Keep What You Earn

Today, we're diving into a transformative topic: Building a Business with an Exit Strategy in Mind. Even if selling your business seems like a distant thought, planning for its eventual sale can shape a more robust and self-sustaining enterprise. Join me, Shannon Weinstein, as I discuss the importance of creating sellable processes, establishing recurring revenue streams, and streamlining roles to ensure your business thrives even without you. Whether you're planning your exit strategy or just curious about the future, this episode will provide actionable insights to secure your business's legacy. What you'll hear in this episode: 05:30 Limiting clients to provide attentive first-class service. 07:55 Focusing on small actions for future success. If you like this episode, check out: Breaking Down CFO On Demand Stop Trying to Scale Everything The Steps to Selling a Business Want to learn more so you can earn more? CFO On Demand click here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today we're continuing our conversion with Brittany, who transitioned from marketing guru to entrepreneur with her innovative massage business, Squeeze, shares invaluable insights on making each customer feel special and valued. We discuss how integrating unique elements like champagne into traditional settings, such as tax offices, could redefine customer interactions. Brittany also dives into the importance of technology in personalizing customer service and how a human-centric approach has been key to her success. Brittany Driscoll is the co-founder and Chief Executive Officer at Squeeze, which is dedicated to creating a better massage experience and brought to you from the founders of Drybar. She also Co-Founded and leads The Feel-Good Company, a service agency set out to transform the way people experience retail by building and scaling a collective of female-founded wellness brands dedicated to bettering the mind, body, and soul for good. Brittany spent four years running marketing for Drybar where she helped take the company from $30M to more than $100M, and prior to that Brittany spent over a decade in marketing and advertising. As a female entrepreneur, cancer survivor, and wellness advocate, Brittany has a strong passion for supporting other women in business and has become a thought-leader in her community. She believes in speaking up for what you believe in, empowering people to use their voice, and that we all have the ability to change the world for good. Instagram: https://www.instagram.com/brit_driscoll/ Website: https://www.squeezemassage.com/ What you'll hear in this episode: 03:59 Professional woman's vulnerability inspires others to succeed. 09:08 Reflecting on past, no regrets, shaped me. 13:17 Builder turned entrepreneur after encouragement from founders. 14:44 Passionate about massage therapy, focused on employees. 18:36 Business is about making people feel valued. 20:20 Company prioritized people, consulting work was devalued. 24:40 Emphasizing values and employee responsiveness for success. 26:37 Understanding principles of hospitality transcends specific industries. If you like this episode, check out: Breaking Down CFO On Demand Stop Trying to Scale Everything The Steps to Selling a Business Want to learn more so you can earn more? Try Kajabi free for 14 days here: https://app.kajabi.com/r/zGmoZA9E/t/tsfmvbq4 Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today's episode is particularly exciting as we're joined by Brittany Driscoll, the co-founder and CEO of Squeeze, an innovative massage franchise changing the way people experience wellness. Brittany will share her journey from her days with Drybar to launching Squeeze right on the cusp of the pandemic. We'll explore the challenges and victories of building a business during uncertain times and how Squeeze is revolutionizing customer service in the wellness industry through tech-driven, personalized experiences. Whether you're an aspiring entrepreneur or an experienced business owner, Brittany's insights on perseverance, leadership, and innovation are bound to inspire. So let's get started and dive into how Squeeze is not just growing as a business but nurturing community connections through wellness. Brittany Driscoll is the co-founder and Chief Executive Officer at Squeeze, which is dedicated to creating a better massage experience and brought to you from the founders of Drybar. She also Co-Founded and leads The Feel-Good Company, a service agency set out to transform the way people experience retail by building and scaling a collective of female-founded wellness brands dedicated to bettering the mind, body, and soul for good. Brittany spent four years running marketing for Drybar where she helped take the company from $30M to more than $100M, and prior to that Brittany spent over a decade in marketing and advertising. As a female entrepreneur, cancer survivor, and wellness advocate, Brittany has a strong passion for supporting other women in business and has become a thought-leader in her community. She believes in speaking up for what you believe in, empowering people to use their voice, and that we all have the ability to change the world for good. Instagram: https://www.instagram.com/brit_driscoll/ Website: https://www.squeezemassage.com/ What you'll hear in this episode: 06:35 Passionate about bettering communities through massage. 09:36 Team bonding leads to gratitude and uplift. 12:32 Franchisor maintains brand standards, franchisees execute. Common in health and wellness industry. 16:28 Creating brand focused on guest and employee experience. 19:06 Visited France, Canada, Mexico, Spain, Australia, development. If you like this episode, check out: Breaking Down CFO On Demand Stop Trying to Scale Everything The Steps to Selling a Business Want to learn more so you can earn more? Try Kajabi free for 14 days here: https://app.kajabi.com/r/zGmoZA9E/t/tsfmvbq4 Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, we're diving into one of the less talked about aspects of tax deductions: depreciation, and specifically, depreciation recapture. We'll unravel the intricacies of bonus depreciation and Section 179, and reveal why these strategies might seem like tax eliminators but are often just tax deferrals. Plus, you'll learn how selling your business assets can lead to unexpected tax consequences. Stay tuned for actionable tips on how to navigate these financial nuances and safeguard your business's wealth. What you'll hear in this episode: 05:21 Consult tax advisor before selling business or assets. 07:26 Foundational business resources for successful startup. If you like this episode, check out: Should I Hire a Tax Strategist? How to Read Your Tax Return S Corp Salary Explained Like a 3rd Grader Want to learn more so you can earn more? Transform your small business journey – download the Small Business $tarter Kit here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, we'll be tackling a crucial topic for those of you who have transitioned from being employees to becoming self-employed or small business owners—deducting self-employed health insurance premiums. Navigating the intricacies of health insurance as an entrepreneur can be daunting, especially when it comes to tax deductions. We'll break down everything you need to know, whether you're a sole proprietor, single-member LLC, or operate under an S corporation or C corporation. From understanding where to report your premiums on your tax return to making sure you get the maximum deduction, this episode is packed with actionable insights. What you'll hear in this episode: 04:45 Use an accountable plan for business reimbursements. 07:46 Filing through corporation saves on taxes. If you like this episode, check out: Should I Hire a Tax Strategist? How to Read Your Tax Return S Corp Salary Explained Like a 3rd Grader Want to learn more so you can earn more? Join Gusto today and get a $100 Visa Gift Card Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today's episode features Shannon on The Ultra Life Podcast, hosted by Samantha Nivens. Shannon shares her transformative journey from corporate America to entrepreneurial success, starting with her surprising introduction to accounting, pivoted by a bet with her father. Discover how pivotal moments, including personal challenges and a significant bereavement leave, influenced her career path and led her to embrace her true calling in simplifying finances for entrepreneurs. What you'll hear in this episode: 04:10 Became accountant after losing a bet with dad. 09:43 Emphasizing importance of addressing personal challenges quickly. 12:54 Embracing metrics, finding meaning in progress. 15:11 Dad stopped giving money, worked at McDonald's. 21:24 Navigating midlife changes, self-discovery, and societal expectations. 29:06 Encouraging individual freedom and self-permission. 30:29 Earn choices with his guiding directions reluctantly. 35:17 Permission and support are powerful for growth. 39:33 Accountants mostly interacted with people in their field. 45:04 Entrepreneurship should be about enjoying the journey. 46:37 Life and business challenges while being mom. 49:37 Emphasizing real-life balance while building successful business. 53:37 Focus on customer desires, not personal preferences. If you like this episode, check out: Who Do I Ask? Compensation Plans - Commission or Flat Rate? Is Hiring Your Family the Right Thing to Do? Want to learn more so you can earn more? CFO Power Session: https://www.keepwhatyouearn.com/power-sessions Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today, we're thrilled to have Chris Goodman back on the show, a seasoned life and business coach dedicated to shaping high performers. In this episode, we explore the often unseen struggles entrepreneurs face, and how reorienting their mindset can lead to significant breakthroughs in both life and business. We'll uncover how trust and accountability play pivotal roles in the client-coach relationship, the importance of setting clear visions, and why embracing coachability can transform challenges into opportunities for growth. Whether you're considering making a leap from your day job to your side hustle or looking to streamline your business's operations, today's discussion will provide valuable insights into creating a more fulfilling and financially sound business. Join us as we dissect these topics and share actionable steps to help you keep what you earn. Chris Goodman is a premier life and business coach for high-performers. His clients include founders, CEOs, influencers, across industries. His mission is to empower individuals to attain personal freedom, fulfillment, and global impact. Through one-on-one, group coaching, live training, and consulting. Chris guides clients to unlock their potential and achieve desired results. What you'll hear in this episode: 05:32 Coaching to discover joy and new answers. 08:21 Rising levels, coaching leads to transformation. 10:21 Persistent frustration leads to transformation and change. 14:03 Client commitment and effort crucial for success. 20:23 Exploring challenges faced by business owners. 24:11 Business owners choose suffering by not delegating. 27:48 Overcoming stress by seeking support and collaboration. 28:36 Building a strong team requires support and accountability. 31:43 Challenging clients on their unnecessary financial permission. 37:33 Leveraging expertise, profitability over revenue optimization strategy. 38:29 Cost-cutting, leverage and lead generation strategies discussed. If you like this episode, check out: How Can You Shake Off Business Boredom and Thrive? 3 Voices You Need to Silence to Succeed Delivering Effective Feedback to Coach Your Team with Chris Goodman Want to learn more so you can earn more? CFO On Demand click here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Shannon shares essential insights on starting a business from scratch. She emphasizes solving client problems rather than just educating them. The discussion highlights the power of refining products for better impact and the importance of niching down for growth. Shannon also talks about setting clear client expectations and leveraging testimonials for success. Get ready for actionable advice to streamline and scale your business, whether you're just beginning or aiming to simplify existing processes.

In today's episode, Shannon dives deep into a heartwarming collaboration with Junior Achievement. Shannon shares her inspiring journey of sponsoring the "Steps for Success" program, which provides crucial financial education to local students. Join us as Shannon recounts the enthusiastic participation of these young minds eager to learn about saving, investing, credit, debt, and even the nuances of financial trust. Hear firsthand how these lessons are transforming students' understanding of money and their own financial futures. Plus, Shannon emphasizes the power and responsibility of entrepreneurs to make tangible impacts in their communities and beyond. Get ready for an episode filled with inspiration, education, and actionable advice on how to leverage your skills for the greater good. Stay tuned to discover how you can also make a difference and perhaps find new ways to engage with your community. What you'll hear in this episode: 05:00 Teaching young teens about trust and money. 08:33 Encourage involvement, make a true impact. 10:44 Resources to help start and manage business. If you like this episode, check out: What's the Best Way to Pour Money Into Your Business? Introducing Money to Kids: Where Do You Start? 3 Things You Need to Know Before Buying a Business Want to learn more so you can earn more? Transform your small business journey – download the Small Business $tarter Kit here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today, Shannon connects the dots between pristine bookkeeping and securing the best possible deal when selling your business. We'll explore why understanding your financial statements isn't just about ticking boxes for tax purposes but is a powerful tool in evaluating the true worth of your money-making venture. Whether you're eyeing that exit or just planning ahead, understanding your business's financial narrative is your ticket to maximizing value and negotiating confidently. Stick around as we unravel these financial intricacies and more, ensuring you're well-prepared for that momentous sale day. What you'll hear in this episode: 04:43 Know your business's worth before selling. 07:34 Consider timing and financials for successful business exit. If you like this episode, check out: Breaking Down CFO On Demand Stop Trying to Scale Everything The Steps to Selling a Business Want to learn more so you can earn more? CFO On Demand click here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.