn: Financial Empowerment for Entrepreneurs community: https://www.facebook.com/groups/fitnancial The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
Aug 12, 2021 • 14min
How to Pay Yourself as a Business Owner
The most common question I get asked as an accountant: How, how much, and how often do I and CAN I pay myself?! $$$$$ This episode covers the answer to these questions based on what kind of business entity you have. Sure, there's some tax strategy involved. There's some overall business strategy to consider (which we will review), but here's the overall theme—keep it simple. You're probably overthinking this! >>> Text me!: https://my.community.com/shannonweinsteincpa >>> Fitnancial Solutions Accounting Suite: https://www.fitnancialsolutions.com/accounting >>> Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein >>> Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ >>>Join my Keep What You Earn: Financial Empowerment for Entrepreneurs community: https://www.facebook.com/groups/fitnancial >>> Chat About This Episode in the Keep What You Earn Community: https://www.facebook.com/groups/fitnancial The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
Aug 12, 2021 • 18min
The 5 Financial Building Blocks of a Business
Whether you have an online business, a brick-and-mortar, a service-based business, or a product-based business, this episode goes through the 5 financial building blocks that you need to build a firm foundation in a brand new business. PS, You don't even have to make money to be in business. You are in business the moment you decide you want to be. If you've made that mindset shift into being a business owner, this episode is for you! >>> Text me!: https://my.community.com/shannonweinsteincpa >>> Fitnancial Solutions Accounting Suite: https://www.fitnancialsolutions.com/accounting >>> Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein >>> Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ >>>Join my Keep What You Earn: Financial Empowerment for Entrepreneurs community: https://www.facebook.com/groups/fitnancial >>> Chat About This Episode in the Keep What You Earn Community: https://www.facebook.com/groups/fitnancial The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
Aug 12, 2021 • 16min
Overcoming Financial Fear as an Entrepreneur
Do you cringe at the word 'finances' or feel like you should know more about finances than you already do? Or are you stuck in the cycle of wanting more money but feel riddled with fear about what that really means...more risk, more responsibility, more taxes (gasp!)? You could be repelling money from coming into our life! This episode breaks down how to overcome financial fear so you can truly welcome all the cash money into your business (and make a bigger impact). On this episode, I share 3 major signs that you have some deep-rooted fear around finances. I also help you understand how to overcome them and reverse the effects they've already had on your business. Buckle up, this episode may get a little bumpy! >>> Text me!: https://my.community.com/shannonweinsteincpa >>> Fitnancial Solutions Accounting Suite: https://www.fitnancialsolutions.com/accounting >>> Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein >>> Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ >>>Join my Keep What You Earn: Financial Empowerment for Entrepreneurs community: https://www.facebook.com/groups/fitnancial >>> Chat About This Episode in the Keep What You Earn Community: https://www.facebook.com/groups/fitnancial The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
Aug 4, 2021 • 13min
Not Your Average CPA - Meet Shannon
Welcome to the first episode of Keep What You Earn, a podcast for business owners, entrepreneurs, and anyone looking to level up their financial fitness! Instead of introducing myself with a long winded excerpt about my background and past financial experience (boringggg), I thought it would be much more exciting to share 10 fun facts about me! From professional info to my personal life and what led me to create Fitnancial Solutions. I'm so glad you're here and get ready to learn how to Keep What You Earn! >>> Text me!: https://my.community.com/shannonweinsteincpa >>> Fitnancial Solutions Accounting Suite: https://www.fitnancialsolutions.com/accounting >>> Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein >>> Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ >>> Join my Financial Fitness for Entrepreneurs Community: https://www.facebook.com/groups/fitnancial >>> Chat About This Episode in the Keep What You Earn Community: https://www.facebook.com/groups/fitnancial
