Keep What You Earn

In today's episode, Shannon dives into the three critical things you need to know before buying a business - people, process and profit. When evaluating a potential business acquisition, Shannon explains, you must carefully consider the people involved. Is the owner essential to day-to-day operations or is there a strong team in place to carry on if the owner exits? Understanding the dynamics and alignment of the team is crucial. Whether you're looking to buy a business or positioning your own company to sell one day, mastering the three P's will set you up for success. Tune in as Shannon walks through how to evaluate a business acquisition target and shares tips for building a sellable business yourself! What you'll hear in this episode: 05:09 Solid processes key to business growth and saleability. 10:38 Cody Sanchez's advice: Focus on people, process, profit. If you like this episode, check out: You Don't Actually NEED An Accountant Why You May Want a C Corp in Your Business Structure Listen to This Before Creating a Partnership Want to learn more so you can earn more? 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, Shannon continues her conversation with Ashley Stahl, founder of Wise Whisper Agency. In part two of their discussion, Ashley dives into the tactics of delivering a memorable and impactful TEDx talk through the power of storytelling. She shares insights on what sets apart good vs. great TEDx talks, how to maximize the exposure and virality of a TEDx talk, and the immense ROI in terms of credibility and brand-building that comes with the TEDx stage. Ashley also pulls back the curtain on her process for extracting powerful stories from clients and structuring a compelling speech that moves the audience. She emphasizes the importance of relatability, humanizing yourself as a speaker, and tapping into resonant moments and epiphanies from your life. Ashley is an entrepreneur, international bestselling author (You Turn), podcast host (You Turn Podcast) and top 100 ranked TEDx speaker on the Internet. She has been on the TEDx stage twice, in 2013 and 2019, and both of her talks have gone viral. Her company, Wise Whisper Agency, helps other inspirational professionals land on the same stage so they could make more impact, generate more leads for their business, and establish themselves even more so in the speaking arena. Website: www.wisewhisperagency.com Fill out the intake form here: www.wisewhisperagency.com/intake Mention that you were referred from this "Keep What You Earn" episode by 11/11/24 and receive $1,000 off What you'll hear in this episode: 03:14 TEDx talk coaching process outlined in 7 words: Initial brainstorming, story sharing, feedback, content implementation. 08:00 TEDx is approachable, offers new opportunities. 12:40 Relatable stories resonate with audience for relevance. 13:40 People prioritize relatability and resonance in communication. If you like this episode, check out: How to Prepare to Sell Your Business The Framework for the Perfect Offer This Could Be the Most Expensive Sales Mistake You Make Want to learn more so you can earn more? Download the Money Pro Matchmaker tool here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

On today's episode, we have a fascinating guest - Ashley Stahl, an entrepreneur, bestselling author, podcast host, and top 100 ranked TEDx speaker. In this episode, Ashley unpacks the secrets to booking and delivering a rock solid TEDx talk that makes an impact. She explains the key differences between TED and TEDx, and reveals that it's actually possible for anyone to pitch and land a TEDx talk with the right approach. Ashley shares her insights on identifying your core message and original ideas worth spreading. But more than just an interesting idea, Ashley emphasizes the importance of moving your audience emotionally through powerful storytelling. It's not enough to just educate - a great TEDx talk makes people feel something. Stay tuned as Ashley shares more of her expertise from working with top speechwriters and breaks down the steps to crafting a concise yet captivating talk. If you've ever dreamed of giving a TEDx talk yourself, you won't want to miss Ashley's advice! Ashley is an entrepreneur, international bestselling author (You Turn), podcast host (You Turn Podcast) and top 100 ranked TEDx speaker on the Internet. She has been on the TEDx stage twice, in 2013 and 2019, and both of her talks have gone viral. Her company, Wise Whisper Agency, helps other inspirational professionals land on the same stage so they could make more impact, generate more leads for their business, and establish themselves even more so in the speaking arena. Website: www.wisewhisperagency.com Fill out the intake form here: www.wisewhisperagency.com/intake Mention that you were referred from this "Keep What You Earn" episode by 11/11/24 and receive $1,000 off What you'll hear in this episode: 05:12 YouTube owns the house, TEDx the bouncer. 06:57 Elevate speaking career with original topic focus. 12:57 Turned business by connecting clients with booker. 16:23 Content explores themes, tones, and storytelling impact. 19:13 Breaking the myth of unapproachable TEDx speakers. If you like this episode, check out: How to Prepare to Sell Your Business The Framework for the Perfect Offer This Could Be the Most Expensive Sales Mistake You Make Want to learn more so you can earn more? Download the Money Pro Matchmaker tool here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode, Shannon makes a compelling case for why accounting is an excellent field of study that provides immense career flexibility and earning potential. While many students pursue majors based on their current passions, Shannon argues it's wiser to choose a versatile field like accounting that will provide more career options as interests and technology inevitably change over time. Accounting is not just about math, but learning the rules and language of business - knowledge that can be applied to almost any industry. An accounting degree opens doors to become an entrepreneur, consultant, financial advisor and so much more. Shannon shares how her own accounting background empowered her to eventually run her own business while living abroad. What you'll hear in this episode: 03:32 Explore diverse interests to secure comfortable future. 08:56 Learn business rules, graduate, versatile career options. 10:49 Choosing the right path can be impactful. If you like this episode, check out: How You Know You Need a CFO 4 Brutally Honest Facts About Why Your Business Is Losing Money Should You Try to Scale Everything? Want to learn more so you can earn more? CFO Power Session: https://www.keepwhatyouearn.com/power-sessions Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

The discussion dives into the clash between product quality and customer experience. Shannon highlights how exceptional service can sometimes eclipse the product itself, drawing insights from the hospitality sector. Listeners are encouraged to enhance their customer interactions with personalized touches that foster loyalty. By evaluating their approach, businesses can create memorable experiences that keep clients coming back. It's a captivating exploration of how thoughtful service transforms customer relationships.

In today's episode, Shannon dives into the insights she garnered from the book "10x is Easier Than 2x" by Dan Sullivan and Dr. Ben Hardy. Shannon experienced a game-changing revelation about optimizing her calendar, which she simply had to share. She discovered the transformative power of categorizing her days into focus days, buffer days, and free days. By minimizing context switching and being intentional with her scheduling, Shannon was able to enhance her productivity and reduce stress. Tune in to hear Shannon's key takeaways and practical tips on how you can apply these strategies to your own entrepreneurial journey. What you'll hear in this episode: 03:21 Scheduled meetings strategically to enhance productivity. 06:38 Categorizing days leads to increased productivity. If you like this episode, check out: What a Tanning Salon Taught Me About Customer Experience The Little Things That Unlocked Growth in My Business and Life Creating an Outstanding Customer Service Experience Want to learn more so you can earn more? Join Gusto today and get a $100 Visa Gift Card Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, we have a special guest, the incredible Stephanie Skryzowski, founder and CEO of 100 Degrees Consulting. Join Shannon and Stephanie as they dive deep into the world of running a nonprofit. We'll explore the unique challenges and rewarding experiences of managing nonprofits, uncover essential tips on fundraising, overcoming scarcity mindsets, and leveraging cash flow planning. Whether you're currently running a nonprofit, thinking of starting one, or just curious about the nonprofit sector, this episode is packed with invaluable insights and tangible advice to help you thrive. Stephanie Skryzowski is a visionary Chief Financial Officer who helps nonprofit leaders better understand and use their numbers to make smart decisions to grow their bottom line and their impact. She is the Founder and CEO of 100 Degrees Consulting which provides financial strategy and bookkeeping services to nonprofits around the globe. LinkedIn: https://www.linkedin.com/in/stephanieskryzowski/ Instagram: https://www.instagram.com/stephanie.skry Business Instagram: https://www.instagram.com/100degreesconsulting/ Website: https://100degreesconsulting.com/ Stephanie's forecasting template: https://100degreesconsulting.com/cash List of the best tools for nonprofits: https://100degreesconsulting.com/tools What you'll hear in this episode: 05:23 Fostering long-term vision for impactful results. 07:57 Nonprofits need to engage donors for success. 10:51 Begin by supporting existing impactful nonprofits. 14:42 Start small, then commit to 501c3. If you like this episode, check out: Takeaways from Steps for Success with Junior Achievement What's the Best Way to Pour Money Into Your Business? Introducing Money to Kids: Where Do You Start? Want to learn more so you can earn more? CFO On Demand click here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, we dive deep into the financial intricacies of running a nonprofit with our expert guest, Stephanie Skryzowski. As a CPA and fractional CFO specializing in the nonprofit sector, Stephanie brings a wealth of knowledge about the unique challenges and opportunities that nonprofits face. From debunking common myths about nonprofit finances to providing actionable advice on managing cash flow, fundraising, and compliance, Stephanie sheds light on the vitally important but often misunderstood financial side of nonprofit management. Whether you're an entrepreneur considering starting a nonprofit or a seasoned nonprofit leader seeking ways to optimize your financial strategy, this episode is packed with insights to help you grow your impact and your bottom line. Join us as we uncover the essential financial practices that can take your nonprofit to the next level. Stephanie Skryzowski is a visionary Chief Financial Officer who helps nonprofit leaders better understand and use their numbers to make smart decisions to grow their bottom line and their impact. She is the Founder and CEO of 100 Degrees Consulting which provides financial strategy and bookkeeping services to nonprofits around the globe. LinkedIn: https://www.linkedin.com/in/stephanieskryzowski/ Instagram: https://www.instagram.com/stephanie.skry Business Instagram: https://www.instagram.com/100degreesconsulting/ Website: https://100degreesconsulting.com/ Stephanie's forecasting template: https://100degreesconsulting.com/cash List of the best tools for nonprofits: https://100degreesconsulting.com/tools What you'll hear in this episode: 05:15 Transitioned from law to nonprofit accounting career. 07:40 Embracing change, seeing opportunities beyond comfort. 10:53 Excited to learn and debunk nonprofit myths. 14:34 Nonprofit funding often comes with restrictions. 16:33 Cash flow affects talent, mission, and survival. 20:41 Discrepancy in cash and accrual accounting explained. If you like this episode, check out: Takeaways from Steps for Success with Junior Achievement What's the Best Way to Pour Money Into Your Business? Introducing Money to Kids: Where Do You Start? Want to learn more so you can earn more? CFO Power Session: https://www.keepwhatyouearn.com/power-sessions Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, we're diving into a topic that can evoke a mixture of excitement and anxiety for many business owners: preparing to sell your business. Drawing from personal experience and professional insights, I'll share essential steps to ensure you're ready when the time comes to make an exit. We'll explore the importance of documenting standard operating procedures (SOPs), building contingency plans, and tightening up your financials. Whether you're planning an imminent sale or just want to be prepared for future opportunities, this episode is packed with actionable advice to help you maximize the value of your business. What you'll hear in this episode: 05:29 SOP documentation and training library impact business sale. 08:26 Create contingency plans for Internet outages. 11:51 Expert business analysis and preparation for investors. If you like this episode, check out: This Could Be the Most Expensive Sales Mistake You Make Stop Doing This to Your Customers How to Integrate Business Development Into Habits Want to learn more so you can earn more? CFO On Demand click here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today we're diving into a critical question that every entrepreneur needs to consider: Are you overspending on networking? While networking groups can be fantastic for business growth and connections, there's a fine line where the cost may outweigh the benefits. In this episode, we break down how to evaluate whether a networking group is worth your time and investment. We'll explore how to identify the right communities, the importance of adding consistent value, and the power of being in aspirational environments. Plus, I'll share practical tips on measuring success within these networks. So if you're ready to optimize your networking strategy and get the best bang for your buck, this episode is for you. What you'll hear in this eisode: 04:57 Building a valuable, expansive network for success. 06:28 Powerful sessions: Clarifying, revealing, and personalized experiences. If you like this episode, check out: When to Invest in Premium Products and Services Do I Sell More or Spend Less? How Do I Avoid Payment Processing Fees? Want to learn more so you can earn more? CFO Power Session: https://www.keepwhatyouearn.com/power-sessions Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.