

Keep What You Earn
Shannon Weinstein
Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something.
Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.
If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.
Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn't about more spreadsheets. It's about financial leadership.
Whether you're preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.
[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]
Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.
If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.
Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn't about more spreadsheets. It's about financial leadership.
Whether you're preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.
[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]
Episodes
Mentioned books

Oct 28, 2021 • 37min
Building Wealth with Multiple Income Streams with Jannese Torres-Rodriguez
Today on the podcast we welcome on Jannese Torres-Rodriguez. She is a personal finance expert, host of Yo Quiero Dinero podcast, and multi-business owner. Jannese's claim to fame is that she's had over 10 different side hustle businesses that brought in over $100,000 annually, which allowed her to pay off debts and start building generational wealth. We will deep dive into her journey through getting an education, working a corporate job, and then realizing that there was more to life than living the "safe" path that society expects. We will also discuss the importance of being a lifelong learner and the benefits that individuals can reap from this as they seek additional business opportunities. >>>Connect with Jannese on IG @yoquierodineropodcast or online at www.yoquierodineropodcast.com >>>Also check out her 6-Week Intensive Mastermind at https://sidehustlemoguls.podia.com/the-blogging-blueprint-6-week-blogging-intensive-mastermind >>> Text me!: https://my.community.com/shannonweinsteincpa >>> Fitnancial Solutions Accounting Suite: https://www.fitnancialsolutions.com/accounting >>> Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein >>> Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ >>> Join my Keep What You Earn: Financial Empowerment for Entrepreneurs group: https://www.facebook.com/groups/fitnancial >>> Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html >>> Chat About This Episode in the Keep What You Earn Community - https://www.facebook.com/groups/fitnancial The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Oct 21, 2021 • 18min
How to Deduct Your Next Vacation
In today's episode, we are going to talk all about how to deduct your vacation. This is one of the most common questions I get asked... How do I navigate deducting this? Should I be deducting this? Is this allowed? It's definitely a more gray area for my entrepreneur clients. But I'm here to tell you that you have the capability to deduct a lot more than you think you do. You're going to learn all about that in today's episode. *Additional note/correction: When a trip is considered majority business, costs like airfare and transportation are 100% deductible but meals and lodging would still be based on the percentage of business time spent. If the trip is not majority business, the airfare and transportation to/from the destination would not be deductible. In short: it can be complicated, so meet with your CPA to plan your trip! >>> Text me!: https://my.community.com/shannonweinsteincpa >>> Fitnancial Solutions Accounting Suite: https://www.fitnancialsolutions.com/accounting >>> Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein >>> Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ >>> Join my Keep What You Earn: Financial Empowerment for Entrepreneurs group: https://www.facebook.com/groups/fitnancial >>> Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html >>> Chat About This Episode in the Keep What You Earn Community: https://www.facebook.com/groups/fitnancial The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Oct 14, 2021 • 52min
Build a Machine that Makes You Money with Jess Glazer
Today on the podcast, we are welcoming on, in my opinion, one of the most special guests I could possibly have, the unofficial Godmother of Fitnancial Solutions, Jess Glazer. Jess is my former business coach, business mentor, friend, and colleague and I am so excited to have her on the podcast today! We will dig deep into her background in business coaching and also touch on everything from creating your own coaching program, to Jess' background in personal training and elementary school teaching, to her and her husband founding an elementary school in Ghana through Pencils of Promise. We will also deep dive into Jess' mission of helping 100 entrepreneurs create 7-figure impact-driven businesses. There is something for everyone in this episode whether it is an entrepreneurial tip to help move your business forward or a better understanding of the potential mindset traps that entrepreneurs fall into that can hold their businesses back. >>>Find Jess on IG @jess.glazer >>>Message Jess the word "Empower" to get more information on her group coaching program. >>>Free gift from Jess: How to Price with Confidence: https://www.jessglazer.com/priceyourofferfree >>> Text me!: https://my.community.com/shannonweinsteincpa >>> Fitnancial Solutions Accounting Suite: https://www.fitnancialsolutions.com/accounting >>> Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein >>> Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ >>> Join my Keep What You Earn: Financial Empowerment for Entrepreneurs group: https://www.facebook.com/groups/fitnancial >>> Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html >>> Chat About This Episode in the Keep What You Earn Community: https://www.facebook.com/groups/fitnancial The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Oct 7, 2021 • 14min
What You Need to Know if You Extended Your Tax Return
Today we are going to talk all about extensions. And no... I'm not talking about the things in your hair that make it look longer. I'm talking about your tax returns. I wanted to take this quick episode to explain what exactly it means to file an extension. What are your responsibilities? How does it actually work? I've got the answers for you. >>> Text me!: https://my.community.com/shannonweinsteincpa >>> Fitnancial Solutions Accounting Suite: https://www.fitnancialsolutions.com/accounting >>> Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein >>> Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ >>> Join my Keep What You Earn: Financial Empowerment for Entrepreneurs group: https://www.facebook.com/groups/fitnancial >>> Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html >>> Chat About This Episode in the Keep What You Earn Community: https://www.facebook.com/groups/fitnancial The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Sep 30, 2021 • 30min
How to Bulletproof your Bookkeeping with Misa Ledguies
Today we welcome on our first guest on the Keep What You Earn Podcast, a friend of Fitnancial Solutions, and owner of Perfectly Kept Books, a bookkeeping service exclusively for female owned businesses, Misa Ledguies. Today we will deep dive into the importance of having accurate and detailed books as the foundation of your business. Misa will detail each of her top tips to officially bulletproof your bookkeeping and make tracking your finances a simple and easy task. Some topics that we cover are separating your bank accounts, utilizing technology to keep your books, reconciling your books, looking at financial reports, and not waiting too long to ask for help. I think you will all find great value in today's episode and will have some concrete action items to take away to help improve your business! >>> Find Misa at www.perfectlykeptbooks.com >>> Download Misa's Bookkeeping Checklist here: https://view.flodesk.com/pages/60592d616319196d8608ba91 >>> Text me!: https://my.community.com/shannonweinsteincpa >>> Fitnancial Solutions Accounting Suite: https://www.fitnancialsolutions.com/accounting >>> Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein >>> Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ >>> Join my Keep What You Earn: Financial Empowerment for Entrepreneurs group: https://www.facebook.com/groups/fitnancial >>> Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html >>> Chat About This Episode in the Keep What You Earn Community: https://www.facebook.com/groups/fitnancial The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Sep 23, 2021 • 16min
The Law of Income - Unlocking a Millionaire Mindset
In my opinion, reading books is critical to gaining a proper mindset in business. I also feel that it is important to reread certain books at different stages of your business because you will learn new things each time as in general, we apply what we are learning to what we are going through at that moment. The book that I want to discuss today is "Secrets of the Millionaire Mind". There is a quote in the book inspired me so much that I wanted to share it with you: "You will be paid in direct proportion to the value you deliver according to the marketplace". In today's episode we will deep dive into why this quote is so inspirational for me and how we can apply this in business to exponentially grow our wealth. >>>Link to the book: https://amzn.to/3CTP66O >>> Text me!: https://my.community.com/shannonweinsteincpa >>> Fitnancial Solutions Accounting Suite: https://www.fitnancialsolutions.com/accounting >>> Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein >>> Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ >>> Join my Keep What You Earn: Financial Empowerment for Entrepreneurs group: https://www.facebook.com/groups/fitnancial >>> Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html >>> Chat About This Episode in the Keep What You Earn Community: https://www.facebook.com/groups/fitnancial The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Sep 16, 2021 • 19min
Ditch PayPal and Venmo in Your Business
I kind of have a reputation on social media for being totally against doing business through PayPal and Venmo! Every time I post about this, it's a polarizing topic. And listen, I am not here to judge! I simply want to use this episode to share with you the reasons I choose to use other forms of payment processors. Tune in to hear the top 3 reasons why you should ditch PayPal and Venmo (PS, reason #1 is compelling enough, but tune in for all 3 reasons so your mind can really be blown). >>> Text me!: https://my.community.com/shannonweinsteincpa >>> Fitnancial Solutions Accounting Suite: https://www.fitnancialsolutions.com/accounting >>> Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein >>> Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ >>> Join my Keep What You Earn: Financial Empowerment for Entrepreneurs group: https://www.facebook.com/groups/fitnancial >>> Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html >>> Chat About This Episode in the Keep What You Earn Community: https://www.facebook.com/groups/fitnancial The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Sep 9, 2021 • 21min
Limiting Beliefs that are Costing You Thousands
Sometimes as entrepreneurs, we convince ourselves that cutting certain corners is going to save us money. We may not necessarily think of it as cutting corners but we definitely come up with little strategies along the way that are considered "short cuts". What I'm talking about are the well-intentioned attempts to save money in the short term, by doing something that deviates from normal behavior ever so slightly. And when you spend a lot of energy on micro-actions that are designed to save money in the short term, you may actually be costing yourself more money....in the long term. In this episode, I'm going to walk through four ways that you're allowing yourself to focus on those micro-actions too much. And how these actions actually limit the expansion of your business in a very real way. >>> Text me!: https://my.community.com/shannonweinsteincpa >>> Fitnancial Solutions Accounting Suite: https://www.fitnancialsolutions.com/accounting >>> Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein >>> Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ >>> Join my Keep What You Earn: Financial Empowerment for Entrepreneurs group: https://www.facebook.com/groups/fitnancial >>> Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html >>> Chat About This Episode in the Keep What You Earn Community: https://www.facebook.com/groups/fitnancial The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Sep 2, 2021 • 15min
Do I Need to Pay Taxes Quarterly?
If you just got started in entrepreneurship or you haven't been through a complete year in business yet, this episode may save you thousands of $$$ in avoiding one of the biggest financial faux pas for new businesses....Not paying your quarterly estimated taxes. Sooo many entrepreneurs make this mistake. Don't judge yourself if you've made this mistake before, we've all been there. But it is 100% avoidable. If you want to take control of your taxes and start be proactive instead of reactive take a listen to this episode and feel free to reach out to us at Fitnancial Solutions. >>> Text me!: https://my.community.com/shannonweinsteincpa >>> Fitnancial Solutions Accounting Suite: https://www.fitnancialsolutions.com/accounting >>> Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein >>> Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ >>> Join my Keep What You Earn: Financial Empowerment for Entrepreneurs group: https://www.facebook.com/groups/fitnancial >>> Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html >>> Chat About This Episode in the Keep What You Earn Community: https://www.facebook.com/groups/fitnancial The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Aug 26, 2021 • 14min
Do This if You Want to Start Scaling
If you ask any entrepreneur if they want to scale their business, of course, you're going to hear a resounding YES. There's a lot of talk about scalability lately online when it comes to growing our businesses. If you've met that six-figure milestone and you're ready to go to seven figures and grow and scale in your business, do you know what that really means? Do you want to know my three key ingredients to a good scalable business? This is what we're going to unpack in today's episode. Link to book by Michael Gerber: https://amzn.to/3jZNMqh >>> Text me!: https://my.community.com/shannonweinsteincpa >>> Fitnancial Solutions Accounting Suite: https://www.fitnancialsolutions.com/accounting >>> Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein >>> Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ >>> Join my Keep What You Earn: Financial Empowerment for Entrepreneurs group: https://www.facebook.com/groups/fitnancial >>> Chat About This Episode in the Keep What You Earn Community: https://www.facebook.com/groups/fitnancial The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.


