Keep What You Earn

In this episode, Shannon reflects on the importance of maintaining an abundance mindset as an entrepreneur, even during financial struggles. She shares insights from a recent experience in a business networking group and provides tips on how to attract ideal clients by focusing on providing value rather than showcasing desperation. Shannon emphasizes the significance of showing up as an expert and communicating the right message to cultivate trust and attract the right customers. What you'll hear in this episode: 04:31 Avoid hiring desperate individuals to maintain integrity. 09:55 Diagnose, commit, find solutions for lack of cash. 10:57 Be flexible in attracting the right customers. If you like this episode, check out: Silence These Voices In Order to Succeed My 3 Most Expensive Mistakes How Can You Shake Off Business Boredom and Thrive? Want to learn more so you can earn more? CFO Power Session: https://www.keepwhatyouearn.com/power-sessions Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, we're diving into the essentials of financial planning for personal wealth with our expert guest, Drew Faloon, a certified financial planner (CFP). We're building on yesterday's discussion about taking a step back from the hustle, reflecting on your core values, and letting those guide your wealth journey. Drew and I will break down how to translate your personal goals into a concrete financial strategy, why cash flow is the backbone of your financial health, and the importance of holistic planning with a coordinated professional team. Plus, Drew shares practical tools and strategies to organize your financial life and drive long-term success. Drew Faloon is a CERTIFIED FINANCIAL PLANNER with Intrepid Wealth Partners, LLC who specializes in helping hardworking working trailblazers live a more prosperous life, take care of their family and optimize their retirement strategy. Since graduating Cum Laude from Fort Lewis College, Drew has focused his business around honesty, intentionality, values based planning and creating an impact in the world. Website: https://www.intrepidwealthpartners.com LinkedIn: https://www.linkedin.com/in/drew-faloon-cfp®-098777a7/ E-book: https://www.intrepidwealthpartners.com/ebook/virtual-wealth-management-transformation-ebook What you'll hear in this episode: 05:33 Fractional CFO helps clients manage extra cash. 10:02 Seek professional help for navigating financial matters. 11:02 Communication challenges in professional financial advice. 15:42 Financial success requires organization and planning. 19:20 Prioritizing cash flow and financial stability options. 20:50 Key aspects of exit planning and investments. If you like this episode, check out: Takeaways from Steps for Success with Junior Achievement What's the Best Way to Pour Money Into Your Business? Introducing Money to Kids: Where Do You Start? Want to learn more so you can earn more? CFO On Demand click here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today's episode is all about learning why sometimes you need to slow down in order to speed up your wealth growth. Joining us is my friend and certified financial planner, Drew Faloon from Intrepid Wealth Partners. Drew brings a wealth of experience and a passion for helping entrepreneurs and trailblazers build a prosperous life by focusing on honest, intentional, and values-based planning. In this episode, we'll delve into the complexities of financial planning and how to distill valuable information amidst the noise. Drew will share actionable strategies to help you align your financial goals with your personal values, ensuring your wealth journey is not just about accumulating money but about fulfilling a meaningful vision for your future. So, whether you're overwhelmed by the sheer abundance of financial advice out there or you're looking for ways to refine your strategy, this conversation will provide the clarity you need to make informed decisions. Drew Faloon is a CERTIFIED FINANCIAL PLANNER with Intrepid Wealth Partners, LLC who specializes in helping hardworking working trailblazers live a more prosperous life, take care of their family and optimize their retirement strategy. Since graduating Cum Laude from Fort Lewis College, Drew has focused his business around honesty, intentionality, values based planning and creating an impact in the world. Website: https://www.intrepidwealthpartners.com LinkedIn: https://www.linkedin.com/in/drew-faloon-cfp®-098777a7/ E-book: https://www.intrepidwealthpartners.com/ebook/virtual-wealth-management-transformation-ebook What you'll hear in this episode: 04:38 Financial planner encompasses various aspects of finance. 08:44 Financial planners should prioritize individual values first. 11:26 Financial planning evolves with changing life goals. 15:24 Financial advisors filter information for clients effectively. 17:45 People seek custom education, despite abundant information. If you like this episode, check out: Takeaways from Steps for Success with Junior Achievement What's the Best Way to Pour Money Into Your Business? Introducing Money to Kids: Where Do You Start? Want to learn more so you can earn more? CFO On Demand click here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, we're diving into goal setting and key performance indicators (KPIs)—two concepts that often get misinterpreted and poorly implemented. We'll explore how to break down these abstract terms into actionable steps, how to set realistic yet ambitious goals, and how to measure your progress through effective KPIs. Whether you're aiming to grow your podcast, boost your revenue, or expand your client base, this episode will provide you with a framework to drive meaningful results. So, grab your headphones and join me as we make goal-setting and tracking KPIs a clear and actionable part of your business strategy. What you'll hear in this episode: 05:37 Set goals, measure outcomes using KPIs. 07:50 Set clear goals, measure and address constraints. 11:02 Define leading and lagging indicators for goals. If you like this episode, check out: Why You Should Tell Your Kids to Study Accounting How You Know You Need a CFO 4 Brutally Honest Facts About Why Your Business Is Losing Money Want to learn more so you can earn more? 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today, we're diving into a topic many business owners grapple with: the idea of lowering your price to boost sales. We'll explore why this may not be the go-to solution and look at smarter strategies to grow your customer base without sacrificing your profits. From analyzing objections to leveraging customer referrals, get ready for a deep dive into making informed pricing decisions that support your business's financial health. Let's unpack these insights together and find out what really drives your sales. What you'll hear in this episode: 06:18 Plan, metrics, data - addressing sales objections effectively. 08:28 Consider pricing impact on margins, adjust accordingly. If you like this episode, check out: Product or Experience - What is More Important? How to Prepare to Sell Your Business The Framework for the Perfect Offer Want to learn more so you can earn more? Join Gusto today and get a $100 Visa Gift Card Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode, Shannon shares her frameworks for finding cost savings in your business. She explains how to evaluate your fixed costs, ensure a healthy ROI on expenses like marketing, and cautions against over-focusing on tax savings while ignoring core cash flow issues. Shannon also prompts you to reflect on why cost-cutting is a priority for you right now to better guide your approach. Stay tuned for her actionable tips to trim the fat in your business expenses! What you'll hear in this episode: 05:13 Consider switching to incentive-based commission model. 08:24 Reducing tax liability through strategic operational decisions. 11:48 Question why you seek cost savings critically. If you like this episode, check out: When to Invest in Premium Products and Services Do I Sell More or Spend Less? How Do I Avoid Payment Processing Fees? Want to learn more so you can earn more? Transform your small business journey – download the Small Business $tarter Kit here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Welcome back to part two of our enlightening conversation with investing educator Tess Waresmith! In this episode, Tess and Shannon continue their deep dive into the world of investing for entrepreneurs. Tess shares her insights on how to start investing, even if you feel like you don't have extra cash flow. She breaks down the power of compound interest and how small, consistent investments can lead to massive returns over time. Shannon and Tess also explore the emotional barriers that hold people back from investing and provide practical tips for overcoming them. Whether you're just starting your business or looking to level up your financial game, this episode is packed with actionable advice to help you grow your wealth. Tess is an investing educator and founder of Wealth with Tess, a financial education community that helps millennial female founders in their 30's and 40's, learn how to grow their money using simple stock market investing strategies so that they can retire comfortably and live life on their terms. After losing thousands in investing mistakes in her 20's, Tess learned everything she could about wealth building and used simple investing strategies to build her net worth from 0 to over 1 million by 35 as a single woman. Tess's story and business was recently featured on Business Insider. Now she's helped thousands of women take control of their money and learn how to invest (even if you're short-on-time or a total newbie investor). Thousands of women have attended her free investing workshops, hundreds of women have joined her online beginner investing program, and she regularly shares simple money and investing tips on Instagram at @wealthwithtess so be sure to give her a follow there. Free Beginner Investor Starter Pack What you'll hear in this episode: 05:08 Millennials share financial lessons to empower others. 09:10 Start early, manage cash flow, plan ahead. 12:37 Investing $50/month can change wealth mindset. 15:41 Outpace escalator speed to reach financial goals. 17:02 Paying off mortgage vs. investing $500. 20:10 Consider return on investment for business decisions. 24:03 Save money for flexibility, reduce anxiety. If you like this episode, check out: What's the Best Way to Pour Money Into Your Business? Introducing Money to Kids: Where Do You Start? 4 Steps to Start Your Investing Journey with Tess Waresmith Want to learn more so you can earn more? CFO On Demand click here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Are you ready to start thinking like an investor? In today's episode, we're joined by special guest Tess Waresmith, an investing educator and founder of Wealth with Tess. Tess is on a mission to empower people, especially women, to take control of their finances through simple investing strategies. Tess shares her personal journey of overcoming costly investing mistakes made in her 20s that stemmed from blindly trusting a financial advisor without really understanding how her money was being invested. This negative experience fueled her passion to educate others so they can grow their wealth and avoid similar pitfalls. Shannon and Tess dive into the importance of gaining a basic financial education, even if you eventually want to outsource your investing to professionals. They discuss the power of identifying as an investor and adopting an ownership mentality from a young age. Tess is an investing educator and founder of Wealth with Tess, a financial education community that helps millennial female founders in their 30's and 40's, learn how to grow their money using simple stock market investing strategies so that they can retire comfortably and live life on their terms. After losing thousands in investing mistakes in her 20's, Tess learned everything she could about wealth building and used simple investing strategies to build her net worth from 0 to over 1 million by 35 as a single woman. Tess's story and business was recently featured on Business Insider. Now she's helped thousands of women take control of their money and learn how to invest (even if you're short-on-time or a total newbie investor). Thousands of women have attended her free investing workshops, hundreds of women have joined her online beginner investing program, and she regularly shares simple money and investing tips on Instagram at @wealthwithtess so be sure to give her a follow there. Free Beginner Investor Starter Pack What you'll hear in this episode: 05:16 Real estate investment, ROI, financial advisor fees. 07:57 Podcast host reflects on aerial acrobatics analogy. 10:37 Basic education empowers better financial decision-making. 13:31 Start investing early, even with small amounts. 16:37 Many people are investors in various ways. If you like this episode, check out: What's the Best Way to Pour Money Into Your Business? Introducing Money to Kids: Where Do You Start? 4 Steps to Start Your Investing Journey with Tess Waresmith Want to learn more so you can earn more? CFO On Demand click here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode, Shannon dives into the concept of "business macros" and how entrepreneurs can make smarter spending decisions by categorizing expenses into three key areas: acquisition, fulfillment, and operations. Drawing insightful parallels between nutritional macronutrients and business expenses, Shannon shares practical advice on effectively allocating finances to fuel business growth and efficiency. Whether listeners are focused on acquiring more clients, enhancing their product offerings, or streamlining operations, this episode will provide valuable guidance on making informed financial decisions. Tune in to discover how these strategies can transform spending habits and set businesses on a path to long-term success. What you'll hear in this episode: 05:27 Manage finances with three sources of fuel. 07:26 Program assigns points to food for budgeting. 11:45 Evaluate spending decisions with logic and intention. If you like this episode, check out: Are You Overspending on Networking? Strategies to Minimize Payment Processing Fees When to Invest in Premium Products and Services Want to learn more so you can earn more? Try Kajabi free for 14 days here: https://app.kajabi.com/r/zGmoZA9E/t/tsfmvbq4 Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode, Shannon explores how entrepreneurs can cultivate genuine employee loyalty. She emphasizes the importance of creating a nurturing environment where teams feel challenged, valued, and truly enrolled in the company's mission. Shannon shares lessons on clear communication, aligning employee aspirations with company goals, and gathering input to provide meaningful experiences for the team. Tune in to learn how building loyalty goes beyond surface-level perks and requires intentional professional development and a culture where employees are excited to grow with the business long-term. What you'll hear in this episode: 04:26 Communicate expectations, vision, and the mission clearly. 08:50 Employee loyalty through nurturing, not just incentives. If you like this episode, check out: Strategies for Managing Remote Teams Who Do I Ask? Compensation Plans - Commission or Flat Rate? Want to learn more so you can earn more? Get $50 off your HR audit with People Principles by using code SHANNON50 here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.