Keep What You Earn

Today, Shannon will take you on a journey from the bustling streets of Boston to the serene coastline of Guanacaste, Costa Rica, exploring the boundless potential of untapped markets. Shannon shares captivating personal stories and key insights on identifying blue ocean opportunities—markets ripe for innovation and free from fierce competition, creating a plethora of opportunities for entrepreneurs willing to think outside the box. Whether it's a local bagel venture that thrives against the odds or introducing calendly to a lawyer, today's episode is all about expanding your horizon and discovering lucrative, underserved markets that could transform your business. Get ready to dive deep into strategic market positioning and learn how you can apply these principles to scale your own business and keep what you earn. What you'll hear in this episode: 04:21 Discovering rare food & resources; different attitude. 08:48 Expand market, find unsaturated opportunities, serve needs. If you like this episode, check out: Investing in Businesses - What You Need to Know Pricing Blunders That Could Cost You Thousands How to Build Trust with Your Customers Want to learn more so you can earn more? Try Kajabi free for 14 days here: https://app.kajabi.com/r/zGmoZA9E/t/tsfmvbq4 Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Welcome back! In today's episode, we continue our inspiring conversation with the incredible Kristen Butler, best-selling author and CEO of Power of Positivity. Yesterday, we learned about Kristen's journey, rising from the ashes of a bankrupt business to building an online community with over 50 million followers. Today, we delve deeper into the mindful habits that powered Kristen's remarkable transformation, exploring how positivity can reshape our lives and identities. From discussing the importance of self-care and financial literacy to embracing the power of positivity in personal and professional realms, Kristen shares insights that are both actionable and uplifting. Whether you're an entrepreneur at the beginning of your journey or someone looking to inject more positivity into your life, this episode is packed with valuable lessons on growth, resilience, and the transformative power of a positive mindset. Kristen Butler is a bestselling author and the CEO of Power of Positivity, a community with over 50 MM followers globally. Kristen was awarded SUCCESS Magazine's Emerging Entrepreneur in 2022. She is a leader, writer, and visionary in personal development with a huge heart and captivating authenticity. Her mission is to uplift the planet! Kristen passionately started Power of Positivity in 2009 Website: powerofpositivity.comCurrent Offers: https://positivekristen.com/offerings/ Instagram: https://www.instagram.com/powerofpositivity/ YouTube: https://www.youtube.com/channel/UCC4pMlNP2qkj1sLnaDdSwQw What you'll hear in this episode: 03:19 Increasing nonfiction reading, building financial literacy, healthier lifestyle. 08:50 Started blog on food and wellness science. 11:37 Desire for positivity amid challenge of negativity. 14:46 Realized burnout was a self-generated choice. 18:43 Outsourcing growth, reinvestment, and staying in expertise. 19:30 Hired editor creates positive video content ripple. 24:31 Embracing new things can lead to enjoyment. If you like this episode, check out: How Can You Shake Off Business Boredom and Thrive?Stop Shrinking Yourself in the Name of SavingMaximize Your Income with the Help of a CFO Want to learn more so you can earn more? Transform your small business journey – download the Small Business $tarter Kit here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today's episode features an incredible story of resilience and transformation with our guest, Kristen Butler. Kristen, a best-selling author and CEO of Power of Positivity, shares her journey from the depths of bankruptcy to building a global community with over 50 million followers. We'll explore how a mindset centered around positivity and constructive habits helped her rebuild her life and business. Kristen's story is not just inspiring—it's a testament to the power of positivity and the tangible impacts it can have on both personal and professional realms. Join us as we delve into the values of positivity, healthy habits, and the importance of adapting and thriving through life's financial challenges. Make sure to listen in, as this episode is packed with insights and inspiration for anyone looking to turn their struggles into success. Kristen Butler is a bestselling author and the CEO of Power of Positivity, a community with over 50 MM followers globally. Kristen was awarded SUCCESS Magazine's Emerging Entrepreneur in 2022. She is a leader, writer, and visionary in personal development with a huge heart and captivating authenticity. Her mission is to uplift the planet! Kristen passionately started Power of Positivity in 2009 Website: powerofpositivity.comCurrent Offers: https://positivekristen.com/offerings/ Instagram: https://www.instagram.com/powerofpositivity/ YouTube: https://www.youtube.com/channel/UCC4pMlNP2qkj1sLnaDdSwQw What you'll hear in this episode: 04:45 Recognize difficulties, open doors, embrace positivity. 09:34 Positive mindset led to action and growth. 12:39 Balancing work and joy for better productivity. 15:56 Diversify income, pursue passion, self-discovery lessons learned. 18:15 Fear of failure and lack of control. 20:07 Downsizing led to understanding abundance and adaptability. If you like this episode, check out: How Can You Shake Off Business Boredom and Thrive? Stop Shrinking Yourself in the Name of Saving Maximize Your Income with the Help of a CFO Want to learn more so you can earn more? 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, we dissect the critical decision every entrepreneur faces: should you increase sales or decrease spending to boost profits? Shannon shares key strategies for focusing on one goal at a time, the importance of operational efficiency, and why cutting costs isn't always the answer. Discover how to streamline your business for profitability and for an opportunity to deeply analyze your finances. Stay tuned to learn more about ensuring your business's financial fitness. What you'll hear in this episode: 06:56 Optimize sales, plug leaks, focus on drivers. 09:17 Cost cutting, revenue generation, focus, profitability improvement. If you like this episode, check out: Is Productivity the Same as Profitability? Building a Business with Exit Strategy in Mind The Best Places to Look to Find Cost Savings Want to learn more so you can earn more? CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today, Shannon is turning the tables on herself to share something a bit personal and immensely valuable—her three most expensive mistakes in business. Yes, even as a CPA and CFO, Shannon's not immune to the occasional financial mishap. Just like a personal trainer can't resist a slice of cheesecake, she, too has weaknesses when it comes to business decisions. From overpaying the wrong hires to saying 'yes' too quickly and neglecting constant sales focus, Shannon dives deep into these costly lessons. The hope is that by sharing these, you'll be able to sidestep similar pitfalls and strengthen your own financial strategies. So, let's learn, grow, and transform our mistakes into wisdom together. What you'll hear in this episode: 04:05 Extracting lessons from mistakes is an expensive tuition. 06:48 Team accountability drives conscious decision-making and consistency. 10:37 Continuous marketing, content creation, and sales strategy. If you like this episode, check out: How Can You Shake Off Business Boredom and Thrive? 3 Voices You Need to Silence to Succeed Never Let Your Scarcity Show Want to learn more so you can earn more? CFO On Demand click here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today, Shannon will not only explore why securing a qualified tax pro feels like an insurmountable task, but she'll also share some insider tips—consider them your cheat codes—to help you navigate this process with confidence. From the pitfalls of prioritizing convenience over quality to the struggles of aligning expectations, we'll uncover the barriers in the accountant-client relationship. Shannon's candid discussion addresses the communication gaps, the importance of sales skills for accountants, and the vastly differing interpretations of what "good" really means when it comes to tax services. What you'll hear in this episode: 03:27 Find a partner who can articulate tax issues. 08:46 Developing sales skills improves communication and trust. 12:29 Mismatched expectations can lead to mislabeled services. 16:11 Podcast aims to simplify complex business concepts. If you like this episode, check out: Best Practices to Collect Cash from Customers Faster How to Generate Cash Without Increasing Price Want to learn more so you can earn more? Try Kajabi free for 14 days here: https://app.kajabi.com/r/zGmoZA9E/t/tsfmvbq4 Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, we continue our chat with Jamie Van Cuyk, the reputable hiring strategist behind Growing Your Team. Join us as we unlock the secrets to hiring top talent without the trial and error that can cost small business owners dearly. From crafting compelling job postings to conducting insightful interviews and eventually making confident hiring decisions, we cover it all. Don't miss out on the strategies that could save you from costly hiring mistakes and help you build the dream team that propels your business forward. Stay tuned till the end to learn how you can connect with Jamie and tap deeper into expert strategies for hiring success. Jamie Van Cuyk, the owner and lead strategist of Growing Your Team, is an expert in hiring and onboarding teams within small businesses. Drawing from 15 years of leadership experience, Jamie teaches her clients how to hire their first team members, including employees and long-term contractors. By learning the dynamics of each company and their specific needs, she helps them find their perfect-fit Webinar to Three Tips for Having Employees Who Are Worth Their Paycheck - https://growingyourteam.com/worththeirpaycheck Facebook - https://www.facebook.com/GrowingYourTeam Instagram - https://www.instagram.com/growingyourteam/ LinkedIn - https://www.linkedin.com/in/jamievancuyk/ Website - https://growingyourteam.com/ What you'll hear in this episode: 05:21 Short interviews are like dating - essential. 07:11 Interview carefully, evaluate each candidate individually. 12:40 Some clients need sample work for assessment. 16:01 Assessing problem-solving skills through communication and reaction. 17:12 Assess video submissions and candidate quality effectively. 23:30 All-in-one business setup tool for success. If you like this episode, check out: Who Do I Ask? Compensation Plans - Commission or Flat Rate? Is Hiring Your Family the Right Thing to Do? Want to learn more so you can earn more? Transform your small business journey – download the Small Business $tarter Kit here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today, we dive deep into the art of delegation with guest expert Jamie Van Cuyk, owner and lead strategist at Growing Your Team. We'll explore why hiring the right team members at the right time plays a critical role in the expansion and success of your business. From overcoming challenges in delegation as small business owners to understanding when and how to scale your team strategically without sacrificing financial stability, this episode is packed with insights. Whether you struggle with relinquishing control or knowing which roles to hire for to maximize ROI, Jamie offers tactical advice and real-world examples to guide you through. Stay tuned as we uncover the secrets to becoming a champion delegator and propelling your business forward by effectively growing your team. Jamie Van Cuyk, the owner and lead strategist of Growing Your Team, is an expert in hiring and onboarding teams within small businesses. Drawing from 15 years of leadership experience, Jamie teaches her clients how to hire their first team members, including employees and long-term contractors. By learning the dynamics of each company and their specific needs, she helps them find their perfect-fit Webinar to Three Tips for Having Employees Who Are Worth Their Paycheck - https://growingyourteam.com/worththeirpaycheck Facebook - https://www.facebook.com/GrowingYourTeam Instagram - https://www.instagram.com/growingyourteam/ LinkedIn - https://www.linkedin.com/in/jamievancuyk/ Website - https://growingyourteam.com/ What you'll hear in this episode: 06:11 Neglecting self-care leads to limited growth. 09:38 Delegate behind-the-scenes client work for growth. 12:00 Small businesses often want one person to handle all marketing, but strategy and execution are different. 15:36 Salespeople neglect admin tasks, causing operational issues. 19:15 Prioritize ROI for immediate positive and long-term impact. 20:16 Delegate, prioritize, and combine tasks for efficiency. If you like this episode, check out: Who Do I Ask? Compensation Plans - Commission or Flat Rate? Is Hiring Your Family the Right Thing to Do? Want to learn more so you can earn more? CFO On Demand click here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today, Shannon delves into the essence of integrating business development into daily habits. She uncovers how consistent, small steps in sales, marketing, and networking can create a powerhouse of progressive movement for your business, much like training for a marathon. Shannon explores practical strategies using tools like Asana, the power of social media engagement, and the magic of in-person connections. Whether you're pitching to podcasts or simply showing up at local events, it's time to weave business growth seamlessly into your routine. So, if you're eager to learn how to propel your business every day without getting overwhelmed, grab your notepad and let's turn inching forward into miles of success. What you'll hear in this episode: 05:30 Attend in-person networking events for professional growth. 08:04 For business development, create intentional habits locally. If you like this episode, check out: Investing in Businesses - What You Need to Know Blue Oceans are All Around Us Pricing Blunders That Could Cost You Thousands Want to learn more so you can earn more? Transform your small business journey – download the Small Business $tarter Kit here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, we're diving into a striking realization I had from my latest read by Dan Sullivan and Dr. Ben Hardy. It's a nugget of wisdom that's shifting the way I view and manage my time, and it just might do the same for you. So shake off that corporate calendar mentality and let's learn how to categorize our days for maximum productivity and peace of mind. Ready to revolutionize your routine? Let's jump in! What you'll hear in this episode: 03:21 Structured calendar to optimize productivity and focus. 06:38 Categorize your day for better productivity. If you like this episode, check out: Creating an Outstanding Customer Service Experience Reviving Business Boredom Unlocking the Secrets of My SOPs Want to learn more so you can earn more? 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.