Keep What You Earn

I have the pleasure of speaking with Melissa Rodriguez, an inspiring force of nature who is not your average marketing expert. Melissa is a digital nomad and entrepreneur who has created a coaching business that helps female entrepreneurs tap into their unique feminine energy and menstrual cycles to unleash their full potential. During our conversation, Melissa shared with me her insights on cycle syncing in business and how it can be leveraged to increase productivity. She broke down the phases of the menstrual cycle into easy analogies for understanding and explained how different phases align better with certain activities. I was really impressed by the emphasis on being aware of how each phase impacts you personally and finding ways to maximize productivity even if you cannot arrange your life around your cycles. Melissa also shares her insights on how men can use this information to support women in their lives and create a more supportive and understanding environment. Overall, Melissa's unique approach and expert guidance make her an ideal ally for any female entrepreneur looking to take their business to the next level. I learned so much from our conversation and I hope you do too. Tune in to learn more about cycle syncing in business and how it can help you unlock your full potential. [2:40] Who is Melissa Rodriguez and what is a cycle-syncing business coach? [5:45] How can cycle syncing be leveraged in business? [9:45] Breaking down the phases of the menstrual cycle into some easy analogies to understand. [13:22] Do certain phases of the cycle align better with certain activities? [18:30] The importance of awareness during each phase of your cycle to understand how each impacts you personally. [24:45] What can you still do to maximize your productivity if you do not have the ability to arrange your life around your cycles? [27:31] What is a good first step for someone who wants to begin understanding the impacts of their cycle? [34:30] The importance of prioritizing rest, whatever rest means for you, during your menstrual phase. [40:42] As a male, how can you use this information to support the women in your life? Connect with Melissa: Link to the journal on Amazon - https://www.amazon.com/dp/B0BMT47FCJ Link to the free training I mentioned - https://melissarj.podia.com/ways-to-grow-your-business-with-the-help-of-your-menstrual-cycle IG: @iammelirodriguez Website: https://melissarj.com/ Retreat: https://melissarj.com/the-retreat/ Related Episodes: Getting Out of Your Own Way with Lindsey Mango Drown Out the Noise and Do Hard Things with Hannah Wells Unlocking The Next Level of Revenue Resources: * Find everything you need at https://www.keepwhatyouearn.com * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so/ * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG https://www.instagram.com/shannonkweinstein/ * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

When starting a business, it is important to have some professional assistance that fits the specific needs of your business. Generally, the first step is to hire a bookkeeper to compile and collect financial data and categorize transactions. This is important in making informed business decisions and preparing for taxes. It is not recommended for business owners to do their own accounting unless they have knowledge in the area. Then comes the question, who should you hire next? With so many different financial professionals out there, which is the best option to help you with your business? As the business matures and revenue increases, it is often beneficial to hire a strategic advisor who can provide guidance on navigating the business and implementing growth strategies. I will cover the different types of professionals and the services they often provide in the episode today. What you'll hear in this episode: [2:38] What does each type of accountant do? [5:23] What is a bookkeeper and what do they do? [8:23] What is accounting? What is a tax professional? [12:30] What are the layers of professionals that you can use in your business? [14:41] The importance of having a tax advisor in your corner. * Related episodes: The Hidden Costs of Not Hiring a Tax Pro CFO vs Accountant: Which is the Right Fit for Your Business? How to Hire a Tax Planner with Jackie Meyer * Find everything you need at https://www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so/ * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG https://www.instagram.com/shannonkweinstein/ * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

I am joined by Brian Luebben, an Entrepreneur, Podcaster, and Real Estate Investor on the show today. Brian has created multiple remote income sources and achieved financial freedom, allowing him to live life on his own terms. Brian shares his journey of realizing that the traditional corporate life was not for him, and how he found his passion for traveling the world. He emphasizes the importance of understanding your passion and incorporating it into the life of your dreams. Brian also gives his 4-step process for anyone looking to start working toward the life of their dreams. He advises listeners to identify their passion, create a plan, take action, and stay consistent. Overall, Brian provides listeners with practical advice on how to pursue their dreams and achieve financial freedom through remote income sources. I thoroughly enjoyed our conversation and hope you all find it as valuable as I did. [3:52] Who is Brian and what does he do? [5:45] Where did Brian's vision to travel the world originate? [12:30] Advice on why you should understand your passion as part of the life of your dreams. [16:00] Brian's 4-step process to start working towards the life of your dreams. [21:30] How do you find the time to work through the 4-step process while living your current life? [24:15] How has Brian's vision evolved as he's reached his "previous" benchmarks? [30:30] What are some of the essential skills to invest in that you think are universally useful? [36:40] How should you identify a problem to solve with a new business venture? Connect with Brian: Action Academy Podcast IG: @brianluebben Related Episodes: My Costa Rica Story (Part 1): The Why My Costa Rica Story (Part 2): The How Getting Out of Your Own Way with Lindsey Mango Resources: * Find everything you need at https://www.keepwhatyouearn.com * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so/ * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG https://www.instagram.com/shannonkweinstein/ * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

I want to discuss how bad reviews can actually be a positive opportunity for your business. I know that receiving negative feedback can be daunting, but it's important to remember that such reviews offer valuable insights into areas where your business needs improvement. Negative reviews can be emotionally taxing for business owners, and I understand this very well. It's important to manage your emotional response to such feedback. Bad reviews don't have to be a negative experience for your business. With the right mindset and approach, they can be an opportunity to learn and improve. By addressing negative feedback publicly, you can enhance your online reputation and attract new customers. I hope that my advice helps you approach negative feedback in a constructive way. What you'll hear in this episode: [3:41] My advice if someone does leave you a bad review. [6:45] I encourage all of you, to leave positive reviews for businesses that you interact with, if you expect others to do it for your business. [9:15] Your emotional response to negative reviews is likely the largest impact on your business, and this is why. [11:01] One option is to create a barrier between yourself and negative reviews if they have a significant impact on you. Related Episodes: Differentiating Yourself Based On Your Values Investing in Branded Merchandise Without Wasting Money with Amanda Hofman Investing in Your Digital Storefront with Lynzee Krohne Resources: * Find everything you need at https://www.keepwhatyouearn.com * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so/ * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG https://www.instagram.com/shannonkweinstein/ * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Tune into this replay of an interview that I did for The Chris Harder Show with Chris Harder. Here is the episode recap from Chris: One of the biggest mistakes I see new entrepreneurs make is that they start building their businesses in financial quicksand. I'm joined by fractional CFO and tax strategist Shannon Weinstein to break down how to set yourself up for success from day one. I ask Shannon about everything from writing off phone bills and meals to how to find the right tax professional. We also talk about how she decided to go all-in on her brand, Keep What You Earn, and what inspired her brilliant approach to marketing. Don't save this episode for Aprilーthe key to being tax savvy is proactivity and preparation. What you'll hear in this episode: [4:18] Chris asks Shannon, "You walked away from your corporate gig, which paid you multiple six figures, and you've made the transition that everybody hopes to make. So start there. Tell me about this transition. Was it scary? Was it hard? How'd you do it?" [5:26] Chris asks Shannon, "What milestone did you have to hit to know that you were secure walking away from that corporate job?" [7:40] Chris asks Shannon, "You're also taking care of your husband and helping him out physically a little bit. Do you mind sharing some of that background?" [9:30] Chris asks Shannon, "Talk to me about how you reconcile this type of risk-averse personality with the risk that it requires to get into entrepreneurship." [11:07] Chris asks Shannon, "Could you explain the difference between just being an accountant and being a fractional CFO and a tax strategist?" [15:06] Chris asks Shannon, "When should somebody seek out a tax strategist?" [16:50] Chris asks Shannon, "How can somebody know if their tax strategist or accounting team is throwing up some red flags that they should be a little bit concerned about?" [19:59] Chris asks Shannon, "What are some more questions that somebody can ask their tax professional to know if they're truly working with the right person or not?" [22:12] Chris asks Shannon, "Would you share maybe two or three of the traps that people think they can do but they should be a little bit cautious around?" [24:17] Chris asks Shannon, "Let's say somebody buys a few outfits, and they do an all-day photo shoot. Is that deductible?" [26:00] Chris asks Shannon, "Now share one or two really fun deductions that people don't think about, or that they typically miss, even if they have just a side hustle." [27:18] Chris asks Shannon, "I'm gonna give you some rapid-fire yes or no questions. Can you write off your cell phone bill if you have a business?" [28:12] Chris asks Shannon, "Do you have to save receipts?" [31:00] Chris asks Shannon, "Do you have a good easy system of taking a picture and storing it somewhere?" [31:50] Chris asks Shannon, "We deduct a lot of DoorDash and Uber Eats. Is that deductible or not deductible?" [34:00] Chris asks Shannon, "What about writing off the majority of your travel and making up a business reason for it?" [35:01] Chris asks Shannon, "If both you and your partner are both officers in the company, can you write off retreats?" [35:50] Chris asks Shannon, "Can you explain that Augusta rule a little bit more?" [37:47] Chris asks Shannon, "How do you determine how much you should rent your house for?" [39:23] Chris asks Shannon, "Why did you start a podcast and commit so heavily to it?" [45:03] Chris asks Shannon, "Where can individuals turn to at least get the basic knowledge?" * Related episodes: Deductions for Retreats and Events Worry Less About Efficiency in Your Business Unlocking The Next Level of Revenue *Link to Chris' Show: https://podcasts.apple.com/us/podcast/the-chris-harder-show/id1215523596 * Find everything you need at https://www.keepwhatyouearn.com * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so/ * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG https://www.instagram.com/shannonkweinstein/ * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

I have the pleasure of discussing YouTube and the online world of long-form content creation with YouTube expert, Augie Johnston. Augie works with full-time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses. Augie shares how he got into YouTube as an early platform adopter and has maintained a presence through the years. We discuss a common objection that it's too late to get started on YouTube or create an online presence, and how anyone can get started on the platform. Augie also shares tips on how to turn YouTube views into actual income, including leveraging sponsorships, merchandising, and affiliate marketing. As YouTube is becoming the new cable TV, this episode is a must-listen for anyone looking to get started on YouTube or build a successful online presence. [2:51] What prompted Augie to get into youtube and how early was he to the youtube scene? [4:15] What do you say to the person who says that it's too late to get into YouTube or create an online presence? [5:59] How does Augie recommend people build a strategy and get started on YouTube? [10:30] How do you create YouTube views into actual dollars? [12:13] What are some tips to help increase subscribership and growth? [16:00] Should you stick to a niche on YouTube or should you try and chase what is popular at the time? [17:20] How to make money from ads on YouTube? [19:30] How do you overcome some of the barriers to entry to creating video content and what are some easy ways for people to get started? [21:15] What does Augie think the future looks like for YouTube and YouTubers? Connect with Augie: vidchops.com @augiejohnston * Related episodes: Investing in Branded Merchandise Without Wasting Money with Amanda Hofman Investing in Your Digital Storefront with Lynzee Krohne Turning Tweets to Customers with JK Molina * Find everything you need at https://www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so/ * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG https://www.instagram.com/shannonkweinstein/ * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Why might a business need a CFO? Some businesses feel that they have a good grip on their finances and can handle everything on their own, which may be true. But what if there were some opportunities being overlooked? It is important to have a grounded understanding of a business's financial numbers. As a fractional CFO myself, I am responsible for identifying these gaps and having tough conversations with CEOs to challenge their ideas and ensure focus on what is working and bringing in revenue. I will discuss some tips to determine if you should look into a CFO, and how a CFO can guide and coach a business to succeed and grow. What you'll hear in this episode: [2:24] Why you need a bookkeeper in your business. [4:36] What is a CFO and how does it work? [7:10] What is a CFO? How is it different from a CPA? [10:41] Benefits of a fractional CFO vs a full-time CFO. * Related episodes: Financial Operations vs. Financial Management Things You Should Not Hire an Accountant to Do How Do I Break Up With My Accountant? * Find my recommendations here: https://www.fitnancialsolutions.com/recommendations * Find everything you need at https://www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so/ * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG https://www.instagram.com/shannonkweinstein/ * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

I recently attended an IRS roundtable on the new 1099K reporting threshold. The 1099K is a form that businesses receive when they process credit card transactions over a certain amount. The upcoming reporting threshold change will affect the minimum income threshold required to receive a 1099K. During our conversation, we discussed what needs to happen for this change to go smoothly and what it means for business owners who receive a 1099K and potential issues that business owners and their tax preparers will have to cope with. Some important questions were posed to the IRS such as why the IRS is lowering the threshold, who has the duty to educate taxpayers on this information, and how people's fear of taxes, audits, and the IRS may be impacted by this change in policy. Overall, the discussion highlights the importance of staying informed about changes to tax policies and regulations, and taking steps to ensure compliance and accuracy in reporting. As always, working with a trusted tax professional can help business owners navigate these changes and avoid potential issues. What you'll hear in this episode: [1:00] Details of the IRS roundtable that I was invited to participate in regarding the new 1099K reporting threshold [1:30] Background of the 1099K and the upcoming reporting threshold change [3:29] What has to happen for this change to go smoothly? [4:18] What does receiving a 1099k change for business owners? [5:59] What are some potential issues with 1099k's that business owners and their tax preparers will have to cope with? Some questions discussed at the roundtable: [7:40] Why is the IRS lowering this threshold? [8:24] Who has the duty to educate taxpayers on this information? [11:12] How are people's fear of taxes, audits, and the IRS impacted by this change in policy? * Related episodes: I Received a 1099 - Now What? What is a 1099-K? How to File 1099s * Find everything you need at https://www.keepwhatyouearn.com * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so/ * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG https://www.instagram.com/shannonkweinstein/ * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

We often find ourselves disappointed when our expectations are not met, but have we set proper expectations in the first place? It's important to ensure that we have realistic expectations for the services we hire and the customers we serve. One key to setting proper expectations is to communicate them upfront. This means being clear about what we can and cannot provide, as well as any limitations or conditions that may apply. By doing so, we can avoid misunderstandings and disappointment down the road. We also need to be prepared to communicate any changes in expectations proactively and speak up whenever we feel that something is not aligning with our expectations. By doing so, we can address issues before they escalate and potentially damage the relationship. By taking the time to assess past experiences, we can learn and grow, ensuring that our expectations are better aligned in the future. What you'll hear in this episode: [1:15] Your expectations may not be met by someone providing a service, but did you actually have proper expectations for the service you hired? [2:00] Ensure that you have proper expectations set for your business and customers. [4:27] Communicate expectations up front [6:30] Communicate any changes in expectations proactively, so both parties are aligned. [9:15] Communicate whenever you feel that something is not aligning with expectations [11:30] Reflect back on a previous interaction where your expecations were not met. Did you follow the guidance in this episode or would it have been possible to have improved the interaction with proper communication? * Related episodes: The Most Undervalued Trait of an Accountant Growing Your Side Hustle with Nick Loper I Want to Upgrade My Services - Will My Clients Stay? * Find everything you need at https://www.keepwhatyouearn.com * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so/ * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG https://www.instagram.com/shannonkweinstein/ * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Tune into this replay of an interview that I did for The Side Hustle Show with Nick Loper. Here is the episode recap from Nick: This week's guest took some of the skills she already had and then went out intentionally and found buyers for those skills. Shannon Weinstein is a CPA (Certified Public Accountant) who turned her fractional CFO (Chief Financial Officer)/tax strategy service at KeepWhatYouEarn.com into a full-time income stream — while still working a full-time job. Tune in to the Side Hustle Show interview to hear: the low-cost, high-return marketing tactics that Shannon used to start her business how she found her first customers how she took the leap to turn her side hustle into a full-time job What you'll hear in this episode: [5:10] How Shannon got over the imposter syndrome. [10:00] Are there any tools that you use to anticipate these questions that people are asking? [17:30] What's your typical pricing today? [25:00] The importance of having a call to action. [28:40] What do you attribute some of the early growth of the show to? [41:10] How Shannon divides her time between the content production side of things and the customer service side. [45:15] The importance of having a cash flow forecast for your business. [52:20] What's next for the podcast and for the business? * Related episodes: Investing in Your Digital Storefront with Lynzee Krohne Building a Better Financial Future with Marc Russell of BetterWallet Setting and Measuring Progress Toward Your Business Goals *Link to Nick's Show: https://podcasts.apple.com/us/podcast/the-side-hustle-show/id655135292 * Find everything you need at https://www.keepwhatyouearn.com * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so/ * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG https://www.instagram.com/shannonkweinstein/ * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.