

Keep What You Earn
Shannon Weinstein
Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something.
Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.
If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.
Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn't about more spreadsheets. It's about financial leadership.
Whether you're preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.
[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]
Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.
If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.
Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn't about more spreadsheets. It's about financial leadership.
Whether you're preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.
[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]
Episodes
Mentioned books

Sep 15, 2022 • 40min
Hiring Employees vs. Contractors with Jackie Koch
When you hire someone, it's like your business goes through a growth spurt. You take on a lot more responsibility in a very short amount of time, which can be overwhelming. That's why I've asked Jackie Koch to come back and discuss the differences between employees and contractors, how to properly classify the people you are hiring, and what you need to know about each designation as you navigate entrepreneurship. Jackie is a recruiter with over 15 years of experience prospecting talent and building teams for Fortune 500 companies, startups, and small businesses in all types of industries. She's the founder of People Principals, has a great podcast called Hiring School, and she's launching an online course called Hiring School. She is a phenomenal resource. I love her approach and ability to simplify the hiring process into an easy-to-digest process. * Connect with Jackie on IG @peopleprinciples or @jackie.koch_ * Find her on TikTok: @peopleprinciples * Check out her website: peopleprinciples.co * Listen to her podcast, Hiring School: https://podcasts.apple.com/us/podcast/hiring-school/id1615332326 * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Sep 14, 2022 • 19min
Do I Need Multiple Accountants?
The thought of hiring an accountant can be intimidating, but I think it's underappreciated what they can do for you in the early stages of your business. You might think that hiring an accountant is expensive, too big of a commitment, or something you only have to do once you've made a certain amount of money, but none of this is true. To help with these misconceptions, I'm going to breakdown what each type of accountant does, who you should be seeking out based on your stage of business life, and what you can do to make sure the professional you hire is the right fit for you. * Find my recommendations here: https://www.fitnancialsolutions.com/recommendations * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Sep 13, 2022 • 26min
Stretching Yourself and Owning Your Strengths with Kacia Ghetmiri
In part one with Kacia Ghetmiri, we discussed how Kacia was able to build her podcast organically and shared insight into how to monetize a podcast. Kacia is back for part two. We unpack where she is right now in her journey of stretching herself in business. Kacia shares valuable advice on how to get through tough times in business and get out of the mindset of making excuses. This episode will help you find your focus and direct your motivation to achieve your goals. * Find Kacia on IG @kacia.ghetmiri * Listen to EmpowerHER: https://podcasts.apple.com/us/podcast/empowerher/id1444456380 * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Sep 12, 2022 • 14min
How to Measure and Maximize Cash Flow
Profitability is a good indicator of the sustainability of your business when it comes to generating its own cash. But one thing that often gets overlooked and I think is one of the most important factors in a business's ability to sustain and continue over a long period of time is cash flow. I'm going to unpack this term and explain what cash flow is, how to measure it, and how to maximize it. * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Sep 9, 2022 • 34min
Growing and Monetizing a Podcast with Kacia Ghetmiri
One of the best ways to get in touch with your audience and market your brand is to start a podcast. But there are so many important elements that are required to start and grow a successful podcast. I'm excited to share a guest with you who started her podcast in 2018 and has already crossed over 6 million downloads. Kacia Ghetmiri is the host of the EmpowerHER podcast. Her goal is to help ambitious women fall in love with the process of following through on their big ideas. Using her "come with me" approach, Kacia continues to pull back the curtain and share everything she's learning about mindset, business, relationships, health, and more. The EmpowerHER Podcast is widely known for empowering listeners with the perspective and resources to take purpose-driven action towards building lives they love. Kacia is going to be with us for a two-part series. In this episode, she shares how she was able to organically build her podcast, discusses the key factors to her success, and gives insight on how you can monetize your podcast. * Find Kacia on IG @kacia.ghetmiri * Learn more about EmpowerHER Live here: kaciaghetmiri.com/events * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Sep 8, 2022 • 19min
How to Handle Bad Clients Who Pay Good Money
We have all experienced working with people who cause us to experience excess stress. This is often considered normal in corporate America. But as business owners, we get to choose who we want to work with. So if you have a client who is draining you or you struggle to show up for them with enthusiasm and excitement, you shouldn't ignore this. I'm going to give you some pieces of advice that have helped me in these situations and allowed me to be okay saying no to clients, even when that also means saying no to a lot of money. * Find The Advantage by Patrick M. Lencioni here: https://amzn.to/3zs6wr7 * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Sep 7, 2022 • 34min
How to Monetize a Blog with Jannese Torres
I think most of us associate blogs with dumping out our emotions and journaling on a website, but it's so much more than that. Blogging can be a really lucrative source of income if you know how to do it artfully. That is why I have brought Jannese Torres back on the show. Jannese started her business through a food blog and has experienced immense growth through learning to use her blog effectively. Jannese Torres is an award-winning Latina money expert. She became an accidental entrepreneur after a job loss led her to create a successful Latin food blog called Delish D'Lites. She now helps her clients and listeners build successful online businesses that allow them to pursue financial independence and freedom. Jannese is on a mission to educate marginalized communities on topics like entrepreneurship, investing, and financial independence through her personal finance podcast and platform called Yo Quiero Dinero®. If you are thinking about starting a blog or already have a blog that you'd like to amp up, this episode is for you. Jannese tells the story of how her blog became successful, how she was able to build it up, and shares some valuable tips if you're looking to do something similar. * Find Jannese on IG @yoquierodineropodcast * Learn more about her Jump-Start Your Blog course here: yoquierodineropodcast.com/jumpstartyourblog *Link to Jannese's blog bootcamp: https://yoquierodineropodcast.com/blogwaitlist/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Sep 6, 2022 • 13min
How Am I Taxed? Part 3 - Multi-Member LLCs and Partnerships
We're ending our three-part series on how you are taxed as a business owner with a discussion about multi-member LLCs and partnerships. Many people don't realize that having a multi-member LLC or partnership complicates things quite a bit when it comes to how you are taxed. I am going to walk you through the implications so you know what to consider before deciding to form one of these entities. * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Sep 5, 2022 • 15min
How Am I Taxed? Part 2 - S Corps and C Corps
This is part two of a three-part series on how you are taxed as a business owner. I'm going to cover S Corps and C Corps in this episode. These two entities are very different, but I am combining them in order to show the contrast between them and help you understand the differences. * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Sep 2, 2022 • 14min
How Am I Taxed? Part 1 - Sole Proprietors and Single-Member LLCs
Over the next three episodes, I'm going to answer the question I get asked most frequently, which is "how am I taxed as a business owner?" There could be nuances to the way your particular business is set up that causes some slight variations, but I am going to break this down based on entity type and provide a general explanation, starting with sole proprietor or single-member LLCs. * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.


